Arrowood Times Case

AMERICAN LUXURY BRAND CASE STUDIES | |
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|Arrowood Times are not promising for boutique American wineries, with many closing, plowing under their fields, or selling | | |
|out to larger interests who have the resources to survive the down market. The worldwide glut of wine grapes from a | | |
|succession of bumper harvests,
They scored | | |
|a major product success story in the 1990s with their signature top-of-the-line “Big Bertha” titanium driver, a technological| | |
|innovation which transformed the game through its distance-enhancing features. They continue to expand their line of clubs, | | |
|but low-end brand extensions such as active wear, luggage and footwear prevent Callaway from reaching the highest luxury | | |
|tier. | | |
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|Harley-Davidson The iconic American motorcycle sustains a proud history, enduring product quality and a high price point. In | | |
|the face of increased competition in 1987, Harley sent a management team to Japan to learn about superior production | |
Another division, called The Luxury Collection, falls lower in the actual luxury category, bringing | | |
|together over 70 international properties, many from the Sheraton Group. St. Regis is a good example of a counterfeit brand, | | |
|who bases its reputation on a single legacy property built in 1904. The actual property was acquired by Starwood in 1998, and| | |
|the parent company soon added properties under the St. Regis brand name in nine other cities. The flagship NY property and | | |
|its affiliates worldwide do reflect the highest standards of hospitality, and so far in their short history deserve the | | |
|luxury designation. | | |
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|Technicolor The company rose to prominence providing the highest quality in celluloid film stock and processing in an 80-year| | |
|franchise, as unchallenged category leader. Technicolor has high associations with the Golden Age of post WWII cinema. The | |