All I Know Is What I Read in the Papers - Will Rogers
"All I Know Is What I Read In The Papers" - Will Rogers
There have been many criteria over the past few centuries that measured one's political clout and influence: divine right, property, money, and acquaintances. In the twentieth century, particularly the past two decades, the political power to influence others resides in information: the more information you have and the more you know how to use it, the more potential influence you have. People rely on the media for their information, as it is the most easily accessible, efficient, and passive way of acquiring knowledge. Unfortunately, the media is not completely reliable as it can and has been manipulated by politicians, their parties, and their governments. This makes the media a powerful weapon as politicians use it to effect voters political choices through advertising, change popular opinion on issues of state, and debasing political campaigns through smear tactics.
"You can make a candidate someone they aren't. You can protect them from someone they are, or make them more of what they are".-Senator Norm
Atkins(1)
"An election is like a one day sale the product (candidate) in a sale (campaign) is only available a few hours on one day".(2)
The main goal one hopes to achieve by advertising something is to make it marketable so people will purchase it. Since what a politician hopes to ultimately do is persuade people to vote for, or buy, their political platform, they would be foolish to not take advantage of the captive and passive audience of the advertising mass media. Unfortunately politicians and their management take advantage of this medium to manipulate voters' choices. Two cases of advertising manipulation on voters was during the Canadian National Referendum of 1992 and the Quebec Referendum of 1995. During the National Referendum of
1992 over the Charlottetown Accord "three hours of free broadcast time was made available during prime time on every radio and
There have been many criteria over the past few centuries that measured one's political clout and influence: divine right, property, money, and acquaintances. In the twentieth century, particularly the past two decades, the political power to influence others resides in information: the more information you have and the more you know how to use it, the more potential influence you have. People rely on the media for their information, as it is the most easily accessible, efficient, and passive way of acquiring knowledge. Unfortunately, the media is not completely reliable as it can and has been manipulated by politicians, their parties, and their governments. This makes the media a powerful weapon as politicians use it to effect voters political choices through advertising, change popular opinion on issues of state, and debasing political campaigns through smear tactics.
"You can make a candidate someone they aren't. You can protect them from someone they are, or make them more of what they are".-Senator Norm
Atkins(1)
"An election is like a one day sale the product (candidate) in a sale (campaign) is only available a few hours on one day".(2)
The main goal one hopes to achieve by advertising something is to make it marketable so people will purchase it. Since what a politician hopes to ultimately do is persuade people to vote for, or buy, their political platform, they would be foolish to not take advantage of the captive and passive audience of the advertising mass media. Unfortunately politicians and their management take advantage of this medium to manipulate voters' choices. Two cases of advertising manipulation on voters was during the Canadian National Referendum of 1992 and the Quebec Referendum of 1995. During the National Referendum of
1992 over the Charlottetown Accord "three hours of free broadcast time was made available during prime time on every radio and