Mountain Dew - 1623 Words
Case Analysis: Mountain Dew, Selecting the New Creative
section 001: due on Feb. 15
section 020: due on Feb. 20
As you can see from the ending of the case, Mountain Dew is trying to decide which 3 of 5
potential creative spots to develop. Additionally, the case describes several background
features, such as market situations, Mountain Dew brand history, and market research.
In two pages, you are expected to choose three out of the total five potential creative spots
(Cheetah, Mock Opera,...
1,623 Words | 5 Pages