Rural Essays & Research Papers

Best Rural Essays

  • Rural-Rural Migration - 431 Words
    CONCEPT NOTE BY PETER ANIETI THOMAS Topic: The Effect of Rural-Rural Migration: A case study of the people of Akwa Ibom State in the Rural areas of Cross River State. STATEMENT OF THE PROBLEM The problem of this research is to investigate the missing link in a rural setting that ignites the migration of a people to another rural area. The lingering issues are: What makes the modern migratory phenomenon unique? Is this latest trend of rural-rural a migration of people or labour? Could it be...
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  • Rural Masculinity - 1045 Words
    Ben Nelson English 1000 10-30-12 Rural Masculinity Since the beginning of time boys have looked up to men as their role models. The men these boys look up to have shown the masculine qualities that are needed to encompass the guy code. Many Americans like the qualities that make up the rural masculinity or a “country boy”. These country boys encompass many good qualities that make them popular. The stereotypical country boy is white 10-60, and usually is in the lower-middle class...
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  • Rural Marketing - 9852 Words
    Rural Marketing Notes by Faraz.Vehvaria on NOVEMBER 8, 2010 in NOTES (These are notes are for reference, if any topics are missing, please check your ref books) CHAPTER 1 PROFILE OF RURAL MARKETING Definition of Rural (Nov. 05) Government agencies from IRDA & NCAER define ‘Rural’ as “a village with a population of less than 5,000 with 75% of the male population engaged in agriculture etc.”...
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  • Rural Economy - 1508 Words
    1.0 INTRODUCTION “My Bengal of gold, I love you Forever your skies, your air set my heart in tune As if it was a flute... What a quite have you spread at the feet of Banyan trees and along the banks of rivers… “ There goes Bangladesh’s national anthem. The culture of this subcontinent contributed directly in forming this Bengal as “The land of gold”. Thus cultural practices are prominent and important features of the living style of people in Bangladesh. The debate on life can go on...
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  • Rural Sports - 47365 Words
    \ EVALUATION / IMPACT ASSESSMENT OF “RURAL SPORTS PROGRAMME” CENTRE FOR MARKET RESEARCH & SOCIAL DEVELOPMENT 198, PAGE ABBREVIATIONS EXECUTIVE SUMMARY 1 BACKGROUND 1-10 2 METHODOLOGY 11-17 3 PROFILE OF RESPONDENTS 18-26 4 AWARENESS 27-33 5 ORGANIZATION & REGULARITY OF EVENTS 34-50 6 SUPPORT & RECOGNIZATION OF SPORT PERSONS 51-74 7 INFRASTRUCTURE & BUDGET 75-96 8 SUCCESS & FAILURES 97-108 9 CONCLUSION &...
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  • Rural Market - 27785 Words
    ISSN 1020-7317 4 Marketing Extension Guide Planning and designing RURAL MARKETS For further copies of this publication and for information on FAO’s activities related to agricultural marketing please contact: Agricultural Marketing Group Agricultural Support Systems Division Food and Agriculture Organization of the United Nations Viale delle Terme di Caracalla 00100 Rome, Italy Fax: (+39)-06 57056850 E-mail: AGS-Registry@fao.org...
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  • Rural Marketing - 13901 Words
    CHAPTER I INTRODUCTION TO RURAL MARKET GONE ARE the days when a rural consumer went to a nearby city to buy branded products and services. Time was when only a select household consumed branded goods, be it toothpaste or soap. There were days when big companies flocked to rural markets to establish their brands. Today, rural markets are critical for every marketer - be it for a branded shampoo or an automobile. To open a business daily or business magazine today, you will read about some...
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  • Rural Marketing - 4022 Words
    Summary -----:: Channai-based group is a maverick marketer that got its product and marketing mix just right the company success is reminiscent of Nirma’s in the west company having there great income from south side of country. Its ayurvedic soap medimix rose meteorically from Rs.65crore four years ago to Rs.225crore in 2003. The soaps are made manually , without the use of power even the bars are cut into cakes with hand-operated hydraulic cutters. However, the...
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  • Rural Marketing - 6116 Words
    tingRURAL MARKETING By: Kumar Gaurav Rastogi. ( MBA, CUIM) Rural India  740 million people 24 languages… 1642 Dialects 6,38,691 villages and 5,164 towns    70% population still rural & agrarian 41% are illiterate 56% HH - no access to electricity 70% HH have no bank account     96% have no telephones 7% have two wheelers & 1.3% have 4 wheelers  By: Kumar Gaurav Rastogi. ( MBA, CUIM) Rural Market Structure     Demographic...
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  • Rural China - 473 Words
    Introduction to the rural quotient in China Similar to how the Indian rural economy is made up a large number of heterogeneous villages at various stages of development, the Chinese rural economy is also extremely heterogeneous. There are significant differences in the income levels and other development parameters between villages in the Southern and coastal areas and the rest of the country. The below figure represents the differences in the rural areas of various parts of the country. As...
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  • Rural Development - 12256 Words
    THE RURAL CHALLENGE: EMPOWERING RURAL COMMUNITIES TO ACHIEVE GROWTH & SUSTAINABILITY. ABOUT US: The Chairpersons of the Kerry Executives of the Irish Rural Dwellers Association, the Irish Farmers Association and the Gaelic Athletic Association have engaged in a study of the challenges facing rural Kerry and are calling for the establishment of a forum, which will enter into dialogue with the relevant government departments with a view to maintaining and supporting rural...
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  • Rural Consumer - 4182 Words
    Asian Journal of Technology & Management Research [ISSN: 2249 –0892] Vol. 01 – Issue: 01 (Jan - Jun 2011) CONSUMER BEHAVIOR IN RURAL MARKETING-A NEW PARADIGM Dr.Satya Prakash Srivastava1 Manish Kumar2 ABSTRACT Consumer behavior in the rural market is even more perplexing because of a singular lack of consistency in groups which are homogeneous in parameters of demographicsAge, occupation, education and income. Most marketers realize that India is on the cusp of momentous change. The...
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  • Rural Marketing of Consumer Durables
    Rural marketing of consumer durables A study of two Taluka Table of Content 1. Executive Summary……………………………………… 2. Introduction……………………………………………….. 3. Overview of the Auto segment………………………… 4. Review of Literature……………………………………… 5. Objective of the study………………………………… 6. Scope of the study……………………………………….. 7. Research methodology…………………………………. 8. Limitation of the study………………………………….. 9. Car’s Profile……………………………………………….. 10. Finding and...
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  • Briefing paper on rural housing
     Table of Contents Briefing paper on Rural Housing Statement Britain has experienced a series of affordable housing crisis in the early 1980s and early 1990s (Bramley, 1994). As Andrew Stonell (2010) stated “Localism works-all over the country there are villages very keen to have low-cost housing for local people and they are prevented by the planning system from having it.” This briefing paper refutes Stonell’s claim and is written to the North Eastern Farming and Rural...
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  • Rural Urban Market Linkages
    PART A Conceptual framework CHAPTER 1 Introduction Chapter 1 outlines the background to urban - rural linkages: | 1. | It describes the recent phenomena of urban growth accompanied by increased food demand. | 2. | It describes the role of small and intermediate urban centres in facilitating exchange between the towns and the countryside. | 3. | It defines the objectives of improving linkages by making marketing interventions. | 4. | It outlines the purpose of the guide as a...
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  • Urban Versus Rural Living
    Kellis Richardson Ms. Carter English 1113-12659 07 September 2012 Urban versus Rural Living People all over the United States decide on a daily basis on where they want to live. First off people have to understand what defines rural from urban. The United States Census Bureau classifies an urban environment as having a population density of at least one thousand people per square mile. Any area surrounding those census blocks with a population density of five hundred or fewer people per...
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  • Future of Rural Communities - 1320 Words
    Will today’s small rural towns be the ghost towns of tomorrow? Will what’s now a moderately busy main street be overtaken by grasses and tumbleweeds? According to the CEDS “Comprehensive Economic Development Strategy”, which was compiled in 2003 by the South Central Economic Development District, Franklin County ranks last in housing unit counts, wage and salary income, employer establishments. County population has declined over 34% from 5,449 in 1960 to 3,574 in 2000. (Gorman, 20) Is the...
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  • CONTRIBUTION OF ICT IN RURAL SECTOR
    CONTRIBUTION OF ICT IN RURAL SECTOR: Various initiatives in the recent past portrayed the significant role that the I.C.T plays in the realm of rural development. Several projects have reduced the costs, and it also has increased transparency. A large number of rural e-Governance applications, developed as pilot projects were aimed at offering easy access to citizen services and improved processing of government to citizen transactions. This paper presents a brief review of the...
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  • Lpg Marketing Rural - 1992 Words
    Emerging Challenge in the LPG Sector Emerging Challenge in the LPG Sector “Challenges in Rural Market ” “Challenges in Rural Market ” Mr. M Q Khan, Director (LPG Infrastructure India Pvt. Ltd.) Mr. M Q Khan, Director (LPG Infrastructure India Pvt. Ltd.) Reliance Industries Ltd. Reliance Industries Ltd. 1 Indian Scenario Urban Population (Million), 2001 House Holds (Million), 2001 LPG Connections (as of 01.04.04 (Million) LPG Consumption (MMTPA) As of 01.04.04 LPG Per Capita...
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  • Community Rural Nursing - 2093 Words
     The barriers of access to better health services by rural population have been identified as; lack of health care professional, cost and limited access to specific services and lack of culturally acceptable services (Hegney, Pearson and McCarthy, 1997). In most remote parts of Papua New Guinea, there are few qualified health professional working and limited or no medical resources available to carter for the people. It’s because there were no road links or deteriorated infrastructure because...
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  • Role of Ngos in Rural Developement
    Role of NGOs in Rural Development Shridhar Hegde, 2nd year MBA MSRIT Bangalore Kishan B.V , 2nd year MBA MSRIT Bangalore Abstract India has been a land of villages and the Government of India has been Implementing numerous rural development programmes for the upliftment of rural Communities. Non-government organizations with their advantage of non- rigid, locality specific, felt need-based, beneficiary oriented and committed nature of...
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  • Rural Retailing in India - 4302 Words
    Rural Retailing in India-The Road Ahead Shikhar Das Srivastava* ABSTRACT The decision to liberalize the Indian Economy in 1991 had far reaching consequences, which is still continued into the new millennium also. On the marketing front, there was the arrival of many well-known Multi National Companies especially FMCG product dealers. In the initial years the focus was on the easily accessible well developed urban markets but soon it got saturated because of proliferation of brands and...
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  • Urban life and Rural Life
    There are three notable difference lifestyles between urban areas and rural areas in Tokyo. They are degree of resident friendliness, city space, and variety of available activities. Live in city, life moves very quickly. People usually live in apartment with many different strange neighbors. And also people have many public activities choice to spend their free time. But life in country, it is really opposite to city. In the country, life is much slower. People feel more relaxed and no...
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  • rural non farming - 22199 Words
    RURAL NON-FARM EMPLOYMENT IN INDIA: MACRO-TRENDS, MICROEVIDENCES AND POLICY OPTIONS Brajesh Jha Agricultural Economics Unit Institute of Economic Growth University Enclave, Delhi-110007 Gram: Growth-110007 Phones: 91-11-27667101, 27667288, 27667365 Fax: 91-11-27667410 E-mail: brajesh@ieg.ernet.in Website: www.ieg.nic.in RURAL NON-FARM EMPLOYMENT IN INDIA: MACROTRENDS, MICRO-EVIDENCES AND POLICY OPTIONS Brajesh Jha* ABSTRACT Towards the end of the 1990s, the incidence of...
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  • Strategy for Rural Upliftment in India
    Extensive power sector reforms have been introduced in the past three decades in most of the developing countries, including India, wherein different models for reforming have been introduced. However, there is often an increasing concern that energy services still fail to reach the poor, primarily because issues related to access to poor were overlooked in the process of reform which assumed that greater economic efficiency of the power sector would automatically extend access to all including...
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  • Living in Urban or Rural - 338 Words
    “Where to live” is the most common question for young people cause it affects a lot to the rest of their lives. As its modern facilities, some people prefer living in urban rather than in rural areas. However some debate that people will harm their health when live in big city. No one is wrong and everything has its own reason. I will discuss this controversy as the following paragraphs. As I have mentioned, big city attracts people for its modernization including health care system,...
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  • Rural Entrepreneurship-Opportunities and Challenges
    RURAL ENTREPRENEURSHIP IN INDIA OPPORTUNITIES AND CHALLENGES Abstract The rural population constitutes a major segment in India. The livelihood strategies of this vast segment depend primarily on agriculture and allied activities. Growth in this agriculture sector has shown a declining trend during the last one decade. This has made a huge impact on the domestic production, employment, etc. These problems can be tackled, to a certain extent, by developing entrepreneurship in Rural...
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  • Innovation in Rural India: It Role
    Introduction More than 60 years of independence has passed by yet the dream of equitable growth evades us. Measures have been taken and implemented to achieve this dream. Government, Corporates, Social Organisation everybody has contributed its share in realising the equitable growth. Still there exists a huge gap between rural and urban India. In this paper we aim to identify the major areas where development is to be done to fill this gap and in effect removing the division. Here we...
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  • Rural Marketing Article - 5033 Words
    S. No. 1 Rural Marketing (For Class Circulation Only) The rural promise HOW does a manager deal with a market where Iodex is used not only to ease sore muscles but also as sandwich filling, Horlicks is fed to buffaloes and hair dye is used to paint them? Believe it or not, these are only some of the innovative uses products are put to in rural markets, which are now appearing on the radar of corporates that find little left to sell in the urban ones. This and more was the subject of the...
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  • Rural Development of Pakis - 1196 Words
    tan Rural Development of Pakistan CSR Project Submitted to: Sir Uzair farooq Submitted by: M.Azeem khan MBO-20 Comsats University, Lahore Rural...
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  • Rural marketing in India - 9547 Words
    Accenture Research Report Masters of rural markets: The Hallmarks of High Performance Contents Foreword: Unleashing India’s rural multiplier effect 03 Growing business confidence in rural opportunities 05 The attractions and distractions of rural markets 09 Distinctive capabilities that enable 15 companies to succeed in India’s hinterland Framework factors critical to nurturing distinctive capabilities 28 Developing the right...
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  • Morphology of Rural Settlements in Malda
    Abstract: The rural settlement within the Malda district highlights human attempts for the livelihood and building the habitat on the diverse geographical landscapes. The characteristics of its natural endowments, social conditionality and historical antecedents and most importantly the human efforts gave the rural countryside a certain kind of social and morphological characteristics. The morphological characteristics of the villages have been collected from the different natural regions of...
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  • Branding in Rural Market - 1410 Words
    BRANDING IN RUR MARKET : BY Sonali Saxena A brand is a name that distinguishes a product from others. It has its own identity in the market with its symbol and tagline. When we talk about brands in rural markets some of the names which come to our mind are Rajdoot Bikes,Ghari Detergent,Dolly TV and chic shampoo etc Findings indicated that good quality, value for money and sense of identity with brand were likely to act as key determinants of a FMCG brand in rural India. Better finish and good...
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  • Rural Markets Retail Management
    Rural Markets – Retail Management In recent years, rural markets of India have acquired significance, as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing has emerged. Rural India with its traditional perception has...
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  • Essay on Rural and Urban Areas
    Short essay on Rural and Urban Communities One of the broadcasts and most revealing of all social contracts is exhibited by the differences of urban and rural life. This contrast is one of social environment. It divides community organization in two broad types-the urban and the rural. For many centuries city and country are two general types of human habitation. However, we must remember that rural and urban depict modes of community life, not simply geographical locations. The most...
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  • Marketing Crocs in a Rural Area
    Rural Marketing And Communication Assignment- CROCS Vision And Mission * Vision – To be the leading supplier of footwear in rural India. Have atleast one pair of crocs in each rural household. * Mission- To provide stylish, health beneficial, soft, comfortable , light weight and quality products to our customers at affordable prices. Tag line goes, “Ab khushiyon mein koi rukawat nahi “ because these crocs will solve your health problems of leg pains and backaches...
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  • Marketing-Practices-in-Rural-India
    |Current Marketing Practices in Consumer Durables in | |Rural India | | | | | [pic] Contents [pic] Introduction 2 Indian Rural Market: 2 Recent shift in attention from urban to rural market: 2 Special Features of rural markets: 3 Methodology 5 Questionnaire 6 Responses 7 Respondent 1 7...
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  • Ict for Rural Development - 3228 Words
    Research Paper On Information and Communication Technology For Development in Rural Areas Author 1: Author 2: Miss. Shruti V. Chaudhari Mr. Dhiraj Shirode shruti.chaudhari@gmail.com shirodedhiraj@gmail.com From G.H.Raisoni Institute Information Technology Introduction: Technology is a gift of God. After the gift of life it is possibly the greatest of God's gifts. It is the mother of civilizations, of arts and of sciences. - Freeman Dyson ICT (information and communications technology) is...
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  • Consumer Behavior of Rural Person
    A Study of Consumer Behavior Aspects and Brand Preferences in Rural India with Reference to FMCG Sector Prof. (Dr.) S L Gupta & Arun Mittal Abstract The Fast Moving Consumer Goods (FMCG) sector is very important for Indian economy. This sector touches every aspect of human life. The FMCG companies are now encashing that opportunity. In rural India, this is the fact about the consumers that their income is increasing and the lifestyles are changing. There are as many middle-income households in...
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  • consumer Durable study in rural
    International Journal of Scientific & Engineering Research, Volume 4, Issue 7, July-2013 ISSN 2229-5518 730 A Study of Indian Rural Buying Behaviour for Selected Consumer Durables By Prof.Yuvraj L Lahoti¹ and Dr. Alfred S.J. Jacob² Abstract: The success of brand and product in India is unpredictable because with vast rural market and consumers it is difficult to guess the consumer behavior. Consumer behavior is centre of the modern marketing, understanding his behaviour is quite...
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  • Nursing Care in Rural Communities
    Nursing Care in Rural Communities Holly J. Copher Angelo State University Population Focused Community Health Nursing Nursing Care in Rural CommunitiesLiving in a rural community can present challenges for residents in receiving adequate health care. Many believe that rural communities present less health risks than urban communities. In actuality, they each have their own unique health problems and risks. In rural areas, the elderly population is at risk for not obtaining sufficient...
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  • Rural Development in India - 1416 Words
    Rural Development In India India has been a welfare state ever since her Independence and the primary objective of all governmental endeavors has been the welfare of its millions. Planning has been one of the pillars of the Indian policy since independence and the country’s strength is derived from the achievement of planning. The policies and programmes have been designed with the aim of alleviation of rural poverty which has been one of the primary objectives of planned development...
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  • Life in Rural and Urban Socities
    CBSE-i CLASS VI -POLITICAL SCIENCE STUDENT’S MANUAL UNIT II: RURAL AND URBAN SOCIETY (PART-I) LIFE IN RURAL AND URBAN SOCIETY: A COMPARATIVE ANALYSIS. CONTENT  Society: Its definition and its types  Comparative Analysis:  The differences between the urban and the rural society on the basis of: a) Living conditions. b) Educational facilities. c) Nature of employment opportunities/ d) Occupations in the rural and the urban society. e) Availability of communication facilities in the...
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  • Branding Decisions in Rural Marketing
    BRANDING DECISIONS IN RURAL MARKETING (Sonal Purohit, Kahkashan Qayyum) “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth, it will soon out strip the urban market. The rural market is not sleeping any longer. We are.” So sad Mr. Adi Gogrej of Godrej industries. This makes it clear that the importance of rural market at present competition is to capture market share and consumer loyalty. India is shining then! India is Unique in many ways. A...
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  • Rural Marketing Fmcg Goods
    ABSTRACT:- This paper is an attempt to look into the rural market of India particularly with the focus of FMCG sector ( market ). The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. This sector is excited about the rural population whose incomes are rising and the lifestyles are changing. There are as many middle income households in the rural areas as there are in the urban. Thus the rural marketing has been...
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  • Importance of Rural Marketing in India
    Why Rural Market is so Important? Rural market has following arrived and the following facts substantiate this. • 742 million people • Estimated annual size of the rural market • FMCG Rs 65,000 Crore • Durables Rs 5,000 Crore • Agri-inputs (incl. tractors) Rs 45,000 Crore • 2 / 4 wheelers Rs 8,000 Crore Opportunities: • Infrastructure is improving rapidly. • In 50 years only 40% villages connected by road, in next 10 years another 30%. • More than 90 % villages electrified, though...
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  • Participatory rural appraisal - 12117 Words
    UNIVERSITA' DEGLI STUDI DI PADOVA FACOLTA’ DI AGRARIA DIPARTIMENTO TERRITORIO E SISTEMI AGRO-FORESTALI MASTER IN COOPERAZIONE ALLO SVILUPPO NELLE AREE RURALI P.R.A. - Participatory Rural Appraisal Concepts Methodologies and Techniques Luigi Cavestro 10 October 2003 P.R.A. - Participatory Rural Appraisal 2 INDEX 1. PRA - PARTICIPATORY RURAL APPRAISAL....................................................................... 3 1.1. 1.2. 1.3. 1.4. 2. INTRODUCTION TO...
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  • Aging in a Rural Community - 2088 Words
    Aging in a Rural Community Wanda W. Jones Webster University Introduction Living and aging in a rural community has many challenges. The aging of America in rural communities has gone from being the prominent lifestyle of American citizens to approximately a quarter of the country living in rural areas. Because elders prefer to remain in their homes and age in place, living in rural communities presents barriers that are not easily overcome. Transportation is a critical component of...
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  • Tapping Rural Market - 2181 Words
    Tapping Rural Market “Sustainable strategies of corporate” Sandeep Porwal (PGDM Student, CDSM, Indore) Introduction Rural market is getting an importance because of the saturation of the urban market. As due to the competition in the urban market, the market is more or so saturated as most of the capacity of the purchasers have been targeted by the marketers. So the marketers are looking for...
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  • Rural Marketing Strategies - 2013 Words
    RURAL MARKETING STRATEGIES The liberalization of the Indian economy in 1990s had for reaching consequences, which continued in to the non millennium. On the marketing front, there was the arrival of many well known MNCS, which are household brands in the international market. In the initial years, the focus was on the easily accessible, well developed urban market. Soon there was a proliferation of brands and intense competition, resulting in the near...
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  • Rural Marketing Strategy by Colgate
    A Report On Rural Marketing Strategy by Colgate By:- Pulkit Garg (F019) Rohit Ginoria (F022) Sakshi Goyal (F026) Siddharth Pandey (F039) Raina Shah (F050) Shrutkirti Vashisht (F055) INTRODUCTION From a modest start in 1937, when hand-carts were used to distribute Colgate Dental Cream Toothpaste, Colgate-Palmolive (India) today has one of the widest distribution networks in India – a logistical marvel that makes Colgate available in almost 4.93 million retail outlets...
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  • Features of Rural Markets - 802 Words
    Features of Indian Rural Markets *Large and Scattered market: The rural market of India is large and scattered in the sense that it consists of over 63 crore consumers from 5,70,000 villages spread throughout the country. *Major income from agriculture: Nearly 60 % of the rural income is from agriculture. Hence rural prosperity is tied with agricultural prosperity. *Low standard of living: The consumer in the village area do have a low standard of living because of low literacy, low per...
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  • Future of Rural Insurance in India
    FUTURE OF RURAL INSURANCE IN INDIA India is fast emerging on the world map as a strong economy and a global power. The country is going through a phase of rapid development and growth. All the vital industries and sectors of the country are registering growth and thus, luring foreign investors. And insurance sector is one of them. The rural market in India, constituting 742 million people, is by far the largest potential market in the world. The annual rural household income of Rs 56,630 (as...
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  • Rural Health Issues in America
     PROFESSIONAL DEVELOPMENT MODULE 3 John Sisler N490 July 17, 2014 Rural Health Issues in America A bill before Congress, if passed, will legally define the term rural area. Government agencies modify their descriptions delimiting rural areas to fit their needs, and the ambiguous terminology causes confusion. Interpretation can difficult even with a well-codified definition of the rural population because the constituents vary. In 2002, the U.S. Department of Health and Human...
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  • Contemporary Issue on Rural Marketing
    A Report ON Contemporary Issue Topic “RURAL marketing ” Submitted in partial fulfillment for the Award of degree of Master of Business Administration (M.B.A. II SEM) Sobhasaria Engineering College Submitted to Submitted by Ms.Pankhuri saxena Om prakash yadav (lect.) (2009-11 List of content S. no. |...
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  • Rural vs Urban Life
    However, there are a lot of people out there living in urban areas who are unhappy with their environs – and there are also a lot of people in rural areas who yearn for something different (I live very close to at least a few of these folks – they lived in a small town because they thought it would benefit their children, but they’re not happy with the tradeoffs). Having said that, I tried to build a list of the most positive aspects of both urban and rural life, based on the aspects of each...
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  • Changes in Rural Areas - 699 Words
    Discuss the changes in rural areas and their impact on gender. Is modernization and development the answer? Poverty is highly found in rural areas where there is a lack of education, healthcare, limits access of choices, and numerous challenges for its habitants. A major cause of poverty among India’s rural people is the lack of access to productive assets and financial resources as well as high levels of illiteracy. According to International Fund for Agricultural Development (IFAD) women...
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  • Rural Marketing in Pen - 1769 Words
    January 3, 2013 [RURAL FIELD REPORT] Report On Field Study & Experiential learning by visiting various Rural Areas Date – 03/JAN/2013 Submitted To: Professor Vikram Parekh Submitted By: Ashwin Govindankutty Faisal Shaikh Reagan Chettiar Shivanand Kotian Suraj Tamhane Vineeth Damodaran 05 42 11 20 48 52 Page 1 January 3, 2013 [RURAL FIELD REPORT] ACKNOWLEDGEMENT We are grateful to Professor Vikram Parekh, Faculty of subject Marketing Applications and Practices, for...
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  • RURAL ESTATE DEVELOPMENT: CHALLENGES AND PROSPECT
    RURAL ESTATE DEVELOPMENT: CHALLENGES AND PROSPECTS (A STUDY OF LAGOS STATE) By SHITTU SHERIFF OMOBOLANLE F/ND/08/3550120 DEPARTMENT OF ESTATE MANAGEMENT SCHOOL OF ENVIRONMENTAL STUDIES YABA COLLEGE OF TECHNOLOGY YABA – LAGOS STATE SUPERVISOR: MRS. N.V UDOETUK NOVEMBER, 2010 RURAL ESTATE DEVELOPMENT: CHALLENGES AND PROSPECTS (A STUDY OF LAGOS STATE) By SHITTU SHERIFF OMOBOLANLE F/ND/08/3550120 BEING A DISSERTATION SUBMITTED IN PARTIAL...
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  • Changing Indian Rural Consumer Behaviour
    Contributed by members of www.mbaguys.net Changing Indian rural consumer behaviour-soaps and detergents PROJECT REPORT O Changing Indian Rural Consumer Behaviour-Soaps and Detergents SUBMITTED BY ____________ T.Y.B.M.S. [SEMESTER V] SHRI CHI AI COLLEGE OF COMM. & ECO. A DHERI (EAST), MUMBAI – 400 069. SUBMITTED TO U IVERSITY OF MUMBAI ACADEMIC YEAR 2008-2009 PROJECT GUIDE ___________________ DATE OF SUBMISSION Shri Chinai College of Commerce and Economics Project...
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  • Agriculture and Rural During the 80's
    Agriculture and Rural life For urban America, the 1920s was a decade of prosperity. The urban population continued its rapid growth, surpassing rural population for the first time in 1920. For rural America, however, the 1920s was a decade of stagnation, with only a slight population increase for the decade. Moreover, many farm-oriented industries, such as implement and fertilizer manufacturers and rural business depending on farm trade, failed. In constant dollars, farm income did not...
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  • Growth of Fmcg Products in Rural Market
    Certificate This is to certify that Ms. Vrushali Awachar of IBS Nagpur has submitted her report titled, “Growth of FMCG products in rural market” for the year 2009-2010 in partial fulfillment of the requirement for the completion of practical study at the first semester of MBA programme. Place: Date: _ Preface As part of course in MBA for the first semester, we have to make a report based on sector analysis; which I am presenting is on Growth of FMCG products in rural market....
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  • Rural Area and Term Paper Examples
    Below is a free essay on "Energy Crisis in Pakistan" from Anti Essays, your source for free research papers, essays, and term paper examples. Energy crisis in Pakistan Energy crisis in Pakistan are one of the major reasons which are hindering the economic growth of Pakistan. Unavailability of power is affecting directly or indirectly on every sector of life. Making people feel frustrated as well as helpless. The load shedding span has mounted to almost 12 hours a day to industries and about...
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  • Postcolonial Ireland: Rural Fundamentalism and Industrialization
    The purpose of this essay is to ask, when Ireland began to industrialise in the 1960s and the 1970s why it mainly occurred in the west. This essay will discuss postcolonial Ireland (1920s-1960s). It will define rural fundamentalism and how it informed social and economic policies in Ireland, it will focus on how poverty, emigration and unemployment and how it played a key role in the eclipsing of the communities of rural Ireland This essay will discuss how the opening up of the economy and the...
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  • role of education in rural development in india
    1. Role of education in Rural Development in India. The real India live in villages this saying is true today. As more than the half of the population of the country lives in villages. Rural development is an important factor for the development of our economy. The important motivating factor for the development of the economy in today’s time is education. Like in the body of human being liver is responsible for the proper functioning of the body, in the same way education acts a backbone for...
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  • Growth Scenario of “Rural Marketing” in India
    Abstract A debate continued for a long time amongst the Indian marketers, both practitioners & academicians, on the justification for the existence of the distinct discipline of rural marketing. Consequently, two schools of thought emerged. The first school belived that the products/services, marketing tools & strategies that are successful in urban areas, could be transplanted with little or no more modifications in rural areas. However, the second school saw a clear distinction...
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  • India Rural Market - a Critical Analysis
    “Woken Up Sleeping Giant” Rajesh Viswanathan July, 2013 2 Case Summary • Urban markets in India are already crowded and saturated. • Rural India is undergoing a phenomenal changes. • FMCG & consumer durable companies, which are basically “volume targeters” need to find new market regions and/or segments to sustain their topline & bottom-line. • Companies can exploit rural market segment/region to for new opportunities. • There are some organizations like HUL, ITC, LG, Mahindra...
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  • Rural Community Action for Better Health
     Unit 9 Project Rural Community Action for Better Health Suzy Student Learning University CM220-28 Professor Awesome February 14, 2013 Rural Community Action for Better Health The vast fields and beautiful mountains of West Virginia are hiding secrets of poverty and desperation. West Virginia has severe health problems that are curable and avoidable through proper nutrition. The majority of citizens often struggle to feed their families consistent...
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  • Rural Life vs. Urban Life. a Russian Example.
    It is indisputable that there has always been a sharp distinction between urban and rural living. Therefore many people at some period of their life find themselves questioning the advantages of rural and urban life. Many villagers would like to abandon their godforsaken place and to move to a big city. All of us know a modern Russian fairytale about a girl or a guy who leaves his home country to conquer Moscow. The fact is that it seems to some people prestigious to live in the very centre of a...
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  • The Real Fact of Emergence of Information Technology in Rural India.
    Real fact of emergence of Information Technology effecting rural area Er.Hardeep Singh Sidhu (M.Sc,M.Phil,M.Tech.) (Lect. in computer science) Department of Computer Science Punjabi University Baba Jogipir Neighbourhood campus, Ralla, Mansa (Punjab) The researcher are, associated with Department of Computer Science at Punjabi University Baba Jogipir Neighborhood Campus, Ralla, Mansa, Punjab (India). Abstract: Research in the field of emergence of IT in rural area has...
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  • Infrastructure Development V/S Rural Economy
    Dr. M. K. Agarwal Sr. Lecturer Department of Commerce, Govt. College, Punwarka (Saharanpur) INFRASTRUCTURE DEVELOPMENT V/S RURAL ECONOMY Infrastructure is of great importance for an economy and without developing of proper infrastructure no...
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  • Unlocking The Wealth In Rural Markets HAN UNGSUK Final
    Unlocking the wealth in rural markets 2014427026 Han ungsuk ■ Summary and implications • Intro1 : Important of rural markets Rising wages are creating a growing middle class While urban demand for consumer products remains sluggish worldwide, rural markets are growing faster than ever in some of the largest emerging economies. In China, demand in the countryside has already begun to outstrip demand in the cities, and nowhere is this phenomenon more evident than in India • Intro2 : Growth of...
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  • New Market Penetration Strategy in Rural India
    Team name: Two idiots Institute IMT Ghaziabad Team Members: Sankha Mandal: sankha78@gmail.com 9434134144 Udai Singh : udai_singh@rediff.com 7838590282 Rural market- opportunities- “India lives in her villages”, a maxim attributed to Mahatma Gandhi, rings true when we see rural India retaining its old domination of the national population and economy in its 627000 villages, even after six decades of a development model that cherishes urbanization and...
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  • Case Study in Marketing Fmcg to Rural Consumer
    Hindustan Lever's Project: Case Study in Marketing FMCG to Rural Consumer With the population of over 1.2 billion and vast territory, India maintains an annual economic growth rate of over 6.5% since 1998. In this fast developing market, India enhances specific characteristics in many aspects: the consumer preference, marketing channel, market liquidity, distributors and manufactories, and so on. Therefore, administrators have to make decisions and strategies corresponding to this...
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  • Customer Perception on Fmcg Products in Rural Market
    MODULE-I 1.1. INTRODUCTION TO FAKE PRODUCTS "A rural consumer is brand loyal and this also makes it easy to sell look-alike" - Mr. R.V. Rajan, CMD, Anuragh Fake products are of two types – one: counterfeit products and two: pass-off products. Counterfeit products are fake products that bear identical name of product/ packaging/graphics/colour scheme and even same name and address as the...
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  • Role of Community Attitudes in Revival of Rural Tourism
    Abstract India lies in her villages. Nearly 95 per cent of the total geographical area of India constitutes rural areas, in which 72 per cent of the total population (70.98 per cent according to 2001 census) lives. Since independence most of the national policies have been focusing upon rural development. But issues like poverty, unemployment, illiteracy, regional imbalances, and environmental degradation through deforestation; health and sanitary factors in rural areas remain unsolved. Many...
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  • Rural Marketing Revolution in India – the Information Technology Way
    RURAL MARKETING REVOLUTION IN INDIA – THE INFORMATION TECHNOLOGY WAY Dr. M. Jyothsna & Dr. K. Manjusree Naidu ABSTRACT The global revolution in information and telecommunication technologies has created an opportunity to assist rural population in making informed decisions. Information Technology (IT) is a strategic tool in the successful deployment of new technologies and the international competitiveness of agricultural producers. The main purpose of this paper is determination...
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  • Rural development and food security/ insecurity in drought prone rural Zimbabwe, a community perspective.
    Rural development and food security/ insecurity in drought prone rural Zimbabwe, a community perspective. 1. Rationale The major motivation for this study is a personal observation made around rural areas in Zimbabwe which experience perennial shocks of drought and food insecurity. The major challenge for these communities in developing countries is accessing basic food stuffs. It seems that most of the communities are trapped in a cycle of poverty or food insecurity of which they are...
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  • “Popular of Consumer Goods in Rural Market --a Case Study of Ghaziabad District”.
    DR. MANMEET KUMAR SIRAS Res. : M.Com., M.A., NET, Ph.D. B-72, MAHENDRA ENCLAVE, READER, SHASTRI NAGAR, GHAZIABAD FACULTY OF COMMERCE & BUS. ADMN. Ph. : 0120-2705900 MEERUT COLLEGE, MEERUT ( : 9818581063 (C.C.S. UNIVERSITY, MEERUT) Email: manmeetsiras@gmail.com Ref. No. : ______________ Date : ______________...
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  • Living in rural area is better than living in urban area
    First and foremost, the tranquil surroundings and environment attracts me a lot. The village is always described as a quiet and peaceful paradise, which is a perfect place to unwind and escape from the rat-race and Hustle and bustle of the city life. Besides, the rural areas are less crowded because there are not many people and cars. The scenery in a village is beautiful as the beauty of nature is still well-conserved. Thus, people who live in the village can enjoy nature and have a peaceful...
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  • Problems and Prospects for Marketing of Rural Products : an Empirical Study of Tribal Regions (India)
    Available ONLINE www.vsrdjournals.com VSRD-IJBMR, Vol. 1 (10), 2011, 616-623 RESEARCH ARTICLE RESEARCH ARTICLE Problems and Prospects for Marketing of Rural Products : An Empirical Study of Tribal Regions (India) 1 Shubangi Rajput*, 2Bharat Siddhartha and 3Sanjeev Shukla ABSTRACT Purpose – The paper seeks to review problems and prospects of marketing of rural products. Design/Methodology/Approach – Reviews relevant academic literature and primary data collection and analysis of...
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  • A Theoretical Framework for Government Information Service Delivery to Deep Rural Communities
    A THEORETICAL FRAMEWORK FOR GOVERNMENT INFORMATION SERVICE DELIVERY TO DEEP RURAL COMMUNITIES Promise S. Mvelase1, Nomusa Dlodlo2 , Sizakele Mathaba3 , Salah K. Kabanda4 1, 2,3 Council for Scientific and Industrial Research Meraka Institute Box 395 Meiring Naude Road Brummeria Pretoria 0001 South Africa Telephone: (+27) 012 841 31901,2 / 29483 Fax: (+27) 012 841 4720/4570...
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  • Brand Awareness Among Young Rural Consumers in Two Villages Near Coimbatore City
    BRAND AWARENESS AMONG YOUNG RURAL CONSUMERS IN TWO VILLAGES NEAR COIMBATORE CITY Dr.(Mrs).PADMASANI N.THIYAGU Asst.Professor Ph.D (FT) Scholar Department of Commerce Department of Commerce Bharathiar University Bharathiar University Coimbatore-46...
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  • Rural Entrepreneurship, Science and Technology and Innovations in Farm Based Entrepreneurship Venture. a Case Study of a Farmer Inventing Accustomed Machine for Tillage Farming.
    Rural entrepreneurship, Science and technology and Innovations in farm based entrepreneurship venture. A Case study of a farmer inventing accustomed machine for tillage farming. Dr. Priyanka Sharma. Assistant Professor. Department of Life Long Learning. University of Jammu. Jammu. pri.lot2000@gmail.com Abstract. The rural entrepreneurial ventures play a vital role in providing employment and income for the poor and unemployed in rural areas. As the population pressure grows in the...
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  • ICICI: Financial Services for the Poor
    ICICI: Financial Services for the Poor 1 Section 1: The Industrial Credit and Investment Corporation of India (ICICI) banking initiative was established for the purpose of extending credit through savings. The bank’s objective was to set up a banking system in what is considered the Bottom of the Pyramid (BOP). The BOP consists of the 4 billion people that live below the poverty line. ICICI was ...
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  • Khadi Workings in India - 19261 Words
    A STUDY ON THE WORKINGS OF KHADI AND VILLAGE INDUSTRIES IN TIRUCHIRAPALLI DISTRICT [pic] “If villages prosper, India Prospers” “Khadi is the sun of village solar system the planets are the various industries which supports the Khadi in return for that heat and substance they derive from it” INTRODUCTION Industrial development of a country has become the yardstick to be applied to judge its actual progress. Of late in India there has been phenomenal growth of...
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  • Pressure Groups Within the Uk
    Politics, Government and Communication As the number of political parties has fallen, that of pressure groups has increased. In the voluntary sector alone, one third of the population is involved in regular work for organisations, several of which can be described as a pressure group. They are organised groups that don't put up candidates for election, but seek to influence government policy or legislation. These organisations are also described as interest groups, lobby groups, or protest...
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  • Competetive Analysis of Toilet Soap
    N. L. Dalmia Institute of Management Studies and Research Srishti, Sector – 1, Mira Road (E) - 401104 PROJECT REPORT ON “COMPETITIVE ANALYSIS OF TOILET SOAP INDUSTRY” TABLE OF CONTENTS |Sr. No |Particulars |Page No. | | | | | |1 |Introduction...
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  • Markieting at Bop - 5262 Words
    Marketing at the bottom of the pyramid Submitted by: Akshay Garg (001) Akshay Mishra (007) Keerthi N. (028) Mreegasha Mondal (034) Background and Motivation The Bottom of the Pyramid (BOP) has emerged as one of the dominant ideas in business lately. The phrase “bottom of the pyramid” was used by U.S. president Franklin D. Roosevelt in April 7, 1932. In economics, the bottom of the pyramid is the largest, but poorest socio-economic group. According to the author of the book-‘Fortune...
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  • Accessibility and Usability of Healthcare Information
    TOPIC: Accessibility and Usability of Healthcare Information and its impact on the Morbidity rate in West Africa. BACKGROUND AND JUSTIFICATION Accessing information in developing countries is challenging for people living in rural areas. Many rural areas in these countries are without electricity supply and many of the residents are not literate. In addition, many of these rural areas are remote and do not have good roads. These constraints mean that their access to social amenities like...
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  • Frost and Wordsworth - 1343 Words
    Frost and Wordsworth: a comparative overview Robert Frost (L) and William Wordsworth (R)Syed Naquib Muslim Robert Frost is often designated by students and critics as the American poetical parallel of William Wordsworth, the forerunner of the Romantic Movement in England. It is widely believed that Wordsworth exerted profound influence on Frost in writing his poems, especially those on nature. In philosophy and style, Frost and Wordsworth appear both similar and dissimilar. Both Wordsworth...
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  • Les Murray and His Poems
    Poets express their concerns in their work and use language techniques to enhance the poem. This is revealed through the works of Les Murray. Les Murray is a famous Australian poet who was born and raised in the country and is a dedicated Roman Catholic. This is reflected in the poems ‘Driving through Sawmill Towns’ and ‘An Absolutely Ordinary Rainbow’. His laconic and personal poetic style reinforces the messages he attempts to convey to his audience through the use of rich symbolism and...
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  • Tess of the D'Urbevilles - Hardys View on Industrialisation
    Explore Hardy’s attitude towards industrialisation in phase the fourth. Industrialisation became a growing presence amongst the Victorian Era and had an elusive yet undeniable impact on the population. Within the novel Tess Of The d’Urbervilles and in particular phase the fourth, Industrialisation is heavily focused on and explored. However Hardy establishes a balanced and ambivalent viewpoint towards the implications and presence of Industry as there is evidence to suggest both positive and...
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  • Entrepreneur in Bd - 6150 Words
    INTRODUCTION ------------------------------------------------- ------------------------------------------------- From Adam Smith to Joseph Schumpeter, those who study the development of societies have considered entrepreneurial capital accumulation as the engine that drives economic growth (c.f., Van Stel, Carree & Thurik, 2005). For entrepreneurship to take root, it must be possible to accumulate capital are at a rate exceeding immediate consumption. There are two ways to achieve the...
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  • Post Celtic Tiger South East Ireland
    During the 90’s many American multinational companies put down roots in the Republic of Ireland, creating thousands of jobs for the local people in the areas. For the first time in Irish history people such as the Polish were coming to Ireland to look for employment. Between 1995 and 2007 Ireland prospered into a very wealthy country, this period became known as ‘The Celtic Tiger Era’. Around 2007 the economy crashed and by 2008 Ireland was no longer in what was known as ‘the boom’, and the...
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  • Information System Management - 11776 Words
    E-governance in a fisherman’s community: A case study of Pondicherry B. Bowonder, Akshay Jain and Narendra Kumar Abstract e-governance can make governance more efficient and more effective by improving governmental process (e-administration), connecting citizens (e-citizens & eservices) and building external interactions (e-society). E-citizens e-services and esociety are relatively new inclusions within the e-governance as they rely on the new information and communication technologies...
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  • ITC E-choupal in India
    Name: Abhimanyu Sharma PGID: 61410032 Section : J Government society and Business Final Examination Term 4 1 Answer 1: ITC Manages the dilemma of balancing profit objectives with Social objectives by carefully interweaving the two in a manner that they both support each other. o In support of this approach ITC’s S. Sivakumar CEO, IBD has stated that this is the most sustainable and exciting way is to serve rural population while simultaneously generating shareholder value thus...
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  • The Analysis and Evaluation of the Effectiveness of Environmental Campaign
    Content 1 Introduction 2 2 The analysis and evaluation of rural roads conservation campaign 2 2.1 Aims and objectives of this campaign 3 2.2 The approaches and the ‘position’ to campaign against clutter 5 2.3 The strategy 6 2.4 Identification of target markets and communication 7 2.5 The media 8 2.6 Organisational issues and management of processes and people 10 2.7 Finance and impacts 10 3. Lessons could be learned by future environmental campaigns 11 4. Conclusion 11...
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  • Marketing Strategies - 2493 Words
    Vim bar Indian Dish Wash Category Market Snapshot • Rs 400 to 450 crores branded dishwash category • As per latest reports, dish care category is estimated to be around Rs. 1200, while the branded dishwash market is roughly 40% • The percapita consumption of this category (value terms) in India is hardly Rs 4 while in UK it is Rs 150. There is long way to go for this category • Dishwash bar category is huge: it's more than Rs 300-crore market churning out more than 1.2 lakh tonnes a...
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  • Worksheet Analysis - 957 Words
    Worksheet No. A 1 Question Decision Legacy What are the key ‘decisions’ the company has made since its inception? What was the situation when these decisions were made? Answer To cater to the healthcare requirements of rural population by hiring local women as Sahayikas Situation – Problem Positive outcomes I. Increasing population in rural India presents huge opportunity for providing healthcare II. The importance of women in the lives of people in rural India Negative outcomes i. ii. 3 What...
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