Bajaj Allianz
A
PROJECT REPORT
ON
Study of Life Insurance & Marketing Strategies
[pic]
OF
BAJAJ ALLIANZ LIFE INSURANCE CO. LTD,
Firozabad
Submitted to
U. P. TECHNICAL UNIVERSITY, LUCKNOW
=====================================
In partial fulfillment of the degree of
MASTER OF BUSINESS ADMINISTRATION
2008-2010
Submitted by
Ankur Goyal
MBA-III Semester
[pic]
INSTITUTE OF TECHNOLOGY AND SCIENCE GHAZIABAD DECLARATION
I hereby declare that the project entitled on the Study of life insurance & marketing strategies of BAJAJ ALLIANZ LIC Ltd, Firozabad (A branch of BAJAJ ALLIANZ LIC Ltd.) submitted to the ITS, Ghaziabad in partial fulfillment of the degree of Master OF Business Administration (MBA) is my original and not submitted for award of any other degree, diploma or other similar award.
Date…
Place… Signature of the Student
PREFACE
To make aware of real life business situation every MBA student has to undergo for the period of 8-10 weeks under the guidance of professional manager to get the better understanding of the environment. By the time one complete his MBA degree he already has experience, which prove very beneficial in future.
I Ankur Goyal student of MBA lll Sem of INSTITUTE OF TECHONOLOGY AND SCIENCE, GHAZIABAD, on practical training at Bajaj Allianz Life Insurance Co. Ltd, the duration of 8 weeks, and I was under marketing dept especially in sales at Firozabad.
Let me lastly add that I am not perfectionist nor does my project contain cent percent accuracy. Beyond questioning I have put my best efforts in the completion of the project.
I hope this project work prove useful to its reader and organization as
PROJECT REPORT
ON
Study of Life Insurance & Marketing Strategies
[pic]
OF
BAJAJ ALLIANZ LIFE INSURANCE CO. LTD,
Firozabad
Submitted to
U. P. TECHNICAL UNIVERSITY, LUCKNOW
=====================================
In partial fulfillment of the degree of
MASTER OF BUSINESS ADMINISTRATION
2008-2010
Submitted by
Ankur Goyal
MBA-III Semester
[pic]
INSTITUTE OF TECHNOLOGY AND SCIENCE GHAZIABAD DECLARATION
I hereby declare that the project entitled on the Study of life insurance & marketing strategies of BAJAJ ALLIANZ LIC Ltd, Firozabad (A branch of BAJAJ ALLIANZ LIC Ltd.) submitted to the ITS, Ghaziabad in partial fulfillment of the degree of Master OF Business Administration (MBA) is my original and not submitted for award of any other degree, diploma or other similar award.
Date…
Place… Signature of the Student
PREFACE
To make aware of real life business situation every MBA student has to undergo for the period of 8-10 weeks under the guidance of professional manager to get the better understanding of the environment. By the time one complete his MBA degree he already has experience, which prove very beneficial in future.
I Ankur Goyal student of MBA lll Sem of INSTITUTE OF TECHONOLOGY AND SCIENCE, GHAZIABAD, on practical training at Bajaj Allianz Life Insurance Co. Ltd, the duration of 8 weeks, and I was under marketing dept especially in sales at Firozabad.
Let me lastly add that I am not perfectionist nor does my project contain cent percent accuracy. Beyond questioning I have put my best efforts in the completion of the project.
I hope this project work prove useful to its reader and organization as
Bibliography: Books • Kothari C.R., (1999) Research Methodology, Wishwa Prakashan • Kotler P. and Armstrong G., (2005) Principles of Marketing New Delhi, Prentice Hall of India • Kotler P., (1999)Marketing Management Analysis, Planning, Implementation and Control, New Delhi, Prentice Hall of India • Saxena Rajan, (1999) Marketing Management, Tata McGraw Hill Websites: