Advertising Appeals
ADVERTISING APPEALS
Advertising Appeal is an igniting force which stimulates the customer mindset towards the product or services. It not the only factor in the marketing mix which initiates a consumer for buying the product but it is certainly one of the advertisers' most important creative strategy decisions involves the choice of an appropriate appeal.
Advertising Appeals are designed in a way so as to create a positive image of the individuals who use certain products. Advertising Agencies & companies use different types of advertising appeals to influence the purchasing decisions of people.
FEATURES:
* Appeal is the central idea of Advertisement. * An Appeal is the earnest request or a plea to the prospects. * It is the approach to attract the attention of consumer. * To influence consumer’s feeling towards products, services & concepts. * Advertising intends to promote the sales of a product or service and also to inform the masses about the highlights of the product or the service features. * It is an efficient means of communicating to the world, the value of the product or the service. * Advertising utilizes different media to reach out to the masses and uses different types of appeals to connect to the customers across the globe. * The various types of advertising appeals harness different means of highlighting the features of a product and drawing the attention of the masses towards it.
Here is an overview of the different types of advertising appeals.
TYPES OF APPEALS:
RATIONAL / INFORMATIONAL APPEALS:
Rational appeals as the name suggests aims to focus on the individual’s functional, utilitarian or practical needs for particular products and services. Such appeals emphasize the characteristics and features of the product and the service and how it would be beneficial to own or use the particular brand. Print media is particularly well suited for rational appeals and is often used with good
Advertising Appeal is an igniting force which stimulates the customer mindset towards the product or services. It not the only factor in the marketing mix which initiates a consumer for buying the product but it is certainly one of the advertisers' most important creative strategy decisions involves the choice of an appropriate appeal.
Advertising Appeals are designed in a way so as to create a positive image of the individuals who use certain products. Advertising Agencies & companies use different types of advertising appeals to influence the purchasing decisions of people.
FEATURES:
* Appeal is the central idea of Advertisement. * An Appeal is the earnest request or a plea to the prospects. * It is the approach to attract the attention of consumer. * To influence consumer’s feeling towards products, services & concepts. * Advertising intends to promote the sales of a product or service and also to inform the masses about the highlights of the product or the service features. * It is an efficient means of communicating to the world, the value of the product or the service. * Advertising utilizes different media to reach out to the masses and uses different types of appeals to connect to the customers across the globe. * The various types of advertising appeals harness different means of highlighting the features of a product and drawing the attention of the masses towards it.
Here is an overview of the different types of advertising appeals.
TYPES OF APPEALS:
RATIONAL / INFORMATIONAL APPEALS:
Rational appeals as the name suggests aims to focus on the individual’s functional, utilitarian or practical needs for particular products and services. Such appeals emphasize the characteristics and features of the product and the service and how it would be beneficial to own or use the particular brand. Print media is particularly well suited for rational appeals and is often used with good