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Binge Drinking: Be the Influence Late Friday evening, one of the notorious streets in downtown Adelaide, South Australia is bubbling with nightlife. Loud and obviously far from sober crowds of teenagers are venturing from one nightclub to another. One should drive carefully as they jay-walk across the street, oblivious to the traffic. “Happy hours” are on; alcohol is cheap, in particular different pre-mixed drinks full of artificial sweeteners, accompanied by some energy boosters and a pizza from the local McDonalds. It may seem innocent enough hormone-fuelled pastime unless it gradually becomes a habit.
Australian culture does not view alcohol as evil and it is the most widely used recreational drug. Local beer and cider are considered to be of excellent quality, and there is no need to advertise world-famous Australian wine. It is common to buy it in dozens as bottle-shops offer a significant discount for bulk buyers. Cheap wine can be purchased in 5 litre casks. There is no harm in a traditional glass of red with the Aussie Barbeque or an ice-cold beer on a 40-degree summer day. Concerns arise when it becomes uncontrolled or excessive, and …show more content…
A $103.5 million National Binge Drinking Strategy (NBDS) was announced in 2008, with over $50 million as an initial four-year (2008-2012) commitment. A “Don 't Turn a Night Out into a Nightmare” campaign was started in 2009 and continues under the affirmative slogan “Be the Influence – Tackling Binge Drinking” campaign. It aims to help young people resist the peer pressure and make every night out a good one without binge drinking. This programme promotes taking responsibility for the own behaviour and taking charge of one’s life. (Initiatives to minimise the harmful effects