Breadtalk
Where Creativity Is a Bread and Butter Issue
BREADTALK GROUP
Breadtalk first made waves when they entered the bakeries market all over
Singapore in the year 2000, bring in a totally new concept of bakeries business into Singapore.
1. From a classic rags to riches tale
Born in 1957, MR. George Quek was a son of a humble vegetable farmer who later became a seaman and a housewife mother. Together with his 3 brothers, they stayed in a rented wooden attap hut in Hougang.
As a boy Mr. George slowed no inferred in studies whereby in his report card you could see more red than blue marks. He rather prefers to dabble with a pencil and drawing board. His creativity ignited into a passion for artistic pursuits. Once completed his “o” levels he enroll himself to Singapore Art
Academy and worked as a cable technician to pay his fees. After graduation, he was enlisted for National Service. He signed on as a regular in the Army at the age of 20. The Army has taught him to be tough and strong with endurance and determination and eventually emerged as a company sergeant major, upon leaving the Army, he worked in a Hong Kong handicraft shop in Parklane Shopping Mall. Where he did wood carving metal engraving and also move dragon-bread candy. In 1982, Mr. Gorge Quek left for Taiwan to further his art education. But destiny had no plans for him when he realized he could not afford the 6000 dollars enrollment fee. With the remaining money, he set up a single pushcart stall selling “Dragon Bread Candy” in
Taiper Department Store. The snack failed to “bite” at that p, feeling the sheer horror that he might not have money for a return-ticket home desperate for new invention and creativity. Slowly he began to “feel” the tasebud and preference of the Taiwanese customers. Though trials and errors, he modified his sales pitch, marketing, flavors and presentation accordingly business flourished. 2 years later from one single cart outlet it expanded into 4 more
BREADTALK GROUP
Breadtalk first made waves when they entered the bakeries market all over
Singapore in the year 2000, bring in a totally new concept of bakeries business into Singapore.
1. From a classic rags to riches tale
Born in 1957, MR. George Quek was a son of a humble vegetable farmer who later became a seaman and a housewife mother. Together with his 3 brothers, they stayed in a rented wooden attap hut in Hougang.
As a boy Mr. George slowed no inferred in studies whereby in his report card you could see more red than blue marks. He rather prefers to dabble with a pencil and drawing board. His creativity ignited into a passion for artistic pursuits. Once completed his “o” levels he enroll himself to Singapore Art
Academy and worked as a cable technician to pay his fees. After graduation, he was enlisted for National Service. He signed on as a regular in the Army at the age of 20. The Army has taught him to be tough and strong with endurance and determination and eventually emerged as a company sergeant major, upon leaving the Army, he worked in a Hong Kong handicraft shop in Parklane Shopping Mall. Where he did wood carving metal engraving and also move dragon-bread candy. In 1982, Mr. Gorge Quek left for Taiwan to further his art education. But destiny had no plans for him when he realized he could not afford the 6000 dollars enrollment fee. With the remaining money, he set up a single pushcart stall selling “Dragon Bread Candy” in
Taiper Department Store. The snack failed to “bite” at that p, feeling the sheer horror that he might not have money for a return-ticket home desperate for new invention and creativity. Slowly he began to “feel” the tasebud and preference of the Taiwanese customers. Though trials and errors, he modified his sales pitch, marketing, flavors and presentation accordingly business flourished. 2 years later from one single cart outlet it expanded into 4 more
References: http://www.business.gov.sg/EN/CaseStories/case_overseas_breadtalk.htm http://www.timesdirectories.com/Singlenews.aspx?DirID=101&rec_code=385110 http://noahfinancial.com/Corporate%20New1.htm