Generation Z: the Future of Marketing
Generation Z: The Future of Marketing
According to Consumer Behavior: Buying, Having, and Being, “An age cohort consists of people of similar ages who have similar experiences. They share many common memories about cultural heroes, important historical events, and so on” (Solomon, 2008, pg. 548). Solomon (2008), also says, that marketers target products and services to a specific age cohort. This being said, I chose Generation Z because as a marketer, this age cohort is the future of...
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