BA1119 Bayonne Case Analysis Copy
Bayonne Case Analysis
Student Name
Course/Professor
Date
Bayonne Case Analysis
Executive Summary
This project has examined Bayonne Packaging Inc (Bayonne) and its operations in the packaging industry. Bayonne generates revenues of some $43 million annually but has been experiencing severe production bottlenecks, quality issues and client delivery problems. The analysis indicates that some of Bayonne’s core clients have been lost over the years due to technological influences in the marketplace. Additionally, trade and governance issues have altered the competitive marketplace in which Bayonne competes. However, the firm’s internal operating profile is responsible for its most severe issues. The company has recently reported a 20% late delivery average for its products along with a 7% loss in net profits. Bayonne has virtually no meaningful inter-departmental communication processes and its quality control is haphazard at best. The analysis also indicates that in spite of these issues Bayonne does have product knowledge capabilities as well as a strong sales and marketing department. The recommendations have been made that Bayonne should immediately implement a 3rd shift for its Heidleberg presses, establish a centralized quality control department with officers in each department and source an ERP platform to manage all of its production processes.
Introduction
This analysis examines Bayonne Packaging, Inc. (Bayonne) and its strategic position within its industry. Bayonne is a specialty packaging company that produces specialized packaging material for client firms that require custom designed, manufactured and special-use packaging solutions for their products. Bayonne’s business model is vertically oriented since its business includes conception and design all the way to distribution services of its core packaging products. Bayonne generates revenues annually in excess of $43 million within a packaging industry that has experienced
Student Name
Course/Professor
Date
Bayonne Case Analysis
Executive Summary
This project has examined Bayonne Packaging Inc (Bayonne) and its operations in the packaging industry. Bayonne generates revenues of some $43 million annually but has been experiencing severe production bottlenecks, quality issues and client delivery problems. The analysis indicates that some of Bayonne’s core clients have been lost over the years due to technological influences in the marketplace. Additionally, trade and governance issues have altered the competitive marketplace in which Bayonne competes. However, the firm’s internal operating profile is responsible for its most severe issues. The company has recently reported a 20% late delivery average for its products along with a 7% loss in net profits. Bayonne has virtually no meaningful inter-departmental communication processes and its quality control is haphazard at best. The analysis also indicates that in spite of these issues Bayonne does have product knowledge capabilities as well as a strong sales and marketing department. The recommendations have been made that Bayonne should immediately implement a 3rd shift for its Heidleberg presses, establish a centralized quality control department with officers in each department and source an ERP platform to manage all of its production processes.
Introduction
This analysis examines Bayonne Packaging, Inc. (Bayonne) and its strategic position within its industry. Bayonne is a specialty packaging company that produces specialized packaging material for client firms that require custom designed, manufactured and special-use packaging solutions for their products. Bayonne’s business model is vertically oriented since its business includes conception and design all the way to distribution services of its core packaging products. Bayonne generates revenues annually in excess of $43 million within a packaging industry that has experienced