Gender Identity in Consumer Behaviour
Palan / Gender Identity in Consumer Behavior Research
Gender Identity in Consumer Behavior Research: A Literature Review and Research Agenda
Kay M. Palan Iowa State University
Kay M. Palan is associate professor of Marketing, Iowa State University, 300 Carver, Ames, Iowa 50011, (515) 294-9526, e-mail: email@example.com This article is part of a special issue on "Gender Issues in Consumer Research" edited by James Gentry, Seungwoo Chun, Suraj Commuri, Eileen Fischer, Sunkyu Jun, Lee McGinnis,...
10,102 Words | 34 Pages