Pepsi Essays & Research Papers

Best Pepsi Essays

  • Pepsi - 446 Words
    SWOT ANALYSIS Each company need to do a SWOT analysis of their product to know where they stand , what their shortcomings are and how to over come their drawbacks. In other word the Swot analysis makes marketing more efficient. The Swot analysis of Pepsi (600ml) is as follows : Strengths- The major strength of Pepsi is that it is one of the biggest brands in the world. Pepsi is sold in over 150 countries , it is an International drink. And because it is well known in so many countries , the...
    446 Words | 2 Pages
  • pepsi - 4262 Words
    PART 1 (P1, M1, D1, P2) COCA-COLA COMPANY. (P1) Marketing Techniques of Coca-Cola Company. 1. Growth Strategies. Market penetration: Market penetration is a group of customers who may purchase a product. Coca - Cola is 98 % of the world population known as a beverage product of Coca - Cola Promise “beneficial and enjoyable for all those who are serving us”, as “fresh” market motto: “our customers...
    4,262 Words | 12 Pages
  • Pepsi - 262 Words
    PEPSICO By: Quentin Singleton Pepsi is the leader in drinks and food products. They make more products than Coca-Cola and Dr. Pepper combined. Pepsi has everybody's favorite snacks and drinks like... Pepsi, Doritos, The G series,(gatorade) Frito Lays, Cheetos, Sierra Mist, Tropicana, and Quakers, are some of the top sellers in the Pepsi collection. Pepsi-Cola was created by Caleb Bradham. Pepsi-Cola was first called Brad's Drink in 1893. The soda was invented in a small town in North...
    262 Words | 1 Page
  • Pepsi - 573 Words
    Soft drinks in India is a INR 11,000 Crore industry1. The rising mercury levels have ensured that the Indian soft drinks industry is going through a healthy phase wherein, it registered an impressive growth of 24.6% in the year 2011/12. Carbonates had a growth of 13.6% growth, Bottled water saw an incredible 34.3% growth, Fruits and vegetable juices registered a growth of 29.7%, Sports and energy drinks saw a growth of 17.2%. PepsiCo operates in these product lines and the impressive growth...
    573 Words | 2 Pages
  • All Pepsi Essays

  • Pepsi - 534 Words
    Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898, a pharmacist and drugstore owner, who formulated the ingredients for the syrup, originally called Brad’s drink, of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include, “Care for customers/world we live...
    534 Words | 3 Pages
  • Pepsi - 4976 Words
    Pepsi [pic] ASK FOR MORE!! INTRODUCTION At the 20's and 30's in the 20 century, Coca-Cola was the absolute leader of soft drink market. Pepsi-Cola was just a new brand at that time. Pepsi-Cola was thought of just a copy of Coca-Cola and its flavor is similar to Coca-Cola. So the Coca-Cola did not take any importance for it. But later Pepsi-Cola developed fast and became the strongest competitor to the Coca-Cola and now Pepsi shared 40% of the market. It is a big...
    4,976 Words | 14 Pages
  • Pepsi - 6637 Words
    Initial Report Of SIP By Anand Prakash Pandey (5024) Of VISHWA VISHWANI INSTITUTE OF SYSTEM AND MANAGEMENT Under the Guidance of Prof. Vishwanath A PROHECT REPORT Submitted to the Faculty of Business Management In partial fulfillment of requirements...
    6,637 Words | 23 Pages
  • Pepsi - 1311 Words
    Coca-Cola versus Pepsi-Cola: Competitive Strategies   Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years, and has also been each other’s biggest competitor. Coke was created in 1885 by John Stith Pemberton, a pharmacist, and was initially made as a tonic (Smith, 2012). In the beginning, Coke had cocaine in it, which was to fight depression and also make consumers addicted to the drink. In 1904, the Food and Drug Administration eliminated the use of...
    1,311 Words | 4 Pages
  • Pepsi - 999 Words
    PepsiCo is a world leader in convenient snacks, foods and beverages, with revenues of more than$39 billion and over 185,000 employees. The company consists of PepsiCo Americas Foods(PAF), PepsiCo Americas Beverages (PAB) and PepsiCo International (PI). PAF includes Frito-Lay North America, Quaker Foods North America and all Latin America food and snack businesses, including Sabritas and Gamesa businesses in Mexico. PAB includes PepsiCoBeverages North America and all Latin American beverage...
    999 Words | 4 Pages
  • pepsi - 395 Words
    Questions for Discussion: What markets should Pepsi target for Aquafina? What recommendations would you make foradvertising objectives, message strategy, andmessage execution for Aquafina? What advertising media recommendationswould you make for Aquafina, and how wouldyou evaluate the effectiveness of those mediaand your advertising? What sales promotion and public relationsrecommendations would you make forAquafina? What recommendations would you make forpromoting Aquafina...
    395 Words | 2 Pages
  • Pepsi CO - 10085 Words
     PROJECT REPORT ON RECRUITMENT AND SELECTION OF PEPSICO (HYDERABAD) Project report submitted in partial fulfillment of the requirement For the award of the degree of MASTERS OF BUSINESS ADMINISTRATION BY Name: N.ARCHANA Register no: 08S11E0004...
    10,085 Words | 46 Pages
  • Pepsi Rhetorical - 1183 Words
    Rhetorical Analysis Often times we don’t really think about the things that we see and how they are presented to us. We tend to focus on what is being showed to us rather than how we feel about the certain objects. Many companies and manufacturers use advertisements that will focus on a certain age group and use pictures or facts that people of that age would be interested in. Along with focusing on a particular age group, companies and manufacturers also use rhetoric and Aristotle’s...
    1,183 Words | 3 Pages
  • crystal pepsi - 3288 Words
    Marketing 7100-01 Crystal Pepsi A Giant’s Failure Fawad Anwar 6/24/2014 Crystal Pepsi: A Giant’s Failure I. Introduction Brief history of PepsiCo Brief Overview of Crystal Pepsi II. Marketing Mix Product – Crystal Pepsi and its product strategy (answering what and why) The making – Crystal Pepsi Launch Taste – The different taste promised by PepsiCo to its consumers Packaging – The attractive...
    3,288 Words | 9 Pages
  • ASSIGNMENT ON PEPSI - 1451 Words
     NAME: DILKUSH KHANDELWAL ASSIGNMENT: INTERNATIONAL MARKETING GENERAL INTRODUCTION India with a population more the 100 cores is potentially one of the largest consumer markets in the world With urbanization and development of economy, tastes and interests of the people changes according to the advance nation. Marketing is about winning this new environment. It is about understanding what consumers want and supplying it more conveniently. Marketing deals with identifying and meeting...
    1,451 Words | 6 Pages
  • Pepsi Story - 736 Words
    The story of PEPSI In 1899, pharmacist Celeb Bradham started the company known as „Brad's drink” in New Jersey. He discovered new drink in his pharmacy and decides to launch it in the market. At this time, he had no registered brand name, which turned out to be positive, as he soon realized that his company needs another name In 1902 the brand name was registered, one year after incorporating „Pepsi Cola Company”. In 1905 Pepsi had first logo change. Than it has been changing several...
    736 Words | 3 Pages
  • PEPSI Final - 5218 Words
     A REPORT ON STRATEGIC MANAGEMENT OF PEPSI COLA INTERNATIONAL (PUNJAB BEVERAGE) PRESENTED TO: SIR SHAHID TUFAIL PRESENTED BY: ADNAN HASSAN 2003-AG-3261 FAISAL ABBAS 2009-AG-0148 ZUBAIR AHMAD 2009-AG-0149 SHAHEENA AKHTAR 2009-AG-0042 TUBA SALEEM 2009-AG-0113 DEPARTMENT OF BUSINESS MANAGEMENT & SCIENCE UNIVERSITY OF AGRICULTURE FAISALABAD DEDICATION We would like to dedicate this project to our parents who has given us opportunity to study here in...
    5,218 Words | 27 Pages
  • Pepsi and Coke - 541 Words
     Coke and Pepsi Coke and Pepsi are both two big companies in the world which are known by cola. Pepsi is the biggest competitor of coke. The Coca-Cola Company is the world’s largest manufacturer, distributor and beverage company.(No author, 2009-6-26) Pepsi company is also a transnational corporation with long history. Each of them has big market in the world. However, a comparison of Pepsi and Coke reveals several similarities but a great number of differences. Coke...
    541 Words | 2 Pages
  • Pepsi Next - 1345 Words
    Title: Can Pepsi's mid-cal Next revive its cola category? (cover story) Authors: ZMUDA, NATALIE Source: Advertising Age, 4/4/2011, Vol. 82 Issue 14, p1-90, 2p Document Type: Article Subject Terms: PRODUCT launches MARKETING strategy NEW product development PEPSICO Inc. -- Marketing SOFT drinks -- Marketing COLA drinks Abstract: The article considers the product launch of the Pepsi Next brand soft drink by beverage industry firm PepsiCo scheduled for the summer of 2011. The soft...
    1,345 Words | 4 Pages
  • Pepsi Blue - 2833 Words
    PEPSI BLUE ……REFRESHING INDIA!!! PROJECT BY: PUJA GUHA ACKNOWLEDGEMENT The project has been successful due to the support and guidance of our batch co-coordinator Sir Subha Sundar Mustafi who is also one of the faculties of THE NIS ACADEMY. He helped me to understand the scope of the project, and made this project successful. I am also very grateful to all the peoples who helped me directly and indirectly associated with my project work. Last but not the least, the senior students of THE...
    2,833 Words | 10 Pages
  • Pepsi Atom - 5982 Words
    A Project report On A study to understand market acceptability of Pepsi Atom In partial fulfilment of the requirements of Master of Management Studies Conducted by University of Mumbai “A study to understand market acceptability of Pepsi Atom” under the guidance of Prof. Rajesh Vyas in partial fulfillment of the requirement of Masters of Management Studies by University of Mumbai for the academic year 2012 – 2014. _______________ Prof. Rajesh Vyas Project Guide...
    5,982 Words | 25 Pages
  • Crystal Pepsi - 615 Words
    CASE STUDY CRYSTAL PEPSI (in search of purity) In 1992 Pepsi detected what it considered to be a gap in the market. What the world was waiting for, the company decided, was a clear cola. After all, there were already a wide variety of diet colas, cherry colas, sugar free colas, caffeine free colas, colas with added caffeine and all of these had achieved a certain level of success. So, why not a clear cola? After months of tests and experiments, the company managed to obtain a new and clear...
    615 Words | 2 Pages
  • Pepsi Company - 5009 Words
    PEPSICO, INC. (Case Analysis) Presentation Date November 29th 2011 Table of Contents INTRODUCTION 4 BACKGROUND 4 Vision Statement 4 Mission Statement 5 History/ Timeline 5 Industry 6 Company Overview 6 SWOT ANALYSYS 7 Strengths 7 Weakness 8 Opportunities 8 Threats 8 EXTERNAL ENVIROMENT 8 Demographic influences 8 Political influences 9 Economic influences 9 Sociocultural influences 9 Technological influences 10 External Environment: Industry Analysis...
    5,009 Words | 17 Pages
  • Brand and Pepsi - 3323 Words
    Table of Contents 1.0 Introduction 2 2.0 Decision Making Process 2 3.0 Need Recognition & Problem Awareness 3 4.1 Motivation 3 4.2 Motivation and Involvement 3 - 4 4.3 Promotion 4 4.0 Information Search 4 5.4 Culture and Subculture 4 - 5 5.5 Memory 5 5.6 Product 6 - 7 5.7 Promotion 7 5.0 Evaluation of...
    3,323 Words | 12 Pages
  • The Pepsi Company - 2103 Words
    PepsiCo, Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin, North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains, Bradham also bottled and sold the drink in his own stores....
    2,103 Words | 6 Pages
  • pepsi and coke - 642 Words
    Antonio Cesaro - Strategic Management - Section 1 – Coke and Pepsi’s Case I pledge that I have neither received nor given unauthorized assistance for the completion of this work. AC Coke and Pepsi: a century of war in a “five star” industry The beverage market includes several products that can be divided into two main categories: alcoholic, such as for example beer, wine, spirits, and non-alcoholic within which, in turn, we can distinguish carbonated soft drinks (CDSs) and “non carbs”...
    642 Words | 3 Pages
  • Cola And Pepsi - 427 Words
    Saule Kuzembayeva MN1201 Coca Cola and Pepsi Pepsi Cola and Coca Cola has been in the cola wars for centuries now. They had strategies to stay in the business competitively; both companies did their best to stay up by making contracts with celebrities, making banners and posters, TV commercials. Pepsi Cola and Coca Cola has the same core benefit for their products, which is to quench the thirst of their consumers as well as selling a non-alcoholic soft drink. Core benefit is the fundamental...
    427 Words | 2 Pages
  • SWOT Pepsi - 388 Words
    What makes international food companies so successful? As an example: SWOT on Pepsi Co 1.Extrernal origin: 1.1. Opportunities: Opportunities in International Markets: consumption of their products is still relatively low overseas, there is a significant opportunity to grow in the global market by expanding existing businesses and through acquisitions, especially in up and coming markets (mostly 3rd world countries) With innovative marketing: beverage and food players can build growth for...
    388 Words | 2 Pages
  • Pepsi Cola - 1289 Words
    Consumer Behaviour in PEPSI COLA Background of the study Carbonated soft drink Pepsi was first fabricated in 1890 by Caleb Davis Bradham in US. Since then there had been a huge adjustment that has been accumulated out the feature keeping in mind the end goal to adapt up to the altering outer situation. In 1898 it was named as Brad's Drink, which was altered to Pepsi-Cola in 1903 and at last to Pepsi in 1961. It has an imperative item line that incorporates Dr Pepper, 7 Up, Irn Bru, Cola...
    1,289 Words | 4 Pages
  • Coke and Pepsi - 1202 Words
    Coke and Pepsi in the Twenty-First Century: Threat of Entry:low 1. Economies of scale - High production volume but merit not clear (1st paragraph on page 2) 2. Product differentiation - Brand identification (high advertising expense, Exhibit 2) 3. Capital requirements - CPs: little capital investment (1st paragraph on page 2) - Bottlers: capital intensive (2nd paragraph on page 3) 4. Cost disadvantages independent of size - No 5. Access to distribution channels - Food stores (35%):...
    1,202 Words | 5 Pages
  • The Pepsi Generation - 1302 Words
    Nancy Perry The Pepsi Generation MKTG305-01 Marketing Management Unit 4 Individual Project October 30, 2011 Abstract It takes many years to build a brand name. Pepsi is no exception. This paper discuses what Pepsi means in today’s market and how it has evolved over time. It also discusses the evolution of Pepsi’s target market and their competition. Celebrity endorsements can sell products and this paper discuses Pepsi’s endorsers as well as their...
    1,302 Words | 4 Pages
  • PEPSI PESTEL - 2467 Words
     Porter’s Five Forces Model of PEPSI Porter’s five forces model is a framework for the industry analysis and development of business strategy. Three (3) of Porter’s five (5) forces refers to rivalry from external/outside sources such as micro environment, macro environment and rest are internal threats. It draws ahead Industrial Organization economics to develop five forces that conclude the competitive intensity and consequently attractiveness of a market place or industry....
    2,467 Words | 9 Pages
  • pepsi audit - 3693 Words
     Strategic Management Audit of Pepsi &Co Subject: Strategic Management Submitted To: Sir Dr Karamat Submitted By: M.Qaisar Roll Number: 10736 Class: MBA 6th Strategic Management Audit of PepsiCo Created in 1965 through the merger of Pepsi-Cola and Frito-Lay, PepsiCo is one of the strongest beverage and...
    3,693 Words | 12 Pages
  • Pepsi Distribution - 738 Words
    Entered India in 1989 One of the largest multinational investors Provides direct and indirect employment 1,50,000people (including suppliers and distributors) BEVERAGES Pepsi, 7UP, Mirinda,Mt. Dew and DietPepsi HYDRATINGAND NUTRITIONAL BEVERAGES Aquafina ISOTONIC SPORTS DRINKS Gatorade JUICE BASED DRINKS Tropicana100%, Tropicana Nectars,Tropicana Twisters and Slice LOCAL BRANDS Lehar Evervess Soda and DukesLemonade Manufacturer Sponsored Retail Franchisee  Pepsi Co licenses...
    738 Words | 5 Pages
  • Pepsi Marketing - 2312 Words
    WATCHES OF SWITZERLAND 85 Sharah e Quiad a Azam Lahore Phone : ++92 42 63 61 677 Fax : ++92 42 63 06 652 Important information: OMEGA does not sell any watches on the Internet. Genuine OMEGA watches are sold exclusively through our worldwide network of authorized retailers. Promotion: Omega uses Cindy Crawfard for constillation. Supermodel, entrepreneur, actress, Cindy Crawford has been promoting the OMEGA brand since 1995. Her striking beauty and international appeal are the perfect...
    2,312 Words | 8 Pages
  • pepsi cola - 528 Words
    Introduction: Pepsi Cola started in the January 1898, from a small Drug store in the city of North Carolina. The owner of the Drug store, Mr. Caleb Bradham, prepared a drink, which the customers called "the Bred Drink". Bred registered this drink with the name of Pepsi Cola in 1903. Then he started his own production at Marco level and established his own company. The business expanded and this drink got fame time. In 1909 this company reached to 24 states of America with more than 250...
    528 Words | 2 Pages
  • pepsi culture - 1197 Words
    Culture: Performance with Purpose Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly...
    1,197 Words | 5 Pages
  • Pepsi Swot - 461 Words
    An internal analysis of Pepsi reveals some core strengths and weaknesses. Their strengths include a broad product line and great reputation, number one maker of snacks, and they sell three products through the same distribution channel. Pepsi, Gatorade, and Tropicana share production capabilities which aids in the reduction of costs, improves efficiency, and smoothes out the impact of seasonal fluctuations in demand for a particular product. On the other hand, Pepsi has some weaknesses that...
    461 Words | 2 Pages
  • Pepsi Max - 407 Words
    Pepsi Max 1 problem identification: Introducing new low calorie and sugar free soft drink and consumers are unaware of it, but they are aware of Pepsi brand in the market 2 target audience: Geographic: Land: world wide Demographic: Age: 15-35 Gender: males who want to stay healthy Psychographic: Social status: upper / middle / lower SWOT analysis Strength Pepsi has stayed in this market for almost one century. So they are so experienced and stationed...
    407 Words | 2 Pages
  • Pepsi One - 5489 Words
    Changed with the DEMO VERSION of CAD-KAS PDF-Editor (http://www.cadkas.com). C ASE 3 PEPSI ONE INTRODUCTION On June 30, 1998, PepsiCo shocked the beverage industry with its introduction of a revolutionary new sugarfree cola with no aftertaste. Within one hour of FDA approval of acesulfame potassium (ace K), the main sweetening ingredient, the launch of Pepsi One was announced. Samples of the new drink were in the hands of reporters and bottlers within hours. How was PepsiCo able to...
    5,489 Words | 15 Pages
  • Pepsi Report - 12260 Words
    Executive Summary The soft drink industry in India has two major players, Pepsi and Coke. Besides these there are some local players at different market, operating with different market share. But they are not a big threat to the market share of either Pepsi or Coke. However as of now the two big names in cola industry are only two top U.S. players Pepsi and Coke and the fight for acquiring the market is always going between these two players and the Cola industry has along seen a COLD...
    12,260 Words | 44 Pages
  • Coke and Pepsi - 953 Words
    A) Coca-Cola is predominantly a manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups. They also manufacture finished beverages. Pepsi is a manufacturer or use manufacturers, market and sell a variety of salty, sweet and grain-based snacks, carbonated and non-carbonated beverages, and foods through their North American and international divisions. B) Coca-Cola has the dominant position in beverage sales. C) Coca-Cola 2006 $29,963, 2007...
    953 Words | 7 Pages
  • Pepsi - Cola - 1679 Words
    Northwestern University College of Business Education Laoag City Strategic Management Environmental Analysis: Pepsi-Cola Products Philippines, Inc. Submitted to: Sonders G. Lucas Submitted by: Cu, Princess Charlene V Daproza, Jema C Pacpaco, Charlene B Manayan, John Elmor M February 11, 2014 HISTORY The Summer of 1898 It was a hot and humid in New Bern, North Carolina. so a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices...
    1,679 Words | 7 Pages
  • Pepsi Mission and Swot Analysis
    Wendy Montagno Mkt-3120-401 Firm Mission Statement PepsiCo. Pepsi has had a long and rich history. The drink was invented by Caleb Bradham, a pharmacist in New Bern, North Carolina. He patented the drink and launched the Pepsi-Cola Company in1902, from the back room of his pharmacy. It developed into a strong franchise system. The dedication of the local Pepsi-Cola bottlers, have provided a solid foundation. Pepsi’s mission has always been to be a responsible corporate citizen. They...
    456 Words | 2 Pages
  • Evolution of Pepsi and Bench - 2855 Words
    “Does everyone admire a winner?” (Hawkins 50) In the social life of high school students, being popular is a must. Given the reputation of popular students as the “kings and queens” of high school, most average students think of ways to become part of that group. Once these average students start to gain popularity, they overthrow the popular students so that they can take their place on “top” which angers the popular students. The two groups compete with each other for high school’s “top of the...
    2,855 Words | 7 Pages
  • Pepsi-Cross Cultural Management
    Cultural dimensions in Media PEPSI COLA 1. Introduction to cross-cultural advertising Cross cultural advertising means more than translation. The language, style, colors, numbers and symbols of advertising are all important factors to be considered. To outsource cross cultural marketing to a professional located in the intended target...
    1,824 Words | 6 Pages
  • Financials on Coke vs Pepsi
    In 1886, the Coca Cola Company was developed but it wasn't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies, PepsiCo has developed and...
    1,477 Words | 4 Pages
  • Pepsi Project Report - 13795 Words
    A SUMMER TRAINING PROJECT REPORT ON “ANALYSIS OF ANTI PEPSI BEHAVIOUR OF RETAIL OUTLETS” SUBMITED TOWARDS PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY- PRADEEP PANKAJ SINGH PGDM(2008-10) ENROLMENT NO-2029742128. FACULTY GUIDE INDUSTRY GUIDE MR. VISHAL AGGARWAL MR. RAVEND BIJLANI ASSOCIATE PROFESSOR...
    13,795 Words | 56 Pages
  • Coca Cola vs. Pepsi
    Coca Cola vs. Pepsi We often have a Coke or a Pepsi when we have lunch, hang out with friends, or even just simply when watching television. Some people choose one of them simply by their taste. Others choose due to its popularity. But also there are people who are not choosy between one and the other because they can not tell the difference. The reality is that Coca Cola and Pepsi are very different. The first way to distinguish between a can of Coke and Pepsi is the brand color. Cokes come...
    461 Words | 2 Pages
  • Propaganda Technique Used in Pepsi
    Propaganda techniques in Pepsi Propaganda is information purposely presented to influence public feeling to promote a company, a political agenda or a commercial product. An advertisement can affect the decision making ability of consumers. The propaganda technique used by a renowned brand, Pepsi, has somehow influenced the demand of consumers. Pepsi has used several techniques of propaganda such as testimonials, glittering generalities, plain folks, bandwagon and transfer. The propaganda...
    850 Words | 3 Pages
  • Pepsi-Cola Spain - 2364 Words
    Introduction :- The case is about Pepsi Cola Spain, which is planning to launch its new product PEPSI MAX, a sugar free cola targeted at young people. The company wants to advertise for the product and is looking at four possible alternatives. The case also looks at the use of the different brand image of Pepsi and specific advertising campaign in Spain rather than using the standardized advertising campaign as run by the corporate office. The case further discusses the strategies used by...
    2,364 Words | 7 Pages
  • Pepsi one case study
    Pepsi is the second largest producer in cola sales next to Coke taking the lead while Coke was the first pop soda to take the market share. What Pepsi wanted was to create a diet soda “Pepsi One and Pepsi max” to introduce a soda that had no after taste but had little to no calories in each can. They wanted to stay away also from the world “diet” since this meant a strong after taste in most markets globally. Pepsi positioned themselves by targeting markets from men the ages of 18-30 who were...
    503 Words | 2 Pages
  • Pepsi-Performance Appraisal - 12532 Words
    Introduction What is Performance Appraisal? It is a systematic and periodic process that assesses an individual employee’s job performance and productivity in relation to certain pre-established criteria and organizational objectives. Other aspects of individual employees are considered as well, such as behavior, accomplishments, potential for future improvement, strengths and weaknesses, etc… Performance Appraisal is… 1. A Shared Responsibility 2. To Plan, Monitor And Review...
    12,532 Words | 50 Pages
  • PEPSI Case Study - 1143 Words
     PEPSI: REFRESH EVERYTHING CAMPAGIN By: Lorraine Reynolds March 12th 2015 GSCBC21: Effectve PR Professor Jonas LJUNGGREN PEPSI: REFRESH EVERYTHING CAMPAGIN The Pepsi Refresh Project (PRP) was a new campaign launched by Pepsi Co. It was a campaign where Pepsi asked consumers to come up with different ideas on how to improve aspects of their local communities based on four categories – arts, music, education and communities. There was also an extra Pepsi Challenge where they...
    1,143 Words | 4 Pages
  • Pepsi vs Coke - 1207 Words
    When it comes to Pepsi and Coke many people have a preference and most will be able to acknowledge the distinct taste difference. In this taste test however I decided to not simply test whether or not a person could distinguish one cola brand from the other, but instead see if people with a preference could still distinguish a difference even if everyone around them was giving a different answer. I decided to test false consensus along with self-efficacy, self-concept, self-serving bias,...
    1,207 Words | 3 Pages
  • Pepsi Global Marketing Strategy
    Student author May 29, 2011 Student author May 29, 2011 Global Market Entry Strategy Global Market Entry Strategy PEPSICO, INC. PEPSICO, INC. Pepsi Pepsi Market Entry Strategy PepsiCo, Inc. is currently operating in China. It has been in the country since 1982, when it started its first operation in Shenzhen and later established 30 joint ventures all over the country. Recently CEO Indra K. Nooyi said that China “represents our single biggest opportunity today outside the...
    6,949 Words | 21 Pages
  • pepsi refresh project - 1424 Words
     The Pepsi Refresh Project: A Thirst for Change 1. Should the Pepsi brand team continue to fund Pepsi Refresh Project in 2011? Pepsi brand team should keep this Refresh project for maintaining and strengthen Pepsi’s brand position in soda market. The Pepsi Refresh Project is a first-of-its-kind initiative, positioning as a consumer brand, and directly respond to the evolving needs of consumers and their preferred methods of communication such as facebook, twitter,...
    1,424 Words | 5 Pages
  • Pepsi Case Study - 1318 Words
    Strategic issue Maintain competitive focus, while splitting PepsiCo and creating governance for the new Pepsi Bottling Group. Internal Analysis Pepsi was invented in 1893, establishing a franchise bottling system of 270 bottlers by 1910. Pepsi struggled in its early years declaring bankruptcy twice. The 1970’s and early 80’s, Pepsi surpassed Coke for the first time. Bottling was a capital-intensive business and involved highly specialized production lines. Bottling and canning could cost...
    1,318 Words | 4 Pages
  • Coke vs Pepsi Rivalry
    Table of Content Sl. No. | Topic | Page No. | 1. | Introduction | 2 | 2. | Problem Statement | 3 | 3. | Probable Solutions | 4 | 4. | Development of Key Decision Criteria | 5-6 | 5. | Contingency Plan | 7-8 | Introduction When the cola giants, Pepsi and Coke, entered the Indian market, they brought with them the cola wars that had become part of global folklore. This case study details the various battles fought in India by the two rivals with its focus on the publicity...
    1,172 Words | 4 Pages
  • Pepsi Syringe Scare - 1451 Words
    Pepsi’s Crisis Response: The Syringe Scare 1993 Ryan Campbell Public Relations 9/28/10 Background: Pepsi has been a favorite soda of millions of people for over a decade. In 1993, PepsiCo received the Silver Anvil Award for businesses for successfully solving a crisis that had to do with one of its products. To understand the severity of the crisis it was first facing in 1993 it is important to understand a little history of the company. It was first created in 1898 when Pepsin and...
    1,451 Words | 4 Pages
  • Case Study Pepsi 2005
    Definition of the Issue The PepsiCo-2005 case study has several issues revolving it. It has the internal issue that PepsiCo has not been able to consistently meet its growth goal of 15+ percent annual increase in earnings for the last 10 years. Its external issues consist of its products as reaching maturity stage industry wise and its divisions, except Frito-Lay North America (FLNA), fail to rank highest in its respective market segments. Division wise, the company holds a large share of each...
    1,815 Words | 5 Pages
  • Coke vs Pepsi - 334 Words
    Coke vs. Pepsi Cola Wars: Coca-Cola vs. Pepsi February 20th, 2014 Strategic Marketing Coca-Cola has been the dominant beverage company in the cola market for a large number of years. Their popularity has soared making them an easily recognizable brand with an image that almost sells it self, literally. Coca-Cola hasn’t always had the best of luck in the history of their existence, whether it be issues with their bottling facilities or having to deal with competition taking away their...
    334 Words | 1 Page
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  • Pepsi Product Mix - 1994 Words
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  • The Pepsi Harrier-Jet Case.
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  • Coke and Pepsi in India - 487 Words
    The political environment has played a key role in the performance of both Coke and Pepsi in India. At the time when Pepsi was entering the Indian market, India was generally seen as a very unfriendly place for foreigners to do business. In addition, in 1991 India experienced a severe economic crisis that was triggered by the rise in imported oil prices following the first Gulf War. This was around the time Pepsi was already in the market in India, and had already got a decent foothold in the...
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  • Situation Analysis - Pepsi - 6441 Words
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  • Pepsi Entry Into India
    1. Why do companies like PEPSI need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi face when it tried to enter India during the 1980s? Companies like Pepsi need to be global for the following: * Expand Sales- Increase the market for their production by tapping potential new countries * Minimize Risks- Globalization and International trade also helps in minimizing risks. * To leverage on technology...
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  • Acid Contents of Pepsi Products
    Exploring the acid content of Pepsi products Lab performed: February 27, 2012, March 12, 2012, and March 19, 2012 Purpose: The purpose of this experiment was to discover the unknown concentration of acid in six different Pepsi products; Pepsi, Diet Pepsi, Dr. Pepper, Diet Dr. Pepper, Pepsi Wild Cherry, and Pepsi Max. Titrations find the point at which equal moles of a known concentration react with equal moles of an unknown concentration giving the equivalence point. Also, the...
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  • Pepsi: The Next Generation in Advertising
    Pepsi: The “Next Generation in Advertising” Effective advertising is, almost always, persuasive advertising. While not all advertising seeks to persuade, in a competitive situation, those who best persuade are those most likely to win. (O’Shaughnessy) The advertisement strategy for Pepsi Cola has done a great deal of work to make it an all-time favorite. I feel like they use persuasion by making the consumer think that if they drink Pepsi, they will be youthful. However, in my...
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  • Hr Issues of Pepsi - 5569 Words
    si PRELUDE PepsiCo is a world leader in convenient foods and beverages, with revenues of about $27 billion and over 143,000 employees. PepsiCo brands are available in nearly 200 countries and territories. Many of PepsiCo's brand names are over 100-years-old, but the corporation is relatively young. PepsiCo was founded in 1965. Pepsi Co is one of the largest companies in the beverage industry. The market share of the Pepsi is first to Coca Cola. About 39% of the worlds market the...
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  • Advertisement review: diet pepsi
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  • Case Study Pepsi - 9665 Words
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  • Coke vs Pepsi - 1579 Words
    Marketing Strategy Analysis of Coca-Cola and Pepsi Cola Two famous beverage companies exist in the market today, Coca-Cola and Pepsi Cola. Each competes intensely to distribute their beverage and food products to a global market for higher profits for the last several generations. In the free market, it can be difficult to determine which company uses the best practices in their marketing strategy as both use similar strategies to expand their local and global markets. In this paper the...
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  • Pepsi Co Case Study
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    Pepsi has historically targeted a young audience especially since the 1980s .Many of their ads were usually aimed at teenagers and even younger groups by introducing fun, sports and music in their ads and this still hasn't changed in 2014.Pepsi has consistently found new ways to adapt to each generation and found great success through it. But most of the credit comes from their segmentation methods. Pepsi has a Behavioral segmentation that contains customers usage. They range customers usage...
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  • Pepsi as an Oligopoly Market Product
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  • Why Choose Pepsi - 996 Words
    In favour of Pepsi: 1st advert: Coke vs Pepsi Two delivery drivers for Pepsi and coke are sat at a diner and ask for a Pepsi and coke, they are both working late to make some extra money and have a joke and laugh together after liking a song that was playing, they offer each other their drinks but when the coca cola driver drinks the Pepsi he has a drink but doesn’t give it back, the camera shows the outside of the diner and shows windows smashing, they’re having a fight or disagreement. I...
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  • Coke vs. Pepsi - 2096 Words
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  • Coke vs. Pepsi - 276 Words
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  • coke vs pepsi - 2282 Words
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  • Advertising and Pepsi Refresh - 2132 Words
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  • Coke vs. Pepsi - 1565 Words
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  • Marketing Strategies of Pepsi - 13168 Words
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  • Cola Wars: Coke and Pepsi
    Cola Wars Continue: Coke and Pepsi in 2006 Poter’s 5 Forces Model 1. Suppliers Power: How easy it is for suppliers to drive up prices? Bottlers (Direct Store Doors) & Concentrate Producers (Soda Fountains) -Coke & Pepsi each required closer to 100 plants to provide enough capacity to US. -Franchise agreements with both Coke and Pepsi allowed bottlers to handle the non-cola brands of other concentrate producers. -Bottlers could not carry directly competing brands. -the concentrate...
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  • The History of the Pepsi-Cola Industry
    1.2- INDUSTRY HISTORY OF PEPSI-COLA INDUSTRY. The Pepsi-Cola story itself begins with a drugstore in New Bern, North Carolina, and a pharmacist named Caleb Bradham. Bradham's aim was to create a fountain drink that was both delicious and healthful in aiding digestion and boosting energy. It would be free of the impurities found in many bottled health tonics, and it would contain none of the stronger narcotics often added to popular fountain drinks. As most pharmacies in 1896,...
    653 Words | 2 Pages
  • Pepsi vs Coke - 14849 Words
    ABSTRACT Soft drinks are playing the vital role in the market and the companies are also getting the good profits on these products. The soft drinks industry has originated in 1772. Now these drinks spread all over the world and the millions of bottles is consumed every day. Now this business is a global one and the companies are facing high competition in this business and they are changing their strategies according to the situations. Pearl Beverages Pvt. Ltd. Takes a great...
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  • Branding Strategy of Pepsi - 9539 Words
    PART 1: INTRODUCTION Preface ____________________________________________________________ _ Branding is a way to differentiate a company, product or service from its competitors, and establish a personality that is both unique and appealing to potential customers. It is a multifaceted, multilayered process and discipline that aims at establishing long and profitable relationships with stakeholders. It begins with a branding strategy and is implemented throughout an organization and...
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  • Coke and Pepsi Case Study
    Case Study 16: Coke and Pepsi 1. Identify the ongoing issues in this case with respect to issues management, crisis management, global business ethics, and stakeholder management. Rank order these in terms of their priorities for Coca-Cola and for PepsiCo. Number 1 Priority: The major global business ethics I found in this case study was the whole issue with excessive water usage in their companies as well as the pollution of the water. The book explains that water is very sacred in India....
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  • Pepsi Blue Case Study
    PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s, PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor, Coca-Cola. In 1993, Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max....
    1,512 Words | 5 Pages

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