Porters 5 Forces - 312 Words
1) New Business / Threat of New Entrants
- Changing Conditions in PESTEL, Product, Service differences, brand identity, access to distribution, necessary resources, learning curve, inertia of existing markets. Expected retaliation, switching requirements, scale economics and experiences. Capital requirements.
Example: Upcoming smartphone known as the OnePlus One from a completely new firm. Cheaper than other firms such as Samsung, Apple and HTC but the quality is just as good, if not better....
312 Words | 2 Pages