Brl Hardy Analysis
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Integrative Case
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Group 6 Leslie Sosa July, 1st 2010 Christophe Delachanal Sébastien Lacour Charbel Makhoul
BRL Hardy
Globalizing an Australian Wine Company
* Table of Content 1 Introduction 4 2 Hardy & BRL Merger & Acquisition Success Analysis 5 2.1 Wine Industry – Porter Forces Analysis 5 2.2 Pre-M&A Conditions - Evaluation 6 2.3 Post Merger Management 6 3 The “Stephen Davies & Christopher Carlson” Case 8 3.1 Sources of Tension 8 3.2 Steve Millar: Management of The Situation 9 3.3 Reflecting the situation – Global Management Teams 9 4 New Product Launch: D’instinto 10 4.1 Evaluation of the Business Case 10 5 CONCLUSION 11 6 References 12 7 Appendix 13 7.1 Hardy & BRL: Differences & Fit 13
Introduction
This document presents the case study of BRL Hardy: Globalizing an Australian Wine Company (REF), performed by Group 6.
Hardy & BRL Merger & Acquisition Success Analysis
The remarkable post merger success is mainly based on three main key factors. The first key factor is the external environment. The Porter forces will describe and analyse the environmental matter. The pre and post merger decisions are another factor that the businesses endured that allowed them to align their goals and strategy for a successful future. (detailed in the following paragraphs).
Wine Industry – Porter Forces Analysis
Bargaining power of customers, High 5/5
Customers buying this type of wine and don’t have a cultural knowledge of real one such as Côte-Rôtie, Cheval Blanc or Romanée Conti can switch easily form on brand to another. Customers might be use to a grape variety such as merlot or Cabernet Sauvignon but they don’t have an idea about land where the vineyard has been cultivated and the culture associated to it. Customers buy this type wine because it’s cheap, easy to
Integrative Case
-------------------------------------------------
Group 6 Leslie Sosa July, 1st 2010 Christophe Delachanal Sébastien Lacour Charbel Makhoul
BRL Hardy
Globalizing an Australian Wine Company
* Table of Content 1 Introduction 4 2 Hardy & BRL Merger & Acquisition Success Analysis 5 2.1 Wine Industry – Porter Forces Analysis 5 2.2 Pre-M&A Conditions - Evaluation 6 2.3 Post Merger Management 6 3 The “Stephen Davies & Christopher Carlson” Case 8 3.1 Sources of Tension 8 3.2 Steve Millar: Management of The Situation 9 3.3 Reflecting the situation – Global Management Teams 9 4 New Product Launch: D’instinto 10 4.1 Evaluation of the Business Case 10 5 CONCLUSION 11 6 References 12 7 Appendix 13 7.1 Hardy & BRL: Differences & Fit 13
Introduction
This document presents the case study of BRL Hardy: Globalizing an Australian Wine Company (REF), performed by Group 6.
Hardy & BRL Merger & Acquisition Success Analysis
The remarkable post merger success is mainly based on three main key factors. The first key factor is the external environment. The Porter forces will describe and analyse the environmental matter. The pre and post merger decisions are another factor that the businesses endured that allowed them to align their goals and strategy for a successful future. (detailed in the following paragraphs).
Wine Industry – Porter Forces Analysis
Bargaining power of customers, High 5/5
Customers buying this type of wine and don’t have a cultural knowledge of real one such as Côte-Rôtie, Cheval Blanc or Romanée Conti can switch easily form on brand to another. Customers might be use to a grape variety such as merlot or Cabernet Sauvignon but they don’t have an idea about land where the vineyard has been cultivated and the culture associated to it. Customers buy this type wine because it’s cheap, easy to
References: Culture/Values | Polite and traditional | Aggressive and commercial | | Family ownership“Thomas Hardy & Sons”(1853) | Cooperative(1916: 1st cooperative winery, 130