Chinese Consumer - 2493 Words
McEwen, W, Xiaoguang, F, Chuanping, Z & Burkholder, R 2006, 'Inside the mind of the Chinese consumer', Harvard Business Review, vol. 84, no. 3, pp. 68-76.
Today China becomes one of the biggest economies all around the world. After the economy boom, there is many affluent people appear. A study conducted in China, revealed that this country consumes a quarter of world luxury consumer products. Therefore, it can be obviously said that China converts one of...
2,493 Words | 7 Pages