Bimbo Strategic Analysis 2
3
Content
Introduction 2
SWOT Analysis 3
Porter’s Five Forcers Models of Competition 4
PESTEL Analysis 5
External Factors Evaluation (EFE) 7
Internal Factors Evaluation (IFE) 8
Competitive Profile Matrix 8
Matching 9
TOWS Matrix 9
IE 10
SPACE Matrix 10
Boston Consulting Group Matrix 11
The General Electric Business Screen Matrix 12
Grand Strategy Matrix 12
Decision Stage - Quantitative Strategic Planning Matrix 13
Conclusion 14
References 14
Introduction1
Grupo Bimbo is one of the largest companies in the world and one of the baking companies Largest food in the Americas , with a diversified portfolio of approximately 10,000 products and more than 100 brands.
The Company is engaged in the production, distribution and marketing of sliced bread, sweet bread, pastry homemade type , cookies , cereal bars , sweets, chocolates , sweets and salty snacks , flour tortillas wheat toast, caramel and fast food , among others.
Through the development of brands, fresh produce and quality and continuous innovation, the Group has earned a share of market leadership in bakery products in the U.S., Mexico, in most Latin American countries in which it operates and in Spain and Portugal.
The Group operates in 19 countries including USA, Mexico, Latin America, Spain, Portugal and China. At December 31st 2012, the Group operated 154 manufacturing facilities worldwide, with a capacity to produce commercial quantities of a variety of products in their major markets. In order to ensure the freshness and quality of its products, the Group has developed an extensive direct distribution network, which has one of the largest fleets of distribution in the American continent. At December 31st 2012, the direct distribution network of the Group included approximately 51,000 distribution routes, spread over more than 1,600 distribution centers and reaching over 2.2 million outlets. The Panel finds that this distribution network is one of its main competitive advantages.
Main brands
Content
Introduction 2
SWOT Analysis 3
Porter’s Five Forcers Models of Competition 4
PESTEL Analysis 5
External Factors Evaluation (EFE) 7
Internal Factors Evaluation (IFE) 8
Competitive Profile Matrix 8
Matching 9
TOWS Matrix 9
IE 10
SPACE Matrix 10
Boston Consulting Group Matrix 11
The General Electric Business Screen Matrix 12
Grand Strategy Matrix 12
Decision Stage - Quantitative Strategic Planning Matrix 13
Conclusion 14
References 14
Introduction1
Grupo Bimbo is one of the largest companies in the world and one of the baking companies Largest food in the Americas , with a diversified portfolio of approximately 10,000 products and more than 100 brands.
The Company is engaged in the production, distribution and marketing of sliced bread, sweet bread, pastry homemade type , cookies , cereal bars , sweets, chocolates , sweets and salty snacks , flour tortillas wheat toast, caramel and fast food , among others.
Through the development of brands, fresh produce and quality and continuous innovation, the Group has earned a share of market leadership in bakery products in the U.S., Mexico, in most Latin American countries in which it operates and in Spain and Portugal.
The Group operates in 19 countries including USA, Mexico, Latin America, Spain, Portugal and China. At December 31st 2012, the Group operated 154 manufacturing facilities worldwide, with a capacity to produce commercial quantities of a variety of products in their major markets. In order to ensure the freshness and quality of its products, the Group has developed an extensive direct distribution network, which has one of the largest fleets of distribution in the American continent. At December 31st 2012, the direct distribution network of the Group included approximately 51,000 distribution routes, spread over more than 1,600 distribution centers and reaching over 2.2 million outlets. The Panel finds that this distribution network is one of its main competitive advantages.
Main brands
References: 1http://www.grupobimbo.com/en/index.html 2http://www.bmv.com.mx/infoanua/infoanua_453213_2012_1.pdf 3http://www.gruma.com/ 4http://grupocorvi.com.mx/ 5http://hostessbrands.com/