An Introduction to Different Human Emotions
Introduction
What is Emotion?
Emotion is another word for feelings. Some common emotions are anger, fear, love, sadness, grief, jealousy, hurt, disappointment and joy.
We may have these feelings or emotions in response to things that are going on at the moment or when we remember something that happened in the past.
Frequently, we also experience physiological changes, such as feeling hot; faster heartbeats, changes in our breathing, knotting in our stomachs, etc. when we feel an emotion.
Emotions & Advertising
Emotions are arguably defined as bodily changes, together with mental change, influencing one 's decisions, sometimes out of the normal pattern for the individual, used particularly in reference to buying behavior.
Advertisement is full of appeals. I believe there is hardly any advertisement, which has not appeals to make.
General appeals include featuring product, drives & instincts (needs), motives, emotions, roles, personality traits, values, traditions, attitudes, beliefs and knowledge. An emotion is one of the best appeals in advertising.
Emotional Appeal
It means product advertising appealing to emotional desires rather than logic, economy or utility.
Here are some examples of emotions that are catered to viewers in different advertisements.
Fear, hope, anxiety, love, distress, surprise, guilt, shame, interest, excitement, joy, anger, disgust, contempt or loathing, sadness, happiness, amusement, peacefulness, grief, sorrow, trust, anticipation, depression, envy, frustration, sympathy, loneliness, embarrassment, horror, dread, awe.
You can use any of above in your advertisement.
Emotions and Advertisements
General Motors Corp tied up Chevrolet in America as an " American Revolution." The same GM has introduced Chevrolet in India weaving all Indian traditions under campaign of " I am Chevrolet". Vinay Dixit, vice-president, marketing, sales & after sales, GM, says, "The whole idea of the 'I am
What is Emotion?
Emotion is another word for feelings. Some common emotions are anger, fear, love, sadness, grief, jealousy, hurt, disappointment and joy.
We may have these feelings or emotions in response to things that are going on at the moment or when we remember something that happened in the past.
Frequently, we also experience physiological changes, such as feeling hot; faster heartbeats, changes in our breathing, knotting in our stomachs, etc. when we feel an emotion.
Emotions & Advertising
Emotions are arguably defined as bodily changes, together with mental change, influencing one 's decisions, sometimes out of the normal pattern for the individual, used particularly in reference to buying behavior.
Advertisement is full of appeals. I believe there is hardly any advertisement, which has not appeals to make.
General appeals include featuring product, drives & instincts (needs), motives, emotions, roles, personality traits, values, traditions, attitudes, beliefs and knowledge. An emotion is one of the best appeals in advertising.
Emotional Appeal
It means product advertising appealing to emotional desires rather than logic, economy or utility.
Here are some examples of emotions that are catered to viewers in different advertisements.
Fear, hope, anxiety, love, distress, surprise, guilt, shame, interest, excitement, joy, anger, disgust, contempt or loathing, sadness, happiness, amusement, peacefulness, grief, sorrow, trust, anticipation, depression, envy, frustration, sympathy, loneliness, embarrassment, horror, dread, awe.
You can use any of above in your advertisement.
Emotions and Advertisements
General Motors Corp tied up Chevrolet in America as an " American Revolution." The same GM has introduced Chevrolet in India weaving all Indian traditions under campaign of " I am Chevrolet". Vinay Dixit, vice-president, marketing, sales & after sales, GM, says, "The whole idea of the 'I am