ASM marketing
NAME OF STUDENT
VU THI THANH PHUC
IBD REG. NO.
1013106062
UNIT TITLE
Marketing Principles (MKT)
UNIT / UNIT CODE
Unit 20 : Y/601/1261
ASSIGNMENT NO
1 of 2 (Individual Report)
LECTURER/TUTOR
Mr.JEFFERY LIM / Mrs. Ha
SUBMISSION DEADLINE
April 9th (Monday), 2012 (Ms. Lam’s Off 12hr00)
INTRODUCTION Each one, who has gone to visit Malaysia, will be impressed by a chain of HALAL family restaurants, which are operated by The Chicken Rice Shop Restaurants Sdn Bhd. The company was established on June, 2000. There are many reasons for “why TCRS is popular?”
Firstly, they have chosen very good places to attract the customers such as shopping centre, malls… Secondly, their Family Secret Receipt is one of the most reason that attract the customers, there are no restaurant can make perfect receipt like them. Thirdly, the price for each meals is not too expensive and it suitable for single meals or group meals. Moreover, TCRS also create many special products for special festive occasions such as Easter Day, Lunar New Year, New Year, Christmas… The company plan to establish the brand of The Chicken Rice Shop in Vietnam market by January 2013 to bring the Malaysian culture into Vietnam. In this report, I will recommend an overall best practice of marketing approach for The Chicken Rice Shop in Vietnam. It includes:
The concept process of marketing: the various elements of the marketing process, the benefits and costs of a marketing orientation for The Chicken Rice Shop Vietnam.
The concept of segmentation, targeting and positioning: demonstrate macro and micro environment factors, segmentation, targeting strategy, show the buyer behaviour and propose new positioning.
THE CONCEPT PROCESS OF MARKETING
I. Explain each of the various elements of the marketing process needed to be considered by “The Chicken Rice Shop”
In the marketing process, Needs is the most important concept. Needs
VU THI THANH PHUC
IBD REG. NO.
1013106062
UNIT TITLE
Marketing Principles (MKT)
UNIT / UNIT CODE
Unit 20 : Y/601/1261
ASSIGNMENT NO
1 of 2 (Individual Report)
LECTURER/TUTOR
Mr.JEFFERY LIM / Mrs. Ha
SUBMISSION DEADLINE
April 9th (Monday), 2012 (Ms. Lam’s Off 12hr00)
INTRODUCTION Each one, who has gone to visit Malaysia, will be impressed by a chain of HALAL family restaurants, which are operated by The Chicken Rice Shop Restaurants Sdn Bhd. The company was established on June, 2000. There are many reasons for “why TCRS is popular?”
Firstly, they have chosen very good places to attract the customers such as shopping centre, malls… Secondly, their Family Secret Receipt is one of the most reason that attract the customers, there are no restaurant can make perfect receipt like them. Thirdly, the price for each meals is not too expensive and it suitable for single meals or group meals. Moreover, TCRS also create many special products for special festive occasions such as Easter Day, Lunar New Year, New Year, Christmas… The company plan to establish the brand of The Chicken Rice Shop in Vietnam market by January 2013 to bring the Malaysian culture into Vietnam. In this report, I will recommend an overall best practice of marketing approach for The Chicken Rice Shop in Vietnam. It includes:
The concept process of marketing: the various elements of the marketing process, the benefits and costs of a marketing orientation for The Chicken Rice Shop Vietnam.
The concept of segmentation, targeting and positioning: demonstrate macro and micro environment factors, segmentation, targeting strategy, show the buyer behaviour and propose new positioning.
THE CONCEPT PROCESS OF MARKETING
I. Explain each of the various elements of the marketing process needed to be considered by “The Chicken Rice Shop”
In the marketing process, Needs is the most important concept. Needs