Search engine optimization Essays & Research Papers

Best Search engine optimization Essays

  • Search Engine Optimization - 15903 Words
    Search Engine Optimization (SEO) SEARCH ENGINE OPTIMIZATION Index Contents | Page No. | Relationship With Search Engines | 1-5 | Methods Of SEO | 6-8 | Techniques Of SEO | 9-11 | Evolution Search Engine Optimization | 12-39 | Conclusion | 40-41 | Bibliography | 42 | RELATIONSHIP WITH SEARCH ENGINES How Relationship Building With SEO? If you'll be at SES New York next week, you'll notice that there's a session called Screw Link Building, It's Called Relationship...
    15,903 Words | 44 Pages
  • Search Engine Optimization - 739 Words
    Modern web search engines are highly intricate software systems that employ technology that has evolved over the years. There are a number of sub-categories of search engine software that are separately applicable to specific 'browsing' needs. These include web search engines (e.g. Google), database or structured data search engines (e.g. Dieselpoint), and mixed search engines or enterprise search. The more prevalent search engines, such as Google and Yahoo!, utilize hundreds of thousands...
    739 Words | 3 Pages
  • Search Engine Optimization - 608 Words
    Search Engine Optimization (SEO) Training Course Search engine optimization (SEO) is the science of increasing traffic to your Web site by improving the internal and external factors influencing ranking in search results. This all process is mostly technical in nature. It includes Web programming expertise combined with business, persuasion, sales and a love for competitive puzzle solving. [pic] So, Search engine optimization training course teach us how to increase a Web site's traffic...
    608 Words | 2 Pages
  • search engine - 1128 Words
     SEARCH ENGINE OPTIMIZATION Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or "organic" search results. Proper service could be provided to the users using the website by following a few rules as given Review of site content or structure 1. Technical advice on website development Content development 2. Managing online business development campaign 3. Keyword research 4. SEO training 5. Expertise in...
    1,128 Words | 4 Pages
  • All Search engine optimization Essays

  • How to Increase Seo (Search Engine Optimization)
    SEO is important when it comes to getting traffic for your blog. Basically, SEO is like increasing your website's 'popularity' when people search a keyword related to your website. The higher your SEO is, the higher chances of people seeing your blog when they search a keyword in a search engine (Google, Digg, Bing, Yahoo Search etc.), thus grabs more attention from search engines to your blog. But first, you have to submit your blog to search engines. For Google, you can add it at...
    341 Words | 1 Page
  • Internet Search Engines - 704 Words
    An internet search engine searches the internet, or select pieces of the internet, based on important words, they keep an index of the words they find and where they find them, and they allow users to look for words or combinations of words found in that index. Earlier search engines only had a few hundred thousand pages and document and only received around one or two thousand inquiries each day compared to the hundreds of millions of pages and tens of millions of queries per day now a days. A...
    704 Words | 2 Pages
  • Google Search Engine - 3563 Words
    1. Summary In this report we have chosen to analysis the innovation that is the ‘Google Search Engine’. We have chosen to base our report on the Google search engine; a revolutionary innovation that has transformed the way in which the internet is used. 1.1 Introduction Google began life as a research project between two Stanford University graduate students, Larry Page and Sergey Brin in January, 1996. They hypothesized that developing a search engine that analysed the relationships...
    3,563 Words | 12 Pages
  • Introduction of Search Engine Marketing
    Definition of Search Engine Marketing Search Engine Optimisation Search engine Optimisation (SEO) as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from "natural" ("organic" or "algorithmic") search results. SEO is marketing by appealing first to machine algorithms to increase search engine relevance and secondly to human visitors. The term SEO can also refer to "search engine Optimisers", an industry of consultants who carry out...
    280 Words | 2 Pages
  • Web Search Engines - 626 Words
    Web Search Engines Typically, Web search engines work by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contained in each document. Each search engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query. Sites that let you search multiple indexes simultaneously include: • Yahoo (http://www.yahoo.com) •...
    626 Words | 2 Pages
  • Search Engine Marketing - 646 Words
    Search engine marketing is the newest craze not only here in America, but also on a global level. Advertising online ensures that a broader audience will be able to access the information that is put out. Search engines work in a diverse and complex manner. Understanding the way a search engine indexes information and ranks websites will provide clues necessary to keep a site running smoothly and getting steady traffic. Having a quality site is just the beginning of an online operation. Keeping...
    646 Words | 2 Pages
  • Google: Culture and Search Engine
    Why did many governments appear threatened by Google? How did they counter this threat? Discuss each country separately. Many governments appeared threatened by Google because they feared that by allowing the American-based company into their country it would dilute their nation’s culture. France took a very aggressive approach in trying to deter Google’s presence in their nation by developing their own, government-funded search engine called Quaero. The idea behind Quaero was to create...
    311 Words | 1 Page
  • Search engine advertisement - 1672 Words
     RESEARCH PAPER ON 'EFFECTS OF SEARCH ENGINE ADVERTISING' INTRODUCTION Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERP) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in...
    1,672 Words | 8 Pages
  • Analyzing Search Engines - 2689 Words
    1. Formulate five criteria for the evaluation of search engines

    To effectively evaluate three different search engines from the perspective of an advanced web user, the following criteria were established:
    1. Relevance and accuracy of search results
    2. Search speed
    3. Advanced search options
    4. Other services
    5. Site design and layout
    More information about these criteria and how they were used is available below.

    2. Test three...
    2,689 Words | 8 Pages
  • Roadmap of Web Search Engine
    Road Map of Web Search Engines Key Drivers in Web Search 1. Content Analysis 2. Linkage Analysis Content Analysis Co-occurrence theory, according to Mr. Garva can be used to understand semantic association between terms, brands ,products and services. According to Fuzzy set theory (Modern Information Retrieval ),the degree of term Co-occurrence in a database is a measure of Semantic Connectivity and can be used build thesaurus for the database. Some Engines use term co-occurrence in...
    4,379 Words | 15 Pages
  • Comparison of Search Engines - 1537 Words
    Comparison of Search Engines: Altavista, Yahoo, and Excite Internet Exploration Project: Search Engine Analysis Introduction The use of search engines on the Internet is a very significant aspect towards attaining information ranging from research purposes, like stock quotes, to daily use such as the weather in your hometown. The ability to find information on these engines all depend on experience, knowledge of certain search techniques, and remembering the strengths and advantages...
    1,537 Words | 5 Pages
  • Role of Search Engines in Modern Technology
    Internet commerce is one of the fastest growing industries today. With the wide range of capabilities the web has it make it easier and cost efficient for businesses to make transactions with other businesses. One factor that allows businesses to find each other is search engines. Search engines are part of the reason the web is growing so rapidly. Search engines have many capabilities from using key words or phrases to find what you are looking for to using general statements to browse...
    672 Words | 2 Pages
  • Baidu Search Engine Consumer Behaviour
    Baidu search engine consumer behaviour Brief contents ____________________________________ Cover page........................................................................................1 Brief contents.....................................................................................2 1 Summery..................................................................................3 2 Motivation and need...........................................................4...
    3,597 Words | 12 Pages
  • Wolfram Alpha: The Computational Search Engine
    The Web Search market has been dominated by Google, forcing Microsoft and Yahoo to form an alliance in July 2009 to get a larger slice of the huge web search pie. The new Wolfram/Alpha Search engine, however, tries to compete with Google and other similar search engines by “researching” rather than just “searching” data. Stephen Wolfram, the new search engine creator gives an example; for a question like "How many Nobel Prize winners were born under a full moon?" Google would find the answer...
    335 Words | 1 Page
  • Web Mining, Search Engines and Business Intelligence
    Web Mining Lecturer: Dr. Edel Garcia A First Course in Web Mining, Search Engines, and Business Intelligence Dr. Garcia holds a PhD from Arizona State University, Tempe and a B.S. from Interamerican University of Puerto Rico. He currently conducts research in the area of Web Mining (search engines), Information Retrieval (vector space models, LSI, and co-occurrence theory), and Fractal Geometry (fractals in information sciences). Dr. Garcia is a reviewer for JASIST (Journal of the...
    530 Words | 2 Pages
  • Dothop.com image search engine finds a home with smartphones
    Dothop.com image search engine finds a home with smartphones 1888 PressRelease - Consumers will know exactly what they're getting before they click on an ad. The Dothop Ad Platform delivers more valuable clicks leading to increased conversions while reducing consumer frustration at clicking through to ads that don't match their needs. Mobile Search is not just a small segment for search engines anymore it is now the fastest growing with over 60 percent of all searches starting...
    452 Words | 2 Pages
  • Difference Between Internet Search Engines and Databases
    Whenever there is a question to be answered most people would log onto the internet and do a search on their favorite search engine like Google or Yahoo. The results are can be correct or disappointing depending on what the user is searching for. Search engines and databases produce different types of results. After comparing the two I have discovered the following differences from the search results. EBSCO's Academic Search Premier Database search results were very...
    366 Words | 2 Pages
  • Why Search Engines and Databases Produce Different Types of Results
    Living in the Information Age (SOS-110-OL) Writing Assignment 2 The difference between what evaluative and assessment information is provided by an Internet search using Google.com and a search using EBSCO’s Academic Search Premier Database is extremely different. I started my searches by open two different internet windows, Google on one and EBSCO on another. My Google search and EBSCO search was “articles on privacy and security on the internet”. The top result from Google was...
    523 Words | 2 Pages
  • Seo Optimization - 908 Words
    Hi Mike. I was researching the SEO (Web Optimization) and I found some good things that I wanted to share with you. Keywords The first thing is some keywords that you can use for tags to enhance people finding your website. I used a program that goes into your website and then looks around and gives you a list of keywords for your website. * Free Firearms Training * NRA Firearms Training * Tactical Firearms Training * Firearms Instructor Training * Law Enforcement...
    908 Words | 3 Pages
  • Serach Engine - 7449 Words
    Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. As a marketing strategy for...
    7,449 Words | 22 Pages
  • Search and seizure - 663 Words
    Search and seizure School Staff should not have the right to search students school lockers without proper reasoning. It is the students property and searching ones property is an invasion of privacy. The arguments in favor of allowing such a search are that it ensues school safety and it is to protect the staff , and other stidents. They also claim that it is not the students property because it a rental, so it is the schools property. The arguments against allowing such a search are that...
    663 Words | 2 Pages
  • Web Search - 450 Words
    Web Search Report Worksheet Name: Gary Pratt Search Engine: Google Section #1: Features of the Search Engine Identify which features can be found in your search engine. Your search engine may have one or multiple features. Does it: _Yes__ Search the web? _No__ Search other search engines? _No__ Act as a directory (lists of categories to select from)? Does it: _Yes__ Have an advanced search option? _Yes__ Have “Help” options? _Yes__ Use Boolean...
    450 Words | 3 Pages
  • Social Media Optimization - 4021 Words
    SOCIAL MEDIA MARKETING Mr.V.Praveen Kumar, II BBA, Mr.E.Manoj Kumar,II BBA, Department of Business Administration (SF) Ayya Nadar Janaki Ammal College (Autonomous), Sivakasi ABSTRACT Social Media Marketing reaches wide audiences and builds a trusting, long-lasting relationship between your business and your clients. Social Media Optimization it is nothing but spread the word-of-mouth. Today, millions of people spend much time in social media; get connected to large group people under...
    4,021 Words | 12 Pages
  • Pau Search Fund Manifesto
    Pau Search Fund Manifesto Overview I raised a search fund, drawing down the initial capital in September 2009 after originally writing my PPM in April and May 2009, (the months before I graduated HBS). I had been seriously considering raising a fund since September 2008 and in fall 2008 did a field study with a former unsuccessful searcher. The intention of this document is not to replicate anything that is in the excellent Stanford GSB reports but rather to give a personal perspective on the...
    10,043 Words | 26 Pages
  • Boolean Search Operators - 1581 Words
    Boolean Searching on the Internet A Primer in Boolean Logic The Internet is a vast computer database. As such, its contents must be searched according to the rules of computer database searching. Much database searching is based on the principles of Boolean logic. Boolean logic refers to the logical relationship among search terms, and is named for the British-born Irish mathematician George Boole. On Internet search engines, the options for constructing logical relationships among search...
    1,581 Words | 7 Pages
  • Search Marketing Benchmark 2015 Report
    Search Marketing Benchmark Report 2015 Global Edition Table of Contents 2/20 Intro 3 Global Overview 4 Global Benchmark 5 Shopping 6 Gambling 8 Travel 10 Finance 12 Arts and Entertainment 14 Games 16 Adult 18 The Importance of Search and Direct Traffic 20 Smart Insights to Suit your Needs 20 Data Methodology 20 In order to get ahead in the digital world, it’s essential to know where your web traffic is coming from. Understanding traffic sources is not only crucial...
    2,650 Words | 47 Pages
  • Keyword Research & Copywriting for Search Success
    • Everything can be optimized with Keywords • KW research - process to identify phrases search users enter into a search box to find your services or products • Engines use text to categorize pages = relevance this then leads to ranking within your categories • Increase conversions by speaking the customer's language • Correct bad KW choices -- missing traffic and missing sales • Discover new KW opps -- overlooked or new KWs; take advantage of longer tail terms "duplicate a CD'...
    1,265 Words | 8 Pages
  • How Are the Metrics for Internal Site Search Calculated?
    How are the metrics for internal site search calculated? Google Analytics uses the following formulas to calculate the metrics used in internal site search reports: • Visits with Search = The number of visits that used your site's search function at least once. • Percentage of visits that used internal search = Visits with Search/Total Visits • Total Unique Searches = The total number of times that your site search was used. This excludes multiple searches on the same keyword during the...
    513 Words | 2 Pages
  • Unlawful Search: New Jersey vs. T.L.O.
    Felix Suhermanto Honors Am Gov. 2/22/13 period 3 white T.L.O vs. New Jersey The court’s decision in TLO vs. New jersey had a remarkable impact on the general public, to the extent that it is still cited today. The fourth amendment states that “ the right of the people o be secure in their persons, houses, papers, and effects against unreasonable searches and seizures, shall not be violated, and no warrants shall be issued, but upon probable cause, supported by oath or affirmation, and...
    345 Words | 2 Pages
  • A Study of Human Flesh Search and Its Social and Ethical Issues
    A study of Human Flesh Search and its social and ethical issues Abstract: Human Flesh Search (HFS) is one of the biggest Chinese internet phenomena. It has attracted great interest from IT specialists, legalists, sociologists and criminologists. This essay analyses how HFS works based on a typical case of the “Kitten Killer” and then the advantages and disadvantages of HFS were canvassed. In addition, the social and ethical issues surrounding HFS will be investigated. Finally, a solution...
    2,031 Words | 6 Pages
  • Ontology Base-Interface Thai Herbs Search System (Thss): Data and User Management Module
    Ontology base-Interface Thai Herbs Search System (THSS): Data and user management module Mr. Chiun-Yi Chen Assoc. Prof. Kitsana Waiyamai, Ph.D. Bachelor of Engineering (Software and Knowledge Engineering) Kasetsart University TEL :( +66) 2-942-8555 Ext. 1430 FAX: (+66) 2-579-6245 E-mail: (fengknw@ku.ac.th) Abstract Thai herbs have been used more and more in many application fields such as medical, health and cosmetic. However, Thai herbs are stored and collected in several types...
    1,945 Words | 9 Pages
  • Acquisition, Convestion and Retention Tools
    1. ACQUISITION, CONVERSION AND RETENTION TOOLS A customer’s life cycle is the length of the customer’s relationship with a brand and it is marked by different phases. Using the relevant digital campaign tools enables you to ensure that your customer's life cycle to be as long and as fruitful as possible from driving traffic to your site, to converting visitors to customers and finally securing repeat business. The different stages of the online buying cycle are as follows: •...
    679 Words | 5 Pages
  • digital Marketing - 2274 Words
    In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t...
    2,274 Words | 7 Pages
  • Internet marketing OF HND - 1291 Words
    BTEC Higher National Diploma in Business (QCF) Unit title Internet Marketing Assessor Lun HOU I confirm that this is all my own work and has not been submitted for any previous assessmentStudent signatureDate OutcomeCriteriaAssessors decisionInternal VerificationLO1 Understand marketing through the internet. 1.1 explain the elements of internet marketing 1.2 evaluate the internet marketing mix1.3 compare internet marketing tools...
    1,291 Words | 4 Pages
  • Google vs. Bing - 534 Words
    Bing Vs. Google Over the past couple of days, I have been using Google and Bing to search for the same various topics to see if there were any differences and ultimately define which was the best search engine for me. I found that when I was looking for information or researching, I preferred Google to Bing ultimately because of the layout and ease. For one of my tests, I searched the word “Penguins”. I found that I preferred the layout of Google because it was cleaner and helped me stay on...
    534 Words | 2 Pages
  • Air France Internet Marketing Case Assignment
    Air France Internet Marketing Case Assignment FORMULA’S APPLIED IN THIS EXERCISE CTR = % of customers who click thru a link = No. Of clicks No. Of impressions TCR = Sum of total volume of bookings / No. Of clicks Take rate = probability Of booking = TCR * CTR ROA = Return on ad dollars spent = Net revenue/cost Q1. Which search engines produce the best marketing campaign results? In order to find...
    2,168 Words | 8 Pages
  • Digital marketing - 2078 Words
     Digital Marketing Project Report Digital Marketing for Adore Broking Private Limited in Brokering Industry Submitted in Partial Fulfilment of the requirements of the Project Report to Prof. Rajat Sharma (Asst. Professor – IIM Kashipur) On 5th Feb 2015 By Chanchal Chakrachhatri - PGP13083 Varun Kumar Srivastava - PGP13125 Shankar Shethe - PGP13136 Priyanka Dhookia - PGP13106 Certificate This is to certify that the work titled “Digital Marketing Campaign...
    2,078 Words | 13 Pages
  • Mobile App Marketing - 263 Words
    Mobile App Marketing (App store and Play Store) With hundreds and thousands of mobile application, it is fair to say that reaching our target customer will be a very difficult challenge. As whole of our revenue depends on the app, we need to have a clear vision of marketing strategy, and timely execution of these strategies is a must. Here are few of the strategies, which I think, is a must: 1. Create a Buzz: There are more than 500 apps being tested and launched in a day. With this being...
    263 Words | 2 Pages
  • airfrance - 1028 Words
     Assignment: Case study Submitted By: M. Hassan Shafiq L1F11MBAM1160 Muhammad Ameen L1S11MBAM Abdul Qayoom Section: A Submitted By: PROF. Asim Tanvir Air France Five French airlines merged to form Air France in 1993. Launched its first successful flight to the United States in July 1946 between Paris and New York City after Second World War. Served 185 destinations in 83 countries and its total fleet size stood at 383...
    1,028 Words | 5 Pages
  • Task 1 Paper for E-Business
     Construction Companies in an Online Environment Western Governors University Construction Companies in an Online Environment For a company to be viable online it must attract the consumer as well as present a viable market for the product being sold. When one thinks of a company that does business well online they may bring to mind businesses such as Amazon or Google. However there are many companies that provide a great product or service but fail to have an online presence...
    3,791 Words | 10 Pages
  • Seo Strategy Proposal - 4129 Words
    www.2start.co.uk [pic] SEO Strategy Proposal for www.2start.co.uk Dear Jule, Thank you for considering SEORank. Our SEO strategy team was excited to evaluate your website. Please find below, our strategy...
    4,129 Words | 22 Pages
  • Wgu Qrt2 Ebusiness Qrt Task 2
    QRT Task 2 A1. E-Commerce Solutions. Spice King houses its menu as well as a shopping cart for gathering orders. Payments are taken online through a company called Eat24. When clicking on checkout from Spice King’s site, customers are routed to Eat24’s secure site where they simply enter their payment information. Payments can be made via several payment types, including cash at delivery. Eat24 secures private payment information encrypting it with a SSL certificate. Eat 24 acts as a...
    1,581 Words | 5 Pages
  • Glossary of New Media Terms
    Glossary of New Media Terms · Analytics- data and software used to report performance · App- software that is used for business or entertainment. "application", "application program" and "software application" refer to virtually any type of program from spreadsheets such as Excel to media players such as iTunes to virtual reality games such as Second Life. However, the term specifically excludes essential control software such as the operating system · Blog- type of...
    4,397 Words | 14 Pages
  • Reputation Management - 968 Words
    Reputation management is the practice of understanding or influencing an individual or business' reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Although it is often associated with ethical grey areas, such as astroturfing review sites, trying to censor negative complaints or using gamey SEO tactics to influence results, there are also ethical forms of reputation management,...
    968 Words | 3 Pages
  • Managing for Sustainability - 569 Words
    04 MANAGING FOR SUSTAINABILITY In today’s modern world doing research online may be the most accessible and convenient way to go. There are millions of websites with endless amounts of information on thousands of topics out there. However, one of the troubles facing information seekers is the accuracy of the information out there and how to go about narrowing down the thousands of results produced. During the meeting with Professor Livermore he provided some helpful tips on how to find...
    569 Words | 2 Pages
  • E Commerce Promotion - 1496 Words
    Search Engine Strategies Perhaps the most important -- and inexpensive -- strategy is to rank high for your preferred keywords on the main search engines in "organic" or "natural" searches (as opposed to paid ads). Search engines send robot "spiders" to index the content of your webpage, so let's begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your webpage is about. This approach is...
    1,496 Words | 4 Pages
  • Online internet marketing strategy
    INTERNET MARKETING Marketing Outlook Discovery Millions of visitors searches for businesses on internet before they buy any product or services from any organization. These days, every business needs a website and its online internet presence to get searched, visible and get business leads. Once a business has its online presence, there are different means to build your reach ability to your target audience. Increasing Traffic: Organic Way Organic way of increasing traffic means, getting the...
    242 Words | 2 Pages
  • Presentation Ppt on Hotel Crown Plaza, Lahore
    Digital Monks – Complete Marketing Solutions Digital Monks – Complete Marketing Solutions MARKETING & SALES PLAN “Hotel Crown Plaza Lahore” By: Digital Monks Dated: 13th March 2012 Digital Monks – Complete Marketing Solutions Crown Plaza Hotel Lahore– an Overview Hotel Crown Plaza Lahore pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience. To provide exceptional hospitality service and unique...
    1,699 Words | 7 Pages
  • Online Marketing Expert Chad Lieberman on the Changing Role of Smartphones
    Chad Lieberman - 6WSEO Talks About How Smartphones Are Revolutionizing Diagnostic Medicine 1888PressRelease - Online Marketing Expert Chad Ian Lieberman examines the changing role of smartphones to applications in the field of medical diagnostics. "Today Smartphones have become more than just tools to help us get to and through the online world. They are vital to many aspects of our lives. However, their role extends even further, and can be applied to carious applications, including diagnostic...
    521 Words | 2 Pages
  • Digital Essentials - 5519 Words
    DIGITAL MARKETING ESSENTIALS ASSIGNMENT SEPTEMBER 2012 SEPTEMBER 2012 WORD COUNT: 4223 I confirm that in forwarding this assessment for marking, I understand and have applied the CAM/CIM policies relating to word count, plagiarism and collusion for all tasks. This assessment is the result of my own independent work except where otherwise stated. Other sources are acknowledged in the body of the text, a bibliography has been appended and Harvard referencing has been used. I have not shared...
    5,519 Words | 19 Pages
  • Amanda Jane Horse Wear
    Establishing a personal connection with prospective and existing students is essential to Alaska Pacific University. That's why the private college employs some of the latest Internet technology to make its website more engaging lo visitors, who can explore through different entry points based on their areas of interest. They can quickly locate and view information from a programs, academics or admissions perspective. Offering information in a more categorized fashion makes it more...
    1,874 Words | 7 Pages
  • Warren Sports - 1334 Words
    Running Head: REORGANIZING YAHOO Strategic Management Plan Introduction The current market position of Yahoo in search engine industry exhibits that it is far behind than its competitor Google as Google is generating about double revenue on each search advertisement (ad). The organization structure complexities, slow decision making process, lack of focus are some of the main issues that Yahoo is facing currently. The issues in Yahoo has compounded due to failure of the...
    1,334 Words | 4 Pages
  • Coursework Two Cmt 1300 2010 – 2011 Introducing Design Principles
    Title: Introducing Design Principles Author: Moothia Vaylen Summary The following is the coursework about Introducing Design Principles. It is mainly about search engine where we need to time some users doing research on certain search engine. It is some kind of group work for the research but the report is a personal for each student. The report follows. Introduction Search engine is a software use to search information on the web. It is displayed as a webpage format. The user only...
    1,698 Words | 6 Pages
  • Professional Standards - 554 Words
    Professional Standards IT/237 October 31, 2012 Professional Standards In this paper we will look at <meta> tags being used to promote accessibility and search engine optimization. We will also look at why it is important to have professional standards in web development. These two items are very important to consider when designing and developing a website. Meta tags, which are “tags that include information such as the page author or description” (Martinez, n.d.). Meta tags are...
    554 Words | 2 Pages
  • human spirit - 481 Words
    Spinbot is a free, automatic article spinner that will rewrite human readable text into additional, readable text. Since having a continuous flow of human readable, textual content is vital for effective search engine optimization, Spinbot is a vital tool for anyone who wants to market their website or product online as quickly and efficiently as possible. With all the unique, quality textual content you could ever want, you will quickly gain legitimate web visibility, both in terms of human...
    481 Words | 2 Pages
  • E commerce case study
     Overview In the first years of e-commerce, it was generally accepted that customer loyalty and online shopping were mutually exclusive. The Web seemed to make customer loyalty irrelevant; at the click of a mouse, shoppers could effortlessly cover the globe in search of the lowest price, with little to hold them at one site. Yet, while it’s true that online shoppers can skip easily from one site to the next, a highly loyal segment of online shoppers has emerged nonetheless, and tools such as...
    2,441 Words | 9 Pages
  • Wildstone Suggested Strategy - 267 Words
    aaSocial networking sites Quizzes and games: Can be included on the website. Other places – Facebook. Can have a set of regular models. And then find the model you are most compatible with. Applications: Suggestion: ‘Determine your brand’ by answering a set of questions on usage and perception of the brand and models. Competitions: Event updates: Fan page on Facebook and regular updates about events using Twitter Affiliate marketing: Websites like Facebook can be used for affiliate...
    267 Words | 1 Page
  • Digital Marketing Plan - Learn to Play Music
     Digital Marketing plan for ‘Learn2Play Music’ Name: Erik Gyzen Student No: Location: Sydney, Australia Course: Diploma in Online Marketing & Digital Strategy 111100-12-Web. Lecturer: Keith Feighery Word Count: 4,324 Content 1. Company Introduction – Situation Analysis 2. Business Objectives, Goals, KPIs 3. Strategy and Audience Positioning Targeting - Personas and channels Value Proposition for each Persona (Engagement & Acquisition Strategy)...
    3,975 Words | 16 Pages
  • Online Presence - 3955 Words
    QRT2 Task 2 Now that we have determined that moving into the online community is viable for us as a company, it is now time to continue the planning. We have discussed previously the strategic marketing tactics we will use and the way that we will use social media to ensure that we are ready to move forward. We will continue our planning and focus on the way that we will provide payment options for our customers. This will include what tools they will use...
    3,955 Words | 10 Pages
  • Renault vs Peugeot communication strategies
    TD – MARKETING COMMUNICATIONS RENAULT / PEUGEOT Emilie Vasiniac, Maéva Deserces, Timothée Broux, Yan Mulot 1 Summary Start Search engine optimization (SEO) Social media marketing (SMM) Search engine advertising (SEA) Digital tools Digital strategy to 2015 Comments / Conclusion 2 Start  What is a digital marketing policy ? Process of building and maintainingcustomer relationships online/mobile activities  Global objectives : - to get visibility - to broaden its online presence -...
    747 Words | 9 Pages
  • About SEO LINK WHEEL
    Link wheel is effective and widely used internet marketing strategy. The basic idea of link wheel is to create a variety of links which flow from your site to another site which would finally link to your targeted website requiring promotion. The best, common and free method of setting up a link wheel is to use free free web 2.0 websites that generate “do follow” links. These web 2.0 websites are important because they sometimes tend to hold a higher page rank value. The theory is very easy...
    320 Words | 1 Page
  • Negative Effects of New Media
    New Media • Provides unreliable information o Citizen Journalists • Not formally trained, hence do not know where to source information. • Isn’t any fact checking and editing to ensure reliability of information. o Search Engines (Google, Yahoo, Wikipedia, etc.) • Doesn’t evaluate reliability or quality of sites that show up in searches. • Gives priority to sites, which are associated with sponsors of the search engine or those that are the most popular and highly searched for. • Search...
    326 Words | 2 Pages
  • Ebay vs Amazon - 858 Words
    Part 2 - A business report evaluating existing e-commerce systems Introduction: On this Business report, aims to evaluating two existing well knowing e-commerce sites. I will describe they weakness and strengths during the report I will provide a clear explanation how these theories are applied on today business. At the end of the report, I will describe and explain the principles of a good web site design. EBay vs Amazon EBay and Amazon are two very popular sites for online shopping....
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  • Air France Case Study Management Information System
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