Product - 8327 Words
Product is the first and most important element of the marketing mix. A product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need. Products can be physical objects, services, people, places, organizations, and ideas. Product strategy calls or making coordinated decisions on product mixes, product lines, brands, packaging, and labeling.
A product can be considered on five levels. The core benefit is the essential...
8,327 Words | 29 Pages