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Amazon Ceo Strategy Project

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Amazon Ceo Strategy Project
Bus 109 CEO Project

Group Members:
John Kim
Jane Fong
Frank Lee
Christian Heredra
Duc Phan
Kung-Yen Lin
Yu-Ju Chien
Peter Huang

Here’s some articles I found that could start us off:

Sample Strategic Analysis Presentation: http://www.slideshare.net/MaxJallifier/final-presentation-16443977

http://seekingalpha.com/article/1262831-amazon-to-face-major-challenges-over-its-business-complexity-and-rising-costs

http://www.fool.com/investing/general/2012/12/19/3-challenges-for-amazoncom-in.aspx

Here are the 2 guidelines for Stage One that was given by the TA:
Stage One (Week 2)
Single Spaced
Business Block Format
Include:
* Current Situation * Major issues impacting the Board * Major competitive challenges * Consulting company reports * 5-year financial overview (stock price, annual report) * Why you picked this firm

Outline
1.1 - HISTORY (Kung Yen & Yu-Ju) * How was the company founded? * Year founded * Founder * Unique story * What was the company’s purpose

1.2 - CURRENT PERFORMANCE (Christian) * 5 year financial report of the company you picked. * Download your company’s annual report as well as the major competitors. * Embedded in the Annual Reports are the * balance sheet, statement of income, statement of cash flows, statement of shareholders equity 1.2.1 - RATIO ANALYSIS (Christian) 1.2.2 - COMPETITOR COMPARISON
Intense Competition : Amazon is rapidly evolving and it is intensely competitive, and competitors in different industries are attempting to break into this business. These competitors include retail, e-commerce services , digital content and digital media devices, and web services. Many of Amazon’s current and potential competitors have far greater resources, longer histories, more customers, and greater brand recognition. This is a challenge to Amazon’s operation where competitors might have more viable abilities to aggressively
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