Nike, Inc. Essays & Research Papers

Best Nike, Inc. Essays

  • Nike Inc. - 502 Words
    Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel[3] and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it...
    502 Words | 2 Pages
  • Nike Inc. - 4024 Words
    The topic that I have chosen to do a research project on is Nike Inc. I chose to do my research on Nike because I am for one, very much interested in Nike, and secondly I am very interested in Nike's clothing, shoes, and accessory line.

    Basketball players "want to be like Mike", but shoe companies "want to be like NIKE." NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including...
    4,024 Words | 11 Pages
  • nike, inc - 6099 Words
    Contents Page Executive Summary 2 Nike Inc. 2 Footwear Industry 3 Analyzing a Footwear Company.................................................................3 Trends in the Footwear Industry…………………………………………4 Nike’s Strategic Enablers in Gaining Competitive Advantage 4 Marketing & Promotion…………………………………………………...4 Production & Distribution………………………………………………...5 R&D………………………………………………………………………...5 Acquisition Strategy………………………………………………………..5...
    6,099 Words | 21 Pages
  • Nike Inc. Case Study
    Nike, Inc. : Case Study in Operations Management MGT 441 Prepared for: Dr. Davidson, Concord University Prepared by: Jeremiah Nelson Johnathan Coleman Emily O’Dell December 4th, 2012 Introduction Low-cost, time-efficient manufacturing of goods is a key feature of a successful production company in today’s competitive global economy. Operations management, often abbreviated in the business world as OM, is defined as “...the set of activities that creates value in the form of...
    2,168 Words | 7 Pages
  • All Nike, Inc. Essays

  • Nike Inc. Missions and Goals
    In January 1964, two American visionaires, Bill Bowerman and Phil Knight, opened their first sport shoes shop. As former university track runners and coach, they were seeking to innovate in running shoes to give athletes a competitive advantage. In 1971, their first employee Jeff Johnson designed several shoes and started advertising the new brand that he called “Nike”. Co-founder Bill Bowerman’s philosophy is today’s vision of the company: “To bring inspiration and innovation to every...
    304 Words | 1 Page
  • Nike Inc: Cost of Capital
    Nike Inc: Cost of Capital Nike was founded in 1964 and was formerly known as Blue Ribbon Sports. Track star Bill Bowerman and his coach Philip Knight created Blue Ribbon Sports which later became Nike in 1978. The name Nike comes from the Greek Goddess of victory. In 1966 the first retail store was opened in Santa Monica, Ca. By 1980, Nike had reached 50 percent of market share in the U.S. athletic shoe market. This is also when Nike went public with two million shares of stock. Throughout...
    923 Words | 3 Pages
  • Analysis of Nike Inc. - 9194 Words
    The Bucharest Academy of Economic Studies Master in International Project Management [pic] Corporate Strategy: Analysis of Nike, Inc. Students: Bodea Irina Paula Miu Alina Petrisoaia Dan Popa Andrei Ticmeanu Andrada 2012 The brand name “Nike” is one of the most recognized around the globe. The name is synonymous with high-quality...
    9,194 Words | 30 Pages
  • Nike Inc Background - 550 Words
    A. Brief Company Background: Brief History: Nike, Inc. was incorporated in 1968 when The University of Oregon’s track and field coach, Bill Bowerman, and his star runner, Phil Knight, thought they could better design and sell shoes to runners than what was available at the time. It is headquartered in Washington County, Oregon. Nike is many things – a product designer, a consumer goods manufacturer, a brand communicator, a leader in corporate responsibility, and a portfolio of authentic...
    550 Words | 2 Pages
  • Strategic Analysis of Nike Inc
    TABLE OF CONTENTS Executive Summary…………………………………………………………………….…………p.4 History…………………………..…………………………………………………………………..p.6 Profile of CEO………………….…………………………………………………………………..p.7 Competitor's Profile………….…………………………………………………………………….p.7 Industry Profile……………………………………………………………………………………..p.8 Company Analysis…………………………………………………………………………………p.9 Industry Analysis………………………………………………………………………………......p.24 Top Competitor Analysis………………………………………………………………………….p.25 Other External...
    12,158 Words | 60 Pages
  • Principles of Marketing: Nike Inc
    Principles of MarketingNike, Inc11/25/2010 | Prepared by: * Menino Pereira * Karthik Gowda * Shreyans Sethi Prepared by: * Menino Pereira * Karthik Gowda * Shreyans Sethi * Nike’s mission statement is all about combining the love for sports with a mutinous and headstrong nature to think out of the box by means of innovation and inspiration (Katz 1994) * Nike’s mission statement is all about combining the love for sports with a mutinous and...
    9,486 Words | 30 Pages
  • Nike, Inc. Strategic Case Study
    Table of Contents Executive Summary 4 1. Introduction 5 2. Strategic analysis 6 2.1 External analysis 6 2.1.1 PESTEL analysis 6 2.1.2 Porter’s Five 5 Forces and Government model analysis 8 2.1.3 Turbulence Model 9 2.2 Internal Analysis 9 3. Strategic directions and strategic objectives 10 3.1 Mission 10 3.2 Strategic objective 11 3.2.1 The financial objective of Nike 11 3.2.2 The non-financial objective of Nike 11 4. Key broad business-level and international...
    6,088 Words | 17 Pages
  • Nike, Inc. Business Strategy Analysis
    DUTA WACANA CHRISTIAN UNIVERSITY | NIKE, Inc. Business Strategy Analysis | Issues in Strategic Information Management | BIS301 | Elia Sagita Wijaya E1000235 | Table of Contents I. Executive Summary 2 II. Background and Assumptions 2 III. Mission Statement, Goals and Objectives 2 IV. Remote Environment 3 A. Economic Factors 3 B. Social Factors 3 C. Political and Legal Factors 4 V. Porter’s Five Forces 4 A. Bargaining Power of Suppliers 4 B. Bargaining...
    3,628 Words | 14 Pages
  • Nike Inc. Business Executive Essay
     NIKE, Inc. Dr. Misra: INFO 375_03 Catherine Aloise, Brian Frederick, and Robert Leoniy Table of Contents Executive Summary ………………………………………………………………………. 3 Introduction ……………………………..………………………………………………… 4 History …………………………………………………………………………………….. 6 SWOT Report ………………………………………………………………………..…… 10 Company’s Operations …………………………………………………………………… 12 Alignment of Operations with the Strategy ……………………………………………….. 15 Summary/Recommendations...
    4,332 Words | 12 Pages
  • Nike - 2450 Words
     Company research Name: Class: Teacher: Date: Table of contents Introduction …..……………………………………………………….. Page 3 Nike history ….………………………………………………………... Page 3-4 Marketing ….…………………………………………………………. Page 4-6 Nike factories ………………………………………………………….. Page 6 Nike financial results ………………………………………………….. Page 7 SWOT analysis …………………………………………………………. Page 8 Conclusion ……………………………………………………………… Page 9...
    2,450 Words | 7 Pages
  • Nike - 1553 Words
     History of Nike Nike, who currently ranks as 136 in the fortune 500 for America’s largest corporations, has come a long way since its humble beginning of in the 1960’s. Founded by visionaries Bill Bowerman and Phil Knight who at the time had no clue how much of an impact this footwear would make in the marketing world. Bill Bowerman was a track and field coach at the University of Oregon with enormous amount of knowledge on athletics and was always looking to help his players maintain the...
    1,553 Words | 5 Pages
  • Nike - 547 Words
    Summary of Nike’s world shoe project (A) Nike's Footwear Director for Emerging Markets was challenged with “expanding the playing field” in emerging markets with a range of affordable, durable, and easy-to-produce sports shoes. The goal was to effectively reach the huge untapped segment of “Tier 3” countries, characterized by a population of 1 billion and an average of $2,000 purchasing power parity. By January 2001, the initiative had sold only 404,520 pairs in China....
    547 Words | 2 Pages
  • nike - 707 Words
    COMPETITIVE ADVANTAGES: In 1960, Phillip Knight who was founding Nike wanted to own the running shoes which had both cheap and quality of the Japanese. By 1964, he and his friend William Bowerman spent $ 500 to enter Tiger company’s shoes in Japan to the U.S and began to develop some ideas for their own product. 1. Technology “Nike Air” Nike Air cushioning is appeared in the most form of Nike shoes. We shared a number of different types of Nike Air. - AIR - Air cushion provides a...
    707 Words | 2 Pages
  • Nike - 1521 Words
     Introduction: is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel[4] and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May...
    1,521 Words | 5 Pages
  • Nike - 8314 Words
    NIKE Part 1: Organizational Analysis 2/6/2013 NIKE Part 1: Organizational Analysis Table of Contents Executive Summary 3 Overview and History 4 Organizational Strategies and Innovation 5 Organizational Design and Effectiveness 6 Competitors 7 Organizational Structure 7 Board of Directors: 8 External Environment 9 Opportunities 9 Threats 9 Internal Environment 10 Strengths 10 Weaknesses 11 Competitors 11 Nike Products and Services 12 Information...
    8,314 Words | 22 Pages
  • nike - 7835 Words
    Nike - Market Segmentation Nike has been around for quite a while now actually dating all the way back to 1964 when it was one known ass "Blue Ribbon Sports". Nike's initial target market started out as a side gig for Phil Knight and Bill Bowerman as they went around college to college selling running shoes to local track runners with their unique waffle iron design which was initially done by Bill Bowerman which he used to make with his wife's waffle iron. In time Nike sprung in to a much...
    7,835 Words | 26 Pages
  • Nike - 2888 Words
    NIKE HISTORY Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962 with a handshake. The two man team began the company with a combined investment of $500 each. They reached an agreement with a Japanese manufacturer of athletic shoes, forming BRS/Tiger shoes. Phil Knight started this company selling shoes from the trunk of his car. As the empire grew, the two man team developed the idea to cut overheard. In 1972, BRS and Onitsuka Tiger went different ways and thus Nike...
    2,888 Words | 8 Pages
  • Nike - 1106 Words
    “Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.” Bill Bowerman and Phil Knight became partners around the late 1950’s. In the 1960’s they came to mutual agreement to start an athletic shoe company called Blue Ribbon Sports, they pledged $500 each and placed their first order of 300 shoes in 1964. “They selected a brand mark today known internationally as the “Swoosh,” which was...
    1,106 Words | 4 Pages
  • Nike - 1172 Words
    Madeline Dock Ms. Kathryn Barber English 1010 11 November 2014 Just Do It "Just Do it", as Nike's logo, appears in the entire world nowadays. People young to old are familiar with Nike shoes and outerwear. Nike started out in the trunk of Phil Knight's car and is now a billion dollar company with great success. Not to mention, Nike remains to be the biggest winner even after competing with Adidas, Reebok, and New Balance. Nike tells its customers, if you are determined to fight for, you will...
    1,172 Words | 4 Pages
  • Nike - 2331 Words
    Executive Summary The company strategy that Nike uses is an ingenious one. A strategy that founder Phil Knight thought of while still in school at Stanford. Instead of paying Americans to put together Nike’s shoes, Knight thought that it would be a better idea to take manufacturing plants overseas to places where labor is much cheaper than in the U.S., places like Taiwan and South Korea. With 86% of its products being produced in one of those two countries and Nike employing a large number of...
    2,331 Words | 7 Pages
  • Nike - 549 Words
    . Knight has an absolutely clear and committed strategy to celebrity athlete endorsement. He describes it as one part of the "three-legged stool" which lies behind Nike's phenomenal growth since the early 1980s, with the other two being product design and advertising. "Part of our success is that we know who we are," says Knight. "We defined ourselves. It is our job to provide inspiration and aspiration for everyone interested in sports in the world. We believe that everyone who has a body is...
    549 Words | 2 Pages
  • Nike - 961 Words
    Nike. The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States...
    961 Words | 3 Pages
  • Nike - 1746 Words
    Q1. How would you characterize Nike’s brand image and sources of brand equity in the United State? Nike has been successful in building a brand image with product features as follows: Performance From the early day, Nike has learnt the consumers’ need by listening to the need of athletes, sharing their true passion for running. In doing so, Nike has created a reputation as a provider of high quality running shoes designed especially for athlete. Also, high-tech image has always been...
    1,746 Words | 7 Pages
  • Nike - 10710 Words
    St. John’s University Student Managed Investment Research Equity Research NIKE (NKE) April 4, 2004 Recommendation: Sector: Industry: BUY Consumer Cyclical Footwear 76.64 78.56 49.60 263.12M .80 20.17B 10,697M 21.66% $94.85 Price: 52 – Week High: 52 – Week Low: Shares Out (mil): Dividend: Market Cap: 2003 Revenue: Project EPS Growth: 2005 Target Price: Highlights Rudy Dermesropian rdermes@hotmail.com Jason A. Drago Jdrag636@stjohns.edu Gintare Grigaite...
    10,710 Words | 31 Pages
  • Nike - 7993 Words
    - NIKE Marketing Strategies Prepared and Submitted By – Ashish Kasanagottuwar (S11MMMMM00405) Paresh Ashara (S11MMMMM00440) Manoj Kaushik (S11MMMMM00453) Ranjeet Shriwastva (S11MMMMM00452) Vivek Wamorkar (S11MMMMM00416) Sudip Kumar Das (S11MMMMM00765) NIIT Imperia Bangalore Center Jul 10, 2011 NIKE – Marketing Strategies of Contents Acknowledgements We are thankful to Prof. Ramanuj Majumdar, IIM Calcutta, who gave us this opportunity to learn through case study about Marketing...
    7,993 Words | 25 Pages
  • Nike - 2204 Words
    “Individual assignment On ICEVBM: Indian Culture Ethics & Value Based Management” NIKE Introduction- The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1978. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan,etc. Nike is the leading maker of athletic shoes, equipment and apparel. Nike products cover a broad range of sports including...
    2,204 Words | 6 Pages
  • Nike - 1178 Words
    http://essays24.com/Business/Strategy-Ikea/16542.html Nike was established in 1972 by Bill Bowerman and Phil Knight with a mission to bring innovation and inspiration to every athlete in the world. The company started out as an American based footware distributor and evolved globally overtime to include not only footwear, but also apparel and equipment. Nike is one of the most recognized brands in the world and many are extremely familiar with their tag line “Just Do It”. Nike has capitalized...
    1,178 Words | 4 Pages
  • Nike - 2881 Words
    “Vision without action is only dreaming, action without vision is only passing time, but vision with action can change the world.” - Nelson Mandela .To reach the bottom and be successful , any company need to have their own special vision and then putting it into actions, that is what Nike did with their famous slogan "Just do it" I would like to talk about Nike's company and mainly its famous marketing campaign "JUST DO IT". I will start with a brief overview of the company. Nike is a well...
    2,881 Words | 8 Pages
  • Nike - 330 Words
    MISSION: To bring inspiration and innovation to every athlete* in the world. *"If you have a body, you are an athlete." Guiding principles (11 Maxims) - They guide employees at all levels as they complete their work at Nike and represent the Nike corporation globally. •"It is our nature to innovate. •Nike is a company. •Nike is a brand. •Simplify and go. •The consumer decides. •Be a sponge. •Evolve immediately. •Do the right thing. •Master the fundamentals. •We are on the...
    330 Words | 2 Pages
  • Nike - 3511 Words
    NIKE INC. History Based in Beaverton, Oregon, Nike is the world’s largest designer, marketer, and distributor of athletic footwear and athletic apparel. The company also designs, markets, and distributes sports-related apparel, equipment, and accessories. Led by the company’s flagship. Nike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a University of Oregon track and field coach, and Phil Knight, a talented middle-distance runner. Knight, who had recently completed an MBA at...
    3,511 Words | 10 Pages
  • Nike - 360 Words
    Nike Air Nike Air was the first technology Nike put into their shoes. It was a different way to have cushioning in a shoe. It has been put into a lot of the Nike shoes since. It was said it would make you jump higher and run faster. Its been over 20 years since its creation and its still going strong. (Sneakerhead) Nike Max Air/ Air Max Nike Air Max or Max Air provedes maximum cushion. The air pocket in the heel was now used for the mid and front of the foot. The air max 360s have...
    360 Words | 2 Pages
  • Nike - 8599 Words
    Nike (NKE) In the 1950’s, Bill Bowerman, a track and field coach at the University of Oregon, began cobbling shoes for his runners. Bowerman and one of his runners Phil Knight formed Blue Ribbon Sports and sold shoes for Tiger shoes in 1964. While Knight was selling the shoes, Bowerman was ripping them apart to see how he could make them lighter and made his runners test his improved shoes. Their first full-time employee, Jeff Johnson, was an early designer of shoes and came up with the name...
    8,599 Words | 22 Pages
  • Nike - 1927 Words
    1.Executive Summary This marketing plan mainly describes Nike future development strategies and goals. This report will include the situation analysis, market-product focus, the detailed marketing programme and the financial data and projections. In the coming year, Nike is going to launch a new product called Nike+ FuelBand, which will be marketed in Hong Kong in 2014. The Fuelband allows the wearer to track their physical activity, steps taken daily, and amount of calories burned....
    1,927 Words | 8 Pages
  • Nike - 1629 Words
    NIKE Executive Summary Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and...
    1,629 Words | 6 Pages
  • nike - 348 Words
    Study on the advancement in business line for NIKE company 1.0 Introduction : Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world's largest suppliers...
    348 Words | 2 Pages
  • nike - 1750 Words
    Nike's mission statement is simple: To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete. (NIKE) Nike originated because of two men, Bill Bowerman and Phil Knight. Bowerman was the Track and Field coach at the University of Oregon, while Knight was one of his runners. Bill Bowerman wanted to design shoes for his runners that would maximize their performance. Upon Graduating, Knight felt that high performance running shoes could be produced...
    1,750 Words | 5 Pages
  • Nike - 1182 Words
    Nike Case Analysis Prepared for Consumer Behavior Introduction Nike is the largest seller of athletic footwear and athletic apparel in the world with subsidiaries in over 200 countries across the world. It is a company that was founded by Phil Knight in the 1960’s, who was a talented middle-distance runner from Portland. He approached the Onitsuka Co. in Kobe, Japan, and persuaded the manufacturer of Tiger shoes to...
    1,182 Words | 4 Pages
  • Nike - 912 Words
    As the world’s leading athletic footwear, apparel and equipment company, NIKE, Inc. is dedicated to inspiring every athlete to reach peak performance. Nike co-founder Bill Bowerman saw endless possibilities for human potential embodied through sport. His philosophy still guides our mission today: “To bring inspiration and innovation to every athlete in the world.” (And if you have a body, you are an athlete.) Through our commitment to innovation and design, we are continually challenging...
    912 Words | 3 Pages
  • Nike - 829 Words
     Rhetorical Analysis Essay Mark Brown Devry University Nike is one of if not the best athletic shoe brand in the entire world. They have been in business since 1964. The Nike wing symbol is one of the most recognizable symbols in the world. Nike is known for their athletic shoes and apparel for every sport known. So many athletes were influenced by their “Just Do It” slogan that first appeared...
    829 Words | 4 Pages
  • Nike - 611 Words
    Nike Corporation is the world’s most successful innovative in the market when it comes to footwear, athletic clothing as well as equipment. Nike focuses its product offerings in several categories like basketball, football, soccer, baseball, training and running. Nike continues to display excellence with promoting their products by partnering with superstar athletes, pro sports teams as well as with college sports, so Nike relies mainly the ability to endorse and sponsor to be able to promote on...
    611 Words | 2 Pages
  • Nike Inc.: Study of Value Chain Functions and How They Contribute to the Success of Nike.
    Nike Inc.: Study of value chain functions and how they contribute to the success of Nike. Prepared by Helgi Frimannsson MBA 640A Dr. Norcio 2/19/2007 When Bill Bowerman, a former track-and-field coach at University of Oregon and co-founder of Nike Inc, once said "if you have a body, you are an athlete", his words marked the foundation for a future business venture. Built on this quote is Nike´s mission statement that states: bring inspiration and innovation to every athlete in the...
    2,441 Words | 7 Pages
  • The Travails of Nike - 1404 Words
    Week 4 Syndicate Report: The Travails of Nike INTRODUCTION Nike, Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th, 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike, Inc. in 1978. Currently their brands include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, while their subsidiaries are Cole Haan, Hurley International, Umbro and Converse. During this stage,...
    1,404 Words | 5 Pages
  • Nike Presentation - 1995 Words
    Introduction Nike is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 20. As of 2012, it employed more...
    1,995 Words | 7 Pages
  • Nike Promotion - 1968 Words
    Another important factor in economy is the maturing market in athletic shoes. There is also a growing adverse demographic change in the marketplace brought about by the sweatshop expose that Nike has not overcome yet. Effects to Nike's growth are also affected not only by domestic economy but also by the international economy. The continued weak Euro and Asian recession could potentially hurt Nikes international sales and growth. Nike's extreme sports product line is seen as inferior...
    1,968 Words | 7 Pages
  • Nike Running - 854 Words
    Product: The product that I am choosing to write about is the Nike LunarGlide +3 running shoes. (a) List the typical stages of consumer buying process as discussed in the textbook. The typical stages of consumer buying process include need recognition, information search, the evaluation of alternatives, purchase decision, and post purchase behavior. Need recognition occurs when the buyer realizes they have a problem or need which is triggered by either internal or external stimuli. [1] The...
    854 Words | 3 Pages
  • Nike Info - 11530 Words
    Ethical theories can help rationalize certain decisions that Nike has made as a company and highlight the issues pertaining to its followed consequences. Let us now examine some ethics theories and observe the case of Nike in this light. Egoism - This theory states that individuals or corporations have a right to guide their conduct placing ones own interest foremost in rational decisions. Through this theory one can justify the placement of profits or revenue generation as the high attained...
    11,530 Words | 25 Pages
  • Swot of Nike - 337 Words
    Nike Nike is a major publicly traded clothing, footwear, sportswear, and equipment supplier based in the United States. It is one of the biggest companies in the world. It was not a big company at first, however, with its many strengths, it finally became a symbol of sportswear. * Strengths * Tailored to the needs of every athlete: “get all geared up” option on website takes you through a series of questions to find the perfect gear for you. * Personal: Through NIKEiD athletes are able...
    337 Words | 2 Pages
  • Nike Innovation - 7990 Words
    Nike Inc. Prepared by: Chuck Viasi MBA 330 - Innovation and Technology Management August 11, 2012 ------------------------------------------------- Executive Summary Nike, Inc. is a globally-recognized athletic sports apparel company with strong brand loyalty. The foundations of Nike’s success today were established by its Co-Founders Phil Knight and Bill Bowerman in 1972. As an athlete and a coach, their relentless pursuit of improved athletic performance instilled a competitive...
    7,990 Words | 21 Pages
  • Nike Success - 577 Words
    Skateboarding shoes and Basketball shoes share many similarities, such as strong grips, durable ankle support and relative comfort that attract the consumers. I wanted not to stir away from what a basketball shoe entailed in designing a skateboarding shoe. Inspiration for the Nike SB shoe I designed came from Paul Rodriquez Jr. He was signed by Nike SB in 2004 as they tried to stay in the skateboarding industry, to give more fame to the Nike SB name. It brought Nike success and in 2005 Nike gave...
    577 Words | 2 Pages
  • Nike & Reebok - 4042 Words
    Company Overviews Nike In 1964 in Oregon, Phil Knight and Bill Bowerman join together to make a new enterprise; each contributed about $500 to the partnership. The company started bringing low priced and high tech athletic shoes from Japan to replace the German domination of athletic shoes in the industry. In 1971, a graphic design student created the Swoosh trademark for a $35 fee. In the same year Jeff Johnson, Blue Ribbon Sports' first employee, made his most durable contribution to the...
    4,042 Words | 11 Pages
  • The 4p's on Nike - 464 Words
    the 4p’s on nike! introduction: nike is a global sports shoe giant company. It is the largest seller of athletic footwear in the world, holding the lion share of 33% of the global market. The company has production facilities in Asia, sales facilities in almost 200 countries, and customer service and other operational units worldwide. The marketing mix or the 4p’s of marketing are product, price, place and promotion. Nikes 4p’s are the following: 1. Product Nike offers a wide...
    464 Words | 2 Pages
  • Nike Case - 3960 Words
    Abstract: The purpose of this report is to critically evaluate the strategies that Nike has created in tandem with the Football World Cup. The report examines the performance of Nike in relation with the Football World Cup and also tried to find out whether there were any alternatives to get an even better result. In this report I also compared Nike with its closest competitor, Adidas and evaluated the critical differences between these two organizations based on the marketing strategies that...
    3,960 Words | 12 Pages
  • Nike Brand - 1422 Words
    Nike Athletic Shoe Industry {draw:frame} ”It is one of the most recognized symbols in the world-The swoosh. Simple.Fluid.Fast.” (Nike.com) III. Overview of the Company and Brand A. Internal Analysis Company Overview: Marketing Strategy of Brand a. Brand description, product line overview classification Nike carries a wide selection of all kinds of athletic shoes. Running shoes, basketball shoes, casual shoes, trail shoes, and cross trainer shoes. Nike tends to be more on the...
    1,422 Words | 4 Pages
  • Nike Globalization - 772 Words
    Nike Globalization By:Randell Smith Nike is well known around the whole world. They are the largest seller of athletic apparel and athletic footwear. The Nike logo, that is a swoosh, is one of the most recognizable business logos on earth. The logo is more than just a symbol. Nike is a prime example of the way a company is supposed to approach the sports market. Nike is everywhere related to sports including, retailing, sports management and sports promotion. Nike is advertised on TV...
    772 Words | 3 Pages
  • Knowledge, Nike - 530 Words
    Nike, Knowledge acquisition. How Nike inc. in acquiring knowledge and developing it over the years since its stated first movement in shoes, sport apparel and equipment business . The knowledge is not just data or information it is a constantly changing mixture of experience, values, contextual information and expert insight that creates a background for evaluating and implementing new experience and information (Lynch, 2006). It originates and is applied in the minds of knower. Company tries...
    530 Words | 2 Pages
  • Nike Analysis - 1796 Words
    Since being founded in 1962, Nike has grown from a small fledgling shoe retailer into a world-wide corporate giant. During its first year, sales for Nike were $8000, but as of November 30th, annual sales for Nike were over 12 billion dollars. (hoover) Although Nike already dominates the sporting world, there are many opportunities for growth. According to our research, key strategic challenges facing Nike are increased competition from Adidas with their technological shoe, the Adidas One,...
    1,796 Words | 5 Pages
  • Nike Company - 835 Words
    [Writer Name] [Supervisor Name] [Subject] [Date] Nike Company's Background History Nike in 1962, started as Blue Ribbon Sports, as its Founder member, Phil Knight thought there was a market for athletic shoes designed by athletes for athletes. In the year 1964, Bill Bowerman, Knight's track coach & Phil Knight joined hands together & NIKE Inc. was co-founded with headquarters in Beaverton, Oregon. Nike's grassroots strategy was born of low capital and necessity, but became one of the...
    835 Words | 2 Pages
  • Nike Background - 973 Words
    Background information: Iconography Explanation Nike Heritage NIKE, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. He sat next to Zeus, king of the Olympian pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, NIKE presided first battle in history. A Greek saying: "When we go to battle and win, we say it is NIKE." Synonymous with honored conquest, NIKE is the twentieth century footwear that lifts the world's greatest athletes to new...
    973 Words | 3 Pages
  • Nike: ethical or not - 1748 Words
    NIKE: How they make their employees "Just Do It" Nike was established by Phil Knight and Bill Bowerman in 1972 and is considered to be one of the leading global athletic shoes and apparel marketers. They had started by shoes that Tiger Shoes sent them and improving them to make them better for runners in their shop Blue Ribbon Sports. Jeff Johnson was the first employee of Blue Ribbon Sports who marketed "The...
    1,748 Words | 5 Pages
  • Nike Shoes - 1109 Words
    CONSUMER BEHAVIOR Shopping locations, Department stores were the most preferred type of retailers, followed by outlets in shopping malls and chain stores. Product variety, guaranteed quality, brand choice, price, services and store environment were cited as the major reasons for visiting a leather consumer goods store. SHOPPING TIME Thirty-eight percent of respondents visited leather consumer goods shops at least once a month. Shopping during weekends is common. Other popular shopping...
    1,109 Words | 5 Pages
  • Nike Plc - 1197 Words
    NIKE, INC COMPANY PROFILE Nike, Inc. is the biggest producer of athletic apparel and footwear global by sales. Headquartered in One Bowerman Drive, Beaverton, USA, the company sells products through 346 retail outlets across and 343 stores outside the US with famous brands such as Nike, Converse and Umbro over 170 countries. It is employing 34,400 workers and has been being competed strongly by Adidas and Puma (Nike company website, 2010). ok For the last five years, Nike’s revenue increased...
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  • Nike Positioning - 627 Words
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  • swat nike - 1375 Words
    Strengths Weaknesses Nike has a strong global brand which everyone will know by its logo. The logo itself needs to be presented without the name and everyone will know what it is, that is how powerful the brand is. Some companies require their names to be present but in this case that is not true. This is garnered a long term customer loyalty base where the products are synonymous with high quality clothing and fitness trainers. The power of the brand is also evident in the fact that Nike has...
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  • The History of Nike - 6086 Words
    Marketing 301 Marketing Audit Prof Sriram December 4, 2012 Tyeisha Bydume Jonae Mayfield Jamillah Quinn The ambition for a perfect running shoe turned into a billion dollar company. Nike was founded in 1970 is today’s top shoe company. Nike serves people of all ages regardless of gender; they can service all your needs. From shoes, to clothes, to accessories, Nike has been an innovator in the global shoes business. This is why it is the leading brand in the shoe business over Adidas...
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  • Stp Nike - 407 Words
    PROJECT ON SEGMENTATION, TARGETING AND POSITIONING OF NIKE SUBMITTED BY: SAHIL MEHRA BHARAT SHARMA SHAJEE KHALID RITIKA CHADHA SANYOG CHANDRA SANDHYA TANWAR ROHIT KUMAR MARKET SEGMENTATION Nike falls under niche marketing. They have a narrowly defined customer group seeking a distinctive mix of benefits. Their products are mainly aimed at both men and women looking for sports apparel. Nike promises...
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  • Nike Breakdown - 1210 Words
    A. Segmentation Criteria Demographic: The age range of Nike is from infant to elderly. Their primary range would be the primary active/buying years from 18-45. However they design products for babies as well as youth, and many senior citizens still wear nike sweat suits, so its really wide open. Nike certainly does not target one gender intentionally harder then another. They do a good job of reaching out to both sexes very effectively. The average income attracted to nike would be middle...
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  • Nike and Adidas - 4529 Words
    Nike vs. Adidas: Constant Competition for Industry Dominance Every generation of man has seen sport as an integral part of the social order. From the ancient civilizations to contemporary society, humankind has recognized both the importance of the improvement and maintenance of physical fitness as well as the entertainment inherent in competition. A symbol of physical prowess, skill, determination, and discipline, the athlete has always held a revered place in society. Athletes, depending on...
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  • Nike History - 1026 Words
    NIKE INC. 1. HISTORY 1960s Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports with a handshake and only $1,000 in capital in 1964. The partners first began their relationship at the University of Oregon where Bowerman was Knight’s track and field coach. While attending Stanford University, Knight wrote a paper about breaking Germany's domination of the U.S. domestic athletic shoe industry by distributing low-cost, high-quality Japanese athletic shoes to American consumers....
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  • Addidas and Nike - 470 Words
    Questionnaire Name: Address: Q1 Age Group: 1. 15-20 2. 20-25 3. 25-35 4. 35-50 5. <50 Q2 How many pairs of sports shoes do you buy in a year on an average? A. 1 or none B. 2 C. 3 D. 4 E. > 4 Q3 Which brand of shoes do you prefer to buy? A. NIKE B. ADIDDAS C. OTHER (Specify)…………………………………… Q4 Out of the two brands which is your preferred brand for sporting products...
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  • NIKE ANALYSIS - 1330 Words
     NIKE (NYE) FINANCIAL ANALYSIS 2015 TEAM KIT MARTI DAVIS EMBA 0F 2016, KENNESAW STATE UNIVERSITY Table of Contents INTRODUCTION 3 FINANCIAL ANALYSIS 4 DU PONT ANALYSIS 5 CONCLUSION 6 EXHIBIT 7 Introduction Team KIT has chosen to analyze the sporting apparel/goods industry for the potential to be added to a portion of our investment portfolio. We will be looking at some of the major players that make up the majority market share in this industry such as Nike,...
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  • Nike Case - 538 Words
    About Nike Case 6.1: How to Make Money (D) – Near Automatic Phil Knight and Bill Bowerman started their company with a vision of serving the athlete. That vision was shared by their first employees, who were committed to the company but who needed more detailed directions: They needed to know what was appropriate and what wasn’t when it came to conducting company activities. Knight responded by issuing a list of guiding principles at a crucial time in the company’s history. It was 1977, and the...
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  • Nike History - 313 Words
    The Shoe Game’s favorite company would have to be Nike. Nike was founded in 1962, by Bill Bowerman and Phil Knight originally started as Blue Ribbon Sports. It wasn’t until 1972, when they decided to call their upcoming company "Nike", which was named after the winged Greek goddess of victory. After reading that you would think Nike’s logo would be a wing, but instead Nike went with the "Swoosh". The "Swoosh" is well known all around the globe, and it was designed in 1971, by Carolyn Davidson...
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  • Nike Debate - 992 Words
    Case Study Nike: The Sweatshop Debate MGT/448 November 2010 Case Study Nike: The Sweatshop Debate Nike was established in 1972 by Phil Knight. This marketing company is famous for their athletic shoes and apparels sold in some 140 countries (Hill, 2009, p. 154). Nike does not manufacturer any of these products they only design and market them. These products are manufactured in other countries such as Vietnam, Indonesia, and China, where the cost of labor is low. For years Nike has...
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  • pestel of nike - 1223 Words
    Political Factors Political factors has to do with politics of the day prevailing in country. It is generally assumed that if political temperatures are down; businesses tend to flourish and the vice versa is also correct. In this particular case, it can be said that it is neutral and thus not expected to cause much rubble in the new companies operations. However, future political challenges cannot be ruled out. Nike being number one sportswear in the USA, its profits, turnovers, marketing...
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  • Nike Brand - 1032 Words
    Nike Just Do It Nike is a huge company. Nike just do it campaigns and their commercials are well known throughout the sports community. Nike developed their name and company very well. Nike invests almost all their time on the commercials and their products so they can make the best quality. The Nike just do it campaign started in 1988 in an agency meeting. The just do it campaign allowed Nike to increase its profit from 18% to 43%. The creator of the just do it campaign was Gary Gilmore....
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  • Nike Branding - 7269 Words
    | Topic | |Page Number | |1.0 Origin of the Report |1 | |2.0 Introduction |3 | |3.0 Nike’s brand image and sources of brand equity |8 |...
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  • Nike Report - 13330 Words
    Executive Summary Introduction This report will discuss in detail, the athletic footwear industry, and all aspects of its operations. It will focus on Nike, the industry’s leader, and a selected few of its competitors; Adidas-Salomon and Reebok, Sketchers, and K-Swiss. A brief overview of Nike and its competitor’s company profiles, brand portfolios, and current developments will provide an understanding that leads to an analysis of the external environment. This analysis further...
    13,330 Words | 40 Pages
  • Nike Company - 2165 Words
    Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman, and officially became Nike, Inc. in 1978. The company takes its name from Nike, the Greek goddess of victory, and adopted the well-known logo, called the “Swoosh”, first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes, for a wide range of sports including track & field, tennis, baseball,...
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  • Recommendations for Nike - 2626 Words
    NIKE Executive Summary by Lawrence Gimeno Recommendations: Make it count My first recommendation is directed at Nike's push into digital sports. In my opinion the new accelerometer based Nike+ technology is the birth of a whole new generation of Nike products and an amazing innovation to motivate people to include sports into their everyday life. Nike has attained a leading role in almost every one of the upcoming world wide sporting events, such as the 2012 Olympics, the 2012 Soccer...
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  • Nike SWOT - 458 Words
    STRENGTHS Brand image. Nike has developed a very strong brand recognition through its “Swoosh” logo and slogan, “Just Do It.” Strong distribution chain. As a global company Nike has a distribution chain which enables it to sell its products worldwide. Nike owns no factories, which allows it to easily move manufacture to wherever it can produce high quality product at the lowest possible price. Nike is highly innovative, through strong research and development. Employs over 44,000 people...
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  • Nike Strategies - 1999 Words
    Nike is a major publicly traded sportswear, footwear and equipment supplier based in the US which was founded in 1962 originally know as Blue Ribbon Sports. Nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global (Nike.com, 2011). Nike produces a wide range of sports equipments such as running shoes, sportswear, football, basketball, tennis, golf, etc. Now Nike follows the global fashion trends and is well known and popular in the...
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  • NIke Marketing - 2791 Words
    1. Introduction Nike Inc. is a global sportswear manufacturer with about $25 billion sales revenues in fiscal 2013. Nike is clearly a market leader of sport footwear compare with Adidas, Puma, New Balance and others. The global athletic footwear market share of Nike is estimated almost 20% in 2012. The U.S represents the biggest market for Nike, with nearly 60% of market share in 2013 (Powell, 2014; Team, 2014). The marketing plan is important for Nike understands the market environment and...
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  • Managing Nike - 1986 Words
    In the case study Nike: Managing Ethical Missteps and Seizing Opportunity, we explore the story of Nike: the world’s leading seller of athletic wear. As some may know and others may not, Nike was actually started (similar to FedEx by Fred Smith) from a college paper by Phil Knight which conceptualized importing athletic shoes from Japan into the United States. In 1964, Knight teamed up with a colleague and launched Blue Ribbon Sports, a distributor of Japanese athletic shoes which also marketed...
    1,986 Words | 6 Pages
  • Nike Report - 3288 Words
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    3,288 Words | 16 Pages
  • Globalisation of Nike - 1454 Words
    Introduction:Globalisation is defined in the dictionary as "The growth to a global or widespread scale". However, under a more economic definition, the term "Globalisation" describes the increased mobility of goods, services, labour, technology and capital throughout the world. The advantages and disadvantages of globalisation have been debated and studied heavily in recent years. Some economists of globalisation say that it helps developing nations "catch up" to industrialized nations much...
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  • Nike Campaign - 3137 Words
    nike campaign When I learned that I had to write this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This phrase also happens to be one of the signature phrases of the leading athletic apparel company, Nike. The JUST DO IT campaign has been very successful for Nike, but it is not he sole reason for their success. Nike's campaign has definitely persuaded me to go out and buy a few Nike products. So what exactly does Nike's persuasive campaign consist of?...
    3,137 Words | 9 Pages
  • Nike Case - 1769 Words
    Nike Case Questions 1. In the United States, what is Nike’s: a) Brand image, and b) sources of brand equity? a) In the United States, Nike’s brand image is built on being a high-performance, innovative and aggressive brand. The company associates the brand with top athletes through sponsorships. Since inception, Nike has placed performance as a top priority for the brand. Through designing high performance shoes and apparel, as well as sponsoring high-profile athletes and teams the...
    1,769 Words | 6 Pages
  • Nike Analysis - 689 Words
    Nike’s Use of Persuasion NIKE is a worldwide sportswear company that has been around for years with many customers. They sell every type of apparel from hats to shoes. They all specialize in sport equipment. Since NIKE specializes in sportswear, their target audience is anyone who participates in a sport. They also sell products for people who are not active in sports. Although some of Nike’s products may be expensive, they have many products with reasonable prices. Say for instance, if you...
    689 Words | 2 Pages
  • Nike Shoes - 24818 Words
    BACKGROUND OF THE PROBLEM Since the late 1980s, Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want, and second-guessing them can be expensive, says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson's...
    24,818 Words | 106 Pages
  • Nike Outsourcing - 2376 Words
    Matthew Christensen History C Thorton 15 February 2013 Cuts Costs * Decreasing overhead through outsourcing is a valuable resource for Nike. Cutting costs by employing workers at a reduced rate or paying less for plant operation allows Nike to invest the additional profits into other areas of the business such as advertising, thereby increasing the potential for company growth. In addition, decreased operational costs are more likely to attract and retain company investors...
    2,376 Words | 8 Pages
  • Nike Paper - 3917 Words
    Running Head: Nike, Inc. Marketing Plan Marketing Plan for Nike, Inc. “Just Do It” ShaRhonda Clark Walsh College MKT 307, Spring Semester 2010 Professor Haener May 31, 2010 Table of Contents Photo of Michael Jordan4 Marketing Plan for Nike, Inc. “Just Do It”5 Nike Organizational Development………………………………………………………………………………………………………….6 Structure……………………………………………………………………………………………………………………………………..6 People…………………………………………………………………………………………………………………………………………6 Culture...
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  • Converse and Nike - 1352 Words
    NIKE – INTRODUCTION : Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon, near Beaverton. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $16 billion USD in 2007. As of 2008, it employed over 30,000 people world-wide. Nike and Precision Castparts are the only Fortune 500 companies...
    1,352 Words | 5 Pages
  • Nike Essay - 1227 Words
    EXECUTIVE SUMMARY This business report will examine NIKE incorporated. A brief history will be provided followed by a detailed analysis of the components of globalisation, including topics such as: ➢ Role of transanational corporations ➢ Global consumer ➢ Impact of technology ➢ Role of governement ➢ Deregulation of financial markets Also an analysis of NIKE’s marketing startegies will be included eg: ➢ Market segmentation ➢ Product and service ➢ Promotion ➢ Place...
    1,227 Words | 5 Pages
  • Nike -- Possibilities - 1899 Words
    Tori Brandt English 110 Rhetorical Analysis 2 December 2013 Just Do It – Possibilities Ever felt like you have no motivation to do what you want to do? No matter who you are, there’s always something about you that you wish to do better, right? Whether it’s keeping a clean house, improving a talent, or even improving your appearance, there is always something. Many companies out there have created powerful and moving advertisements designed to make ordinary people, just like you and me,...
    1,899 Words | 5 Pages
  • The Brand Nike - 537 Words
    When people hear the name Nike they think of great footwear, quality apparel and top of the line athletic merchandise. People wear the Nike swooshes with pride, thinking what they are wearing will improve their own personal athletic goals, or simply boost their self-confidence. People also purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. People like LeBron James, Tiger Woods, Maria Sharapova, and Michael Jordan. These athletes wearing the Nike sign,...
    537 Words | 2 Pages

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