Focus group Essays & Research Papers

Best Focus group Essays

  • Focus Group - 1919 Words
    1 INTRODUCTION Focus group is a qualitative technique used mostly in marketing research and also other areas of research. This technique is used to collect primary data. This document consists of information about focus group. The main objective of this assignment was to investigate how focus groups techniques are used to collect primary data about the phenomenon at hand in the real world. The research method used was Google scholar for academic journals. The campus library database was also...
    1,919 Words | 6 Pages
  • Focus Groups - 913 Words
    APSY 3145 Qualitative Research Methods Week 4 Presentation Focus Groups How to design and conduct a focus group interview? Chan Ming Chung, Daniel Chan Ying Wa, Cindy Yip Chun Hin, Hinry Brief Contents • What is the focus group? • How to conduct it? • Basic ingredients in focus groups. • Problem of confidentiality • Pro & Con • Limitation What is the focus group? • An interview with several people • Emphasize a specific topic • Extensively use in market and social research • Interested in...
    913 Words | 8 Pages
  • FOCUS GROUP - 593 Words
    1.Introduction: include brief description of background, purpose of the focus group, marketing research problem, and detailed focus group objectives (ie. What are the marketing research objectives for this piece of research?) 2.Method and Procedures: discuss how the focus group was implemented: the composition of the focus group; where, when and how the focus group was conducted 3.Summary of Findings: briefly outline the key findings of your focus group, reactions, perceptions, and add in...
    593 Words | 3 Pages
  • Focus Group - 2755 Words
    Focus Groups An overview Submitted to: Prof. Schaff By: Muhammad F Balouch Id # 617531 University of Bridgeport Executive Summary……………………………………………………..3 Introduction ……………………………………………………...4 History of Focus Group………………………………………………….5 Rational and Uses of Focus Group………………………………………5 Conducting a Focus Group Study………………………………………..7 Running a Focus Group…………………………………………………..8 Analysis and Writing...
    2,755 Words | 9 Pages
  • All Focus group Essays

  • Focus Groups - 390 Words
    Caribbean Studies Note Sheet Module 3: Investigating Issues in the Caribbean Focus Groups A focus group is a special kind of interview situation that is largely non-quantitative. In focus groups, a researcher gathers together 6 – 12 people in a room or neutral location with a moderator to discuss one or more issues for a set timeframe. The responses during a focus group interview are usually recorded, thus prior consent of all of the participants is required. The group should be homogenous...
    390 Words | 2 Pages
  • Focus Groups - 883 Words
    Focus Groups Focus groups are one of many methods utilized by researchers to gather qualitative data. This method consists in simultaneously interviewing a group of people, usually 6-8, in the same location with a shared factor (Krueger& Casey, 2000). They are also a powerful tool to assess services or examine new ideas (Krueger& Casey, 2000; McNamara, n.d.). Focus groups are an ideal data gathering method for researchers because they allow them to learn the social norms of the community or...
    883 Words | 3 Pages
  • Focus Group - 1485 Words
    Qualitative research Definition- it is a research, which is undertaken using an unstructured research, approach with a small number of carefully selected individuals to produce non-quantifiable insights into behavior, motivations and attitudes. Qualitative and quantitative research as two distinctly separate bodies of research – many studies encompass both approaches, with qualitative research being used to explore and understand attitudes and behavior, and quantitative research being used...
    1,485 Words | 5 Pages
  • Focus groups - 2909 Words
    What is the purpose of the focus group interview? How have focus group studies helped us to understand media audiences? I am writing this essay to explore and discuss in depth the function of a focus group, particularly in relation to media audiences. I will discuss the meaning and definition of a focus group and share my research on how they have been used both historically and in modern studies. I will touch on how the focus group became one of the most popular methods of research post...
    2,909 Words | 7 Pages
  • Focus Group - 1538 Words
    2. What are some of the disadvantages of using focus groups? Discuss two recent trends in focus group research and explain why you think these have evolved. Use references to support your opinions. Focus groups are one of the more commonly used methods in research when looking for a deeper understanding of a particular topic. Focus group discussions allow the researcher to probe both the cognitive and emotional responses of participants while observing the underlying group dynamic (Heary,...
    1,538 Words | 6 Pages
  • Online and Traditional Focus Groups
    Marketing research. Online and traditional focus groups. Focus groups are a method of group interviewing in which the interaction between the moderator and the group, as well as the interaction between group members, serves to elicit information and insights in response to carefully designed questions. The dynamic nature of the questions asked by the moderator and the group process, produces a level of insight that is rarely derived from 'unidirectional' information collection devises such...
    2,022 Words | 6 Pages
  • Introducing Focus Groups - 3762 Words
    Qualitative Research: Introducing focus groups Jenny Kitzinger, research fellowa + Author Affiliations aGlasgow University Media Group, Department of Sociology, University of Glasgow, Glasgow G12 8LF This paper introduces focus group methodology, gives advice on group composition, running the groups, and analysing the results. Focus groups have advantages for researchers in the field of health and medicine: they do not discriminate against people who cannot read or write and they can...
    3,762 Words | 13 Pages
  • Online Focus Groups - 3673 Words
    TALLINN UNIVERSITY OF TECHNOLOGY School of Economics and Business Administration Department of Business Administration Chair of Marketing TIX2175 – Marketing Research and Marketing Planning Maria Maniou, Eleni-Maria Pagoni, Vasiliki Parasyri and Daniela Schneider ONLINE FOCUS GROUPS Research paper Supervisor: Iivi Riivits-Arkonsuo Tallinn, 29.05.2013 Herewith we declare that this essay is based on our own work. All views, opinions and data from different sources by other authors...
    3,673 Words | 10 Pages
  • Focus Group Interview - 4357 Words
    Designing and Conducting Focus Group Interviews Richard A. Krueger Professor and Evaluation Leader University of Minnesota 1954 Buford Ave. St. Paul, MN 55108 October 2002 Focus Group Interviewing --- Richard Krueger Characteristics of Focus Group Interviews • Participants ≅ Carefully recruited ≅ 5 to 10 people per group, 6-8 preferred ≅ Similar types of people ≅ Repeated groups • Environment ≅ Comfortable ≅ Circle seating ≅ Tape recorded • Moderator ≅ Skillful in...
    4,357 Words | 23 Pages
  • Focus Group Consent Form
    Consent Form – Focus Group Interviews - CDS Diversity Assessment You are invited to participate in a research study assessing the training needs of the CDS full-time hourly staff. We ask that you read this consent form and ask any questions you may have before agreeing to participate in this study. Participants must be 18 years old or older. (Comment #1) This study is being conducted by Anam Kazim (Graduate Student), Karen Samuel (Graduate Student), Shruti Singla (Graduate Student), and Dr....
    615 Words | 2 Pages
  • The Strengths and Weaknesses of Focus Group Research
    Focus groups are a prominent method of enquiry, regularly used within the field of social science and in particular, qualitative research. The focus group practice involves a number of participants having an open discussion on a specific topic, set by a researcher. The researcher acts as a moderator to aid discussion by using probes to collect desirable data. This process is recorded and transcripts are used to interpret and analyse given information. Carson et al (2001, p.114) refers to...
    2,783 Words | 8 Pages
  • Marketing Research Focus Group Report
    ***Please note that the Problem and Research Objectives for this project were changed since the last report was handed in. For a definition of this new problem and its accompanying research objectives, please see Appendix A. 1. Primary Qualitative Research 1.1 Methodology The qualitative research for this project included both focus group and in-depth interviews. All participants were females since that is the demographic towards which Rocco is catered and included both some of its...
    9,051 Words | 26 Pages
  • Content Analysis of Focus Group Data
    RESEARCH Understanding the Experiences of Adult Learners: Content Analysis of Focus Group Data Jeff Zacharakis, Marie Steichen, and Gabriela Diaz de Sabates, Kansas State University Dianne Glass, Kansas Board of Regents ABSTRACT In this qualitative research study, we sought to better understand the experiences of adult learners in adult education centers. We conducted eight focus groups with 104 adult education students from 25 adult learning centers. Five groups were made up of...
    7,531 Words | 24 Pages
  • What is the purpose of the focus group interview? Why is group interaction an important issue when analysing focus group data?
     Media Research What is the purpose of the focus group interview? Why is group interaction an important issue when analysing focus group data? By student - 3200230 Focus group is one of the research methods that can be used by undergraduate students in their dissertation. The aim of this essay is to explain the purpose of conducting such group as well as highlight its advantages and weaknesses. Before that is achieved, more general picture of what...
    2,293 Words | 7 Pages
  • Focus Group Research- Reliability, Validity, Replicability, Generalisability
    Focus group research- reliability, validity, replicability, generalisability A focus group can be defined as a group interview- centered on a specific topic and facilitated and co-ordinated by a moderator or facilitator- which seeks to generate primarily qualitative data, by capitalizing on the interaction that occurs within the group setting. The idea behind the focus group method is that group processes can help people to explore and clarify their views in ways that be less easily...
    1,925 Words | 6 Pages
  • The radiographer's role in child protection: Comparison of radiographers perceptions by use of focus groups
    Research Methods Critique "The radiographer's role in child protection: Comparison of radiographers perceptions by use of focus groups" This critique will be constructed using the CASP (2013) guidelines. An article by Davis and Reeves (2005) performed research investigating the perceptions of radiographers concerning their role in child protection; republished May 2006. The research has a relevant and valid purpose considering that child abuse cases are increasing (NSPCC 2013). It also...
    1,992 Words | 6 Pages
  • Threats to Internal Validity Differences Between Online and Traditional Focus Groups
    Internal validity - means that the conclusion which comes from an experiment is valid for the respondents who participated in the experiment. For any experimental design, we always require interval validity, without which experimental results are not interpretable. Threats to Internal Validity Selection - Subjects bring with them into the investigation unique characteristics, some learned and some inherent. Examples include sex, height, weight, color, attitude, personality, motor...
    2,629 Words | 8 Pages
  • Discuss the Advantages and Disadvantages of Using Focus Groups as a Research Tool
    This essay is going to analyse the use of focus groups as a research method in modern day social sciences. The disadvantages and the advantages will be discussed, and furthermore the use of focus groups as a research method against using other research methods will be evaluated. A case study will also be reviewed in order to describe the use of focus groups; furthermore the case study would be critically discussed in order to reflect on the success or the failure of the study. Using this case...
    5,124 Words | 13 Pages
  • Group Assignment - 3397 Words
    First exercise - Passive Observation – in groups - submit by Sept 12th Passive Observation - Observation in a Public Place Go to a public setting and carry out a one-hour observation. Choose a place you think will be fun and interesting. Observe and record movements, interactions, sights, sounds, spatial arrangements, and anything else that strikes you. Be an observer only -- it should be the sort of place where you can sit and take notes without bothering anyone. Examples of this sort of...
    3,397 Words | 14 Pages
  • group disscussion - 1061 Words
    Focus Group Discussion1 A focus group discussion (FGD) is a good way to gather together people from similar backgrounds or experiences to discuss a specific topic of interest. The group of participants is guided by a moderator (or group facilitator) who introduces topics for discussion and helps the group to participate in a lively and natural discussion. The strength of FGD relies on allowing the participants to agree or disagree with each other so that it provides an insight into how a...
    1,061 Words | 4 Pages
  • HRM 592 Week 5 Mini Paper
    Walmart currently employees more that 2 million people worldwide in their more than 10,000 retail stores, strategically located in 27 different countries worldwide (Walmart Inc., 2013). In 2012 the company reported earning well over 400 billion dollars (Walmart Inc., 2013; "Walmart- Refocus," 2006). Here in the third week of the needs assessment being conducted on behalf of our client Sams’s Club a division of Walmart Inc., the focus surrounds the collection and its analysis. Following the...
    1,210 Words | 4 Pages
  • Holden Australia - 1328 Words
    1. Management Decision Problem 1.1 Background Holden is an Australian company which is manufacturing and supply of cars, engines and auto parts. With the vehicle market in good times, the sales of Holden continued to drop even though it received a massive financial supplement of approximately $150 million a year from the Australian government (Coorey, 2013). Moreover, Martin (2013) states that the VF model as a new product cannot alleviate the crisis in the market and influence Holden’s...
    1,328 Words | 5 Pages
  • Nestle Marketing Research Project
    Table of Contents Organizational History - 5 - Products - 5 - Milk, Dairy And Chilled Dairy - 5 - Beverages - 5 - Bottled Water - 5 - Nestle Juices - 5 - Baby Food - 6 - Prepared Meals - 6 - Break Fast Cereals - 6 - Chocolates & Confectionary - 6 - Current Situation - 6 - Problem Statement - 6 - Sales Growth - 6 - Customer Attitudes - 7 - Nestlé’s Concern - 7 - Marketing Mix - 8 - Product - 8 - Price - 9 -...
    15,634 Words | 89 Pages
  • An Exploratory Study of Consumer Complaining Behaviour (CCB) in Saudi Arabia
    An Exploratory Study of Consumer Complaining Behaviour (CCB) in Saudi Arabia Saeed Badghaish, University of Western Sydney, *Richard Fletcher, University of Western Sydney, John Stanton, University of Western Sydney, Key words: consumer; complaining behaviour; Saudi Arabia; Filipino; Saudi; differences Abstract This paper presents an exploratory study intended to obtain a better understanding of consumer complaint...
    3,293 Words | 13 Pages
  • Evaluation Tools and Techniques - 3790 Words
    68 SECT ION 5: DEVE LOPI NG AN D IMPLE M E NT I NG AN EVALUAT ION PL AN EVALUATION METHODS Although indicators identify what you will look at to determine whether evaluation criteria are met, they do not specify how indicator data will be collected. You must still decide which evaluation method(s) to use. For example, if we are interested in knowing whether a community campaign was successful in influencing how community members view their relationship with the environment, we may select...
    3,790 Words | 13 Pages
  • Exploratory Research Techniques - 376 Words
    Exploratory research • Exploratory research is most commonly unstructured, “informal” research that is undertaken to gain background information about the general nature of the research problem. • Exploratory research is usually conducted when the researcher does not know much about the problem and needs additional information or desires new or more recent information. 1 When to use Exploratory Research Exploratory research is used  To gain background information  To define terms and...
    376 Words | 4 Pages
  • MR project on smoking - 1477 Words
    National College of Business Administration & Economics Lahore Smoking among NCBA&E students Submitted by Syed Asghar Raza Adnan Khan Sanan Faizan December, 2013 Table of contents 1. Executive summary 2. Introduction 3. Research objectives 4. Methodology 5. Research findings and analysis 6. Conclusion Executive summary Smoking is one of the leading causes of preventable death. According to...
    1,477 Words | 6 Pages
  • Swot Analysis of Tesco in Uk:
    SWOT Analysis of Tesco in UK: Strengths; Tesco’s reputation for low cost products, can gain fair-trade cotton clothing substantial market share in the UK. Tesco’s growth in the insurance sector provides financial strength to Tesco in UK. Another important factor is the increasing growth of online sales and fair-trade cotton clothing could be included in these sales. The Brand recognition of Tesco in UK is an important strength and will help fair-trade cotton clothing. Weaknesses: The...
    996 Words | 4 Pages
  • The Impact of Location of Hotels on the Employees’ Service Performance
    The Impact of Location of Hotels on the Employees’ Service Performance Jing Lu 0626.755.90/0625.790.70: Graduate Writing and Research Rochester Institute of Technology College of Applied Sciences and Technology Feb 26, 2012 Abstract This research proposal is conducted in Rochester, aiming to explore the impact of the location of hotels on employees’ service performance. Quantitative and qualitative data are collected through questionnaires (quantitative instrument), and focus group...
    3,368 Words | 9 Pages
  • The Science of Selling - 409 Words
    The Persuaders: -The Science of Selling How are the research techniques of Dr. Clotaire Rapaille different and/or the same as what we are learning about in our textbook? Robert Weiss gives us an honest account based on trial and error of the journey to qualitative research data, made better over the years with his experience working with many colleagues, friends, and teachers. Weiss initially establishes an environment to get to “What” the respondent experienced (“firsthand learning about...
    409 Words | 2 Pages
  • Bus460 Final Project - 4591 Words
    Final Project Training and Development Week7 DeVry University The organization and reason for the project 1. Indulge Sport Bar & Lounge Grand Opening Event (Fictional) 2. Indulge is in the nightclub and entertainment industry. Like every nightclub, indulge receives customers four nights a week, provides music entertainment, serves soft drinks and alcoholic beverages. 3. As a small business all the employees have to go to an alcohol awareness program. 4. The...
    4,591 Words | 13 Pages
  • Exploratory Research - 306 Words
    Question A: A product manager suggests development of a non tobacco cigarette blended from wheat, Cocoa, and citrus. Answer: Concept Testing is a good method here within Exploratory Research. Concept Testing will allow this new idea to be presented in front of customers either by film or written and ask if they think it is new and different, if they would use it, and whether they like the idea. This will allow the product manager to get a feel for this product prior to doing any more...
    306 Words | 1 Page
  • Fashion Business Research - 3900 Words
    Introduction Clothing multiples has the largest market share in women’s wear sector in UK fashion market. Therefore the market competitiveness is extremely fierce in this sector. 2009 was one of the toughest ever years for retailers, as trading conditions deteriorated and consumer confidence reached a low. Expenditure on clothing fell by 0.5% to £35.3bn – the fist decline for more than 20 years. (Verdict report) With higher taxes and weak wage growth resulting in consumer reluctance to spend,...
    3,900 Words | 29 Pages
  • Packaged Products Case Analysis
    MARKETING RESEARCH/MANAGEMENT STUDIES Master of Business Administration Xavier University, Cagayan de Oro City Case Analysis 2 PACKAGED PRODUCTS Submitted by Corazon Caseres Lagamayo MBA-2 Submitted on July 03, 2010 I. FACTS OF THE CASE • Packaged Products specializes in the production of cereals and ready-to-bake products • Given the continued growth, Mr. Robert Yamani, marketing director, proposed to continue to be a new-product oriented by introducing one new...
    1,348 Words | 6 Pages
  • Marketing Research - 740 Words
    “Why people don’t garden project” In this marketing research project we looked at the question “Why people don’t garden?”. We defined gardening as a digging a hole in the ground and planting a living thing in that hole. We conducted our research using several different means. We used focus group, in – depth interview, written surveys, telephone surveys, and internet surveys. Researching gardening we discovered that the term gardening has different meanings to people and they associate it...
    740 Words | 2 Pages
  • The Power of Censorship - 2502 Words
    Rewriting History: The Power of Censorship The history of the world has undoubtedly been dominated by an endless struggle for power. However, after a brief glimpse into the pages of history it should not take long to realize that the trick to maintaining power lies in the control of information. Even the most fearsome military generals of the past acknowledge the power of the mind and ideas over lethal force. Former Soviet leader Joseph Stalin once said “… [Ideas] are more powerful than...
    2,502 Words | 7 Pages
  • accounting practices on multinational companies in bangladesh
     Section- B Course Title: Introduction to Statistics Course Code: STA- 101 Prepared For: Halima Akhter Lecturer, School of Business UITS Prepared by: Most.Khatun-E-Zannat 13410035 Abul Kalam 13410047 Arman Hossian 13410043 University of Information Technology &Sciences (UITS) Letter of Transmittal 7th...
    5,642 Words | 21 Pages
  • Case 5 - 606 Words
    Saskya Gagneux February 5, 2013 Marketing Research 4338 Case 5- Student Computer Lab 1. Did the moderator do an adequate job of getting the information needed by the SCC? The moderator did a good job getting the information needed. * He started out appropriately by explaining who he was and the purpose for the research (focus group). * Encouraged respondents to talk to one another as he started with a broad question everybody could answer (“How do you think the computer lab...
    606 Words | 3 Pages
  • Discussion Questions Res/320
    Discussion Questions Week 2 William L Johnson RES/320 November 14, 2013 Steve Raider Discussion Questions Week 2 Chapter 7 2. How do data from qualitative research differ from data in quantitative research? A quantitative research question is an interrogative sentence that asks a question about the relation that exists between two or more variables. Its purpose is to identify the variables being investigated and to specify the type of relationship, descriptive, predictive, or...
    625 Words | 3 Pages
  • autocad - 346 Words
    autocad 2014 will bring you the greatestt way to do the autocad.Results from the National Survey of Student Engagement (NSSE) suggest that UB students are less likely to participate in co-curricular and community service and volunteer activities than are students at peer institutions. The purpose of our research with UB Advocates (trained student volunteers) was to examine students’ motivations for participating in these activities, as well as the effectiveness of existing advertising...
    346 Words | 2 Pages
  • Research Designs in Market Research
    4,181 Words | 14 Pages
  • Value and Research - 1995 Words
    The purpose of this assignment is to critique and evaluate the chosen article in terms of strengths and weaknesses, and to demonstrate an understanding of the research process. This article takes you through a critical appraisal exercise using an article from a Medical Journal. It describes how you decide whether to read and use an article that may be relevant to one’s research. Polit and Hungler (1997), believe that a true understanding of ‘a sound theoretical foundation to guide practice is...
    1,995 Words | 6 Pages
  • Nonprofit Marketing - 411 Words
    Centrality of the Target Audience What the target audience members think, want, and how they act determine how a marketer tries to influence them Marketing research must find out What they are like What they will respond to What is keeping them from responding as the marketer wants them to Myths of Nonprofit Marketing Big decision myth: Sometimes the big decision doesn’t require much research and small decisions to do Survey myopia myth: Conducting a comprehensive survey may be...
    411 Words | 2 Pages
  • Report on Feasibility Study to Start a Restaurant in Tambaram
    3,016 Words | 10 Pages
  • Performance Audit of an Enrollment System
     Performance Audit of an Automated Enrollment System Introduction: Computerization is a control scheme that manages transactions in I.T. Industry to produce efficient and effective output. The computer is most likely one of the great technological triggers for future change. Computer nowadays have infiltrated every aspect of our society, and now they have more than simply compute. It reduces human error and transaction time, thus it will provide productivity which results high quality...
    1,435 Words | 6 Pages
    Purpose of study Authors To analyse how and on what information General Practitioners (GPs) base their decision to prescribe antidepressants. This study looked at policies and practices used by GPs in regards to this problem. Subject of antidepressants has been addressed in many studies, recent increase in the statistics of amount of medicines prescribed for that reason shows that changes in the policies are required and this study focus on why is that. As the study was funded by Medical...
    799 Words | 3 Pages
  • Red Bull Research - 1909 Words
    Executive Summary: From conducting this report it was found that Red Bull energy drink is facing some problems, the main one of which is the negative media that it has been receiving. However both primary and secondary research shown that negative publicity does not affect buyer behaviour to a great extent. Secondary research clearly states that Red Bull contains excessive amount of chemicals, some publications even compare it to highly addictive drugs as well as blaming the product for...
    1,909 Words | 7 Pages
  • Enterprise-Rent a Car Case
    CASE 7 ENTERPRISE RENT-A-CAR Kevin Kirkman receives a Service Quality Survey in the mail from Enterprise Rent-A-Car. Kevin had been involved in a wreck earlier in the month and had rented a replacement car from Enterprise while his car was being repaired. Enterprise routinely surveys one of each 20 customers after completion of a rental. Enterprise used the survey to determine the percentage of customers who were completely satisfied, which produced the Enterprise Service Quality Index...
    843 Words | 3 Pages
  • Beautiful Mind - 412 Words
    BOSTON FIGHTS DRUGS Evaluating the screening procedure used in A case, the screening procedure that the group used had a number of flaws which may have affected the efficieny of the screening process. In general, the survey is able to deliver the expected results however in a limited fashion. As stated in the case, many volunteers were not able to interpret the questions without assistance. This is mainly caused by the ambiguity of the questions. For instance in the second question the...
    412 Words | 2 Pages
  • Diversity Training Action Research Project
    Part One Final Project Diversity Training Action Research Project Veronica Powell Kaplan University GM505 Action Research and Consulting Skills Prof: Heidi Gregory Mina October 7, 2014 Part One Final Project This project is created to improve the processes at Aera Energy, LLC to increase the effectiveness of diversity training within the workforce. Our goal is to effectively address the lack of awareness, limited skills, knowledge and appreciation of the individual differences...
    2,142 Words | 7 Pages
  • Rural Marketing - 4336 Words
    Methods of data collection in qualitative research: interviews and focus groups P. Gill,1 K. Stewart,2 E. Treasure3 and B. Chadwick4 IN BRIEF • Interviews and focus groups are the most • • common methods of data collection used in qualitative healthcare research Interviews can be used to explore the views, experiences, beliefs and motivations of individual participants Focus group use group dynamics to generate qualitative data PRACTICE This paper explores the most common methods of data...
    4,336 Words | 13 Pages
  • Literature Review - 2813 Words
    Prepared by Michael Ling LITERATURE REVIEW SAMPLE SERIES NO. 7 Thompson, C. J., Locander, W. B., & Pollio, H. R. (1990). The Lived Meaning of Free Choice: An Existential-Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women. Journal of Consumer Research, 17(3), 346-361. AND Zeithaml, V. A., Berry, L. L. & Parasuraman, A. (1993). The Nature and Determinants of Customer Expectations of Service. Journal of the Academy of Marketing Science, 21(1), 1-12....
    2,813 Words | 10 Pages
  • Teen Perspectives on Romantic Relationshipsresearch Brief Publication #2009-44 4301 Connecticut Avenue, Nw, Suite 350, Washington, Dc 20008 Phone 202-572-6000 Fax 202-362-8420 Www.Childtrends.Org Telling It Like It Is:
    RESEARCH BRIEF Publication #2009-44 4301 Connecticut Avenue, NW, Suite 350, Washington, DC 20008 Phone 202-572-6000 Fax 202-362-8420 Telling It Like It Is: Teen Perspectives on Romantic Relationships By Lina Guzman, Ph.D., Erum Ikramullah, B.A./B.S., Jennifer Manlove, Ph.D., Kristen Peterson, B.A., and Harriet J. Scarupa, M.S. October 2009 Overview. Teen romantic relationships have become a pervasive part of popular culture, from TV shows, movies, and books to blogs and...
    5,484 Words | 15 Pages
  • Customer Satisfaction Research Report
    Customer Satisfaction Research Report Executive Summary Rockin’ Rubies is a well known national chain restaurant with a loyal customer base, which is known for its business style atmosphere and family dining flair. In the past year, the corporation has seen a marked decline in sales. The decline in sales is exponentially increasing as every fiscal quarter passes by. The reason for the decline in sales is unknown to the corporation at this time. The restaurant has not changed locations...
    2,980 Words | 9 Pages
  • Insight - 547 Words
    MKT-1209, Marketing Research Design Vince Dobson An indirect approach in qualitative research is when the purpose of the projected is kept secret from the respondents. Projective techniques consist of four categories, association tasks, completion tasks, construction tasks, and expressive tasks. The Thematic Apperception Test or TAT used by psychologists is also very common in the projective techniques. To test new ad concepts these projective techniques will give the market...
    547 Words | 2 Pages
  • Research methodology assignment - 334 Words
    Research methodology individual assignment 1. Get a large enough number (example 100 is too small) Use quantitative design 1.2. Microsoft May probably dictate what is to be used(as a leader in the industry) 1.3. * age and ratio 1.4. 10 lecture venues isn't enough Depends on the size of the venue Won't be done in one day; some people may return to the same venue Undergrads/postgrads Full time/part time *rather ask people face to face; choose at...
    334 Words | 3 Pages
  • Perceptions of health risk and smoking habit in young people.
    Reserch Methods (Word Count 2952) Perceptions of health risk and smoking habit in young people. 1. Intruduction Most people begin smoking when they are teenagers and go on to become regular smokers as adults. It has been suggested that young people are attracted to the 'image' they associate with smoking. The tobacco industry has created an image of smoking as being tough, cool, sexy or a form of rebellion. Although nicotine addiction keeps people smoking, young people usually start...
    2,891 Words | 9 Pages
  • Akron Children’s Hospital Case Study
    1. Develop a focus group discussion guide for the research described above. a. What topics should be discussed in what order? * How do children parents decide which hospital to take their children to, when their children need acute care? * Is the quality of service a factor on their decision * Is the financing a determine factor? * Is their decision driven simply by emotion? b. What pre tasking exercises might be relevant? Ask the people who are participating in the focus...
    1,105 Words | 4 Pages
  • Medication Administration Errors - 902 Words
    Medication Administrationrsrizontal Violeneed to be considered during the time of administration. verything. Medications should always be Errors By: Amanda Sandstrom Grand Canyon University: NRS-433V April 13, 2013 Problem Statement Medication errors are one of the most common errors in healthcare. Sentinel events lead to research in determining why errors were happening and how they can be prevented. Learning why medication errors occur, and the events leading up to the error is...
    902 Words | 3 Pages
  • The Effect of Marketing on Individual’s Buying Decisions’
    Research Skills ‘The effect of marketing on individual’s buying decisions’ Research There are various factors that companies must consider when they research a customer’s buying behavior. These include the customer’s personality, gender, self-concept and their state of life. Self Concept: By tailoring their marketing strategy to give the message that a product or service will improve our lives, customers believe that they are bettering themselves by buying these products. The Army’s “Be...
    1,360 Words | 4 Pages
  • M1: Explain, with Examples, How Different Market Research Methods Are Appropriate to Assist Different Marketing Situations.
    M1: Explain, with examples, how different market research methods are appropriate to assist different marketing situations. Looking back at the market research methods that could be used to collect information, methods such as questionnaires/ survey, observation, focus groups, experimentation, internet, website monitoring etc. I am going to select 3 primary and 3 secondary methods of research from the ones I have written about. I have chosen 3 primary researches which are: • Focus groups...
    1,343 Words | 4 Pages
  • Market Research 7 Steps
    1- Explain the 7 steps of marketing research 2- Explain the difference between Quantitive and Qualitative research 3- Explain the difference between Primary and Secondary research Most business owners conduct market research every day without being aware of it, wither it’s asking former customers why they’ve switched, looking at competitor’s prices, comparing competitors products and finding out if customers are interested in future potential products and what they think about existing...
    965 Words | 3 Pages
  • What type of exploratory research designs would you suggest for each of the following situations? Justify your answers using specific illustrations and examples.
    2. What type of exploratory research designs would you suggest for each of the following situations? Justify your answers using specific illustrations and examples. a. The research and development director of Louis Vuitton suggests a new type of cologne for men that could be promoted by tennis celebrity Marat Safin. b. The General Manager of Thai Spices Restaurant in Hong Kong wishes to offer customers two "new and exciting" dinner items that would be a blend of fresh durians, herbs and...
    974 Words | 4 Pages
  • MSULReport - 6839 Words
    Study of Information Acquisition and Usage Behaviors of Montana State University Library’s Constituents Primary Research Conducted by: Marketing Club at Montana State University Presented to: Tamara Miller, Dean of Montana State University Libraries October 10, 2007 Table of Contents Executive Summary 3 Introduction 4 Background and problem definition 4 Research objectives 4 Research Design and methodology 5 Results Focus groups Student survey...
    6,839 Words | 26 Pages
  • Weeding Out the Problem - 639 Words
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