Starbucks - 690 Words
Case Study 2: Starbucks: Forbidden in the Forbidden City
Submission Date: 3/2/2015
BB202121, CHAU HONG CHON, Eric
BB201531, CHEN CHAOHUA, Cherish
BB102089, LO CHENG MAN, Karina
1. Why is China, traditionally a non-coffee drinking culture, an important market for Starbucks?
China contains large number of population. For Beijing’s Forbidden City, which is China’s top tourists attraction, as a destination of choice for both Chinese and foreign visitors, hosts millions of...
690 Words | 3 Pages