497 syllabus fall 2014
BUAD497 – Strategic Management
Fall 2014 – 15095R – M/W 12-1:50pm WPH 207
15093R – M/W 4-5:50pm ACC 201
15098R – M/W 6-7:50pm ACC 201
Professor:
Yong Paik, Ph.D.
Office:
Hoffman Hall (HOH) 510
Office Phone: 213-740-7646
Office Hours: MW 11:00 a.m. – 12:00 p.m. or by appointment.
E-mail: Yongwook.Paik@marshall.usc.edu
Course Description
This course introduces the concepts, tools, and first principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that materially affect the success and survival of business enterprises. The course focuses on the information, analyses, organizational processes, skills, and business judgment managers must use to design strategies, position their businesses and assets, and define firm boundaries, to maximize long-term profits in the face of uncertainty and competition. Strategic Management (BUAD 497) is an integrative and interdisciplinary course in two important respects: 1. The course assumes a broad view of the environment that includes competitors, buyers/consumers, suppliers, technology, economics, capital markets, and government both locally and globally. It assumes that the external environment is dynamic and characterized by uncertain changes. In studying strategy, this course draws together and builds on all the ideas, concepts, and theories from your functional courses such as Accounting, Economics, Finance,
Marketing, Organizational Behavior, and Statistics. However, it is much more than a mere integration of the functional specialties within a firm.
2. The course takes a general management perspective. It views the firm as a whole, and examines how policies in each functional area are integrated into an overall competitive strategy. We designed this course to develop the “general management point of view” among participants.
This point of view is the best vantage point for making decisions that affect long run business performance. The
Fall 2014 – 15095R – M/W 12-1:50pm WPH 207
15093R – M/W 4-5:50pm ACC 201
15098R – M/W 6-7:50pm ACC 201
Professor:
Yong Paik, Ph.D.
Office:
Hoffman Hall (HOH) 510
Office Phone: 213-740-7646
Office Hours: MW 11:00 a.m. – 12:00 p.m. or by appointment.
E-mail: Yongwook.Paik@marshall.usc.edu
Course Description
This course introduces the concepts, tools, and first principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that materially affect the success and survival of business enterprises. The course focuses on the information, analyses, organizational processes, skills, and business judgment managers must use to design strategies, position their businesses and assets, and define firm boundaries, to maximize long-term profits in the face of uncertainty and competition. Strategic Management (BUAD 497) is an integrative and interdisciplinary course in two important respects: 1. The course assumes a broad view of the environment that includes competitors, buyers/consumers, suppliers, technology, economics, capital markets, and government both locally and globally. It assumes that the external environment is dynamic and characterized by uncertain changes. In studying strategy, this course draws together and builds on all the ideas, concepts, and theories from your functional courses such as Accounting, Economics, Finance,
Marketing, Organizational Behavior, and Statistics. However, it is much more than a mere integration of the functional specialties within a firm.
2. The course takes a general management perspective. It views the firm as a whole, and examines how policies in each functional area are integrated into an overall competitive strategy. We designed this course to develop the “general management point of view” among participants.
This point of view is the best vantage point for making decisions that affect long run business performance. The