Preview

Airbus Strategy of Assembling an Aircraft

Satisfactory Essays
Open Document
Open Document
741 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Airbus Strategy of Assembling an Aircraft
1) Critically examine and comment on the pros and cons os Airbu’s Strategy of assembling an aircraft at different locations? Advantages and Disadvantages of their strategy? Explain

Airbus is a multinational company, with its headquarters in Toulouse, which coordinates all activities and controls the progress in all corporate functions. Its main actions are focused on four EU members: France, Germany, UK, Spain (Airbus online: 2012)

France includes four manufacturing sites and three assembly lines. As one of the founder members France has the biggest number of employees. Germany has an important role in the development and engineering of all aircrafts. Hamburg is the Centre of Excellence for cabin and cargo customisation. (Airbusonline:2012)

The main contribution of the United Kingdom is the expertise in the design and manufacturing of wings. The assembling of wings for all Airbus aircrafts takes place in the UK. Spain contributes the expertise in weight-saving, composite materials and in innovative manufacturing technologies. However, non EU members like China, Japan, USA or Russia have become more and more attractive in terms of working conditions and tax policy. (Airbusonline:2012)

These international collaborations emphasize the multinational thinking of Airbus and indicate the EU as an important partner in terms of creating attractive general conditions.

It has to be noticed that Airbus’s operations are one before and one after the implementation of the Sup@irWorld Program. In the next, are listed some of the advantages and disadvantages of the its implementation.

Pros: * Improved productivity of its operations to effectively cater to the changing requirements of its customers. * Cycle time reduction of manufacturing aircrafts from 7.5 to 6 years * Smart buying- Reduced its supply cost base: The aim of this program was sharing risk with their suppliers and thus make them more responsible for the overall performance of Airbus.

You May Also Find These Documents Helpful

  • Better Essays

    mkt 474

    • 5637 Words
    • 23 Pages

    Boeing Company, America’s largest exporter—producing a marketing of commercial aircraft and space vehicles requires millions from around the world to work together and no company does more to enable people from all countries to meet face to face for both recreation and commerce---the result is personal relationships and mutual understanding which in latter, are the foundation of global peace and prosperity…

    • 5637 Words
    • 23 Pages
    Better Essays
  • Powerful Essays

    1) It stabilized and improved basic business processes. It developed enhanced supply-chain capabilities, including fast delivery of customized product. It purchased a rash of new software applications. Underlying the entire project was a desire to integrate supply-chain strategy with that of the organization as a whole.…

    • 838 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    Socioeconomic Status in Brazil

    • 42054 Words
    • 169 Pages

    British Airways (‘BA’ or ‘the Group’) is the UK’s largest international scheduled airline and one of the world’s leading global premium airlines. The Group’s principal place of business is London with significant presence at Heathrow, Gatwick and London City airports. BA also operates a worldwide air cargo business, largely in conjunction with its…

    • 42054 Words
    • 169 Pages
    Powerful Essays
  • Satisfactory Essays

    Italy, West Germany , UK and Spain – continued the Eurofighter project with the share of the production work divided in proportion to their projected procurement :…

    • 1333 Words
    • 6 Pages
    Satisfactory Essays
  • Satisfactory Essays

    European Countries Collaboration and good relationship making EU politically stable. This stability is a significant advantage for the growth of Easyjet…

    • 797 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Airbus Case Analysis

    • 1553 Words
    • 7 Pages

    1. Reasons that Airbus interested in A3XX  A Revolution Adventure -- The first objective of this project is to fill the market gap by introducing a new type of aircraft. Airbus, with A3XX under the plan, is stepping into an area that Boeing has rarely touched, the very large aircraft (VLA) market. If Airbus well forecasts the future market, A3XX will be the flagship in a new airline revolution. Capturing more than half the VLA market with A3XX, Airbus would constitute an enormous financial success and achieve the ultimate objective-- the leader of commercial aviation industry.  Abundant Financial Resources and Developed Technologies -- Airbus possesses abundant funding resources and cutting-edge technologies which could substantially reduce the training cost. Airbus was prepared to receive around $4 billion development loans from the British, French, German and Spanish governments, repayable from sales revenue. Together with contributions from risk-sharing partners and its own shareholders, Airbus has no need to worry about its financial resources and thus can concentrate on the production and sale of A3XX. In addition, the well-developed aircraft technologies such as fly-by-wire technology, fight deck design, and performance characteristics that are common across the Airbus family pave the way for the A3XX’s development and potential market.  Favorable factors from Context Analysis -- Needs for travelling and cargo transportation are essential parameters which airlines have to take into consideration; hence, they are also vital determinants of demand for commercial aircrafts. According to Airbus’s Global Market Forecast (GMF), air transportation industry is expected to grow at 4.9% annually. This continuous growth demand of the flight market can offer Airbus Company a sound support to launch new types of planes. In…

    • 1553 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Beck, K., Downey, T., & Kim, J., Proctor, P. (2002, June). How Boeing is Changing the Way it Works Around the World. Boeing Frontier, 1(2).…

    • 1864 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Boeing Market Analysis

    • 7532 Words
    • 31 Pages

    The Boeing Company is a major player in the aerospace and defense industry with over 150,000 employees. As of 2006 they led the commercial and defense aircraft market as the company with the largest total revenue. (Defense News , 2007). The corporation is divided into five separate business units/services. Commercial Airplanes and Integrated Defense Systems are the two major components. The other three units span control over research and development, services and financial services; Phantom Works, Shared Services Group and Boeing Capital Corp, respectively. As of 2006, these three smaller units contributed only 2% of the revenue for the Boeing Company, but played a valuable role in their various supporting contributions to the main efforts of defense equipment and commercial aircraft production and sales. The Boeing Integrated Defense Systems division, producing weapons, aerospace and space systems, accounted for the majority, 52%, of the revenue for The Boeing Company, and 50% of the corporation’s combined earnings. The Boeing Commercial Airplanes division accounted for 46% of the revenue and 45% of the corporation’s earnings. (Boeing, AR06, 2007) It is on this final division that the remainder of this study will be focused on.…

    • 7532 Words
    • 31 Pages
    Powerful Essays
  • Satisfactory Essays

    Boeing 787

    • 275 Words
    • 2 Pages

    * Boeing believed that outsourcing some work to foreign countries would help sales in those countries;…

    • 275 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    The A380 Project

    • 1782 Words
    • 8 Pages

    The A380 project was launched in December 2000 as the world’s largest commercial aircraft the Airbus A380 is a feat of engineering. It was meant to open up a new segment by addressing the changing market needs, congestion at the hub airports being one. With the environment having gained a profile, the A380 was designed with low emissions and low noise. The project took five years of preparatory development and testing that cost over US$600 million. The development cost was projected at US$10 billion and a tax windfall of 3 billion euro in Europe alone and induced worldwide employment creation of about 200,000 jobs. It was also going to give Airbus a foothold in all commercial aircraft market segments meant to challenge and surpassing Boeing in the over 500 passenger carrier aircraft segment as well.…

    • 1782 Words
    • 8 Pages
    Better Essays
  • Good Essays

    A380 - Introduction

    • 2211 Words
    • 9 Pages

    When talking about the new Airbus A380, one would think it is easy to write about it, since it has been all over the news for the past 2 years. However there were never any concrete consequences mentioned, except the ones for Airbus. Neither financial statements nor any other kind of literature were available. Even the attempt to get an interview with Lufthansa failed. So what seemed to be easy in the beginning became harder to write about in the end, due to the missing literature. That is why most of my sources are based on the internet. Nevertheless, the media wouldn’t even make such a fuss about it, if it wasn’t the biggest airplane in the world. For the first time in aviation history, Airbus was trying to replace Boeing in the civilian aircraft construction. They wanted to become number one by building the biggest and most luxurious aircraft in the world, which is why the delays became so significant. In my essay I will analyse the impacts on some industrial factors due to the delayed delivery of the A380.…

    • 2211 Words
    • 9 Pages
    Good Essays
  • Good Essays

    Hofstede Cutlural Dimensions

    • 3642 Words
    • 15 Pages

    Cross-cultural management describes “organisational behaviour within countries and cultures” (Adler and Gundersen, 2008, p 13) as a result it compares the organisational behaviour across various countries and cultures and most importantly it seeks to comprehend and advance the “interaction of co-workers, managers, executives, clients, suppliers, and alliance partners from countries and cultures around the world.” (Adler and Gundersen, 2008, p 13). A company that has experience of cross-cultural management and thus has its roots in several European countries is Airbus SAS. (Browaeys and Price, 2011). Outlined on the company’s website they express their desire to…

    • 3642 Words
    • 15 Pages
    Good Essays
  • Powerful Essays

    This assignment purpose is to study the problem in term of cross culture management in the Airbus. Aircrafts in the market Airbus is the company that deals with the manufacturing of. 1970 it was formally established in as a European consortium. Furthermore, the paper will discuss the impact of proper cross cultural management on the international projects and its implications. Toulouse was a head office in; France operates out of over 160 international locations also include 16 main manufacturing and development sites in UK, Germany, France, & Spain and three wholly owned subsidiaries in Japan, China, and North America. The largest European and world's second largest aircraft manufacturer is Airbus SAS a subsidiary of EADS. The Airbus benefits from a unique workforce that speaks over 20 different languages and integrates more than 80 worker from all around the world. There are more than 80 different nationalities working at the Airbus over 55,000 workforces. Such cultural diversity is the key to Airbus success. The airline industry is of great value to the world is the backbone of international trade economy, creating 33 million jobs in the world, its contribution to the economy reaches U.S. $ 580 billion (8%) of GDP in Europe. Therefore, we can say that Airbus face sometimes severe cross cultural management issues to motivate its global employees as each country differs from the other country on various factors such as cultural, legal, ethical factors political, economic, legal, and social. A lot companies have suffered from the failure of their international assignments because they have too often neglected the intercultural preparation of their employees.…

    • 2006 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Airbus has a better receivable collection period and more efficiency in business for their receivables, than Airbus.…

    • 973 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Malaysia Airlines

    • 958 Words
    • 4 Pages

    By the third quarter of 2012, will be joining the oneworld alliance. Looking forward to increase the traffic via combining the networks and infrastructure. Obviously, the alliances in the airline industry serve variety of purpose, the most important is to serve more destinations and thus extend the airline’s reach. Besides that, it helps the airlines to be more cost effective in terms of commercial cooperation, joint promotion, ground handling, engineering, etc.…

    • 958 Words
    • 4 Pages
    Satisfactory Essays