All Over The Place Jean Kilbourne Analysis

Some people over look advertising; they consider ads the easiest way to draw in the attention of their audience. Advertising is so much more though. Ads contain controversial text, photos, and settings that are disregarded because of the culture we live in today. Advertising contains derogatory and controversial implications that are disregarded by the audience.

The ad I choose displays a muscular man, hoisting a beautiful woman over his shoulder. The setting takes place in what looks to be a house, with a modern style to it. The focus is aimed directly toward the connection the man and woman share. The man portrays a cheerful expression as he has a stunning young lady slung over his shoulder. He has his hands placed right below her butt in a usual
And while the feature under scrutiny differs somewhat in each, all the essays note that advertisements do much more than merely sell merchandise. Indeed, in “In Your Face . . . All Over the Place,” Jean Kilbourne goes so far as to claim that “The unintended effects of advertising are far more important and far more difficult to measure than those effects that are intended. The important question is not ‘Does this ad sell the product?’ but rather ‘What else does this ad sell?’” (85). Just as this latter question informs the essays you will read, so should it help shape the one you write as you attempt to account fully for the rhetoric of the ad you examine. Please select one from a newspaper or magazine that contains graphics and a written text and analyze it according to the criteria that follow.
Graphics Describe features of the ad’s composition, layout, color, style, scale, and focus