Assignment 2014
BTEC National Diploma and Extended Diploma in Business and Finance
Unit 10 - Market Research in business
Unit 36 - Starting a Small Business
Assignment 2013 – 2014
Zed Hussain, Adrian Chambers, Vickie Henderson, Liz Huck
Final Submission – 16.06.2014
Unit 10 – Market Research in Business
To achieve a pass grade the evidence must show that the learner is able to:
To achieve a merit grade the evidence must show that in addition to the pass criteria the learner is able to:
To achieve a distinction grade the evidence must show that in addition to the pass and merit criteria the learner is able to:
P1 Describe types of market research
P2 Explain how different market research methods have been used to make a marketing decision within a selected situation or business
P3 Plan market research for a selected product/service using appropriate methods of data collection
M1 Explain, with examples, how different market research methods are appropriate to assist different marketing situations
D1 Evaluate the market research method used by a selected organisation
P4 Conduct primary and secondary research for a selected product/service making use of identifiable sampling techniques
M2 Explain the reasons for choosing the particular method of data collection for a selected product / service
D2 Evaluate the findings from the research undertaken
P5 Interpret findings from the research presenting them clearly in an appropriate format
M3 Analyse the research findings and make recommendations on how marketing strategies could be adapted or implemented
Unit 36 – Starting a Small Business
To achieve a pass grade the evidence must show that the learner is able to:
To achieve a merit grade the evidence must show that in addition to the pass criteria the learner is able to:
To achieve a distinction grade the evidence must show that in addition to the pass and merit criteria the learner is able to:
P1 Present the initial business idea using relevant
Unit 10 - Market Research in business
Unit 36 - Starting a Small Business
Assignment 2013 – 2014
Zed Hussain, Adrian Chambers, Vickie Henderson, Liz Huck
Final Submission – 16.06.2014
Unit 10 – Market Research in Business
To achieve a pass grade the evidence must show that the learner is able to:
To achieve a merit grade the evidence must show that in addition to the pass criteria the learner is able to:
To achieve a distinction grade the evidence must show that in addition to the pass and merit criteria the learner is able to:
P1 Describe types of market research
P2 Explain how different market research methods have been used to make a marketing decision within a selected situation or business
P3 Plan market research for a selected product/service using appropriate methods of data collection
M1 Explain, with examples, how different market research methods are appropriate to assist different marketing situations
D1 Evaluate the market research method used by a selected organisation
P4 Conduct primary and secondary research for a selected product/service making use of identifiable sampling techniques
M2 Explain the reasons for choosing the particular method of data collection for a selected product / service
D2 Evaluate the findings from the research undertaken
P5 Interpret findings from the research presenting them clearly in an appropriate format
M3 Analyse the research findings and make recommendations on how marketing strategies could be adapted or implemented
Unit 36 – Starting a Small Business
To achieve a pass grade the evidence must show that the learner is able to:
To achieve a merit grade the evidence must show that in addition to the pass criteria the learner is able to:
To achieve a distinction grade the evidence must show that in addition to the pass and merit criteria the learner is able to:
P1 Present the initial business idea using relevant