Ad Analysis Ice Cream Ads

Ad Analysis
Have you ever been walking down the ice cream aisle at the grocery store, and there are 12 different brands for the exact same flavor? If you have, and if you are as financially stable as I am, you almost always reach out for the cheapest one in your range of vision. One of the Ben and Jerry’s advertisements in the People’s magazine may make you think twice about the type of ice cream you are purchasing. This ad is an explosion of color, with an interesting layout, and a play on font sizes. Did you know that Ben and Jerry’s ice cream company works to make the best ice cream possible? I’m sure you’re thinking that every advertisement is going to tell you that their product is the best; but this ad gives a legitimate reason as why and how they make their ice cream “the best
It reads “FAMILY FARMS”. The next text on the size scale suggests, “It’s what’s inside that counts.” Now this alone reiterates what the advertisers are showing you; but now instead of showing they are telling. As a magazine reader, we have an understanding that this spilling portrait is that of a family farm. If you have the patience and audacity to read the even smaller print even more would be revealed about the product. The brownish text continues to explain the main idea of the ad. The advertisement states that their cows are not treated with rBGH. According to BenJerry.com “This is a genetically engineered growth hormone that is injected into cows to increase milk production. But it also increases the risks of serious health problems in cows and it doesn’t help family farmers make a decent living”(Inside the Pint). The company of Ben and Jerry are attempting to pull ahead of its competitors by showing that their milk is better. Their argument is not only that they treat their cows with love and care at family farms, but also that they do not use this growth hormone like some of their competitors