advertisment and targeted market with examples
Advertisement and the targeted need
1) Dove as a corporation that is cosmetically focused, not only reaches out for its consumer’ physical need that is the hygiene perspective, but as well, it satisfies the self esteem especially in woman, who perceive beauty differently. Hence, dove has been able to change positive advertising for women by emphasizing the importance and beauty of difference, confidence, and self acceptance.
2) Evian water offers water with a new concept. It has been able to reach out for the physical need and that is thirst, but also it has been able to reach for the need of safety as the water with its new campaign offers its consumers a young living as water provides with regular consumption health, as well as a greater emphasis of love and belonging which is loving ourselves and the inner child within.
3) Almarai milk offers milk that satisfies several needs one of which that is the physical need of food, more over also, targets safety, love and belonging, and self esteem as their product claims to provide health and a “ trim”. Helping those who need to lose weight a push through their product.
A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards.[1] A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.
Target markets are groups of individuals that are separated by distinguishable and noticeable aspects. Target markets can be separated by the following aspects:
• Geographic segmentations, addresses (their location climate region)
• demographic/socioeconomic segmentation (gender, age, income, occupation, education, household size, and stage in the family life cycle)
• psychographic segmentation (similar
1) Dove as a corporation that is cosmetically focused, not only reaches out for its consumer’ physical need that is the hygiene perspective, but as well, it satisfies the self esteem especially in woman, who perceive beauty differently. Hence, dove has been able to change positive advertising for women by emphasizing the importance and beauty of difference, confidence, and self acceptance.
2) Evian water offers water with a new concept. It has been able to reach out for the physical need and that is thirst, but also it has been able to reach for the need of safety as the water with its new campaign offers its consumers a young living as water provides with regular consumption health, as well as a greater emphasis of love and belonging which is loving ourselves and the inner child within.
3) Almarai milk offers milk that satisfies several needs one of which that is the physical need of food, more over also, targets safety, love and belonging, and self esteem as their product claims to provide health and a “ trim”. Helping those who need to lose weight a push through their product.
A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards.[1] A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.
Target markets are groups of individuals that are separated by distinguishable and noticeable aspects. Target markets can be separated by the following aspects:
• Geographic segmentations, addresses (their location climate region)
• demographic/socioeconomic segmentation (gender, age, income, occupation, education, household size, and stage in the family life cycle)
• psychographic segmentation (similar