Apple was created in 1976 by Steve Jobs and Steve Woznak in Cupertino, California. They dropped out of college to pursue their dreams. They built and created computers in their garage which later became popular. Apple is now a multibillion dollar company which they are well known for the IPOD, the iphone, and the ipad. Apple has 364 retail stores in thirteen different and it is the largest publicly traded company in the world by revenue and profit. It is well known for the Ipod which is used for music, movies and pictures, the Iphone which is a phone similar to the Ipod but it is a phone, and the iMac computer which is very popular throughout the world.…
Apple Inc. designs, manufactures, and markets mobile communication, media devices, personal computers, portable digital music players, and sells related software services (Partner, 2013). The founders of Apple were Steve Jobs, Ronald Wayne, and Steve Wozniak; Wayne sold his part of the company to Jobs and Wozniak for $800. Apple went public in 1980 at $22 a share. Apple is the second largest technology company, third largest cell phone producer and in the top 10 fortune 500 list.…
Apple has been known to be an inherently personal computer company. However, it is also well known that there is no better example of innovative strategic thinking and execution. Apple’s strategy has remained to creating and sustaining value for customers across the world. Jobs returned to Apple in 1997 and the company never looked back since. However, it is also said that Apple lost the pc business because of ignoring the trends in pc industry. Apple’s business strategy is primarily based on innovation for creating differentiated products. It has built products that are cool to use as well as simple and intuitive. Its…
According to Apple they are a worldwide company that produces consumer electronics, computer software, and commercial servers. Apple’s main product lines include the iPad, iPhones, iPod music player, and the Macintosh computer. In April 1976 Apple’s founders Steve Jobs and Steve Wozniak produced the first Apple Computer with their introduction of the Apple I. They incorporated their company in January 1977 in California and have been in business for over 30 years. Apple has had an up and down track record over that time period but also several proven successful products and brands. They also have demonstrated continual innovation despite some down turns and rough times. The death of Steve Jobs in 2011 presents another down time and set back and presents Apple with a great challenge to continue its innovation and proven success under Jobs’ leadership.…
Apple Inc. is a global computer manufacturing company that is going through major changes in its organizational culture and it’s organizational structure due to several events of the past few years. This is a company that grew extremely fast in little time, that their management found themselves not being able to keep their operations and finances under control. Apple Inc. has been forced to reevaluate and redesign it’s organizational culture and organizational structure to avoid bankruptcy. The organizational culture of Apple is one of change; with the drive to outperform and succeed as their major objectives. The organizational structure of the company has also transformed to be more competitive in a critical juncture in the company’s history. Apple is going through major restructuring to regain control of its operations and finances in order to stay competitive on the global market. Apple corporate culture has been constantly changing with the changes in its CEOs in the past. But originally, the Apple culture is not that of the typical 70's company that is riddled with corporate rigidities. Thus, stiffness and regulation is just not on the list of policies that are set in place. It was said that even Steve Jobs, the company's CEO, would walk around the office barefoot even when Apple was already among the top corporations in the world.…
Apple Inc. is an American corporation founded in 1976 that was one of the early pioneers of the PC and has recently been at the forefront of next-generation devices. In the past Apple was a pioneer in PC technology before losing out to the Microsoft and IBM driven PC industry. It has stepped into various different markets including the cellular and portable MP3 device markets to open up new opportunities and gain a competitive advantage over many of its competitors.…
The story of Apple started many years ago, as the company was established/funded in Cupertino, California on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne.…
Presented opportunities and globalization in other countries allows Apple to recognize a need to become more main-stream in other geographical areas. Apple will have to use two strategies, one for the domestic market, the United States, and one for the international markets France and Australia. The appropriate channel strategies Apple should use for the domestic market and international markets is the multi-channel strategy and the pull strategy. The multi-channel strategy defined as “offering customers more than one way to buy something – for example, from a Web site as well as in retail stores” (Rouse, 2007) allows apple sell the product without acquiring additional costs. The pull strategy allows the manufacturer to promote the product so the consumer can push the intermediaries to order the product.…
Apple Incorporated is a large American company who produces electronics for many consumers in the last several decades. The company is most known for the Macintosh personal computer line, Mac OS X, extremely loyal user-base, iTunes media application, and the iPod personal music player. The company headquarters is in Cupertino, California, CEO, and co-founder is Steve Jobs, and the company has more than 284 retail locations in more than 10 different countries. Apple is establishes by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1st 1976. It was to sell the Apple I personal computer. Steve Jobs recognize he owns 45% of the company, Steve Wozniak…
Apple is in the business of designing, developing, producing, selling and marketing computer systems, related products and services. The business practices of Apple and the market conditions in which Apple operates change rapidly and these changes have necessitated prompt changes in management, and/or managers'…
Apple Inc. is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. Its best-known hardware products are the Mac line of computers, the iPod, the iPhone, and the iPad. Its software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites. The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977.[6] The word "Computer" was removed from its name on January 9, 2007, reflecting its shifted focus towards consumer electronics after the introduction of the iPhone.…
In the case “Apple Inc. in 2010”, we can see that between 1980 and 1996, the company struggled with different management style and strategies. During those 16 years, Apple was a computer-based company that was not trying to differentiate itself from its competitor. That is why, in 1996, when Steve Jobs returned to Apple, he started to focus on the social aspect of Apple but also on how to innovate and create new products in order to differentiate the company.…
Apple Inc. Is an American multinational electronics and software company established by Steven Jobs and Stephen Wozniak on April 1, 1976, in Cupertino, California. Apple Inc. Has become the market leader in their industry by supplying price worthy products which possess high value in terms of their genius technological design from their I- pods, I-phones to Macbook and extending it to their software like I-tunes and games which are at reasonable prices.…
Apple Computer Incorporated was founded in 1976 by Steve Jobs and Steve Wozniak. “Apple ignited the personal revolution in the 1970s with the Apple ii and reinvented the personal computer in the 1980s with the Macintosh”(FundingUniverse, n.d. para. 1). Apple incorporates globalization that is why they are the fifth largest organization in the entire world. Apple’s main goal was to provide products like the I-phone, notebooks, and desktop computers to people who would want to purchase them around the world. Managers would have to use the four functions of management especially planning so that they could understand their customers wants and needs. In order for Apple to be competitive, they are internal and external…
It was founded in Cupertino, California on April 1, 1976 by Steve Jobs, Steven Wozniak and Ronald Wayne. In the beginning, which is precisely from January 3, 1977 Apple Inc. was known as Apple Computer Incorporation for the primary 30 years. Then due to the company’s expansion in progress whereby they started to look into consumer electronics markets in addition to its initial focus on personal computers, the word “Computer” was dropped. Now, Apple Inc. has grown to as much as around 35,000 employees worldwide and had worldwide annual sales of US$32.48 billion by the end of September 29, 2008. Without doubt of its comprehensive artistic design to its various advertising campaigns, it has become one of the most approved of company in the United States in 2008 and in the world in 2009 according to the Fortune Magazine.…