Adv 350 Assignment 5
Meghan Rozman
Assignment 5
ADV 350
A48367304
Exercise 10
1.
Magazines
Nat News
Outdoor
Net TV
Spot TV
Cable TV
Net Radio
TOTAL
Canon
7095
1011.2
212.1
4914.2
51.2
763.9
0
14,047.6
Mita
1829.2
716.3
505.6
3222.7
134
405.1
778.8
7592.7
Ricoh
1164.2
1471.9
0
1265.7
226.4
1345.9
0
5474.1
Sharp
2862.5
311
37
3525.7
1189.8
859
0
8785
Xerox
37.2
635.6
2.4
547.2
0.7
0
0
1223.1
TOTAL
21,912.3
4146
758.1
13,475.5
1602.1
3373.9
778.8
37122.5
2. Canon is biggest spender with $14,047,600 in total spending.
3. Ricoh spent $1,345,900 total on cable.
4. Canon spent the most on network TV with a total of $4,914,200.
5.
Magazines
Natl Newsp
Outdoor
Net TV
Spot TV
Cable TV
Net Radio
Total
Canon
50.5
7.2
1.5
35
0.4
5.4
0
100
Mita
24.1
9.4
6.7
42.4
1.8
5.3
10.3
100
Ricoh
21.3
26.9
0
23.1
4.1
24.6
0
100
Sharp
32.6
3.5
0.4
40.1
13.5
9.8
0
100
Xerox
3
52
0.2
44.7
0.1
0
0
100
6.
Magazines
Natl Newsp
Outdoor
Net TV
Spot TV
Cable TV
Net Radio
TOTAL
Canon
54.6
24.4
28
36.5
3.3
22.6
0
37.8
Mita
14.1
17.3
66.8
23.9
8.4
12
100
20.5
Ricoh
9
35.5
0
9.4
14.1
39.9
0
14.7
Sharp
22
7.5
4.9
26.2
74.3
25.5
0
23.7
Xerox
0.3
15.3
0.3
4.1
0
0
0
3.3
TOTAL
100
100
100
100
100
100
100
100
7a. National Newspaper- 52%
Network TV- 44.7%
7b. Xerox doesn’t advertise heavily on net TV or national newspaper, it has the lowest share of voice and is the lowest spender in net TV with a total of 4.1% of its spending budget within net TV. It is the second lowest spender and has the second lowest share of voice in national newspaper with 0.3% of it’s budget in national newspaper.
7c. I would tell Xerox to change their advertising timing strategy to one where they advertise more heavily during times when their competitors are not advertising as heavy. They should also switch or disperse their ads to a media vehicle or vehicles that have fewer distractions than newspapers and television so they can have more potential success for sales.
8. Highest: Canon – 36.5% Lowest: Xerox - 4.1%
9. Highest: Canon –
Assignment 5
ADV 350
A48367304
Exercise 10
1.
Magazines
Nat News
Outdoor
Net TV
Spot TV
Cable TV
Net Radio
TOTAL
Canon
7095
1011.2
212.1
4914.2
51.2
763.9
0
14,047.6
Mita
1829.2
716.3
505.6
3222.7
134
405.1
778.8
7592.7
Ricoh
1164.2
1471.9
0
1265.7
226.4
1345.9
0
5474.1
Sharp
2862.5
311
37
3525.7
1189.8
859
0
8785
Xerox
37.2
635.6
2.4
547.2
0.7
0
0
1223.1
TOTAL
21,912.3
4146
758.1
13,475.5
1602.1
3373.9
778.8
37122.5
2. Canon is biggest spender with $14,047,600 in total spending.
3. Ricoh spent $1,345,900 total on cable.
4. Canon spent the most on network TV with a total of $4,914,200.
5.
Magazines
Natl Newsp
Outdoor
Net TV
Spot TV
Cable TV
Net Radio
Total
Canon
50.5
7.2
1.5
35
0.4
5.4
0
100
Mita
24.1
9.4
6.7
42.4
1.8
5.3
10.3
100
Ricoh
21.3
26.9
0
23.1
4.1
24.6
0
100
Sharp
32.6
3.5
0.4
40.1
13.5
9.8
0
100
Xerox
3
52
0.2
44.7
0.1
0
0
100
6.
Magazines
Natl Newsp
Outdoor
Net TV
Spot TV
Cable TV
Net Radio
TOTAL
Canon
54.6
24.4
28
36.5
3.3
22.6
0
37.8
Mita
14.1
17.3
66.8
23.9
8.4
12
100
20.5
Ricoh
9
35.5
0
9.4
14.1
39.9
0
14.7
Sharp
22
7.5
4.9
26.2
74.3
25.5
0
23.7
Xerox
0.3
15.3
0.3
4.1
0
0
0
3.3
TOTAL
100
100
100
100
100
100
100
100
7a. National Newspaper- 52%
Network TV- 44.7%
7b. Xerox doesn’t advertise heavily on net TV or national newspaper, it has the lowest share of voice and is the lowest spender in net TV with a total of 4.1% of its spending budget within net TV. It is the second lowest spender and has the second lowest share of voice in national newspaper with 0.3% of it’s budget in national newspaper.
7c. I would tell Xerox to change their advertising timing strategy to one where they advertise more heavily during times when their competitors are not advertising as heavy. They should also switch or disperse their ads to a media vehicle or vehicles that have fewer distractions than newspapers and television so they can have more potential success for sales.
8. Highest: Canon – 36.5% Lowest: Xerox - 4.1%
9. Highest: Canon –