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3D PRINTING

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3D PRINTING
3D Printing & ProstheticsMarketing Plan
Michele Frizzell, Roxanna Armstrong
Market Summary
Market: Past, Present, and Future
Market share
Leadership
Players
Market shifts.
Costs
Pricing

Product Definition
3D printing involves printing actual objects. It is not manufacturing or creating, simply printing and this why is it called 3D printing. It involves a printer that connects to a computer.
The basic idea is that if you have designed a product in a CAD software, it can be printed out layer by layer using a 3D printer. There are several types of 3D printers available that use different technologies to print. Some printers use powdered material (Selective Laser Sintering or SLS) while others use plastic or metal wire (Fused Deposition Modeling or FDM) or resin (Stereolithography).

We are not using ink - we are using glass, plastic, powder among other things to 3D print, which essentially means that we can print just about anything with a 3D printer. It is not easy to fathom the extent to which 3D printing can go. It is both mind blowing and baffling to know that 3D printing can print anything from a cute little toy to a lifesaving organ. Just recently, a major breakthrough in the 3D printing space allowed 3D printed tissue to survive on its own. Such breakthroughs have led to important organs like kidneys to be

Video https://www.youtube.com/watch?v=Vx0Z6LplaMU
Competitive Landscape
The prosthetics manufacturing market is dominated by a handful of companies
The 3D printing in medical applications market is predominantly oligopolistic

EnvisionTEC GmbH
Hanger Ortheopedics
3D System
Otto Bock Healthcare
Stratasys Inc.
Product Comparison and positioning
Positioning of Product or Service
The U.S. FDA defines prosthetics as a category of medical devices intended to replace missing body parts, either inside or on the surface of the body. As such, the category can include both external prostheses like artificial limbs, and internal ones like joint replacement

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