1 The Role of Business Research
LEARNING
OUTCOMES
THE ROLE OF BUSINESS
RESEARCH
Action Research in Organization (MRC 1033)
Dr. Adriana Mohd. Rizal
International Business School
Universiti Teknologi Malaysia
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
1
Business Research Defined
• Business research is the application of the scientific method in searching for the truth about business phenomena.
• The process includes:
•
•
•
•
•
idea and theory development problem definition searching for and collecting information analyzing data communicating the findings and their implications ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
1–2
Business Research Defined
• This definition suggests that business research information is:
•
•
•
•
not intuitive or unsystematically gathered accurate and objective relevant to all aspects of the business limited by one’s definition of business
• Why business research is important?
• need for information in making informed business decisions.
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
1–3
Basic and Applied Business Research
• Basic business research (also called pure research)
• Driven curiosity / interest in a scientific question.
• Motivation: to expand man's knowledge. No obvious commercial value to the discoveries that result from basic research.
• Conducted without a specific decision in mind that usually does not address the needs of a specific organization. ◗ Attempts to expand the limits of knowledge in general.
◗ Not aimed at solving a practical problem.
• Example:
◗ How students study?
◗ Does employee tenure with a company influence productivity? *Basic research lays down the foundation for the applied science that follows
©2013
OUTCOMES
THE ROLE OF BUSINESS
RESEARCH
Action Research in Organization (MRC 1033)
Dr. Adriana Mohd. Rizal
International Business School
Universiti Teknologi Malaysia
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
1
Business Research Defined
• Business research is the application of the scientific method in searching for the truth about business phenomena.
• The process includes:
•
•
•
•
•
idea and theory development problem definition searching for and collecting information analyzing data communicating the findings and their implications ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
1–2
Business Research Defined
• This definition suggests that business research information is:
•
•
•
•
not intuitive or unsystematically gathered accurate and objective relevant to all aspects of the business limited by one’s definition of business
• Why business research is important?
• need for information in making informed business decisions.
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
1–3
Basic and Applied Business Research
• Basic business research (also called pure research)
• Driven curiosity / interest in a scientific question.
• Motivation: to expand man's knowledge. No obvious commercial value to the discoveries that result from basic research.
• Conducted without a specific decision in mind that usually does not address the needs of a specific organization. ◗ Attempts to expand the limits of knowledge in general.
◗ Not aimed at solving a practical problem.
• Example:
◗ How students study?
◗ Does employee tenure with a company influence productivity? *Basic research lays down the foundation for the applied science that follows
©2013