Laundry detergent Essays & Research Papers

Best Laundry detergent Essays

  • Laundry Detergent - 6378 Words
    - ---- r ---­ .' S ~, 504-009-1 D "'he BusIness School ~or the v Vorld • Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers • Overall winner of the 2008 European Case Clearing House Awards • Winner of a 2007 European Case Clearing House Award in the category "Marketing" • Winner of the European Foundation for Management Development Case of the Year Award 2004 in the category "Marketing" 04/2008-5188 This case was prepared by Pedro...
    6,378 Words | 37 Pages
  • Marketing Laundry Detergent Bars in the Philippines
    Marketing Laundry Detergent Bars in the Philippines Introduction, Benefits, Corporate Social Responsibility, Packaging and Conclusion Redmond Yu (Juro Ongkiko, Robert Tan, Kevin Cheu) High 3F (Academic), Xavier School School Year 2010-2011 . I. Introduction A. Today’s Market . B. Two Brands . 1) Tide . 2) Surf Thesis Statement: Comparing our product, Cleanex, with prominent rival brands, Tide and...
    2,243 Words | 7 Pages
  • detergent - 1144 Words
    10/14/13 Training calendar of Autonomous bodies Monday, Oct 14, 2013 Monday, Oct 14, 2013 | Home | Project Profile - DETERGENT POWDER About Us Contact Us Data & Statistics Annual Reports Budget & Allocations Schemes MSME Publications MSME in India Useful Links Employees Corner | हंसं द करण | Search INTRODUCTION Detergents are also known as Synthetic Detergents. They are different from oilbased soap though both soaps and detergents are surfactants. Their...
    1,144 Words | 16 Pages
  • Tide Detergent - 3562 Words
    Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gamble's European, Mexican, Japanese, Brazilian, Peruvian, Turkish, Filipino, Colombian, Chilean and Venezuelan portfolios. In some U.S. stores, Mexican Ariel is available. History Ariel first appeared on the UK market in 1967 and was the first detergent with stain-removing enzymes. It was a high-sudsing powder designed for twin-tub and top-loading washing machines. With the...
    3,562 Words | 13 Pages
  • All Laundry detergent Essays

  • Detergent Market - 804 Words
    Market Analysis on Detergents The Detergent Market is one of the segments of the FMCG market in India that has high growth potential. The detergent based segment is divided into two broad categories - oil-based laundry soaps and synthetic detergents, including bars, powder, and liquids. The detergent market is mainly concentrated in the urban areas but the level of penetration in the rural for the past few years has been good. Market segmentation...
    804 Words | 4 Pages
  • Wheel Detergent - 671 Words
    Before starting the discussion about “wheel”, the brand of HUL, it’s very important to understand the detergent market in the early 1950’s. HLL(now HUL) and Swastik were the prominent players who came up with Surf and Det respectively. HLL dominated the market with a share of almost 70% in the detergent segment followed by other players like TOMCO etc. who also joined the fray. Even though the crude oil prices had increased in the early 1970’s and the price of Surf had risen sharply, but still...
    671 Words | 2 Pages
  • Project on Detergent - 27804 Words
    ACKNOWLEDGEMENT We express our sincere gratitude to Dr.S.K. Laroiya for giving us the opportunity to undergo this project. We further thank him for lending a helping hand when it came to solving our problem related to the project. This project would not have been possible without his valuable time and support. We also thank Amity Business School for an opportunity to undertake a soft skill project at this crucial time in our life in MBA which helped us to understand the topics deeply which were...
    27,804 Words | 84 Pages
  • The Effectiveness of Detergents - 1124 Words
    Laundry detergents are found in every household and used for removing stains and oils from clothes so they could be reused. The production of this invention first started in the United States in the 1930s but started becoming very popular only after the Second World War because the military required a chemical to remove the dirt and oil off their military outfits (Clean Living). Laundry detergents have a combination of chemicals which combat different barriers to clean the fabric. They have...
    1,124 Words | 3 Pages
  • Detergent Industry - 588 Words
    Souce : Journels 1. P&G detergent Abstract The paper focuses on Proctor and Gamble's (P&G) Gain brand laundry detergent, and includes a background on the brand as well as a marketing application and analysis The paper explains that this company manufactures and markets a number of other detergent and laundry care brands that could easily erode the market for Gain unless careful attention is given to what target market is involved. The paper concludes that it is reasonable to assume...
    588 Words | 3 Pages
  • Preparation of Detergents - 3370 Words
    PREPARATION OF DETERGENTS CONTENTS Introduction 1. Classification of synthetic detergents * Anionic Detergents * Neutral or non-ionic detergents * Cationic Detergents * Bile Salts - Intestinal Natural Detergents * Amphoteric Detergents * Amphoterics 2. Key Concepts 3. Raw Materials 4. The Manufacturing Process * Introduction * End Products * The Blender Process * The Agglomeration Process * The Slurry Method * Liquid...
    3,370 Words | 12 Pages
  • Detergent Study - 4450 Words
    The soap nut tree, Sapindus mukorossi, is one of the most important plants in the tropical and subtropical areas in Asia. Native to South India, it grows wild in warm temperate to tropical regions. Belonging to the family Sapindaceae, the genus Sapindus includes between 5 to 12 species. The soap nut tree, also known as Soapberry, has been used traditionally in India to wash clothes and hair. The Indian names for soap nut are Ritha, Doadni, Doda or Dodan. In China and Japan it has been used as a...
    4,450 Words | 15 Pages
  • Omo Detergent - 429 Words
    Trần Mộng Đào KM0902 Marketing strategy of OMO detergent from 2002 to now INTRODUCTION Today’s Vietnam has opened integration with the international economy so consumers have more choices. The competition between brands is increasingly fierce. Therefore, companies are adopting new methodologies in order to market their products and services to a contemporary market. However, one of the brands lies in the heart of numerous customers in Vietnam and perhaps no one do not know about OMO...
    429 Words | 2 Pages
  • Laundry Shop - 2491 Words
    Company Profile Golden Fiber Chem Solutions Co. Our Company provides a complete line of laundry services from laundry shop construction and carpentry services such as basic set-up, design, renovation, and equipment installation, to other services like; comprehensive training for laundry operations, equipment maintenance, repair support, marketing support, and also provide laundry chemicals for sale. We bring to you our exceptional industry knowledge with a wide background in laundry...
    2,491 Words | 11 Pages
  • Global and China Laundry Detergent Industry 2013 Market Size, Share, Growth & forecast
    Global and China Laundry Detergent Industry 2013 Market Research Report The report firstly introduced Laundry Detergent basic information included Laundry Detergent definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Laundry Detergent industry policy and plan, Laundry Detergent product specification, manufacturing process,...
    686 Words | 4 Pages
  • RIN detergent positing or repositioning
     Rin DETERGENT CASE RIN DETERGENT: TO POSITION OR REPOSITION Section - A Group - 12 Write up # 2 Submitted By: Roll Numbers: 34015 34016 34048 34122 34142 Total Words - 1623 Executive Summary Case describes the introduction of Rin laundry detergent bar of lever Brothers Pakistan Limited. In initial days (1984) the sales of the detergent bar was far below the expectation regardless of many promotional activity of...
    2,119 Words | 7 Pages
  • Tide vs. Generic Detergent
    “Team Marketplace Assignment” “Tide vs. Store Brand” Laundry detergent is a very necessary item and can be found in many varieties at local grocery stores. However, some brands tend to overpower others. During our team marketplace assignment we compared two different detergents at two different locations. We compared Tide and the generic brand detergent at both Harris Teeter and Food Lion. We compared the differences and similarities of each brand. We also observed the positioning, prices,...
    1,254 Words | 4 Pages
  • Market Study Organic Detergent
    CHAPTER II MARKETING ASPECT A. PRODUCT DESCRIPTION Name of the Product The product shall be named, “PineFresh”. The name was contrived to establish the product being eco-friendly and adherent to sustainable development. The word “Pine” is derived to denote the tree that symbolizes the symbol of the City of Baguio; which is now receding in number. It also refers to the affiliation of the product as an eco-friendly detergent. “Fresh” is added in order to connote the clean and new experience...
    4,388 Words | 18 Pages
  • Washing Detergents Industry Analysis
    WASHING DETERGENTS Summary of Module 1 INDUSTRY OVERVIEW Washing powders and detergents are considered to be an important part of personal and home care product lines. The local detergent industry in Pakistan has flourished significantly over time and is still on the path diversification and development. During the periods of 1980s till the end of 90s, detergent bars had the major market share, in most of the market segments. The detergent powders through their extensive marketing campaigns...
    5,525 Words | 16 Pages
  • Alternative Household Detergent - 810 Words
    Effectiveness of Alternative Washing Detergents Using Readily Available Household Products Fruity Four: Natalie Yeo (L) Xie Qiuyang Yap Ching Yit Zhang Jingyuan CHIJ St.Nicholas Girls’ Secondary School Introduction Ever since the first synthetic detergents were developed following World War I, chemical detergent has become a household necessity. There are various types of laundry detergents.However, most of them cause severe harm to the environment, as well as human beings....
    810 Words | 3 Pages
  • Herbal Detergents in the Philippines - 2323 Words
    Gimenez, Carissa and Mariano, Jowell Victoria Natural Herbal Laundry Powder [pic] I. Introduction Gone were the days when washing of clothes was considered a burden not only to the person cleaning, but also to the environment; this is mainly because of the chemicals in some of these laundry detergents tend to break down the skin’s natural barrier and the water after being rinsed on is already considered useless. Lucky for all of...
    2,323 Words | 7 Pages
  • P & G Ariel Detergent
    Case Study Procter & Gamble in Japan: From Marketing Failure to Success Procter & Gamble (P&G), the large US consumer products company, has a well-earned reputation as one of the world's best marketers. With its 80-plus major brands, P&G generates more than $37 billion in annual revenues worldwide. Along with Unilever, P&G is a dominant global force in laundry detergents, cleaning products, and personal care products. P&G expanded abroad after World War II by exporting its brands and marketing...
    979 Words | 3 Pages
  • Deconstruction of Uniwash Detergents Communication
    Rohit Surfactants to launch mid-premium laundry brand Uni Wash to challenge HUL & P&G brands Sagar Malviya, ET Bureau Apr 18, 2012, 10.37AM IST Tags: * Uni Wash| * tide| * Rohit Surfactants| * margin pressure| * HUL| * ghari| * Bimal Kumar Gyanchandani * MUMBAI: Maker of India's largest-selling detergent brand Ghari, Kanpur-based Rohit Surfactants plans to launch a mid-premium laundry brand to take on Hindustan Unilever's Rin and Procter &...
    1,442 Words | 4 Pages
  • Feasibility Study for Laundry - 3846 Words
    LAUNDRY FEASIBILITY STUDY I. INTRODUCTION a. Background b. Laundry Shop Profiling II. MARKETING ASPECT c. The Laundry Business Industry d. Target Market i. Target Location 1. Demographic Study a. Makati b. Manila c. Pasay 2. Industrial Market 3. Supply and Demand Analysis ii. Competition 1. Major Competition 2. Plotting of Laundry Shops a. Makati b. Manila c. Pasay iii....
    3,846 Words | 22 Pages
  • Marketing Strategy: Tide Detergent
     Marketing Strategy for Procter & Gamble’s Tide® Liquid Laundry Detergent Measure Trigger Paul Lane Marketing 1001 Professor Norman Hansen February 20, 2010 Abstract Procter & Gamble (P&G) and its competitors package laundry detergents in various sizes and packaging alternatives. Tide® liquid laundry detergent is available in sizes ranging from 40 ounces (25 loads) to 150 ounces (96 loads). Current packaging requires lifting and pouring...
    1,492 Words | 5 Pages
  • Why Seek the Service of a Laundry Company?
    CHAPTER 2 REVIEW OF RELATED LITERATURE AND STUDY I. Related Literature A. Foreign Literature Ferrera, Arianne Elishah P. Why Seek the Service of a Laundry Company? Still looking for a reliable laundry company? In the past, people used to do everything themselves. From fixing things in the house to washing their own clothes, they did not outsource their work to others. However, times are changing and peoples' thinking has changed. People now hire electricians to fix any...
    11,785 Words | 34 Pages
  • P & G Korea - Detergent Division
    P&G Korea Case Study The main issue of the P&G Korea case is centered around the question of market share. P&G and Unilever are the two major market shareholders in the Korean detergent industry holding 80-85% of the total market share. The remaining 15-20% of the market is held by low-priced local Korean brands. There are no new markets either company can tap for further market share since most Korean households already use laundry detergent, making the market saturated. Other than...
    1,156 Words | 4 Pages
  • Tide Four-in-One Laundry Sheets
    Procter and Gamble: Tide Four-in-one Laundry Sheets Marketing Plan Marketing 500 Strayer University February 20, 2013 Table of Contents I. Executive Summary Page 3 II. The Company Page 4 III. Marketing Objective Page 6 IV. Customers Page 7 V. SWOT Analysis Page 9 VI. Competitors Page 12 VII. Targeting Page 13 VIII. Positioning Page 16 IX. Product Page 18 X. Price Page 20 XI. Breakeven Analysis...
    6,445 Words | 18 Pages
  • 9823405 SWOT Analysis of the Detergent Powder Surf Excel
    SWOT Analysis of the detergent powder Surf Excel (a famous product and famous brand of Hindustan Unilever Limited.) Assignment Submitted By, Assignment Submitted To, 1 Assignment Submitted By _______________ Index S.No Page No 1 About the product 3 2 About the company 6 3 SWOT Analysis 6 3.1 Strengths 10 3.2 Weakness 14 3.3 Opportunities 16 3.4 Threats 18 4 2 Particulars Conclusion 20 Assignment Submitted By _______________ About the product Surf Excel,...
    3,672 Words | 25 Pages
  • The War Between Detergent Giants Hindustan Unilever (Hul) and Procter & Gamble (P&G) Continues
    The war between detergent giants Hindustan Unilever (HUL) and Procter & Gamble (P&G) continues. [pic] This ad is special as it is plain stupid. However, a recent ad on TV takes a direct dig on the competitor’s product which is not something that has been seen on the Indi-Ad scene. The indirect references in ads have been in plenty but never ever I have seen such a direct attack. If you are familiar with Tide ads, their USP has been to highlight the superior technology which make the clothes...
    1,717 Words | 6 Pages
  • Brand Awareness and Personality Dimension in Relationship to the Consumer Loyalty Among Brands Laundry Soaps in the Market
    Abstract The research aims to obtain the influence of brand awareness and personality dimensions of laundry soaps to consumer loyalty. The researcher surveyed 30 respondents for the purpose. Common brands of laundry soaps available in the market are mentioned in the survey. The researcher utilized descriptive statistics, t-test, ANOVA, correlation and multiple regressions for the analysis and interpretation of the data. The research found out that Brand Awareness and Personality Dimension...
    3,793 Words | 16 Pages
  • Which Stain Remover Removes Stains the Best
    There can be intentional stains (such as wood stains or paint), indicative stains (like food coloring or adding a substance to make bacteria visible under a microscope), natural stains (such as rust on iron or a patina on bronze), and accidental stains (like spilling ketchup on your shirt.) While the types of stains are very different in application, they all form in the same basic ways: The primary method of stain formation is surface stains, where the staining substance is spilled out onto...
    458 Words | 2 Pages
  • Case Study Unilever - 4436 Words
    Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers Overall winner of the 2008 European Case Clearing House Awards Winner of a 2007 European Case Clearing House Award in the category “Marketing” Winner of the European Foundation for Management Development Case of the Year Award 2004 in the category “Marketing” 04/2008-5188 This case was prepared by Pedro Pacheco Guimaraes, INSEAD MBA 2003, and Pierre Chandon, Associate Professor of Marketing at INSEAD, as the...
    4,436 Words | 13 Pages
  • FMCG - 7871 Words
    BRAND AWARENESS AND CUSTOMER PREFERENCES FOR FMCG PRODUCTS IN URBAN MARKET A Project Report Submitted By SREEJITH T (Reg. No : KVALBCM058) Under the guidance of Prof.K.H Abdul Razzak Submitted in partial fulfilment of the requirements for the award of degree of Bachelor Of Commerce Of Calicut University MES KVM COLLEGE Valanchery, Malappuram, Kerala 2011-2014 Department Of Commerce MES KEVEEYAM COLLEGE VALANCHERY CERTIFICATE This is to certify that the Project entitled Brand Awareness And...
    7,871 Words | 65 Pages
  • Competitive Analysis - Tide Pods
    Allison Scanlon Michael Carter Marketing 3700 13 March 2013 Competitive Analysis Introduction Proctor and Gamble has spent nearly a decade developing Tide Pods, and thus far, it appears that their work has paid off. Tide Pods have claimed a 68% market share in the new laundry pods category, which now accounts for 7.3% of the total multibillion dollar laundry industry (Monk, Tide Pods successful enough to boost P&G's earnings). Tide Pods are unit-dose liquid packets that are twice...
    1,496 Words | 5 Pages
  • Surf Exel - 14744 Words
     HINDUSTAN LEVER LIMITEDA Project Report On SURF EXCEL  2. TABLE OF CONTENTS• ACKNOWLEDGEMENTS• INTRODUCTION• EXECUTIVE SUMMARY• INDUSTRY ANALYSIS• COMPANY OVERVIEW• FINANCIAL STATEMENT ANALYSIS• MARKETING MIX OF ORISSA• COMPETITORS ANALYSIS• PROJECT1: o OBJECTIVES o SCOPE AND LIMITATIONS OF THE STUDY o RESEARCH METHODOLOGY o DATA ANALYSIS § CONSUMER ANALYSIS o CONCLUSIONS• APPENDIX o CONSUMER’S QUESTIONNAIRE o DETAILED FSA  3. EXECUTIVE SUMMARYThe project assigned to us was to study the...
    14,744 Words | 36 Pages
  • Tide Philippines - 2030 Words
    De La Salle University The Graduate School of Business In Partial Fulfillment of The requirements in MARKETING MANAGEMENT Tide Case Analysis Submitted by:Paula de Asis Minnie TanClarisse CortezJanuary 20, 2014 Industry Highlights Market Segments and Market Size Data The Philippine laundry care industry can be categorized into the following: Carpet Cleaners, Fabric Softeneres, Laundry Aids, Laundry Detergents and Laundry Care. Based on July 2012 Nielsen reading and even...
    2,030 Words | 8 Pages
  • Presentation - 788 Words
    Presentation On The Survey Of Washing Powder — Presentation Transcript 1. PRESENTATION ON THE SURVEY OF WASHING POWDERPRESENTED TO: PRESENTED BY:Prof. Vijay NagraniIsha JainRahulOjha Satyam BarkatakyVinayYadav 2. Introduction to the different brands of washing powderSURF EXCEL: Surf Excel, launched in 1954, is one of the oldest detergent powders in India.Advertisement like “Lalitaji to DoondhteRehJaaoge”Now the advertisement is “DaagAccheHain”ARIEL:Introduced in India in...
    788 Words | 4 Pages
  • Environmental and Consumer Influences Analysis
    Environmental and Consumer Influences Analysis Brock Q. Griffin PSY/322 September 04, 2013 Jeremy Pope Environmental and Consumer Influences Analysis People should not be locked into the use of one or two categories of products, therefore companies have to expand their brands to fit into the lives of consumers. People are unique and so are the preferences of their needs and wants. A basic product such as laundry detergent that so many consumers use on a continuing basis...
    1,258 Words | 4 Pages
  • Omo Commercial Television Analysis
    OMO Television Commercial analysis Quách Quý Tôn – Code: 13 Kiều Thúy Vân – Code: 2 Lê Thị Mỹ Linh – Code: 43 In this consumer’s-rather-than-buyer’s market, the consumer’s power is increasingly intimidating. Besides trying to better the quality of the products, producers’ ultimate goal should be finding a way to get into prospects’ mind....
    1,289 Words | 5 Pages
  • Tide Pods - 961 Words
    Written Assignment #1 Syreeta Milbourne Marketing 310 February 10, 2013 Written Assignment #1 Tide Pods My written assignment will focus on Proctor and Gambles most recent success in the market Tide Pods. The Pods current market situation turns out to be better than P&G could have dreamed of. Considering the trials and tribulations it endured before ever making it to market. In a recent online article written by Jack Neff, for adage.com it notes, “Pods came to market six months...
    961 Words | 3 Pages
  • Research Paper - 10684 Words
    I. INTRODUCTION In the Philippines, the chemical industry has been around since the 19th century. Its roots can be traced locally to small scale undeveloped productions that involve simple chemical processes. During the 1850’s leather footwear were already being manufactured in some cities of Bulacan, using the local Kamachile plant as a tanning material for the leather through the use of its oil tannin extract. It was only in 1875 where soap making was recognized as a trade in the...
    10,684 Words | 45 Pages
  • procter & gamble - 7905 Words
    9-613-045 APRIL 3, 2013 THOMAS H. DAVENPORT MARCO IANSITI ALAIN SERELS Managing with Analytics at Procter & Gamble Alan Torres, vice-president of North America Fabric Care at Procter & Gamble (P&G), watched and listened as his embedded IDS analyst, Julia Wright, graphically displayed the initial results. Torres leaned back to take in the complete set of 12 graphs and charts on the massive 8-foot by 32foot screens in a specialized meeting room called a Business Sphere at P&G’s...
    7,905 Words | 32 Pages
  • Unilever - 858 Words
    Unilever in Brazil Marketing Strategies for Low-Income Consumers I would recommend that Unilever launch a sub-brand of OMO detergent powder in Brazil and target it on low-income Northeast consumers. Let’s name it “OMO Scrub”. This recommendation was evaluated on the basis of the following factors: I. Gaining market position Unilever can gain market share by stealing market share from laundry soap, especially the market share of other brands. In current detergent powder market, Unilever...
    858 Words | 4 Pages
  • Professional Selling Questions - 293 Words
    L.A Creative 1) Do you currently sell any laundry detergents in you convenience store? -Yes we have some 2) Are there any issues with this sector? -Yes, people buy it very seldom, because they tend to purchase laundry detergents at the bigger stores, such as Canadian Tire 3) What is the impact of that? -The invertible turnover is really slow, because there are not much sales in this sector...
    293 Words | 2 Pages
  • Case Study of P&G Tide
    season Strategy for 2 in India Brand Strategist The Dream Team Season 2 Case Study for Strategy Development S T R AT E G Y F O R T I D E I N I N D I A Case Background The Mint, 3rd December 2012: In a recent global investor meeting, Procter & Gamble affirmed that a strong momentum in developing markets continues to be a key part of its strategy. It said it will invest resources on the biggest opportunities, and aim for profitable expansion by focusing on growing markets,...
    4,609 Words | 19 Pages
  • P&G 3c Analysis
    Procter and Gamble’s Tide to Go This past August, Procter and gamble introduced their latest item; the Tide to Go Mini. Due to the Tide to Go’s success and the popular demand of and even more portable applicator, Tide showed that it values its customer’s input and developed this new product. Company: In 1946, Procter and Gamble (P&G) introduced Tide as a heavy-duty laundry detergent. This product was the culmination of research started in the 1920s to develop an effective household...
    763 Words | 3 Pages
  • Dry Cleaner Project - 3954 Words
    Product/project for – Laundry Service About Laundry Services Laundry services are seen as a viable solution when you don't have the time or the desire to do your laundry at home. Aside from convenience, this particular industry is deemed important because it offers specialty services to clean items that require more attention because of the delicate nature of the fabric. Services The services provided by an entity engaged in the laundry services are generally related to the cleaning of...
    3,954 Words | 15 Pages
  • how to write procedure - 381 Words
    Procedure: 1. Cut a white cotton t-shirt into 4 strips that are 10 by 3cm, and cut a coffee filter into quarters. 2. Draw a 5cm line on each of the pieces that you just cut out. 3. Pour 250mL of water into a bowl that is wide enough to fit your strips of fabric. 4. Place one strip of fabric into the bowl of water. Set a timer for 20 minutes. 5. After the 20 minutes is up start a stopwatch and scrub the fabric for up to 5 minutes. 6. When the marker has dissolved out of the fabric stop...
    381 Words | 2 Pages
  • Vanish Case Study - 600 Words
    [pic][pic] Contents Product – A Stain Remover 3 Target market 3 Issues Faced 4 Category Comparison 5 Detergent Product 5 Positioning Map 6 Surf Excel 6 Ariel 6 Value proposition of Vanish v/s Competition 7 Options 8 Recommendation: 9 Short Term Approach: 9 Long Term Approach: 10 Product – A Stain Remover Vanish, a product of Reckitt Benckiser, is a global leader in the fabric stain removal product category. It is basically a detergent additive. The product is facing tough...
    600 Words | 4 Pages
  • Declining Sales of Ravi Soap Factory – a Case Study
    Declining sales of Ravi Soap Factory – A Case Study Introduction: One fine morning on Jan 2012 Mr. S.Singh Managing Director of Ravi Soap Factory was sitting in his office and he was worried at the declining sales volume and decreasing profits. He called upon the sales executive Mr. Manutosh Roy and Production Supervisor Mr. Satish Khurana and he said “Ours is the oldest and a well known soap manufacturing unit in this region and we have got a very good distribution network, we have the...
    1,848 Words | 7 Pages
  • Unilever in Brazil - 2417 Words
    Case report Unilever in Brazil, Part II (1997-2007) Marketing Strategies to conquer North Eastern market Group: NAKED Members: Nico Schwendinger Alexandra Klopf Konstanze Horak Elif Kurtulus David Muhr Date: 28 November 2009 Table of contents 1 Introduction 3 2 Problem Statement 3 3 Alternatives 3 3.1 Turn something old into something special 3 3.2 Mix & Mingle to form something new 4 3.3 Keep it simple! 5 4 Issues 5 4.1 How does the...
    2,417 Words | 8 Pages
  • Investigatory Project - 2129 Words
    A Comparative Analysis on the Effectiveness of Champion and Pride as Cleaning Detergents By: Solis, Sharel Leigh DS. Tan, Ma Get M. Teacher: Ms. Regilyn Navarette Acknowledgement We would like to dedicate this experiment we did to every mother, nannies, maids, and the likes who work hard each and every day or our lives. They, who sweat a lot just to give us fresh, newly-washed and sweet...
    2,129 Words | 8 Pages
  • Five Competing Brands of India
    Acknowledgement We are thankful to Almighty Allah for His help in the completion of the project. We are thankful to our respected teacher Mr. KASHIF SAEED for his keen interest and support in providing us the needed information and we like to thanks for assigning us this project that has helped us in learning the basic concepts of marketing management. [pic] First of all we thank to Almighty ALLAH who has granted us such a great opportunity to prove ourselves. Then we are thankful to...
    2,598 Words | 12 Pages
  • Employee Welfare Measures - 10495 Words
    CHAPTER I 1.1 INTRODUCTION: Employee welfare is an important facet of industrial relations, the extra dimension, giving satisfaction to the worker in a way which even s a good wage cannot. With the growth of industrialization and mechanization, it has acquired added importance. The workers in the industry cannot cope with the pace of modern life with minimum sustenance amenities. He needs an added stimulus to keep body and soul together. Employees have also realized the importance of...
    10,495 Words | 39 Pages
  • Net Present Value and Cash
    GROUP ASSIGNMENT CASE 23: DANFORTH & DONNALLEY LAUNDRY PRODUCTS COMPANY Purpose of Meeting: To make capital budgeting decision with respect to the introduction and production of a new product, a liquid detergent called Blast. Need to consider what types and which cash flows should be included in capital budgeting analysis. D&D was producing and marketing two major product lines: 1. Lift-Off: Low –suds, concentrated powder. 2. Wave: Traditional powder detergent. Questions...
    1,050 Words | 3 Pages
  • Kao Attack - 3116 Words
    AFTER KAO ATTACK, WHAT’S NEXT? 1.0 Case Introduction: This case is about the introduction of a new brand of Kao Malaysia Sdn. Bhd. Kao Malaysia is a leading company having third position in the detergent industry of Malaysia with its most popular powder detergent “Kao Attack”. Presently, the company is enjoying a leading position in household detergent market of Malaysia, however, the company has only Kao Attack in the household detergent category and don’t has any product in the liquid...
    3,116 Words | 9 Pages
  • Tide vs. Hammer - 1087 Words
    Matt Ficke Dr. Megan Gannon English 151 9/27/2012 Tide vs. Arm & Hammer Washing laundry has been a part of everyday people’s lives for a very long time. However, what people are struggling with now is what soap to use. In todays world the top leading companies in laundry detergent are Tide and Arm & Hammer. The laundry business is a long term industry with roots tracing back before the invention of washing machines. Both of these products have been...
    1,087 Words | 3 Pages
  • Marketing Mix - 723 Words
    MARKETING MIX A.I.U. ABSTRACT You will read why you should purchase the product Xtra laundry detergent over Gain laundry detergent. By learning about the 4P’s in the marketing. I chose to do my marketing report on Xtra laundry detergent. It is interesting to me because maybe people don’t really pay attention to how much money...
    723 Words | 2 Pages
  • Unilever Brazil Case - 3506 Words
    Unilever in brazil — Document Transcript * 1. This case deals with Unilever home care division and in specific the detergent brands in the two major regions in Brazil :The North East and the South East .Major differences exist between these two regions in terms of wealth, culture and needs that influence the performances andsales of Unilever detergent brands available in the Brazilian market.We will explain in a little introduction Unilever the company, its competitor and its...
    3,506 Words | 9 Pages
  • Surf Exel VS Arial
    Surf Excel Vs Ariel Brands War Surf Excel Arial History Introduced by Unilever Pakistan in 1948 under the brand name ‘Surf’, its deep rooted heritage has made it a national icon. Surf Excel is known for its famous tagline ‘Daag tou achay hotay hain/Dirt is good’. But this is much more than just a tagline. It is a central philosophy that the brand lives by, with an intrinsic passion to ensure child development through...
    857 Words | 5 Pages
  • Procter & Gamble - 1447 Words
    PROCTER & GAMBLE (P&G) Going Local: Procter & Gamble’s Homegrown Success in Japan Key Points • Carries out extensive local market R&D and also uses what is develops elsewhere in the region • Produces and distributes goods locally, tailoring processes to fit Japan’s market • Chose to base itself in Kansai • Remains committed to Japan despite strong competition • Continues to expand into new product lines through strategic M&A Procter & Gamble entered Japan in 1972 when it started a ¥2 billion...
    1,447 Words | 4 Pages
  • 51 Amazing Uses for “Baking Soda "
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