Blood Donation - 305 Words
Russell-Bennett, R., Hartel, C.E.J., Previte, J., Russell, K. (2012) "It's all about me! Emotional-Ambivalence Gen-Y Blood Donors, In conference proceedings of American Marketing Association Services Special Interest Group, Helsinki Finland, June 7-9
While the Australian-Red-Cross-Blood-Service has been effective at acquiring new youth donors, in recent years the retention rate has declined. One reason suggested for the lack of loyalty is the emotional ambivalence created by the...
305 Words | 2 Pages