Virgin Group Essays & Research Papers

Best Virgin Group Essays

  • The Virgin Group - 411 Words
    Sam Yates-Smith Student ID: 000292201 CASE STUDY 6 THE VIRGIN GROUP 1. The corporate rationale of the Virgin group is to re-ignite static industries, with fresh ideas and developments, thus offering the consumer differentiation. Diversification is an extremely important attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideology of ‘the corporate parent’ to add structure and guidance to its various business...
    411 Words | 2 Pages
  • Virgin Group - 813 Words
    Which future for Virgin? Diversification is often seen as the last evolution for a company. However, there are ways and options to adapt your strategy after you diversify in order to make it more efficient to this new change. Virgin is, as we’ve seen in the previous parts, a well-diversified company. There are usually 4 paths a diversified company could use after it diversified, and we can use them to analyse the potential future of Virgin. 1 Broaden the diversification base Virgin’s...
    813 Words | 3 Pages
  • Virgin Group - 2336 Words
    Running head: THE VIRGIN GROUP PARADOX The Virgin Group Paradox: Consistent Yet Unique Pappa Smurf Faculty Advisor: October 27th 2012 THE VIRGIN GROUP PARADOX Abstract The Virgin Group is a conglomerate of over 200 companies. It’s multitude of products and services range includes, but certainly is not limited to music, condoms, phones, financial services, travel and leisure. The Virgin Group, also known as “Virgin,” is the brainchild of Sir...
    2,336 Words | 8 Pages
  • Virgin Group - 7848 Words
    Business Strategy Unit 7 EDEXEL Level 4 Tutor: Louise Penketh Manchester College 22/4/2010 By Guitola Tiny Contents Introduction 4 Introduction to Virgin Group 4 Strategy Formulation 5 Virgin Group Smart 6 Stakeholder Map 6 Virgin Group PESTLE 8 Political 9 Technological 9 Environmental 10 Virgin Group Porter’s 5-forces 11 Porter’s 5-forces analysis (Michael Porter (1947)) 11 The Treat of Entry 11 Governmental...
    7,848 Words | 28 Pages
  • All Virgin Group Essays

  • The Virgin Group - 387 Words
    1. The corporate rationale of the Virgin group is to re-entering the inactive industries with brand new ideas and developments and offer the consumer different products. Diversification is an attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideas of ‘the corporate parent’ to add structure and direction to its various business units, which in turn adds value due to the effective, closely controlled and come up to...
    387 Words | 2 Pages
  • Virgin Group - 3672 Words
    Recent Organisational Changes in the Virgin Group These assignments discuss the organisational changes that the Virgin Group has been during the last few years, and how they are adapting to the changes in the operating environment. This will be in the context of the employees’ perception of the changes, and how the Virgin Group can lower their resistance to change. This is a natural feeling from employees, when faced with uncertainty, and this needs to be managed. The assignment focuses on the...
    3,672 Words | 10 Pages
  • Virgin Group - 5225 Words
    5,225 Words | 16 Pages
  • The Virgin Group - 1529 Words
    The Virgin Group 1) What is the corporate rationale of the Virgin Group? Corporate rational is the way in which a corporate parent envisages the way that it can add value to its strategic business units. The Virgin Group sees itself as a restructurer; this means that it has low central costs due to relatively small corporate center, with fairly minimal involvement at business level. However they vary from the portfolio managers because they also set about trying to identify restructuring...
    1,529 Words | 5 Pages
  • Case Study the Virgin Group
    THE VIRGIN GROUP PROBLEM: * The Virgin Group is so unrelated diversified that it has been criticized by some commentators because it has become an "endorsement brand that could not always offer real expertise to the businesses which it is associated". So the real question is "Can The Virgin Group be good/successful in every business it gets into?" "Are they really adding a real value to each business/customer? * What will happen if a customer has a bad experience with any of the...
    1,430 Words | 4 Pages
  • Case Study of Virgin Group
    Introduction This report closely examines the Virgin Group’s corporate strategy / rationale and identifies the relationships namely of strategic nature within the Virgin Empire. Virgin’s value adding qualities shall be discussed and the main issues faced by Virgin shall be identified and categorically solutions recommended respectively. Corporate Rationale The Virgin Group comprises of an assorted mix of businesses. It has its “finger in every pie”, so to speak. The Virgin has group...
    1,944 Words | 6 Pages
  • Virgin Group Strategy - 2263 Words
    Introduction With the foundation of Virgin Records in 1970, the first step was taken towards what is today Virgin Group, which in 2007 comprised 215 companies under its structure, in businesses as diverse as space travel, mobile telephony and fitness centers. Ever since the start, the image and culture of the Virgin Group have been so tightly linked to the personal image and personality of its founder, the high-profile entrepreneur and multimillionaire Sir Richard Branson, that it...
    2,263 Words | 8 Pages
  • Virgin Group Limited - 290 Words
    Virgin Group Limited is a British branded venture capital conglomerate organisation founded by business tycoon Richard Branson.[2] The core business areas are travel, entertainment and lifestyle. Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding company; however Virgin's business and trading activities date to the 1970s. The net worth of Virgin Group Ltd as of September 2008 is £5.01 billion. It consists of more than 400 companies around the...
    290 Words | 1 Page
  • Company Analysis Virgin Group
    Page 1 Introduction There are very few true conglomerations left that meet as broad a definition as most people would utilize when defining such a word. Many conglomerations center around one particular industry, perhaps attempting to control the method of production, supplies, distribution, and retail. Virgin Group Limited is one of the best-known conglomerations in the entire world. This British conglomeration is among the most varied and compelling companies on earth, and provides a...
    2,805 Words | 8 Pages
  • Virgin Group - Case Study
    1. What are the key strategic questions that the Virgin Group asks when starting a new business venture? Virgin Group started their new businesses with the keyword: "Enthusiasm". The main question they asked themselves was "What would be the real value that Virgin can add to the customers". So they always (at least according to the case) started to walk ahead for creating unique and valuable position which will meet the needs of the customers. The company tried to look at from customers' side...
    2,148 Words | 6 Pages
  • Strategic Management - Virgin Group
    Background of VIRGIN In 1968 a guy named Richard Branson started the Student magazine and that was the starting of his revolutionary business career and from that time Branson did not have to look back ever. Now today Branson has the huge size of his business which is VIRGIN BUSINESS GROUP. This group owns more than 200 companies. “Branson” and “VIRGIN” is now a symbol of a famous brand all over the world. VIRGIN group holds a pretty number of companies. Most popular VIRGIN companies are...
    1,004 Words | 6 Pages
  • Virgin Group Strategic Management
    1 Virgin Group’s mission and values The Virgin group comprises is composed by over 200 companies with more than 25,000 employees worldwide. It has revenues of about 7 billion, and has become one of the world’s top 50 brands. Although there is no official mission, we can infer that by the company statements throughout the years: Be the shopper victor, by delivering brand values, which are: value for currency, superior quality, ...
    2,968 Words | 20 Pages
  • Virgin Group Presentation - 2338 Words
     Virgin Group Virgin is a brand which started off as a record shop. The name comes from the idea that the company are virgins in every business they enter. It is a LTD (Private Limited company) which is in a conglomerate industry. It was founded in 1970 by Richard Branson and Nick Powell. The headquarters are in London, the chairman is Peter Norris and the CEO is David Baxby. Virgin employs around 50,000 employees in 50 countries. Virgin is a company that has subsidiaries and investments...
    2,338 Words | 7 Pages
  • Brand and Virgin Group - 2822 Words
     1. Introduction Virgin Group is the use of Virgin as a brand name and a number of enterprises Group; it is one of the UK’s largest private companies that founded by famous British businessman Richard Branson. The Group business start with music business, now it develops includes tourism, aviation, and entertainment and so on. Richard Branson holds the control power over the brand Virgin, but its subordinate institutions are different and complicated. Each of the virgin group company is...
    2,822 Words | 8 Pages
  • Virgin Group - Richard Branson
    RICHARD BRANSON’S VIRGIN GROUP —Problems— Although certainly notorious, Richard Branson’s Virgin Group has experienced several problems. In the short-term, brand overextension has become a threat since the company has entered multiple markets. Brand overextension leads to damaging the comprehensive Virgin brand. Since the Virgin brand itself is the company’s greatest asset, protecting the brand image is critical. The Virgin brand image has a connotation of value and lifestyle. Due to many joint...
    1,082 Words | 4 Pages
  • Organization Culture - Virgin Group
    1. Describe the culture of Virgin group by seven dimensions of organization culture? Every company and organization whatever government or non-government are having their unique organization culture. So what is organization culture? ‘Organization culture has been described as the shared values, principles, traditions, and ways of doing things that influence the way organizational members act, and there are seven dimensions – attention to detail, outcome orientation, people orientation, team...
    1,215 Words | 4 Pages
  • The Virgin Group: Business Strategy
    With so much focus on the strategies of many global organizations around the world, large and small, it seems that the answer to all problems is to reinvent themselves or re-strategize. This is most certainly true when it comes to The Virgin Group who has their hand in almost every type of business you can think of. The global business market has made all aspects extremely competitive that many companies have seen the need to consolidate as their only means to stay afloat and remain...
    812 Words | 3 Pages
  • Virgin Group Case Study
    Executive summary The Virgin Group is one of the UK's largest private companies. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony, to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Revenues around the world in 2006 exceeded £10...
    5,326 Words | 19 Pages
  • Case Study - Personality and the Virgin Group
    Case Study – Personality and Virgin Group Whatever the industry, a company will always consist of an association of two or more individuals working towards a certain global goal; the actions of each individual will contribute to the general welfare of his company and of others around him. So, for a manager, it is important to single out the individuals whose behaviours better fit those of the company, its objectives and the job positions they are to fulfill – much following the preparation...
    588 Words | 2 Pages
  • Virgin - 2124 Words
    289 CASE EXAMPLE The Virgin Group Aidan McQuade Introduction The Virgin Group is one of the UK’s largest private companies. The group included, in 2006, 63 businesses as diverse as airlines, health clubs, music stores and trains. The group included Virgin Galactic, which promised to take paying passengers into sub-orbital space. The personal image and personality of the founder, Richard Branson, were highly bound up with those of the company. Branson’s taste for publicity has led him...
    2,124 Words | 7 Pages
  • Virgin - 408 Words
    Introduction Virgin Group LTD is one of the most well-known, respected brand and outstanding international investment group. Invented in 1970 by Richard Branson. Virgin Group became a widespread company and began to grow up in businesses such as: mobile telephony, travel, financial services, leisure, TV, music, holiday and health & wellness. It involved in the fields of airlines, rail services, and transportation services, motorbike and cruise packages. They also operate gym facilities,...
    408 Words | 2 Pages
  • Virgin Group Brand Case Study
    Shelley Mantei Virgin: Branding Culture Subject: Virgin Group Ltd. Sir Richard Branson started with a student magazine and a mail order record company in 1971. His Virgin empire is now comprised of over 200 companies [Fig.3] and spans three continents. Not only is Virgin one of Britain's most respected brands, but it is also becoming an international superbrand. They are involved in planes, trains, finance, soft drinks, music, mobile phones, holidays, cars,...
    3,370 Words | 12 Pages
  • Virgin - 1473 Words
    1,473 Words | 5 Pages
  • A Case Study on Strategy Implementation of Virgin Group
    A Case study on strategy implementation of Virgin Group by V S Rama Rao on January 18, 2009 Grabbing and successful: Richard Branson, entrepreneurial owner and founder of Britain’s untraditional Virgin Group, has fused two dissimilar lines of work – show business and commerce – into a single, extremely profitable enterprise. Virgin Group comprises more than 100 companies in 15 countries. It includes Virgin Atlantic, a 12 plane long distance carrier, the Virgin Retail Group outlets that sell...
    990 Words | 3 Pages
  • Richard Branson and the Virgin Group of Companies in 2007
    A. Problem Summary “Richard, you will end up in prison or as a millionaire”. These are the words of the headmaster of Stowe, a private boarding school Branson dropped out at 17. His success started by publishing a magazine called Student, then he moved on to mail order records. This is where the Virgin Group started. Richard Branson has developed his brand in a large variety of markets. The over-familiarity of the Virgin brand has caused the consumers to not take the brand in a serious...
    1,115 Words | 4 Pages
  • Virgin Group Strategy - Leadership Style and Theory:
    Leadership style and theory: In Virgin group, the leadership style is derived from the competency and the behavior perspective. In relation to the competency perspective, the following principles describe Branson's leading traits: * Strategic thinking: Branson analyze the situation and get the big picture of it. For instance, he had to sell Virgin Records to avoid bankruptcy after realizing that it is the best for his business to sustain. * Achievement motivation: the high passion for...
    571 Words | 2 Pages
  • Richard Branson and the Virgin Group of Companies in 2004
    Table of Content: Introduction 3 Business Structure 4 Organizational Structure 4 Financial Structure 6 Acquisition of new Business 7 Business Model Analysis 8 Business Philosophy 8 Basic Strategic Positioning 9 Sample Industry and Company Analysis 11 Virgin Entertainment Group 11 Virgin Airlines 12 Conclusion 14 Introduction The underlying case study paper depicts the development, nature and profitability of different business units of the Virgin Group...
    3,733 Words | 15 Pages
  • Virgin Group: Finding New Avenues for Growth
    Virgin Group: Finding New Avenues for Growth Virgin is a leading international investment group and one of the most respected and recognized brands in the world. It has been one of the fastest growing companies in the world since its inception. Conceived in 1970 by Sir Richard Branson as a music mail-in service, the company has gone to grow as one of the largest companies in UK. Today, Virgin group has more than 400 companies worldwide in 34 different countries and with...
    1,851 Words | 5 Pages
  • Ansoff Matrix of Virgin Groups, Mcdonald’s and Ebay
    Ansoff Matrix of Virgin Groups, McDonald’s and eBay Introduction Ansoff Matrix was introduced by Igor Ansoff, a Russian-born pioneer of strategic management and corporate planning. He was also the strategist who first identified the fact that competitive advantage in the market was vital in the element of planning process (2001). Ansoff matrix helps to define two vital factors for marketing: what is sold and who it is sold to. Therefore, it pertains on the...
    711 Words | 3 Pages
  • Marketing Strategies of Virgin Group: Swot Analysis
    Virgin Group's brand manual says "Our people come first." Virgin realizes the importance of employees in the success of the company. They develop loyalty from their own employees in order to build their reputation. Environmental and Organizational Strategic Issues Virgin Group finds new ways to lead the airline industry on environmental issues. The airline's brand new fleet is one of the most fuel and carbon efficient fleets being operated in the world. The Virgin Group has also plan to...
    680 Words | 3 Pages
  • A Case Study on the Virgin Groups Management Structure
    Virgin is made up of over 200 companies and employs approximately 50,000 people worldwide. It was originally set up as a mail-order record business by Sir Richard Branson. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow in business sectors ranging from mobile communications, to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. In 2006 Virgin’s revenues from around the world exceeded £10 billion. Virgin has a unique...
    1,206 Words | 4 Pages
  • Sir Richard Branson, Chairman, Virgin Group, Ltd.
     Sir Richard Branson, Chairman, Virgin Group, Ltd. Betty Michelle McCline Strayer University Assignment #4 Submitted in Partial Fulfillment of the Requirements for the Course BUS 520 Leadership and Organizational Behavior Dr. Jacob Ogunlade Winter 2013 Contents Certificate of Authorship I have read and understand Strayer University’s Academic Integrity Policy. I promise to conduct myself with integrity in the submission of all academic work...
    2,315 Words | 7 Pages
  • Sir Richard Branson, Chairman, Virgin Group. Ltd
    Sir Richard Branson, Chairman, Virgin Group. Ltd Strayer University November 24, 2012 Dr. Dana Richmond Sir Richard Branson is the founder and chairman of the London based Virgin Group Ltd., he has turned conventional business wisdom into a multibillion-dollar global conglomerate (Don Hellriegel & John W. Slocum, 2011). The Virgin Group has ventured into many companies such as retail stores, air travel financial services, books and music, and telecommunication. The Virgin Group has...
    1,351 Words | 4 Pages
  • Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study
    Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Strayer University BUS 520 – Leadership and Organizational Behavior Read the Sir Richard Branson, Chairman, Virgin Group, Ltd. case study located in Chapter 11 Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11. Sir Richard Branson exercises an unconventional Leadership style. His style incorporates a variety of the components of the leadership models presented by...
    1,880 Words | 6 Pages
  • Virgin Atlantic - 2789 Words
    THE AVIATION INDUSTRY The aviation industry of any nation acts as a contributor to its economic growth, helps in globalisation and creating an international image. It is the best in terms of the fastest, safest and convenient mode of travel. Even though it is an expensive one, it is expanding its markets across the middle-class who are ready to spent money on leisure trips. Thus it is truly stated that aviation forms a vital core infrastructure area without which a country economy is...
    2,789 Words | 10 Pages
  • Virgin America - 1660 Words
    VIRGIN AMERICA LANDS IN THE UNITED STATES Virgin Group is the corporate umbrella for a large network of almost 300 different companies offering varieties of services including but not limited to telecommunications (virgin mobile), cable TV (virgin media), financial services (virgin money), fitness (virgin active), and soft drinks (virgin drinks). The most famous of them all is the Virgin Atlantic. Virgin Group is owned by European business tycoon, Richard Branson. Virgin America debuted...
    1,660 Words | 5 Pages
  • Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study
    1. Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11 and evaluate the likely effectiveness of that style in the U.S. today. I believe that the type of leadership that best describes the way that Branson leads his various companies and interacts with his employees is ‘Authentic Leadership’. According to Helriegel / Slocum, authentic leaderships refers to individuals who know and understand themselves, know what they believe and value and...
    1,640 Words | 5 Pages
  • Virgin America - 2689 Words
    Executive Summary With the foundation of Virgin Records in 1970, The Virgin Group is one of world’s largest business entities, which in 2009 comprised 300 companies under its structure, in businesses as diverse as space travel, mobile telephony, transportation, travel, financial services, media, music and fitness. The image and culture of the Virgin Group is tied to the image and personality of its founder Sir Richard Branson. The company’s fundamental values foster many of the dimensions of...
    2,689 Words | 7 Pages
  • Virgin Mobile - 1524 Words
    Virgin Mobile Paper A Case Study Analysis Presented to: 1 I. CASE SUMMARY Virgin, a U.K. based company led by Sir Richard Branson, has had a history of brand extension resulting to 200 different corporate entities. One of which is Virgin Mobile which has decided to expand to USA based on their success in the U.K. market. Dan Schulman, Virgin Mobile USA CEO, is tasked to lead the expansion to the U.S. and has decided to focus on consumers aged 15-29 given that there is low...
    1,524 Words | 6 Pages
  • Virgin Atlantic - 353 Words
    Virgin Atlantic Airways came from an idea taken to Richard Branson by Randolph Fields in the early 1980's. Original called British Atlantic Airways, VAA first flew from Gatwick to Newark with their single 747 on 22nd June 1984. Branson took the torch from Sir Freddie Laker's Skytrain operation - which had been the pioneer of discounted transatlantic air travel, but suffered at the hands of BA's price war to eliminate the competition. Virgin too didn't have an easy ride with BA, and won...
    353 Words | 2 Pages
  • Virgin Blue - 10452 Words
    AJNRR Consulting Virgin Blue Holdings A Strategic Analysis Prepared by: Andy Ley Joachim Brastein Nathan Westgarth Rishi Dave Ron Stanley * * Contents 1. Executive Summary 2 2. Virgin Blue Now 3 2.1 Introduction 3 2.2 Virgin Blue Overview 3 2.3 Virgin Blue’s Current Strategy 3 3. Outside Virgin Blue 4 3.1 Macroenvironment 4 3.2 Industry Analysis 4 4. Inside Virgin Blue 6 4.1 Resources 6 4.1 Capabilities, Distinct...
    10,452 Words | 31 Pages
  • Leadership in Virgin - 898 Words
    Leadership in Virgin Established by Sir Richard Branson 22 years ago, Virgin Atlantic has become Britians second largest airline. It operates 37 aircraft, employs 9000 staff and flies more than 4.5 million passangers a year to some of the worlds major cities. After the slump in air travel following 9/11 Virgin Atlantic went through a period of rapid growth. Virgin Atlantic introduced a leadership development program that was led by business objectives rather than HR process and fitted into...
    898 Words | 5 Pages
  • The Virgin Group.Doc - 6574 Words
    THE VIRGIN GROUP CASE STUDY QUESTION 1: What examples does the case give of links between Branson’s strategy for Virgin and the environment in which it operates? The Virgin Group Ltd is a group of separately run British companies with the Virgin brand under the leadership of English celebrity business tycoon Sir Richard Branson. The core business areas are travel, entertainment and lifestyle, among others. Richard Branson’s strategy comes from his deepest inner beliefs;...
    6,574 Words | 24 Pages
  • Virgin Atlantic - 1234 Words
    Introduction The company I’m going to investigate is Virgin Atlantic. Virgin Atlantic is a British airline, which was founded almost 25 years ago; it is a leading player of Sir Richard Branson's Virgin Group, who own 51% of it and Singapore Airlines owns 49%. Its headquarters are located in Crawley, West Sussex, England, near London Gatwick Airport, they also have Technical Engineering Centers and other buildings and offices for cargo and Logistics in Manchester and Norfolk. It operates...
    1,234 Words | 4 Pages
  • Virgin Case - 2752 Words why virgin atlantic start Try to remember what travel was like 25 years ago; it was the reason I went into the airline business. You would sit on a British Airways plane – or a TWA or a Pan Am plane – and you would get dreadful food, you would have to deal with staff who never smiled, you...
    2,752 Words | 8 Pages
  • Virgin Active Strategy - 2128 Words
    Virgin Active is one of the largest health club businesses in the world, with over 170 clubs and more than 900,000 members spread across the UK, Italy, Spain, Portugal and South Africa. Virgin Active is currently developing sites across Australia. The Virgin Active club located at 138 Bourke St, Melbourne officially opened in May 2009. Virgin Active opened its first Australian club in French’s Forest, Sydney in December 2008. Virgin Active offers convenient class times as well as fast...
    2,128 Words | 7 Pages
  • Virgin Mobile Usa - 2359 Words
    Case Analysis: Virgin Mobile USA What we are analyzing here is pricing of a service in a market which is saturated, as it has reached maturity, is highly capital intensive and in which a large amount of competition prevails. Virgin however is a known brand name with an extremely diversified portfolio. It has experimented successfully with the telecom business in the UK but failed in Singapore. It now targets the USA market; the problems before it are to: come up with an appealing offer and...
    2,359 Words | 8 Pages
  • Virgin Mobile Company Analysis
    Virgin Mobile Company Analysis Critically analyse and evaluate the macro environment in which Virgin Mobile (VM) operates. What do you believe to be the key drivers affecting the mobile segment in the UK? Virgin Mobile is part of Virgin Group Limited, a venture capital conglomerate founded by British business tycoon Sir Richard Branson. Virgin Mobile was the first Mobile Virtual Network Operator which launched in United Kingdom in 1999 as a joint venture between T-Mobile and Virgin Group. This...
    813 Words | 3 Pages
  • Virgin Cola Case - 3715 Words
    Virgin Cola( Shaking Up the Softdrinks Market It was official. Hubert Tan was named Vice-President for Sales and Marketing of InterBev, the latest addition to the business empire of taipan Lucio Tan. Hubert’s choice was not a difficult decision to make. After all, being in his late twenties, he was a go-go type of person who had a passion for business. There was great expectation that his joining would contribute greatly to the Tan group of companies. Hubert obtained his...
    3,715 Words | 13 Pages
  • Virgin Mobile Case Analysis
    1 Introduction 1.1 Purpose The purpose of this report was to analyze the best possible pricing strategy for the Virgin Mobile venture into the United States. 1.2 Situation Virgin is a global company that has 200 corporate entities involved in everything from planes and trains to beverages and cosmetics. The newest addition is the Virgin Mobile USA entity, which was created after Virgin was able to successfully penetrate the U.K. cellular market. However, the company was not so successful...
    1,586 Words | 6 Pages
  • Virgin Trains Swot - 1440 Words
    History of Virgin Virgin Trains was born on 29th of November 1996 when it was awarded the Cross Country franchise following the privatisation of British Rail, the franchise will last until April 2012. Along with the Cross Country line, Virgin also won the West Coast franchise and took control on the 9th of March 1997, this franchise will end in March 2012. The West Coast line was the last but one of the franchises to be handed over to the private sector, all of which had been completed in...
    1,440 Words | 5 Pages
  • Virgin Atlantic Hr Interview
    the HRDIRECTOR The only independent strategic HR publication Life is never easy in the airline industry… then again,it’s never dull HRD INTERVIEW: Jill Brady Director of HR - Virgin Atlantic Airways ind Issue 83 epe % con ndent ten t 100 Also featured in this issue: Special report: Employment tribunals were devised to simplify workplace disputes. So why do so many fail to achieve this singular goal? Equality law The changes brought about by the Act highlight the need to...
    3,385 Words | 9 Pages
  • Buyers Behaviour Virgin Atlantic
    Applied Buyer Behavior in Global Context Module Code: MGT 5A1 Applied Buyer Behavior in Global Context Module Code: MGT 5A1 Analysis of Virgin Atlantic Commercial 2010. Available link at: Module tutor: Jenny Bratherton Word Count: 2606 Analysis of Virgin Atlantic Commercial 2010. Available link at: Module tutor: Jenny Bratherton Word Count: 2606 By Maria Timchenko By Maria Timchenko Table of Contents:...
    2,942 Words | 9 Pages
  • A Case Study of Virgin Airlines
    A case study of Virgin Airlines Introduction Internationalization of the business nowadays apparently became a trend for the organizations to expand their market position and gain the competitive advantage among their contemporaries. The extent and nature of business activities are almost as diverse and comprehensive as the totality of the social and economic interest of a man. Various business activities acknowledged the opportunities that the internationalization may deliver. Through...
    1,391 Words | 5 Pages
  • Virgin Atlantic Case Study
     Virgin Atlantics primary problem is that they were operating in the middle of the optimal utility model. Their slogan had become “Offering a First Class service at less than First Class fares”. In which Virgin Atlantic is offering high quality at a low cost, which keeps them in the middle and not profitable. It seems that Virgin Atlantic did not take into account that offering a premium service as they were would come at a premium cost for them and when throwing in low cost fares into the mix...
    548 Words | 2 Pages
  • Virgin Mobile Harvard Case
    STUDENT: | Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the...
    2,352 Words | 7 Pages
  • Virgin Usa - Pricing Strategy
    Marketing [pic] Virgin USA Francesco Marani Problem Statement Virgin mobile is entering the US mobile market. Low brand recognition in USA and limited financial resources for advertisement represents a constraint because to enter successfully in such a market Virgin needs to swiftly attract its potential target customer, in order to establish a critical mass and financial strength to defend itself from incumbent and/or other potential entrants (price-wars, dumping, etc…). The...
    1,589 Words | 7 Pages
  • Virgin Train Company Background
    Company Perspectives : - “Virgin is about doing things that really work, not just looking the parts. We are passionate about running our businesses as well as we can, which means treating our customers with respects, giving them good value and high quality and making the whole process as much fun as it can be.”—Richard Branson, Chairman History - Virgin Group is diversified grouping of more than 200 privately held companies. It included Virgin Atlantic Airways, Virgin Holidays,...
    619 Words | 4 Pages
  • Organizational Culture at Virgin - 4259 Words
    Master of Business Administration Managing Human Resource Assignment( Virgin’s Culture) Tutor: Dr. George Medline Student: Hassan Tariq STU: 22392 Date of Submission: 31st January 2011 Word count (4040) Table of Content Page 1.0) Introduction…………………………………………………………….........4 2.0) Culture………………………………………………………………………5 2.1) Virgin’s Culture………………………………………………………….5 3.0) Recruitment…………………………………………………………………10 3.1) Virgin’s Recruitment…………………………………………………….10...
    4,259 Words | 12 Pages
  • Airline and Virgin Atlantic - 1001 Words
    Introduction The Virgin Group is one of the UK's largest private companies. Virgin's highest-profile business was Virgin Atlantic, which had developed to be a major force in the international airline business. Virgin Atlantic Airways has become Britain’s second largest airline serving the world’s major cities. On 20 December 1999 Richard Branson signed an agreement to sell a 49% stake of Virgin Atlantic to Singapore Airlines to form a unique global partnership. The cost of the transaction to...
    1,001 Words | 4 Pages
  • Virgin brand analysis - 3916 Words
    Virgin background Virgin is an international investment group that operates in over 34 countries and that employs around 50,000 people in about 400 companies worldwide. Its product ranges from mobile services to travel, finance services, music and many many more. It was funded in 1970 by Sir Richard Branson who started the company by selling cut price records by post through his Virgin Mail Order business. The company expended really quickly and is now a well-recognized and trusted brand all...
    3,916 Words | 12 Pages
  • Case Analysis for Virgin Mobile
    Virgin mobile pricing Document Transcript VIRGIN MOBILE USA – ‘FIRST PRICE’ STRATEGY (An analysis of the Pricing Decision alternatives that Virgin has to undertake to create an alternate customer segment and monetize their buying power)VIRGIN XTRAS – OVERVIEWThe Virgin Mobile USA service involved content, features and entertainment, called “Virgin Xtras”.Collaboration with MTV networks as it was the most recognized youth brands in the country and unparalleled reach forthe under-30 market...
    3,044 Words | 9 Pages
  • Virgin Atlantic - Strategic Memo
    1998 was a rather trying year for Virgin group of companies. With the hopes for an economic upturn still remaining, it is recommended that the Virgin group approach and review, with great urgency, the matters outlined in this memo. Questions have been raised by many noted publications including the Economist and Marketing News regarding the current financial state, brand strength and future of the Virgin group. Many has quipped Mr. Branson and the Virgin group as over-exerting and extending...
    2,400 Words | 9 Pages
  • Virgin Corporate Strategy - 1834 Words
    VIRGIN’S GROUP CORPORATE STRATEGY DIVERSIFICATION 1. Introduction The Virgin Group is one of Britain’s biggest and successful empires in the 21st century. The company has successfully incorporated a great number of diverse industries under the Virgin brand. This includes travel, mobile, financial services, leisure, cosmetics, retail, and music businesses. Virgin has been able to dominate the British market and has therefore continued to rapidly expand into other regions such as the...
    1,834 Words | 5 Pages
  • Strategic Management and Virgin Atlantic
    Question 1 Virgin group limited is world largest british multinational company founded by Richard has various core business like travel,entertainment and life style and it includes 400 companies world wide. Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding company; however Virgin's business and trading activities date to the 1970s. The net worth of Virgin Group as of September 2008 was £5.01 billion. Virgin Group operates...
    2,827 Words | 14 Pages
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