Preview

Btec business level 3 unit 4 p4

Satisfactory Essays
Open Document
Open Document
387 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Btec business level 3 unit 4 p4
UNIT 4P4

NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories.

The swoosh is the sign of the athletic shoe and clothing manufacturer Nike. It is one of the most recognized brand logos in the world. From humble beginnings to a promising future, Nike Inc. has expanded its horizons to every corner of the world. From athletic shoes to sports equipment and from apparel to accessories, Nike has revolutionized the sportswear industry.
Endorsed by superstar athletes like Michael Jordan, Andre Agassi, Roger Federer, the Williams sisters and many more, Nike is complimented by its mission of ‘bringing inspiration and innovation to every athlete in the world’. Their purpose is to be known, everywhere you look they want you to identify that it’s Nike. Nike sponsor many football teams and provides their kits, and sponsor footballers to where they shoes.
These are the words used to describe the “Swoosh” in the Nike logo that has become one of the most recognized symbols in the world. Nike's first logo design was designed by Carolyn Davidson in 1971 for just $35. Phil Knight, founder of Blue Ribbon Sports, Inc., hired Davidson to design a logo for a shoe stripe. Though the design did not enthrall Knight due to time constraints, the Nike ‘Swoosh’ logo was selected.
The Nike SWOOSH logo represents the wing in the famous statue of the Greek Goddess of victory, Nike, who was the source of inspiration for many great and courageous warriors. According to legends, a Greek would say, "When we go to battle and win, we say it is Nike." Originally, the mark was referred to as ‘the strip’ but was later changed to ‘Swoosh’ to describe the fibres used in Nike shoes. In the spring of 1972, the first shoe with the Nike SWOOSH Logo was introduced. They get promoted by world famous wearing their brand in adverts or while on TV. We live in a world where we admire famous people. Cristiano Ronaldo is one of them main promoters for Nike

You May Also Find These Documents Helpful

  • Good Essays

    Since paying a total of 35 dollars for their famous ‘swoosh’ logo, Nike has risen to the top. From track shoes to shoes designed for skating Nike is now a major competitor in the apparel industry. When shoes suck athletes suck, this is where Bill and Phil helped out, with the start of Nike.…

    • 670 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Target Summary Analysis

    • 4080 Words
    • 17 Pages

    recognized by 96% of American consumers and considered a brand icon in a class with Nike's swoosh and…

    • 4080 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    "Nike", is it for everyone? Every athlete? Or every soccer player? This particular Nike advertisement is trying to bring excitement and passion to the viewer. It is trying to bring the viewer to a state of mind in which he or she is really "pumped". Where the viewer can fully understand and intake the broad yet specific message that can directed to every athlete, soccer player and your average Joe. When looking at this advertisement the viewer is able to notice that there are three main descriptions. Each one targets a certain audience but all together target everyone. In this advertisement Nike does not target a specific product but targets the whole Nike industry.…

    • 739 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Nike & Reebok

    • 4042 Words
    • 17 Pages

    In 1964 in Oregon, Phil Knight and Bill Bowerman join together to make a new enterprise; each contributed about $500 to the partnership. The company started bringing low priced and high tech athletic shoes from Japan to replace the German domination of athletic shoes in the industry. In 1971, a graphic design student created the Swoosh trademark for a $35 fee. In the same year Jeff Johnson, Blue Ribbon Sports ' first employee, made his most durable contribution to the company in coming up with a new name, Nike, after the Greek goddess of victory. NIKE is the world 's #1 shoemaker and controls over 20% of the US athletic shoe market.…

    • 4042 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    According to Business Week and Interbrand (2007) Nike is the leading sports company on the planet and its infamous Nike ‘swoosh’ is known to people all over the globe .Target current users of Nike products as they will already have an affinity with the Nike brand and more will be inclined to try out the sports drink.…

    • 496 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Nike is the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympic pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, Nike presided over history's earliest battlefields. A Greek would say, "When we go to battle and win, we say it is Nike." Synonymous with honored conquest, Nike is the twentieth century footwear that lifts the world's greatest athletes to new levels of mastery and achievement. The Nike 'swoosh' embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization.…

    • 947 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Non Discretionary Areas

    • 1138 Words
    • 5 Pages

    Nike is a very popular company in which was introduced to us in 1972 as a shoe with the infamous “swoosh” (Wikipedia, 2010). Nike stands for the winged goddess of victory according to greek mythology (Wikipedia, 2010). The swoosh represents one of her wings. Nike produces a wide range of sports equipment. Their first products were track running shoes. Nike sells an assortment of products, including shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing and other athletic…

    • 1138 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Informative Speech

    • 307 Words
    • 2 Pages

    Nike brand is a well-known household name because the companies founders were able to capitalize on a logo paired with celebrity sponsorship and representation.…

    • 307 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Nike Marketing Stragety

    • 3331 Words
    • 14 Pages

    Another aspect of Nike is the swoosh. This is a commercial symbol that has become the most recognizable symbol in that economy. Nike 's swoosh has come to stand for athletic excellence, a spirit of determination, hip authenticity, and playful self-awareness. The language and attitude of Nike has become a part of everyday life. Nike has constructed itself an icon that demonstrates both a philosophy and a personality. The Nike Corporation is widely known across many continents. Nike is sure to stand…

    • 3331 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Nike is a major publicly traded sportswear and equipment supplier based in the United States. Nike, originally known as “Blue Ribbon Sports” was founded by University of Oregon track and field coach Bill Bowerman and student athlete Philip Knight in January of 1964. Blue Ribbon Sports was operated out of Knight’s automobile trunk, as a distributor for Japanese shoe make Onitsuka Tiger. Three years later in 1967, Blue Ribbon Sports opened up its first retail store in Santa Monica, California. In 1971, Blue Ribbon Sports and Onitsuka Tiger’s relationship was coming to a closure. BRS was ready to launch its own line of footwear, which would call attention to the newly designed Swoosh. The swoosh was first used by Nike in June of 1971, and officially patent with the U.S. Patent and Trademark Office on January 22, 1974. The summer of 1971 carried the first shoe with a swoosh design on it, a soccer shoe, named Nike. In February of 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory. Blue Ribbon Sports officially renamed itself to Nike, Inc. in 1978.…

    • 983 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Nike was established in the early 1970’s, and ever since its creation, has never looked back. Nike was the Greek goddess of victory, and with the accomplishments the company has made they have done just that, become victorious. Nike is known around the world as one of the most well known athletic distributors. They can be found in every athletic store with their worldwide symbol, the Nike “swoosh.” Nike is described as being growth company, and today is the worlds leading innovator in athletic equipment. Nike, being much larger than the creators probably ever envisioned, now not only develops just one product but develops footwear, apparel, and athletic equipment and accessories, with a huge market presence. Even though it has expanded since its birth, they have only expanded into markets that are similar to what it originally started with, athletics. With these new markets being opened up for Nike, they have been able to almost corner the market. With Nike being one of the most well known athletic companies, with a worldwide presence, they have now created long term sustainability. Each market they have entered into, whether it is athletic shoes or their clothing, they have seemed to capture the markets attention and stay a leader in everything they do. The Nike “swoosh” symbol is one of the most well known trademarks, even comparable to companies such as McDonalds; giving Nike a major advantage over their competitors. Even with their major success, they wouldn’t be where they are today if it wasn’t for their highly innovative products that have changed the way athletic equipment is made today. Nike has become victorious in all it does, and will remain that way for years to come.…

    • 909 Words
    • 4 Pages
    Better Essays
  • Good Essays

    The World Cup is the largest soccer tournament in the world between national teams spanning across the globe and tends to elicit mass amounts of pride and patriotism from people rather they enjoy the sport of soccer or not. People who aren't even fans of the sport tune in just to watch and cheer for their country on the grand stage. This bodes well for Nike because millions of people who dream of becoming stars in their respective sports see this commercial during World Cup coverage and receive the message that Nike is sending to aspiring athletes. People see the ad and see the relatable characters in the commercial play with and like the best in the world and that inspires athletes of different sports to take the initiative to go "Risk Everything". This is displayed even more when you notice athletes from other sports strategically planted in the commercial. In the middle of the commercial you see Kobe Bryant make a funny comment about the game. You also see Jon Jones and Anderson Silva, two UFC fighters, fighting each other over a foul in the game. This helps attract people who enjoy other sports, because they see their favorite athletes enjoying and being competitive about…

    • 1138 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Nike World Cup 2010 Case

    • 2066 Words
    • 9 Pages

    In 1962, Nike started as a US distributor for the Japanese shoe manufacturer Onitsuka under the name of Blue Ribbon Sports selling merchandise out of the back of cars at track meets. It wasn’t long before they realized they wanted to start designing and manufacturing their own brand of athletic footwear. In 1972, they changed their name to Nike and developed their iconic swoosh logo. Their first innovative shoe featured a waffle outsole that was lightweight and provided superior traction. Through quality, innovation, endorsements and strategic decisions the company had captured 50 percent of the US running shoe market by 1979.…

    • 2066 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Essay On Nike Swoosh

    • 1063 Words
    • 5 Pages

    The Nike Swoosh epitomizes the American Feminist Movement because its creation was influenced by current events and ideas that were spreading during the time of the movement. According to CNN writer Katie McLaughlin,…

    • 1063 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Explanation: Nike is one of the biggest sports shoes manufacturer in the world. The competition between Nike and Reebok has given rise to many interesting analysis and the strategies followed by them are worth the mention. Nike has been a leading brand in the United States with nearly 37% of the market share. As the brand grew global, it adopted different strategies to retain its numero-uno status across various nations. Nike has made a huge impact on people’s minds with the launch of the tagline “Just Do It” during the 1988 launch. From sports shoes aimed at only sports stars to casual shoes and other range of sports accessories aimed at the retail customers , Nike has come a long way. The themes followed in the promotional campaigns have been very specific to the point in time. Hoardings , team sponsorship(Nike is the official kit sponsor for Indian cricket team from 2005-2010 ; it beat Adidad and Puma by being the highest bidder of US$43million). Nike has been sponsoring some of the leading football clubs in the world. The strategies to compete in the sports segment and those in the casual/retail segment are widely different and the nation of operation also make a difference. The logo implemented by Nike (the swoosh) is one of the world’s most instantly recognizable logos and has grown to the extent of being identified as a separate entity…

    • 568 Words
    • 3 Pages
    Good Essays

Related Topics