Consumer Behavior of Old Spice
CONSUMER BUYING BEHAVIOR
Consumer behavior is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups.
Many factors are involved in a customers' buying decision, any one of which can become the deciding factor, such as:
* Conspicuous consumption: Lavish spending for the purpose of displaying wealth...
419 Words | 2 Pages