Red Bull Essays & Research Papers

Best Red Bull Essays

  • Red Bull - 2372 Words
    MKT - RED BULL Summary Red Bull is the most popular energy drink in the world, selling over $4.7 billion cans annually. The company was started by an Austrian entrepreneur Dietrich Mateschitz in the 80s. Red Bull pursued an aggressive yet different marketing strategy to grow their brand globally. Red Bull met an untapped need within the beverage consumer market and the strength of their brand provided them leverage to market themselves in a non-traditional manner. The brand is very strong, but...
    2,372 Words | 7 Pages
  • Red Bull - 4880 Words
    Table of Context       Page 3 – Name of Company, Name/Description of Product, Research Undertaken Page 4-5 – Questionnaire Page 6-15 – Results, Graphs and analysis of data Page 16 – Conclusion of Results Page 17-20 - Are basic customer requirements noticed by the product provider? Page 20-22 – The impact on value chain activities 1 Name of Company Red Bull Name/ description of Product Red Bull Energy Drink The Red Bull Energy Drink is a stimulating, non-alcoholic beverage,...
    4,880 Words | 20 Pages
  • Red Bull - 1862 Words
    INTRODUCTION AND CONTENTS PAGE • This presentation is about the Red Bull company in the United Kingdom. • We will be looking at the background of the company, customers and consumers, as well as the competition and the market analysis of Red Bull. ABOUT RED BULL • In 1982, Dietrich Mateschitz became aware of products called "tonic drinks", which enjoyed widespread popularity throughout the Far East. His idea to market these functional drinks outside Asia evolved whilst he sat at a bar at...
    1,862 Words | 7 Pages
  • Red Bull - 5271 Words
    Page |1 Executive Summary Red Bull has turned itself into a multinational company that offers a product that enhances the mind and the body. Their method of managing their internal and external situation and circumstances has become an interesting topic. Thus I conducted some analysis to look at Red Bull’s strategies, and especially the international strategies. The external analysis was a mix of positive and negative observations, for example, they have the advantage of the customer loyalty...
    5,271 Words | 15 Pages
  • All Red Bull Essays

  • Red Bull - 1402 Words
    Introduction: Red Bull can be called as a pioneer in the energy drink category worldwide. Red Bull was founded by Dietrich Mateschitz and officially launched in 1987. In Hong Kong, Red Bull energy drink has been available since 1999. Red bull Energy Drink has been developed for people who want to have a clear and focused mind perform physically, are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle. [pic] [pic] [pic] [pic] [pic] [pic]...
    1,402 Words | 5 Pages
  • Red Bull - 749 Words
    Questions for the Red Bull Case 1. What is Red Bull’s success formula? Please explain thoroughly. • Red Bull is known for its nutritional quality, especially in mature markets. In the youth markets, the product is very much a status symbol. The slogan 'Red Bull gives you wings' is short, memorable and it says something meaningful about the product. The price is more expensive than competitors' products, which makes consumers believe in Red Bull's energy enhancing properties...
    749 Words | 3 Pages
  • Red bull - 3120 Words
    Marketing Case Study Assignment 1 2012 Contents 1.0 Introduction​2 2.0 SWOT Analysis of Red Bull​2 3.0 Analysis of Red Bull’s Market Structure and Control Systems​3 3.1 Market Structure​3 3.1.1 The number of players in the Energy Drink Market​3 3.1.2 The Degree of Product Differentiation in the Market​3 3.1.3 The Ease of Entry and Exit Into And Out Of the Energy Drink Market​3 3.2 Marketing Control System​4 3.2.1 Intensive Research Work​4 3.2.2 Internal Statistics​4 3.2.3...
    3,120 Words | 10 Pages
  • Red Bull - 13129 Words
    CONTENTS MISSION STATEMENT EVALUATION 5 VISION STATEMENT EVALUATION (based on “building your company’s vision, published in Harvard Business Review) 5 1. MACRO-ENVIRONMENTAL ANALYSIS AND INDUSTRY ATTRACTIVENESS 8 Porter’s Five Forces 8 1. Threat of new Entrants: 8 2. Bargaining power of suppliers 10 3. Bargaining Power of Buyers 11 4. Threat of Substitutes: 12 5. Determinants of Rivalry among Existing Firms: 14 Overall Industry Rating: 15 SUMMARY OF PORTER’S 5 FORCES...
    13,129 Words | 45 Pages
  • red bull - 302 Words
    Red Bull’s marketing intent is to become a representative of the best energy drink and also the sports drink. Target Markets As Red Bull’s representative image, Red Bull targets young generation (men and women aged 16-29). Red Bull is especially for athletes, students, workers, and alcohol consumers who need to improve their reaction speed and physical strength, and also concentration. Not only with these effects, but also with Red Bulls’ unique flavor, alcohol consumers also find Red...
    302 Words | 1 Page
  • Red Bull - 879 Words
    Putting Your Brand on the Front Page – Lessons from Red Bull April 4, 2012 By: Andy 7 Comments Share: The recent passing of Thai billionaire and Red Bull co-founder Chaleo Yoovidhya got me thinking about the world’s most recognizable – and profitable – energy drink. In 2010, Red Bull posted revenue of $5.1 billion. This considerable sum came from the consumption of 4 billion cans of the drink that “gives you wings.” Red Bull’s success paved the way for numerous imitators with...
    879 Words | 3 Pages
  • Red Bull - 3660 Words
    1. Market Segmentation 1.1 Introduction Red Bull is a non-alcoholic energy drink and therefore falls under the category of soft drinks. Soft drinks can be divided into sub-segments and one of these segments is energy and sports drinks. These can be divided again into three different categories: • Glucose energy drinks • Sport drinks • High energy stimulation drinks Since 1996 the market of soft drinks has grown by 5% and by 1997 it reached a total amount of £6.896bn, which is an...
    3,660 Words | 11 Pages
  • Red Bull - 903 Words
    1. What segmentation base has Red Bull adopted to target customers? How should Red Bull further segment the market in the future? The concepts of market segmentation are fundamental to the success of firms’ marketing efforts. Kotler and Armstrong (2004) provide a useful definition: “Dividing a market into distinct groups with distinct needs, characteristics, or behavior who might require separate products or marketing mixes” (239). Segmentation is important because firms cannot appeal to all...
    903 Words | 3 Pages
  • Red Bull - 947 Words
    Question 1 (Why do I think Red Bull is the top energy drink in the world ) INTRODUCTION SALES AND MARKETING Marketing is the process of planning, designing ,pricing and distributing ideas, goods and services in order to satisfy customer needs and generate revenue and make profit were selling is the process of transferring the ownership of goods or delivering service to customers and this is the way of exchange for mutual benefit of seller and buyer. In this case our main focus is to...
    947 Words | 3 Pages
  • Red Bull - 407 Words
    What created Red Bull’s success? What created Red Bull’s success is that they didn’t just jump in with both feet when marketing their product in a new country. Take for instance when they “launched” in the US they started promoting in smaller “cells” because they are a “by-word-of-mouth” company. Once they figured out that they were doing well they then started promoting more throughout the United States. Red Bull has also created a premium image for their energy drink by making it a little...
    407 Words | 2 Pages
  • Red Bull - 2976 Words
    Red Bull Energy Drink The Probable Side Effects of Red Bull Energy Drink On University Students (Does Red bull have any side effects?) Brunel Business School Brunel University Executive summary: Energy drink consumption is becoming popular rapidly among young adults and especially students these days. It has been 24 years after the creation of the first ever energy drink, Red bull, in Austria and Red bull energy drink is becoming more and more popular every day. Caffeine and Taurine...
    2,976 Words | 10 Pages
  • red bull - 9444 Words
    Assignment ON A case study of Red Bull Company August 08, 2011 Assignment ON A case study of Red Bull Company Course Title: Brand Management Course code: MKT 4103 PREPARED FOR: Abdullah Mohammed Ibrahim Assistant Professor in Marketing, DBA Northern University Bangladesh PREPARED BY: Nasrullah ID- BBA080202768 Md Ashraful Islam ID- BBA080250419 Section-A Date of...
    9,444 Words | 30 Pages
  • Red Bull - 535 Words
    Red Bull’s Brand Equity Advance Brand Management class of 2012 fall Presentation Index       Introduction Red Bull concept of brand equity How can Red Bull maintain brand equity? What marketing strategy should they use? Would you recommend that Red Bull develops brand extensions? What would the benefits and risks be? Introduction •Red bull GmBH‐Founded in 1985 by Dietrich Mateschitz •Launched in Austria in 1987: Slogan “Red Bull gives you Wings” •1997:...
    535 Words | 4 Pages
  • Red Bull - 1115 Words
    Q1 – How will you characterize Red Bull’s overall global marketing strategy (global, glocal or local)? Ans 1 – It is my opinion that Red Bull has a global marketing strategy which it implements in all the markets in enters into. Red Bull has built its name as a trendy energy drink, catering to young adults (aged 16-29), young urban professionals and post secondary school students. Also it targets young club-goers and private parties to spread its name as an active and stylish drink. Red Bull...
    1,115 Words | 3 Pages
  • Red Bull - 553 Words
    Target market Red Bull was one of the first Energy Drink. It gave energy to people who want to be physically and mentally fit from 1982. As the company reported, in 2011 red bull had sold 4.631 billion cans over the world with 11.4 per cent increase of 2011. In selling, profits and productivity the data illustrated were the highest one of the company. (www.redbull.com) Moreover, as figure1 illustrated, Red Bull is the most popular energy drink brand all over the world from 2006 to 2012....
    553 Words | 2 Pages
  • Red Bull - 4540 Words
    1. INTRODUCTION 3 2. THE CUSTOMER-BASED BRAND EQUITY 3 2.1. SALIENCE 3 2.2. PERFORMANCE 4 2.3. IMAGERY 4 2.4. JUDGMENTS 5 2.5. FEELINGS 5 2.6. RESONANCE 5 3. BRAND POSITIONING 6 3.1 MENTAL MAP 6 3.2. BRAND MANTRA 6 3.3. BRAND ELEMENTS 7 4. BRAND COMMUNICATION AND PATENTING 7 4.1. EVENT MARKETING AND SPONSORSHIP 7 4.2. PROMOTIONS AND PERSONAL SELLING 8 4.3. CELEBRITY ENDORSEMENT 8 4.4. ADVERTISING 9 5. SOURCES OF BRAND EQUITY 10 5.1. BRAND AWARENESS 10 5.2. BRAND IMAGE 10 5.3....
    4,540 Words | 13 Pages
  • Red Bull - 1134 Words
    Q1: Explain how Red Bull has been able to arouse and activate the consumer decision-making process. Initially, Red Bull made consumers realize that they need this kind of energy drink by physiological arousal. For blue-collar in Thai such as taxi and truck drivers, they usually have to combat mental and physical fatigue that are their bodily needs at that moment. Red Bull used and interprets these physiological cues to arouse related needs about energy drinks. After consumers...
    1,134 Words | 4 Pages
  • Red Bull - 1893 Words
    Red Bull's marketing strategy: From the localization and then to an international Posted:2007-3-23 Browse:108 chinese Version 11 years ago, the popular Red Bull drink around the world come to China CCTV Spring Festival Gala debut, a 'Red Bull came to China' advertising language, from the Chinese beverage market, more than a category called 'energy drinks', Golden Red Bull rapidly in China's best-selling blowing whirlwind. After 11 years, the Chinese beverage market,...
    1,893 Words | 5 Pages
  • Red Bull - 2281 Words
    Overview about Red Bull Red Bull is an energy drink. Red Bull is an adaptation of the Thai energy drink Krating Daeng, which translates as "Red Bull". Based on market share, it is the most popular energy drink in the world. The company was founded by Thai national Chaleo Yoovidhya and Austrian national Dietrich Mateschitz. Red Bull's slogan is "it gives you wings" and the product is aggressively marketed through advertising, tournament sponsorship sports team ownerships (Red Bull Racing, Red...
    2,281 Words | 7 Pages
  • Red Bull - 1634 Words
    What is their field of operation? Red Bull operate within the energy drinks sector of the soft drinks market. The product is an example of a 'functional' drink. Functional foods respond to consumer interest in well-being and performance. The major multinational soft drinks companies are investing in the area of functional drinks, developing their own brands and buying up existing ones. This is seen as being important, given that their traditional soft drinks markets are at the maturity stage in...
    1,634 Words | 5 Pages
  • Red Bull - 11899 Words
    Julius Areska 287754 BAMMC, Bachelor Thesis 2012 Bachelor in Language and Business Communication Author: Degree in Marketing and Management Communication Julius Areska Supervisor: Simon Lind Fischer The Impact of Sport Sponsorship on Brand Equity The Analysis of Red Bull GmbH Department of Language and Business Communication Aarhus School of Business and Social Sciences Aarhus University May 2012 Julius Areska 287754 BAMMC, Bachelor Thesis 2012 Abstract...
    11,899 Words | 42 Pages
  • Red Bull - 2375 Words
    Red Bull is the most popular energy drink in the world, selling over three billion cans annually. Started in 1987 by Austrian entrepreneur Dietrich Mateschitz, Red Bull pursued an aggressive yet different marketing strategy to grow their brand globally. Red Bull met an untapped need within the beverage consumer market and the strength of their carefully cultivated brand provided them leverage to market themselves in a non-traditional manner. What were the key Brand elements for Red Bull? A...
    2,375 Words | 6 Pages
  • RED BULL - 3775 Words
     1. Red Bull was founded in 1985 by Dietruch Mateschitz and launched in Austria in 1987. After establishing strong sales in their home market, Red Bull gradually expanded into other markets. The brand started with just one SKU which is their signature 250mL silver and blue can. Red Bull’s target audience was defined as people who are mentally or physically fatigued, or both. Therefore they had no specific demographic or psychographic segment. The consumer categories were students, drivers,...
    3,775 Words | 10 Pages
  • Red Bull Marketing Strategy
    Red Bull was founded by Dietrich Mateschitz and officially launched in 1987. Ten years after its launch Red Bull was finally brought to the United States first being introduced in California. In 2000 Red Bull had approximately $1 billion in worldwide sales. In 2006 more than 3 billion cans of Red Bull were sold in over 130 countries. Red Bull now accounts for approximately 50% of the energy drink market in the United States and up to 80% in other countries with an approximate 65% overall...
    420 Words | 1 Page
  • Red Bull Company Analysis
    Organizational Analysis Red Bull is an energy drink sold by Austrian company "Red Bull GmbH, created in 1987. Red Bull is the most popular energy drink in the world, with 4.5 billion cans sold each year. Austrian entrepreneur Dietrich Mateschitz founded "Red Bull GmbH" in a partnership with Chaleo Yoovidhya. After the product was introduced the consumption doubled year by year in Austria, so the company decided to introduce Red Bull in first foreign markets. Those markets included...
    1,051 Words | 4 Pages
  • Report on Red Bull brand
     REPORT ON RED BULL BRAND Yonis A. Ebrahim 201001037 English Communication for Visual Design IV Tutor: Angela Smith School of Visual Design Bahrain Polytechnic 17 April 2013 Table of Contents Introduction The energy drink market started to grow in the past 25 years. Red Bull was the first energy drink that started this kind of business. Throughout the unique branding strategy and extraordinary investment on marketing...
    1,228 Words | 5 Pages
  • Red Bull Product - 309 Words
    Product: A Product is anything that will satisfy the customer need in exchange for money Red Bull is producing and marketing energy drinks under the brand name of Red Bull (Marketline: Red Bull GmbH, 2014) Its products are considered as Fast-moving Consumer Goods relying on habitual and impulsive buying behavior. It all started at 1987 when Red Bull introduced its energy drink based on an energy drink found in Thailand. The Core proposition of Red Bull is giving a functional burst of energy to...
    309 Words | 1 Page
  • Red Bull and Beverage Industry
    1. what are the strategically relevant components of the global and U.S beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain 2. What is competition like in the alternative beverage industry? Which of the competitive forces is strongest? Which is weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability...
    864 Words | 3 Pages
  • Red Bull Imc - 1962 Words
    RED BULL IMC CAMPAIGN Assignment Objective • IMC can create competitive advantage, boost sales and profits, while saving money, time and stress. • It wraps communications around customers and helps them move through the various stages of the buying process. • This 'Relationship Marketing' cements a bond of loyalty with customers which can protect them from the inevitable onslaught of competition. • IMC also increases profits through increased effectiveness. At its most basic...
    1,962 Words | 14 Pages
  • Red Bull Energy Drink
    Redbull Energy Drink - Presentation Transcript 1. It Gives You Wiings 2. Contents * Executive Summary * SWOT Analysis * Promotion Opportunity Analysis * Corporate Strategies * Integrated Marketing Communications Management * Media Plan * Evaluation & Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the...
    1,598 Words | 7 Pages
  • Strategic Analysis Red Bull
    Red Bull’s path to a better Blue (ocean) Austria vs. Netherlands Assignment: Strategic Analysis Red Bull Date: 22.10.2008 Class: L2BV - M-Strategy & Marketing 2/02 Lecturer: Gerbrand Rustenburg Ruud Kuijpers 1539334 Mark Mungroop 1540960 Stefan Andreas 1531650 Jason Lucas Luijckx 1538688 Executive summary A thorough analysis of energy drink producer Red Bull concludes that the company was set up to market just one...
    4,684 Words | 15 Pages
  • Red Bull Maketing Plan
    Mina Chan Mei Na 1191375 FIVE-YEAR MARKETING PLAN Red Bull Table of Contents 1. Executive Summary 2. Company Descriptions Red Bull is an energy drink found by Dietrich Mateschitz in Austria in 1984 and began to sell there in 1987 with special marketing strategy, which opened up a new product category in the world in the meantime. Red Bull now contains four types including the original Red Bull energy drink and the other one of sugar-free, the Red Bull energy shot and Red...
    1,931 Words | 8 Pages
  • BAP 2 RED BULL
    Business Analysis Project Two Emily Kortlang Red Bull Word Count 11,339 1 Contents Page Aim 4 Introduction 5 Strategic History 6-8 Current Strategy 9-11 Competitive Positioning 13-14 Environmental Analysis Political Economical Social Technological 16 17 17-20 20 Porters 5 Forces New Entrants Competitor Analysis Suppliers Buyers Substitutes 21-22 22-24 24-26 26-28 28-29 Internal Analysis Product Life Cycle Value Chain 30 31-36 SWOT Analysis 37-43 Strategic Options 44-49...
    16,855 Words | 78 Pages
  • Red Bull Background - 275 Words
    RED BULL Background Whilst visiting Asia in 1982, Austrian entrepreneur Dietrich Mateschitz discovered a beverage that had a vitalising effect on mind and body and brought it to Europe - today this drink is better known as Red Bull. Selling over a billion cans a year and available in over 72 countries, Red Bull is the number one energy drink worldwide, and the third biggest soft drink* in the U.K. Red Bull has been scientifically proven to support the metabolism, improve endurance...
    275 Words | 2 Pages
  • Red Bull - promotional mix
    Describe the promotional mix used by red bull Red bull was originally established in Thailand in 1962 under the name Krating Daeng, Red Bull was incorporated in 1984 with its head office in Austria. It is now a market leader in the energy drink segment with presence in over 130 countries and an employee base of over 3,900 worldwide. It recorded a turnover of $2.6 billion in 2006 with a whopping 300% increase in global sales as compared to the year 2000. Starting with its first international...
    1,225 Words | 4 Pages
  • Red Bull branding - Brazil
    Executive summary Red Bull GmbH (Red Bull) is an Austrian company founded in 1984, which produces in distributes energy drinks. Between 2003 and 2008, before the global recession, the energy drink industry had explosive volume growth rates of 17 % on the total market. The primary market, North America accounted for a 35 % increase in that period1. However, the recession in 2008 caused the growth rates to decrease significantly. Even though the energy market outperformed the general soft...
    6,295 Words | 52 Pages
  • Red Bull Research - 1909 Words
    Executive Summary: From conducting this report it was found that Red Bull energy drink is facing some problems, the main one of which is the negative media that it has been receiving. However both primary and secondary research shown that negative publicity does not affect buyer behaviour to a great extent. Secondary research clearly states that Red Bull contains excessive amount of chemicals, some publications even compare it to highly addictive drugs as well as blaming the product for...
    1,909 Words | 7 Pages
  • Energy Drink and Red Bull
    Red Bull is the most popular energy drink that sold by Austrian company Red Bull GmbH, created in 1987. Red Bull drink was originally developed in Thailand by Bangkok-based TC Pharmaceutical Industry Company Ltd. By Mr. Chaleo Voovidhya in 1962 and sold under the name of Krating Deang (Red Bull). After Krating Deang (Red Bull) was very successful in Thailand market, in 1982 Krating Deang was transformed into global brand by Mr. Dietrich Mateschitz, an Austrian businessman. The story was come...
    494 Words | 2 Pages
  • Red Bull Case Study
    1. How will you characterize Red Bull’s overall marketing strategy (global, glocal or local)? Globalization is the deviation of businesses, philosophies, or technologies to propagate throughout the world, as well as the process of making this happen (SearchCIO, 2014). Glocalization is the idea that in a global market, when it is customized for the local or culture in where it is sold, a service or product is more likely to succeed (Rouse, 2013). Localization refers to the adaptation...
    1,942 Words | 6 Pages
  • Energy Drink and Red Bull
    RED BULL GMBH IN SOFT DRINKS (WORLD) April 2013 SCOPE OF THE REPORT Scope  This global profile focuses on the industry trends in soft drinks.  All values expressed in this report are retail/off-trade in US dollar terms using a fixed exchange rate (2012).  2012 figures are based on part-year estimates.  All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken...
    6,140 Words | 24 Pages
  • Red Bull Environmental Scan
    Red Bull’s popularity and status as the number one energy drink in the market reflects the importance allocated to marketing. The company’s hegemony in the energy drink industry is a reflection of their adherence to a multifaceted strategic management plan that considers the imperativeness of environmental factors. As competition increases, companies strive to differentiate themselves through common shared principles to retain customers. In the case of Red Bull and their annual sales of “4,204...
    1,118 Words | 4 Pages
  • RED BULL Brand Audit
    O N O T C O PY Red Bull Brand Audit Report D BRAND AUDIT REPORT MURTUZA VAID Page | 1 Red Bull Brand Audit Report CONTENTS 1. EXECUTIVE SUMMARY ............................................................................................................................ 3 2. BRAND INVENTORY .................................................................................................................................. 4 2.1. History...
    5,379 Words | 56 Pages
  • Red Bull Marketing - 3867 Words
    The Red Bull Branding Story Report by: myparanoidego Table Of Contents: Executive Summary…………………………………………………………………….. 3 1.0 Introduction…………………………………………………………………………… 6 2.0 Brand Positioning and Values………………………………………………..... 8 3.0 Brand Characteristics……………………………………………………………... 11 4.0 Product Benefits and Consumer Satisfaction…………………………….13 5.0 Brand Communities……………………………………………………………….. 15 6.0 Brand Equities……………………………………………………………………….. 16 7.0...
    3,867 Words | 13 Pages
  • Red Bull Case Analysis
    Red Bull Case Analysis Purpose: to provide the chain of strategies Red Bull used to develop their brand equity and global market dominance in the energy beverage industry. Target Market: Red Bull does not target to a specific demographic or psychographic. Its strategy is to reach to a relatively broad consumer base. The target is anyone who need energy boost to combat their mental and/or physical fatigue. Red Bull knows their consumer base mostly involves students, drivers, clubbers,...
    1,728 Words | 6 Pages
  • Case Study : Red Bull
    [pic] FACULTY OF BUSINESS AND LAW MAITF VIETNAM ASSIGNMENT HAND-IN FORM I certify by my signature that this is my own work. The work has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged and referenced. If this statement is untrue I acknowledge that I will have committed an assessment offence. Student ID: 77081201 Level of Study: MA Module Title: International Marketing Course...
    4,120 Words | 12 Pages
  • Case Study Red Bull
    1 what are Red Bull’s greatest strengths and risks as more companies (like Coca-cola, Pepsi and Monster) enter the energy drink category and gain market share? Although Red Bull is a young brand, it is currently the worldwide market leader in energy drinks. Today, Red Bull sells more than 4 billion cans of energy drinks each year in more than 160 countries. As well as being the current market leader, Red Bull’s strengths include its marketing strategy and its alliances with distributors. They...
    827 Words | 2 Pages
  • RED BULL MY PART
    3.1 Product strategies with the regard to BCG-Model and the Ansoff-Matrix This section of the report deals with the product strategy and aims to assess the application of the BCG-Model and the Ansoff-Matrix to the Red Bull Company in the provided case study. In the first part of the section we will briefly touch upon the product strategy to highlight its critical importance as it is a key marketing decision area, being one of the elements of the marketing mix. Another significant matter that...
    2,343 Words | 11 Pages
  • Red Bull Marketing Analysis
    Contents Introduction 1. Why did we choose Red Bull 2. Executive summary I) Company presentation II) Macro Analysis 1. Market Descriptions 2. PESTLE 3. Five Porter Forces III) Micro Analysis IV) Objectives & Strategy 1. Customer Analysis 2. Segmentation 3. Targeting 4. Positioning 5. Marketing Mix V) Financial Statement VI) Recommendations Conclusion Reference Introduction Red Bull is the leader of the energy drink market. This company created in 1984 by...
    9,137 Words | 33 Pages
  • Red Bull Report - 1890 Words
    KOZMINSKI UNIVERSITY Strategic Brand Management Group paper Red Bull Building Brand Equity in Non-Traditional Ways Marcin Dubinski 24768; Stella Smejda 24518 Damian Bukowinski 25478; Michal Kaminski 24510 25-11-2012 Academic Year 2012/2013 Semester: Fall We hereby certify that We are the authors of this paper and all sources We used have been reported. -------------------------------------------------- Signature © Kozminski University 2012...
    1,890 Words | 9 Pages
  • Red Bull Analysis - 2267 Words
    | RED BULL | ANALYSIS | | | | | Name : Ashwin Joseph Student ID : 12772487 Presented to: Mr. Frankie Yee Table of Contents Abstract 3 Company Overview 4 Measuring Success 4 Profit 4 Customer Base 4 Social Media 4 SWOT Analysis 4 Reasons for Red Bull’s Success 4 Marketing 4 Media Advertising 4 Sports and Event Sponsoring 4 Sampling 4 Target market 4 The athlete 4 The clubber 4 The worker 4 Being a private limited 4...
    2,267 Words | 8 Pages
  • Red Bull Cola Postioning
    Red Bull Cola Positioning Recommendation Recommendation: Rebrand Red Bull Cola and market to Baby Boomers. Rationale: The new all-natural formulation of Red Bull Cola addresses concerns Baby Boomers have regarding the contents of Red Bull. Even though Boomers grew up with, and like, their existing cola brands, they are becoming concerned about the health effects of some of the recent ingredient changes in those colas such as: high-fructose corn syrup versus sugar, phosphoric acid versus...
    345 Words | 2 Pages
  • Analysis of Red Bull - 2052 Words
    ANALYSIS OF RED BULL Global Business Strategy Professor: Carlos Ossio INDEX 1. Introduction …………………………………………………………………………………...……………………………… 2. Red Bull: The Company Behind the Can ……………………………………...…………………………………. 3. Strategy Approach …………….…………………………………………………..………...…………………………… 4. Difficulties & Ups and Downs ………………….………………………………………...…………………………… INTRODUCTION RED BULL: THE COMPANY BEHIND THE CAN. Sources: http://www.redbullmediahouse.com/company.html...
    2,052 Words | 8 Pages
  • Red Bull in Marketing - 5128 Words
    Question 1 Marketing Research plays an instrumental role in all three phases of the marketing management process in: planning, implementation, and evaluation. 1. Discuss how Red Bull uses marketing research in the above three phases. The marketing research process as described by Kotler and Keller (2006:103) consists of the following steps: [pic] The next sections detail an analysis of how Red Bull has been able to achieve planning, implementation and evaluation using the above marketing...
    5,128 Words | 19 Pages
  • MARKETING AUDIT FOR RED BULL
    Red Bull Marketing Audit MARKETING AUDIT: THE CASE FOR RED BULL TABLE OF CONTENTS Title Page PART I. MARKETING ENVIRONMENT AUDIT Macroenvironment A. Demographic ……………………………………………………. 2-3 B. Economic ………………………………………………………… 3-4 C. Environmental …………………………………………………… 4-5 D. Technological ……………………………………………………. 5-6 E. Political …………………………………………………………… 6-7 F. Cultural …………………………………………………………… 7-8 Task Environment A. Markets …………………………………………………………… 8-10 B. Customers...
    9,226 Words | 24 Pages
  • Introduction to Marketing: Red Bull
    Topic 1: Introduction to Marketing Red Bull 1. The Product/ Competitors/Industry 1.1 Product Red Bull is a sweet, caffeinated drink aimed to give consumers the high energy kick. Available only in rather expensive 250ml cans, 350ml bottles, with 4 packs and only two ‘flavours’ (original or sugar-free). It contains caffeine, taurine, glucuronolactone, and B vitamins. Founded in 1984 by Austrian businessman Dietrich Mateschitz, Red Bull has become the worlds leading energy drink, a...
    1,912 Words | 7 Pages
  • Red Bull Marketing Strategy
    Red Bull Mission Statement: To be the premier marketer and supplier of red bull in Asia,Europe and other parts of the globe. We will achieve this mission by building long-term relationships with the people who can make it become a reality. Marketing Mix Product * ProductRed Bull is a sweet, caffeinated drink aimed to give consumers the high energy kick. * Available only in rather expensive 250ml cans, 350ml bottles, with 4 packs and only two‘flavours’ (original or sugar-free)....
    988 Words | 4 Pages
  • Swot Red Bull - 430 Words
    STRENGTH - Leadership position The company "Red Bull" is considered like the "leader" of the energy drinks market in the world with 70% of market share in 2012. - Marketing strategy * A lot of sports events, promotions and campaigns (like street marketing) * Sponsorship (F1 Red Bull Team, Felix Baumgartner, Shaun White…) * Original communication strategy and efficient (http://www.redbull.fr/cs/Satellite/fr_FR/Video/Le-nouveau-clip-du-Monde-de-Red-Bull-au-cinema-021243076490242)...
    430 Words | 3 Pages
  • Marketing and Red Bull - 3396 Words
    P1 – describe how marketing techniques are used to market products in two organisations In this piece of work I will be describing how marketing techniques are used to market products in two organisations. I will be talking about the techniques, role and objectives of the two products that I have chosen. The two products that I have chosen to talk about are the Samsung galaxy s3 and Red bull. Marketing means the action that a business does to promote their products and services. Market...
    3,396 Words | 8 Pages
  • SWOT Analysis Red Bull
    Emotional context Red Bull’s essence is based on its authenticity and free soul. As such a modern and young brand, they demonstrate it through extreme sports and challenging events, where they provide customers with a product that gives them the strength and energy they are looking for. They have built deep and strong emotional links that connect with their audience through every visible element: logo, slogan and can. Logo. Red Bull Logo Red Bull´s gold and red logo has been consistent...
    1,026 Words | 5 Pages
  • Red Bull Case Analysis
    Red Bull Case Analysis  Executive Summary: The Problem: I have been asked to evaluate the marketing strategy for Red Bull. More specifically, I have been asked to identify new ways that Red Bull could maintain its leadership position in a maturing category. Although Red Bull did create this market and is a top seller for energy drinks, it is now vulnerable to other competitors who have the resources and brand recognition to aggressively compete, such as Coca-Cola, PepsiCo, and Hansen, to...
    3,024 Words | 9 Pages
  • Red Bull Singapore and China
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  • Red Bull Contribution Margin
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