Strengths
1. Company has proven longevity and can withstand financial blows
Boeing has been in business for over 60 years, and has been a frontrunner in international aviation since its inception. By now, the company has accumulated enough assets to immediately bounce back from financial minor crises. Essentially, this is a company that will be around for a while.
2. Diverse Aircraft. Large fleet
Boeing's vast arsenal can compensated for slow business in an specific department. With dozens of planes to choose from, Boeing has sold more than 15000 planes. In the commercial market alone, Boeing has the 737, 747, 767, 777, and will soon launch the 787. Each model has at least five variations and options to choose from, and these …show more content…
Has large percentage of commercial airlines as clientele.
Virtually every commercial airline houses a Boeing plane. The 747 is the most common and well-known commercial plane today.
5. Securing highest number of aircraft orders
Weaknesses
1. Getting rid of Connexion
Connexion is a satellite driven service that allows people to use their cell phones while in the air. However, due to the growing cell phone networks' coverage, Connexion soon became outdated and useless.
2. Unsatisfied workforce
Four years ago, Boeing downsized a quarter of its employees. Naturally, this would put the rest of the employees on edge. Even now, disgruntled employees fear for their jobs because if there were another recession, Boeing would not hesitate to initiate massive layoffs again.
3. Failure to meet delivery schedule
As of right now, Boeing has 490 outstanding orders on the new 787 Dreamliner. The amount of capital received for the new planes has reached more than $5billion so far, and not a single plane has been completed. They recently celebrated the first tail fin being made. So they are very far behind.
4. Size can also be a …show more content…
A380 has made its first voyage
Boeing's newest hope for aviary dominance has not even been constructed, let alone flown. Airbus's newest plane has already taken flight and successfully taken more than 500 people across the Atlantic Ocean.
3. Bad press for accidents
Any accident in a vehicle will reflect poorly on the company that made that vehicle. While airplane crashes are extremely rare, they do happen. When they do happen, they are horrific.
4. EADS and their fleet
While Boeing does not have many major competitors, there are still those to challenge Boeing. EADS has constructed the A350, a plane similar to the 747, in an attempt to make the 747 obsolete.
5. Europe and WTO.
As of right now, Boeing is in a heated dispute with the World Trade Organization claiming that EADS received unfair subsidies from several European governments. EADS then claimed that Boeing had received unfair subsidies from the US government. Either way, this dispute will not help either company.
bibliography Boeing Backgrounder, Boeing Employment Numbers. Boeing Press Release. Seattle Weekly. < http://www.seattleweekly.com/2001-12-05/news/boeing-bust.php> Boeing Press