Bruce Dawe Consumerism

The over consumptions of material goods have overtaken society to the point where it has become a part of today’s necessity. But first of all, what is consumerism? Consumerism is the process of selling and promoting material goods which often leads people to obsessively consume vast amount of products. The concept of Consumerism however, have been negatively depicted within Bruce Dawe’s ‘Americanized’, ‘Televistas’ and a film ‘confessions of a shopaholic’ .
Bruce Dawe’s americanized satirises the predominance of consumerism on American values, the title itself is ironic as Dawe purposely uses American spelling to spell americanized, using the letter ‘z’ instead of ‘s’. The use of extended metaphor has been displayed in the poem to help