American Airlines
American Airlines: Unsuccessful Firm
American Airlines, Inc. (AA) is a major airline of the United States and is the world 's second-largest airline in passenger miles transported, passenger fleet size, and operating revenues. American Airlines is a subsidiary of the AMR Corporation, and was founded in 1930.
Distribution:
American Airlines is headquartered in Fort Worth, Texas, and operates an extensive international and domestic network, with scheduled flights throughout North America, Latin and South America, Europe, Asia, Pacific and the Caribbean. American Airlines has a fleet size of 605 Aircraft carriers, and flies to over 260 destinations. (AA.com)
Pricing:
American Airlines uses a value-based pricing strategy for their airline fair. All fairs are mileage-related. Consumers have the options of Economy Class, Business Class, and First/Premium Class. Compared to other major US Airways, American Airlines provides competitive rates for round-trip and direct flights. (Yahoo Finance)
Promotion:
The AA Advantage is a frequent flyer rewards program implemented by American Airlines. Launched in 1981, it is the largest loyalty program in the world, with over 67 million members. Miles accumulated in the program allow members to redeem tickets, upgrade service class, or obtain free or discounted car rentals, hotel stays, merchandise, or other products and services through partners. The AA Advantage has been American’s most successful promotional campaign. (AA.com)
People:
American Airlines total workforce includes 87,897 people. Management level employees consist of 8,453 positions, while non-management employees make up 79,444 people in total. American Airlines has an Allied Pilots Association, which is the union that represents 12,000 pilots. Tom Horton is the current Chief Executive Officer of the company. (Hoovers.com)
Servicescape:
Coach and Business Seating in a typical American Airline Coach-Class seating consists of close-quartered
American Airlines, Inc. (AA) is a major airline of the United States and is the world 's second-largest airline in passenger miles transported, passenger fleet size, and operating revenues. American Airlines is a subsidiary of the AMR Corporation, and was founded in 1930.
Distribution:
American Airlines is headquartered in Fort Worth, Texas, and operates an extensive international and domestic network, with scheduled flights throughout North America, Latin and South America, Europe, Asia, Pacific and the Caribbean. American Airlines has a fleet size of 605 Aircraft carriers, and flies to over 260 destinations. (AA.com)
Pricing:
American Airlines uses a value-based pricing strategy for their airline fair. All fairs are mileage-related. Consumers have the options of Economy Class, Business Class, and First/Premium Class. Compared to other major US Airways, American Airlines provides competitive rates for round-trip and direct flights. (Yahoo Finance)
Promotion:
The AA Advantage is a frequent flyer rewards program implemented by American Airlines. Launched in 1981, it is the largest loyalty program in the world, with over 67 million members. Miles accumulated in the program allow members to redeem tickets, upgrade service class, or obtain free or discounted car rentals, hotel stays, merchandise, or other products and services through partners. The AA Advantage has been American’s most successful promotional campaign. (AA.com)
People:
American Airlines total workforce includes 87,897 people. Management level employees consist of 8,453 positions, while non-management employees make up 79,444 people in total. American Airlines has an Allied Pilots Association, which is the union that represents 12,000 pilots. Tom Horton is the current Chief Executive Officer of the company. (Hoovers.com)
Servicescape:
Coach and Business Seating in a typical American Airline Coach-Class seating consists of close-quartered
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