Benihana of Tokyo
Case Study: Matching Dell
MBA 661 Operational Excellence
Introduction:
Dell corporation is a well known computer company incorporated in 1984. Dell Computer Company is the pioneer of the highly publicized business model called "Direct Model" in the personal computer industry. It had launched a method which attracted millions of customers across the world starting from personal use to small and medium size corporation use. Dell customized its computers to the individual need.
1) Describe and analyze Dell's process strategy (management philosophy, efficiencies, bottlenecks, supply chain partners, etc.). What's the advantage and disadvantage of their process model?
Dell computers
2) Discuss why Dell's competitors, such as IBM and HP, would stick to their process models.
3) As usual, the last part of the case study will focus on the current PC markets. Do some research in this market and pick up one major player (Dell, HP or IBM) to analyze their development strategies. For example, the merge of HP and Compaq, the deal between IBM and Leveno, or Dell's middle-age problems (decreasing marginal profits, product recalls, etc.)
Four Steps in the Cycle:
Value Identification:
Value identification concentrates on creating customer base. Identifying customers and looking into their needs. It focuses on how to fulfill these customer's needs with the best way possible. Benihana's value was created from the showmanship of the chef. Hiroaki Aoki after coming to the US grasped quickly the importance of offering to customers something different from any other restaurant in the country. He was in New York, the city of Broadway shows. Theatre is what people come here for and to get theatrical experience with their lunch or dinner, what better one would ask for? Benihana also wanted to serve their food in authentic Japanese style in the environment where customer would feel that they are really in Japan and having Japanese dish. The customer base was of the
MBA 661 Operational Excellence
Introduction:
Dell corporation is a well known computer company incorporated in 1984. Dell Computer Company is the pioneer of the highly publicized business model called "Direct Model" in the personal computer industry. It had launched a method which attracted millions of customers across the world starting from personal use to small and medium size corporation use. Dell customized its computers to the individual need.
1) Describe and analyze Dell's process strategy (management philosophy, efficiencies, bottlenecks, supply chain partners, etc.). What's the advantage and disadvantage of their process model?
Dell computers
2) Discuss why Dell's competitors, such as IBM and HP, would stick to their process models.
3) As usual, the last part of the case study will focus on the current PC markets. Do some research in this market and pick up one major player (Dell, HP or IBM) to analyze their development strategies. For example, the merge of HP and Compaq, the deal between IBM and Leveno, or Dell's middle-age problems (decreasing marginal profits, product recalls, etc.)
Four Steps in the Cycle:
Value Identification:
Value identification concentrates on creating customer base. Identifying customers and looking into their needs. It focuses on how to fulfill these customer's needs with the best way possible. Benihana's value was created from the showmanship of the chef. Hiroaki Aoki after coming to the US grasped quickly the importance of offering to customers something different from any other restaurant in the country. He was in New York, the city of Broadway shows. Theatre is what people come here for and to get theatrical experience with their lunch or dinner, what better one would ask for? Benihana also wanted to serve their food in authentic Japanese style in the environment where customer would feel that they are really in Japan and having Japanese dish. The customer base was of the