Renault Essays & Research Papers

Best Renault Essays

  • Renault - 1696 Words
    PRESS KIT Direction de la Communication 1920 quai Georges Gorse – 92109 Boulogne Billancourt Cedex Tel.: + 33 (0)1 76 84 64 69 Sites : www.renault.com & www.media.renault.com  Renault - Direction de la communication / Corporate Communications November 4, 2010 THE SUPPLY CHAIN, A VITAL COMPONENT IN RENAULT PERFORMANCE The purpose of the supply chain is to deliver vehicles to each customer, respecting Renault quality standards, on time and at the best price. It sequences the movement of...
    1,696 Words | 6 Pages
  • Introduction to Renault - 1800 Words
    Introduction to Renault Renault is an international automaker founded in 1898 and is a France based company. The company acts as a parent company for its subsidiaries that are located through out the world. The two main areas of Renaults business activities are the automobile division and the sales financing division. The automobile division handles the manufacturing and the marketing and the sales activities are controlled by the sales financing division. The manufacturing division comprises...
    1,800 Words | 6 Pages
  • Renault in Brazil - 6339 Words
    zilRENAULT IN BRAZIL1 Sitting in his Parisian office overlooking the Seine, at the beginning of 2003, Louis Schweitzer, President of Renault, was unable to hide his irritation from the board members for the Mercosur area (The Common Market of the South which includes Argentina, Brazil, Paraguay and Uruguay) on reviewing the results of the company’s launch in Brazil (appendices 1 and 2). Four years after opening the plant in Brazil, and in spite of a brilliant entry onto the local market (gaining...
    6,339 Words | 21 Pages
  • Nissan Renault - 791 Words
    Renault Nissan Partnership In 1999, Renault bought a controlling interest in Nissan at 44% of the shares. This merger raised several questions about the two companies from different countries and their methods of manufacturing and business practices in how they could co-exist and profit from one another. Now, the merger has proven to be the "most successful partnership in the global automobile industry" (Nissan News, 2005). During research for this paper, not much if any negative...
    791 Words | 3 Pages
  • All Renault Essays

  • Renault Story in India - 690 Words
    1 Introduction Since 2012 the Indian automobile industry is going through a tumultuous period. Worsening macro-economic conditions within the country, high interest rates and rising input costs are fast eroding the profitability of most of the car manufactures. Despite price cuts and other incentives, car sales in India remained sluggish. Analysts are pointing to a second straight year of declining sales in what was one of the world’s fastest growing auto markets. The slowdown in the...
    690 Words | 2 Pages
  • Nissan Renault Case Study
    (Sources: www.media.renault.com) Global Strategy of the Renault-Nissan alliance Subject: Joint analysis on the Renault-Nissan alliance addressed to the CEO of Mitsubishi (group project) From: Group 22 Michael Sutherland Nicolas Murcia Saebong Cheon Yu Ri Na Jeong To: Professor Jan Jörgensen Due date: November 22, 2006 To M. Takashi Nishioka, Chairman of the Board of Mitsubishi Motors, Nowadays, Renault-Nissan is the fourth worldwide automaker with sales of 6,129,254 units in...
    4,736 Words | 13 Pages
  • Renault-Dacia Case Study
    University ‘Alexandru Ioan Cuza’, Iasi, Romania, 2006 CASE STUDY DACIA-RENAULT Students: Ramona Halarescu Olivia Leu CONTENTS 1. 2. Background The Marketing Strategy 2.1. People 2.2. Product 2.3. Price 2.4. Promotion 2.5. Place Goals and Objectives Conclusion 3. 4. 2 1. Background In today’s rapidly changing environment products and markets have a limited life expectancy. A company which does not update and change its products and markets is unlikely to be successful...
    1,759 Words | 6 Pages
  • Supply Chain of Renault - 2175 Words
    Supply chain of Renault When we look at the supply chain of Renault it does not differ much from other car manufacturers. The making of a car starts with the design of the chassis, which is done by the designing department of Renault. When the design is approved, a concept car must be produced to check the feasibility of the car. When the concept car has proven feasible the real process in the supply chain begins. Renaults owns plants where the certain car is produced. In order to...
    2,175 Words | 8 Pages
  • Business Plan of Renault - 7454 Words
    Businesstrategy March 16, 2010 Special Collector’s Edition $ 8.88 © www.businesstrategy.com Carlos Ghosn President Renault Sa Succes storY Anne-Laure Frégonèse Nicolas Leconte Damien Auriault Clément Montauze Lévana Tordjman Benoît Freulon Rédouane Kaouri Adrien Gruppo Marion Blazère Pierre Kerneis Project works realized for the Business course of Graig A. MacDonald Sommaire I. II. Introduction...
    7,454 Words | 27 Pages
  • Nissan / Renault Negotiation - 727 Words
    Nissan / Renault Negotiation If you are Renault, what would you present as the “Big Picture” (outlook and conditions proposal) for an alliance to the Nissan Board of Directors? Present it and negotiate it with Nissan. Your presentation shall include the points of: 1. Strategic objectives and scope of alliance 2. Analysis and proposal of potential operational synergies (brands, product range, geographic coverage, technology and expertise, production capacity, R&D, engineering, QC,...
    727 Words | 3 Pages
  • Volvo Renault Alliance - 1874 Words
    Case analysis of Volvo – Renault alliance INTRODUCTION The article described the life cycle of the alliance between car manufacturers Volvo and Renault. That was one of the largest and most prominent alliances in Europe at that time. The marriage of the two corporations was promising as it held economic promises that were applauded by the industry experts. Three years after the alliance had been founded, the allies split apart under not very friendly circumstances. Although the motive was...
    1,874 Words | 7 Pages
  • Transformation at Renault Nissan - 918 Words
    Transformation at Renault Nissan Nissan Motor Company was on the edge of bankruptcy when French automaker Renault purchased a controlling interest and put Carlos Ghosn as the effective head of the Japanese automaker. Nissan’s known problems of high debt and plummeting market share, Ghosn identified that Nissan managers had no apparent sense of urgency for change. Ghosn’s challenge was to act quickly, minimize the inevitable resistance that arises when an outsider tries to change traditional...
    918 Words | 3 Pages
  • Nissan-Renault Case - 445 Words
    Renault/Nissan: The Making of a Global Alliance The Renault- Nissan Alliance is a unique Group of two global companies linked by cross-shareholding. They are united for performance though a coherente strategy, common goals and principles, results-driven synergies, hared best practices. They respect and reinforme their respective identities and Brands. Before the Alliance 1999, Nissan needed Renault’s cash to reduce its dept and Renault wanted to learn from Nissan’s success in North America....
    445 Words | 2 Pages
  • Alliance Nissan & Renault - 2848 Words
    ALLIANCE FACTS & FIGURES 2012 - 2013 The Alliance’s Global footprint map of production sites United Kingdom Slovenia France Romania Spain Russia Turkey Portugal South Korea United States China Mexico Japan Morocco Colombia Brazil Iran Taiwan Egypt Philippines Kenya India Malaysia Renault group products Vietnam Thailand Indonesia Nissan/Infiniti products Vehicle assembly Chile South Africa Argentina Powertrain...
    2,848 Words | 34 Pages
  • Renault & Nissan Alliance - 2955 Words
    Renault-Nissan Alliance By Po-Chien Chung Department of International Management International Business Dr. Roger Strange 18th March, 2010 2930 Words 1 Introduction “The Renault-Nissan alliance, currently heralded as one of the most successful in the business, represents the combination of two very different organizations, structurally and culturally” (Rugman & Collinson, 2004). Renault-Nissan alliance is based on trust and reciprocal respect. Its organization...
    2,955 Words | 18 Pages
  • The Renault Nissan Case Study
    29/10/13 The Renault Nissan Case Study Phases and aims In March 1999 Renault and Nissan signed a comprehensive partnership agreement which formed a bi national automobile group of global scale. This agreement was the kick‐off for a win ‐win partnership because it gave Nissan on the one side the so much needed cash infusion, the alliance allowed Nissan also toexpertise in marketing,market and to enjoy synergies with Renault Nissan gained from it brought them concentrate on the US...
    1,192 Words | 4 Pages
  • Alliance Nissan and Renault - 453 Words
    The Alliance Signed on March 27, 1999, the Renault-Nissan Alliance has built a unique business model that has created significant value for both companies. For 10 years, employees at Renault and Nissan have worked as partners with attitudes of mutual respect and company pride while keeping separate brands and corporate identities. In 2009, Renault and Nissan took cooperation to a higher level. To maximize the experience gained from 10 years of cross-cultural management and shared...
    453 Words | 2 Pages
  • The making of a Global Alliance: Nissan and Renault
    The term strategic alliance has become widely used to describe an agreement between two or more businesses joining together to cooperate in a specific business activity, so that each benefits from the strengths of the other and gains competitive advantage. The businesses are usually not in direct competition, but have similar products or services that are directed towards the same target audience.1 The formation of strategic alliances is widely seen asa response to globalization and increasing...
    3,182 Words | 10 Pages
  • Renault-Nissan: a Marriage of Desperation Turned Success Story
    Renault-Nissan: A Marriage of Desperation Turned Success Story Within both Renault and Nissan, there were significant issues facing the firms. Renault, a one time ‘losers league’ member, was able to turn itself into a $1.65 billion company. A distinctively French and European car maker, Renault had never run a global operation. At one point, the company sold no cars in the United States and only 2,476 units in Japan, the world’s two largest automotive markets. Nissan, on the other hand, was...
    575 Words | 2 Pages
  • Renault Speeds Up Delivery with a New DSS
    In the face of a very competitive Western European market, French automaker Renault decided in 1999 to launch the "New Delivery Project" aimed at offering its customers all the diversity of the product range while shortening delivery times. Lead times between the customer order and the arrival in dealerships were to be reduced from six weeks on average to three weeks in Western Europe. The three weeks include the production and transportation of the customer vehicle. [ILLUSTRATION OMITTED]...
    356 Words | 1 Page
  • Carlos Ghosn: Multicultural Leader as Ceo of Nissan and Renault
    Case study report: Carlos Ghosn: Multicultural Leader as CEO of Nissan and Renault Written by Syeda (Alaina) Irfan- 15180 Introduction Think of a company with losses worth $5.5 Billion, debts of $19 Billion, poor product portfolio, rapidly decreasing market share and diminishing brand value. Now ask yourself would you invest in such a company? The obvious answer is probably not but would you re consider had you known that in 3-5 years time the company would be the third largest automaker...
    1,126 Words | 4 Pages
  • Leading Change for Carlos Ghosn at Renault and Nissan – Core Leadership Task
    Individual Assignment: leading change for Carlos Ghosn at Renault and Nissan – Core Leadership task Carlos Ghosn is very strong leader who leading the Renault and Nissan. He made the Company strategic alliance for Nissan with French auto car manufacturer Renault was mutually beneficial for both companies, each of them expanding portfolio and becoming more competitive in the context of globalized mature automobile market. Analysis the leadership of Carlos Ghosn, actually he made a number of...
    1,308 Words | 4 Pages
  • Renault’S Logan Car: Managing Customs Duties for a Global Product
    CASE: GS-62 DATE: 04/29/08 RENAULT’S LOGAN CAR: MANAGING CUSTOMS DUTIES FOR A GLOBAL PRODUCT There are some commodities with very high levels of complexity with respect to customs duties. Because of this, we must have some specific knowledge of what duty optimization, drawbacks, specific regime, and automotive laws are. —Isabelle Roca, Customs and Trade Manager, Renault Renault designed the Logan car to address the needs of new, high-potential markets around the world. Initially launched...
    9,799 Words | 30 Pages
  • Executive Summary: Renault-Nissan Is No Longer Able to Rely on Their Previous Strengths. Nine Years After the 1999 Alliance We Are Once Again Being Met with a Transforming Automotive Industry. in Order to Ensure Our
    MEMO To: From: Re: Date: Carlos Ghosn, Chief Operating Officer, Renault-Nissan Joseph Klein, Senior Consultant, Klein Consulting Bolstering Renault-Nissan April 30, 2012 Executive Summary: Renault-Nissan is no longer able to rely on their previous strengths. Nine years after the 1999 alliance we are once again being met with a transforming automotive industry. In order to ensure our place as a future industry leader we must take immediate action. Major trends seem to be concentrating on...
    2,130 Words | 7 Pages
  • Made in India - 1417 Words
    Made in India There are about 65 million scooter owners in India. Families are forced to pile onto scooters, or make several trips to commute. Clearly, this is not an ideal form of transportation for most people. However, the low income in India has prohibited individuals from purchasing a vehicle than can cost more than $10,000. Is India’s Tata Motors new four-door, four-seat, rear-engine car for $2,500 a good alternative plan for transportation in India? In an article, “No, No, No,...
    1,417 Words | 4 Pages
  • Acct - 578 Words
    Three C’s and STP Analysis Ford Ka: Breaking New Ground in the Small Car Market GROUP 26 #1 The successful role of marketing manager is to make the business do what suits the interests of the customer. However, the role of marketing in Ford Ka was product-orientated as Ka was the best-fit model Ford already had to compete with Twingo at that time. Ford was living up to using customer insight it learned from the success of Twingo. But it was not living up to conduct market...
    578 Words | 3 Pages
  • Auto Industry - 446 Words
    Auto Industry 1. What are the key trends in the general environment that you see in the case? (Pg.43) Positive trends I saw were technological, economic and global key trends. Because of the global economic downturn and financial crisis there was persistently rising fuel prices over the last few years which lead to a technological and economical trends in the general environment. Technological because of developing new ways of making cars become more fuel efficient. Key economic trends...
    446 Words | 2 Pages
  • Steps Did Carlos Initiate to Bring About Change in the Organization?
    4. What steps did Carlos initiate to bring about change in the organization? Carlos Ghosn bring many changes in the organization, he also had brought in many un-Japanese changes in the Japanese organization. “Turnaround artist” one of the steps that Carlos bring which is this is the most remarkable turnaround at Nissan. Instead of imposing change, Carlos Ghosn brought about the need for urgency in operation and was able to make employees accept the flaws in the culture of the organization....
    895 Words | 3 Pages
  • Describing Graphs - 278 Words
    Case Study Cost-cutting at Erstaunliche Autos “We aim to boost earnings by €10bn,” says new chief at Erstaunliche Autos Background Erstaunliche Autos (EA) is a medum-sized German car manufacturer based in Frankfurt. Workers have so far enjoyed a four-day week and high salaries, although production costs at EA are 40 per cent higner than similar car manufacturers. In addition, fierce international competition, including China, now poses a serious threat to Germany, where one in seven...
    278 Words | 2 Pages
  • Automobile Industry In Pakistan - 809 Words
    Automobile Industry Mirza Rohail Baig 1 February, 2009 Pakistan is an emerging market for automobiles and automotive parts offers immense business and investment opportunities. The total contribution of Auto industry to GDP in 2007 is 2.8% which is likely to increase up to 5.6% in the next 5 years. Total gross sales of automobiles in Pakistan were Rs.214 billion in 2006-07 or $2.67 billion. The industry paid Rs.63 billion cumulative taxes in...
    809 Words | 3 Pages
  • logistics - 1000 Words
    “The automobile industry versus the economic crisis” The economic crisis in 2008 has shown that the global economy is not as rigid and indestructible as it was thought to be. The crisis has brought staggering levels of unemployment, even to the most prosperous and sturdy economies of the world, a sharp contraction within the labor market, it has reduced consumer spending in general and it shook currencies and GDP’s to their foundations. Not to mention the required bailouts which were...
    1,000 Words | 4 Pages
  • Who Killed the Electric Car
    | Who Killed The Electric Car | By James Walker | | | | | James Walker STL 100 Who Killed the Electric Car The electric car introduced in 1996 and was popular in California. The car was quiet small and produced no exhaust; it was a product that was loved by consumers and eco-friendly. This idea of the electric car was not one that was recent in implementing; about 100 years ago there were more electric cars than there were gas cars and they ran really well and quiet....
    684 Words | 2 Pages
  • Ford Ka Analysis (with R Software)
    FORD Ka (B) Case: 1) After using the similarity data provided for the Ford Ka market research study to perform a MDS analysis on the whole sample, the map (exhibit 1) shows the position of the different cars relative to each other. We can see two groups: one of them made of Peugeot 106, Ford Fiesta and Opel Corsa (practical and safe cars), the other one made of Nissan Micra and Fiat 500 (dull and outdated cars). The other cars cannot be grouped together but there are all the same similarities...
    745 Words | 2 Pages
  • ImElectric - 616 Words
    Jacel Faracco English 101 Professor Alfonsi February 26th 2015 Happy Motor City Pride from the Chevrolet family. This Ad is featuring the newest edition to their family, an electric car. This ad runs deep in the American society we live in today. Electric cars just like homosexuals have been around for over 100 years and both have been neglected by society throughout history. This Ad is a celebration of “Coming out” a new age of progressive cars and people alike. Back in our history Detroit...
    616 Words | 2 Pages
  • Skoda Swot Analysis - 276 Words
    Opportunity Along with the rapid economic development, the automobile industry faced with unlimited opportunities. The consumption level improved constantly which stimulate the expanding speed of automotive industry. Recently, several brands similar to Skoda intend to position the target market as young people that pursue fashion but not with high income, this is a new market without a leading brand. Moreover, the new energy resources cars have the wide long term potential in this century....
    276 Words | 1 Page
  • Google Car - 1077 Words
    Google Car: In the paper, the point of view will be Google’s. Questions that will be answered in the paper including but not limited to the economical and technical viability for Google to produce Google car in a large scale, reasons that Google will succeed or fail, the best strategy for Google to adopt. For the industry analysis, Porter’s five forces (Appendix 1) will be used to explore the environment of the automobile industry and if Google will be able to enter the industry and produce...
    1,077 Words | 3 Pages
  • Carlos Ghosn - Personal Profile
    English Candidate Examination Term I Carlos Ghosn - personal profile Actual Length: approx. 255 words Submitted: 23.11.2012 Renowned for his transparency, listening and analytical skills, Carlos Ghosn successfully leads an automative alliance operating on three continents despite all the production issues, personnel challenges, and currency fluctuations. Successful people in every field are often said to be "blessed with talent" or even just lucky. But the truth is, many work...
    281 Words | 1 Page
  • 5 Forces of Bmw - 343 Words
    5 forces Threat of Competitors- High . BMW have got a lot of competitors . The biggest rivalry is a Mercedes. Both company aiming on the same customer group and have got nearly same quality of cars. Also there is threat form Audi , Lexus , Volkswagen and Reno .But BMW still holding one of the leading place in car industry , because of their established brand , good service and huge amount of innovations. Power of buyer –High. Buyers have got a lot of power over the production of the...
    343 Words | 2 Pages
  • Macroeconomic - 2068 Words
    Introduction The Malaysian automotive industry begins in the 1960s as part of its development plans to shift from a commodities market to an industrialized economy. Assembly plants were set up to develop the manufacturing industry and to provide employment. As most of the imports were completely build-up (CBU) vehicles, Malaysia adopted the Local Material Content Policy (LMCP) which required that minimum 30% of vehicle components must be local.Malaysia established the National Car Project,...
    2,068 Words | 6 Pages
  • team evaluation - 943 Words
    Demographic Environment The demographic environment includes many factors such as age, gender, family status, race, education and the community in which a person lives. A change in age distribution is a demographic force that will affect the organizations in the automotive industry. Over the years the main target group has shifted from the old generation the “baby boomers” to the next generation of customers, Generation Young or “echo boomers”. Generation Y is know as people born between...
    943 Words | 3 Pages
  • Internal Factors Influencing Consumers’ Choice of Cars
    Internal factors influencing consumers’ choice of cars In each and every market, consumers are guided by a multiplicity of factors that define the likely decisions that a consumer is likely to make in regards to the purchase of a particular product or service. It s the same when in comes to car market, consumers are influenced by several internal and external factors to settle on a car choice. The internal factors are those factors that are personal to the consumer and have a very minimal...
    2,155 Words | 6 Pages
  • Carlos Ghosn - Nissan - 3194 Words
    Carlos Ghosn led one of the most dramatic turnarounds in the history of the modern corporation. Dispatched to Tokyo in 1999, with orders from France’s Renault SA to rescue its floundering Japanese business partner, Nissan Motor, Ghosn moved boldly. He slashed costs, closed unprofitable factories, shrank the supplier network, sold unprofitable assets, and rewired Nissan’s insular culture. Skeptics pronounced his efforts doomed. But within a year, Ghosn had returned Japan’s second-largest auto...
    3,194 Words | 9 Pages
  • ngoffff - 1738 Words
     CONCEPTUAL FRAMEWORK OF RENAULT [3.1]Renault India Renault India Private Limited is a fully owned subsidiary of Renault S.A.S., France and currently offers five models in the Indian market – the premium sedan Fluence, the luxury SUV Koleos, the premium compact car, Pulse, the SUV,Duster and the premium sedan, Scala. Renault India also exports the Duster to a growing number of right-hand drive markets. Renault cars are manufactured in the manufacturing facility located in...
    1,738 Words | 7 Pages
  • Car Industry in Malaysia - 863 Words
    Introduction Many people are living in different countries, times and circumstances going through developments. Automobile industry, the significant industry of Malaysia in these days, has been allocated to increase the industrialization process to develop Malaysian automobile industry. The Malaysian government started to encourage the foundation of the automobile industry by the recommendation of the Colombo Plan experts in 1964. For developing the industry, the government took some...
    863 Words | 4 Pages
  • Luxury Car Hire and Rent a Car in Dubai, Abu Dhabi, Uae with 8keyz.Com
    UAE automobile sector has remarked a significant sales growth during the first six months of this year. Auto Industry is turning out to be more and more consistent in UAE these days. Because of this, most of the vehicle legends are shifting their headquarters from well organized automotive markets in developed nations to the emerging markets of developing nations. Since these crucial decisions are taken by the automotive giants, many of the developing countries are making serious efforts to...
    681 Words | 2 Pages
  • Car Industry: Swot Analysis
    SCMS Journal of Indian Management, April-June, 2010. 67 A Quarterly Journal A c o n s u m e r ' s d e c i s i o n d e p e n d s o n t h e i n t e r p l a y o f m a n y f o r c e s o r s t i m u l i . P r o d u c t o f f e r i n g t h r o u g h s o m e p r o m o t i o n a l m e t h o d s i s t h e i n i t i a l s t i m u l i . T h e m a r k e t i n g a n d e n v i r o n m e n t a l s t i m u l i e m e r g e f r o m c u l t u r a l , s o c i a l , p e r s o n a l a n d p s y c h o l o g i c...
    1,677 Words | 5 Pages
  • Porter's Five Forces On Automobile Industry
    Porter's Five Forces On Automobile Industry Threats of new entrants: Automobile industry is very specific industry, thus it has higher level of entry barriers. For an example Factory facilities, machinery, labor, technology are heavily involved. So following factors are determine the barriers of entry to the industry: Bargaining Power of buyers affects industry profitability by their ability to hold out for lower price, higher quality, and better service. In automobile industry the...
    532 Words | 3 Pages
  • Car Industry - 2408 Words
    Car Industry Porters 5 Force Porter (1980) illustrates in this analytical tool 5 variables that determine the attractiveness of an industry for organisations in terms of profitability in their immediate environment. Using the forces in this model we can analyse how attractive the global car industry is to enter, the 5 forces are as follows. The threat of potential new entrants High barriers to entry is one of the determinants of whether a firm can enter into the industry or not, the...
    2,408 Words | 7 Pages
  • Nissan Swot Analysis - 2037 Words
    [pic] MODULE TITLE: UNDERSTANDING MANAGMENT Semester: Fall 2008/9 Nissan Motor Company Learning Objective Number 2 SWOT Analysis 1. Introduction………………………………………………..3,4 2. SWOT………………………………………………………4,5 3. Nissan SWOT analysis………………………………...5,6,7,8 4. Conclusion……………………………………………………8 5. Reference……………………………………………………..9 Introduction Nissan Motor Company Ltd is a Japanese car company constructed in 1930s with its new company’s president Yoshisuke Aikawa. The...
    2,037 Words | 7 Pages
  • Ford Ka - 2575 Words
    Decisions to be Made: The primary decision Gilles Moynier must make is determining the target market for the Ford Ka. Effective targeting is highly dependent on meaningful segmentation, so selecting an appropriate segmentation methodology from the variety of alternatives is another important decision Moynier must make. Moynier’s decisions must align with Ford’s objectives and also unite all the major stakeholders behind the Ka. Once the Ka’s target is identified, Moynier can develop the...
    2,575 Words | 7 Pages
  • Business Plan China Automobile
    An idea solution for Automobile Trade in China China-Automobile.com E-Market for automobile in china Business Plan Version: May .27th 2004 Period of Plan: 2006-2009 Automobile Market Information Service co. Ltd Contact partner: Jiang Jihao Address: No.47 Xiang Quan Rd. Shanghai China Tel: 00862156058862 Fax: 00862156058862 Email: office@china-automobile.com Web: www.china-automobile.com All the information in this business plan are highly confidential. All rights reserved by...
    4,618 Words | 17 Pages
  • The Malaysian Automotive Industry Post-Afta
    1.0 Introduction The automobile industry in Malaysia is closely linked to the history of Perusahaan Otomobil Nasional Berhad (PROTON). It is the national car project whose brainchild was none other than the Prime Minister Dr Mahathir himself. Prior to the incorporation of PROTON on 7 May 1983, the industry comprises mainly of assemblers of foreign cars such as Tan Chong Motors, the assembler for completely knock down (CKD) Nissan cars and Kah Motors, the assembler for CKD Honda cars. Since...
    1,467 Words | 6 Pages
  • Customer Satisfaction Of Cars - 3684 Words
     Marketing Research Report ON WHAT DRIVES CUSTOMER SATISFACTION IN CARS? Submitted By: Section 3 Group 2 Contents ACKNOWLEDGEMENTS 3 INTRODUCTION 4 LITERATURE REVIEW 5 QUALITATIVE RESEARCH 6 Focussed group discussion: 6 In-depth interview 6 Netnography 6 FINDINGS 7 INDEPENDENT VARIABLE 7 DEPENDENT VARIABLE 8 CONTROL VARIABLES: 8 HYPOTHESIS 9 Questionnaire 10 TOOLS USED FOR DATA ANALYSIS 13 RESULTS 13 FACTOR...
    3,684 Words | 28 Pages
  • Village Volvo - 633 Words
    AUTOMOBILE INDUSTRY IN INDIA Introduction The Indian automotive industry has emerged as a 'sunrise sector' in the Indian economy. India is being deemed as one of the world's fastest growing passenger car markets and second largest two wheeler manufacturer. It is also home for the largest motor cycle manufacturer and the fifth largest commercial vehicle manufacturer. India is expected to become the third largest automobile market in the world. Ford is looking at India as a major export...
    633 Words | 2 Pages
  • Peugeot Case - 4579 Words
    Words = 4391 Content Introduction 2 1) Why Peugeot should export the 5008 HDI hybrid? 3 2) Economic and political barriers that impact the export. 5 3) Peugeot, a strong international competitiveness. 6 4) The influence of culture in the marketing strategy. 10 5) Which market entry? 12 6) What about an acquisition? 13 7) The International Product Life Cycle: 14 8) Effects of the exchange rates and inflation: 15 9) Personal selling: 16 10) International marketing...
    4,579 Words | 13 Pages
  • Development of Indian Automobile Sector: Impact of Japanese Fdi
    India is an emerging economy which has witnessed unprecedented levels of economic expansion, alongside China, Russia, Mexico and Brazil. India is a cost effective and labor intensive economy, and has benefited immensely from outsourcing of work from developed countries, and has a strong manufacturing and export oriented industrial framework. Since initiating its economic reform in 1991, India has continued its transition from a closed and planned economic policy toward a path of liberalization....
    696 Words | 3 Pages
  • The Global Car Industry-An Analysis of Macro Environment, from the Case study by Nick Potter
    The car industry environment is very complex due to the large number of product markets, buyers, suppliers and customers, which spread across the globe. As such, it has often been described as "the industry of all industries". There are various forces that influence this environment. Hence, this report analyzes some of the political, economic, socio-cultural and technological trends, key to understanding their impact on the industry, with particular reference to the Western European market....
    3,191 Words | 13 Pages
  • Tesla Marketing Research Project
    Introduction Tesla, an electric vehicle company founded in California in 2003, has been attracting a lot of attention worldwide. Tesla focuses not only on producing luxury electric vehicles—it prides itself on being a high-tech brand known for its innovation and creativity. In and attempt to penetrate the Chinese market, Tesla unveiled its model S in 2013. Tesla initially expected Chinese consumers’ interest would be high and ambitious sales forecasts. However, Tesla’s entry into China has...
    3,520 Words | 11 Pages
  • Toyota's Strategy and Initiatives - 656 Words
    What is competition like in the mini-car segment of the European automobile industry? What do we learn about the nature and strength of the competitive pressures Toyota Motor Europe (TME) faces from doing a five-forces analysis? Competitive Rivalry – Major European competitors include VW, BMW, Ford, Fiat, and PSA (the holding company that owns the Citroen and Peugeot brands). Toyota enjoys a very loyal customer base. The company has consistent, high-ranking quality marks. New Entrants –...
    656 Words | 3 Pages
  • Strategic Management - 488 Words
    Question 1. Renault was able to attain a good market share in the European market and it had been quite a profitable company, with profits jumping a massive 63% in 1999. Discuss how that success can be explained by (i) Renault’s resources and capabilities and (ii) Renault’s competitive environment. Renault resources and capabilities: Western Europe contributes the big portion (31%) of global automobile sales in1999, whereas Renault dominates that market with its immense strategies and was able...
    488 Words | 2 Pages
  • Small Car Market - 649 Words
    Introduction:- Rising incomes, better financing for vehicles and improved roads are the combined drivers for strong growth of the automotive sector India. In the fiscal year 2006-07, the domestic passenger car market grew up by 20 percent, making India one of the fastest growing passenger car markets in the world in absolute terms. The introduction of the low-cost small car concept Tata Nano has generated much hype and generated discussion on the emergence of a burgeoning global low-cost small...
    649 Words | 2 Pages
  • Green or Gasoline - 420 Words
    In Joseph B. White's article Why the Gasoline Engine Isn't Going Away Any Time Soon, the future of the automotive industry is discussed with the main concern being whether or not non-gasoline cars are really better for the world. When the research has been done and a closer look is taken at electric cars, it is apparent that although electric cars would benefit the environment, there are multiple obstacles that need to be broken down before that possibility becomes a reality. White reviews...
    420 Words | 2 Pages
  • Strategic Analysis of Psa - 1956 Words
    PSA Case Study Q1 – Critically assess the strategic environment and the impact on the organisation. The strategic environment that exists in the motor industry is one of extreme volatility and uncertainty. Since the economic crash affected global car sales in 2008 by $0.4 billion dollars and by 33% in Europe and the US, there have been numerous strategies employed by the main players to turn around their fortunes. There has been a strong element of overproduction in the car industry for years...
    1,956 Words | 5 Pages
  • Ford Ka - 1029 Words
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