Blue Ocean Strategy
Blue Ocean Strategy Paper
A Descriptions of Blue Ocean Strategy and it's Importance Blue ocean is a slang term that comes from the book "The Blue Ocean Strategy," by W. Chan Kim and Renee Mauborgne. Blue ocean describes the opportunities of vast, untapped market spaces that can be developed by expanding market boundaries or launching new industries. In any established market, many businesses are in constant battle with each other for sales and customers. This is compared by a blue ocean because in a blue ocean many sharks will fight to the death for the ocean. This is also an example of red ocean; because of the battle between the many sharks, just like businesses fighting for customers and sales, blood appears from the battle. A majority of businesses are looking for their own blue ocean to work peacefully in but that may be hard to find in any type of business category.
A product or service that might be considered a blue ocean move and why A product that could be considered a blue ocean move is "Yellow Tail." "Yellow Tail" is a wine that is sold in many different stores in the U.S. There are a few reasons why it is considered a blue ocean example. For "Yellow Tail" on the wine bottle there is no wine terminology found, the only thing found on the bottle is the flavor of the wine. "Yellow Tail's" aging is not a great big process for them or the flavor of wine. "Yellow Tail" is also a young vibrant and fun wine for the customers to enjoy. The "Yellow Tail" is also a sweeter and easier wine to drink. It does not have such a harsh taste to itself. "Yellow Tail" wine also has a minimum selection like chardonnay for their white wine and shiraz as their red wine.
An Alternative red ocean move for the same product or service along with the pros and cons of that strategy
An alternative red ocean move for the same product would be the traditional wines. Traditional wines have the same image and description on the bottles that talk heavily
A Descriptions of Blue Ocean Strategy and it's Importance Blue ocean is a slang term that comes from the book "The Blue Ocean Strategy," by W. Chan Kim and Renee Mauborgne. Blue ocean describes the opportunities of vast, untapped market spaces that can be developed by expanding market boundaries or launching new industries. In any established market, many businesses are in constant battle with each other for sales and customers. This is compared by a blue ocean because in a blue ocean many sharks will fight to the death for the ocean. This is also an example of red ocean; because of the battle between the many sharks, just like businesses fighting for customers and sales, blood appears from the battle. A majority of businesses are looking for their own blue ocean to work peacefully in but that may be hard to find in any type of business category.
A product or service that might be considered a blue ocean move and why A product that could be considered a blue ocean move is "Yellow Tail." "Yellow Tail" is a wine that is sold in many different stores in the U.S. There are a few reasons why it is considered a blue ocean example. For "Yellow Tail" on the wine bottle there is no wine terminology found, the only thing found on the bottle is the flavor of the wine. "Yellow Tail's" aging is not a great big process for them or the flavor of wine. "Yellow Tail" is also a young vibrant and fun wine for the customers to enjoy. The "Yellow Tail" is also a sweeter and easier wine to drink. It does not have such a harsh taste to itself. "Yellow Tail" wine also has a minimum selection like chardonnay for their white wine and shiraz as their red wine.
An Alternative red ocean move for the same product or service along with the pros and cons of that strategy
An alternative red ocean move for the same product would be the traditional wines. Traditional wines have the same image and description on the bottles that talk heavily
References: http://www.businessdictionary.com/definition/blue-ocean.html http://www.ehow.com/info_7743376_importance-blue-ocean-strategy-business.html