Branding Report Case Study Marmite
Picture 1. Marmite art photography
10 December 2009
List of contents * Main report pages: * Abstract ……………………………….. p.3 * Introduction …………………………… p.3 * Brief history of Marmite …………….... p.3 * Marmite – a beautiful weed …………. p.4 * Method ………………………………… p.5 * Results ………………………………… p.5 * Love and Hate ……………….. p.5 * The century old logo ………… p.6 * Pitched by professionals ……. p.6 * Conclusions …………………………… p.7 * Visuals …………………………………. p.7 * Figure 1. ………………………. p.7 * Picture 1. ……………………… p.1 * Picture 2. ……………………… p.7 * Picture 3. ……………………… p.8 * Picture 4. ……………………… p.8 * Picture 5. ……………………… p.9 * Picture 6. ……………………… p.9 * Supplementary pages: * Bibliography …………………………… p.10 * References ……………………………. p.10
Abstract
This report is going to look in depth of the reasons why Marmite is a successful brand. The long tradition of the product, the pioneer status, the original design, the brand disruption strategy cleverly established by top-notch agencies, all add up to the value of the iconic British brand.
Introduction
Marmite as a brand has a particularly interesting identity. Unlike the majority of modern brands, which have overgone an extensive research before hitting the shelves, Marmite’s design has barely been changed throughout the whole existence of the brand. Furthermore, the century old logo proves to be efficient despite the fact that it contradicts with many of the contemporary design rules. Nowadays owned by the vast multi-brand concern Unilever, Marmite’s image is being further developed by top advertising and planning agencies, which skillfully modernize Marmite’s image without actually changing the main product.
Brief history of Marmite * Marmite was first introduced into the UK in 1902. Marmite is a nutritious, black, tasty, savoury spread enjoyable on toast or
10 December 2009
List of contents * Main report pages: * Abstract ……………………………….. p.3 * Introduction …………………………… p.3 * Brief history of Marmite …………….... p.3 * Marmite – a beautiful weed …………. p.4 * Method ………………………………… p.5 * Results ………………………………… p.5 * Love and Hate ……………….. p.5 * The century old logo ………… p.6 * Pitched by professionals ……. p.6 * Conclusions …………………………… p.7 * Visuals …………………………………. p.7 * Figure 1. ………………………. p.7 * Picture 1. ……………………… p.1 * Picture 2. ……………………… p.7 * Picture 3. ……………………… p.8 * Picture 4. ……………………… p.8 * Picture 5. ……………………… p.9 * Picture 6. ……………………… p.9 * Supplementary pages: * Bibliography …………………………… p.10 * References ……………………………. p.10
Abstract
This report is going to look in depth of the reasons why Marmite is a successful brand. The long tradition of the product, the pioneer status, the original design, the brand disruption strategy cleverly established by top-notch agencies, all add up to the value of the iconic British brand.
Introduction
Marmite as a brand has a particularly interesting identity. Unlike the majority of modern brands, which have overgone an extensive research before hitting the shelves, Marmite’s design has barely been changed throughout the whole existence of the brand. Furthermore, the century old logo proves to be efficient despite the fact that it contradicts with many of the contemporary design rules. Nowadays owned by the vast multi-brand concern Unilever, Marmite’s image is being further developed by top advertising and planning agencies, which skillfully modernize Marmite’s image without actually changing the main product.
Brief history of Marmite * Marmite was first introduced into the UK in 1902. Marmite is a nutritious, black, tasty, savoury spread enjoyable on toast or
References: Picture 1, http://jazamatazz.files.wordpress.com/2008/10/marmite-2005.jpg, visited 7 December 2009 Picture 2, http://www.marmite.com/love/history/origins-of-the-design.html, visited 7 December 2009 Picture 3, http://www.sostav.ru/articles/rus/2008/columns/epica2008/images/print/pr06.jpg, visited 7 December 2009 Picture 4, http://www.fontshop.com/fonts/singles/urw/grotesque_no_9/?sample_text=MARMITE&sample_size=96&acs_p=1&acs_pt=24&acs=1, visited 1 December 2009 Picture 5, http://www.cudos.ac.uk/web/plate%20Ia.htm, visited 3 December 2009 Picture 6, http://www.marmarati.org/galleria/link/my-love-marmite-tattoo, visited 7 December 2009