Carnival Cruise Lines Essays & Research Papers

Best Carnival Cruise Lines Essays

  • Carnival Cruise Lines - 1796 Words
    Carnival Cruise Lines | Managing in a Global Marketplace: Individual Case Study | Jeffrey Barno | Table of Contents Introduction 3 Discussion 3 Conclusion 7 Bibliography 9 Introduction Carnival Cruise Lines was established in 1972 by Ted Arison. Over time, Carnival forged the concept of less costly cruises with shorter trips, making cruises a more viable option for a wider variety of vacationers. The company is currently based in Miami, Florida but has spread globally since...
    1,796 Words | 5 Pages
  • Carnival Cruise Lines - 2727 Words
    Carnival Cruise Lines: Exploring a Sea of Global Opportunity Carnival Cruise Lines is one of the most successful cruise lines in the world. They have taken an industry that once only catered to the elite and turned it into a possibility for people of varying economic means all over the world. In their quest to provide a service with mass appeal, Carnival has become the very definition of international business. The cruise line industry has seen a substantial amount of growth in the...
    2,727 Words | 7 Pages
  • Carnival Cruise Line - 820 Words
    MEMORANDUM TO: FROM: DATE: SUBJECT: Ms.Rogers Kailin(Karen) Dong September 3rd, 2012 Recommend a cruiser behavior estimation system to improve CRM process As you requested, I have investigated the current competitive position and strategies of Carnival Cruise Line (CCL) and implemented the analysis. I suggest that CCL keep promoting the “Fun Ship” theme and make an IT investment in Cruiser Behavior Estimation system by analyzing the consumer behavior activity data. The IT...
    820 Words | 3 Pages
  • Carnival Cruise Line - 2051 Words
    Pantola, Andrea Kristine J. CRUISE IHM41 Carnival Cruise Lines Carnival Cruise Lines takes pride in being the "World's Most Popular Cruise Line". Growing from one converted ocean liner in 1972 to a fleet of 22 modern cruise ships today, the line has been an outstanding success. Indeed, without it there would have been no Carnival Corporation, the largest firm in the cruise business and parent company of Holland America, Curnard, Princess, P&O and several other major lines....
    2,051 Words | 7 Pages
  • All Carnival Cruise Lines Essays

  • Carnival Cruise Lines - 1302 Words
    Carnival Cruise Lines is a British-American owned cruise line based in the Doral suburb of Miami, Florida (Carnival Cruise Lines, n.d.). The company offers vacations that appeal to a wide range of lifestyles and budgets. Carnival was founded in 1972 as an independent company by Ted Arison. The cruise line company became known as the world’s most popular cruise line and in 1987 it made an initial public offering of 20 percent of its common stock. The public offering provided the company with an...
    1,302 Words | 4 Pages
  • Carnival: Cruise Lines - 594 Words
    Carnival Cruise 1. What global forces have contributed to the growth of the cruise-line industry? One of the forces that contributed to the growth of the cruise industry was the arrival of the transoceanic airline. The shipping lines had to come up with a way to compete with the new speedy and affordable way of travel. Another global force is the working middle class that the cruise industry now targets in addition to the rich. 2. What specific steps has Carnival Cruise Lines taken to...
    594 Words | 2 Pages
  • CASO Carnival Cruise Lines
    12-05 Carnival Cruise Lines: Wreck of the Costa Concordia “The boat started shaking. The noise – there was panic, like in a film, dishes crashing to the floor, people running, people falling down the stairs.” – survivor Fulvio Rocci 1 The Crisis At 4:00 p.m. on the evening of January 13, 2012, the Costa Concordia set sail from Rome, Italy for a seven-day cruise as it did every week. The ship was due to arrive in Savona, Italy the next day. Around 9:15 p.m., the ship took a five mile detour to...
    4,317 Words | 18 Pages
  • Carnival Cruise Lines Case
    Carnival Cruise Lines case Questions 1. What global forces have contributed to the growth of the cruise industry? Two major factors that have contributed to the growth of the cruise industry are the change in the competitive environment brought about by the advent of transoceanic airline service and increasing discretionary incomes. As demand for liner travel declined in response to the development of less expensive and much faster air service, shipping lines were forced to respond to...
    1,069 Words | 3 Pages
  • Carnival Cruise Line Case
    Case : Carnival Cruise Lines 1 )The cruise line industry has seriously developed through the last decades. Companies have adapted offers creating lower price cruises more adapted to the middle class. Moreover, Ted Arison has launched the concept of “Fun Ship” vacation creating a new type of cruise more oriented on leisure. He managed to create a synergy with group tours, theme parks and sojourns (to Las Vegas for example). It created curiosity to potential customers and has grown the number...
    492 Words | 2 Pages
  • Carnival Cruise Line - 2669 Words
    “THE FUN SHIP EXPERIENCE AT CARNIVAL CRUISE LINES” A Case Analysis Presented to the Faculty of College of Hospitality & Institutional Management of Our Lady of Fatima University In a Partial Fulfillment of the Requirements for the course Hospitality Organizational Management (HRMPS 15) Submitted by: Zoila S. Pagaacita BSHRM 4Y1-1 Submitted to: Mr. Marc Gerald Pajela Submitted on: February 17, 2013 PART I. THE ISSUE The main issue of the case is how the Carnival Cruise Line...
    2,669 Words | 8 Pages
  • Carnival Cruise Line - 648 Words
    Company Overview Carnival Corporation is a global cruise company with a portfolio of 12 distinct brands comprised of the leading cruise operators in both North America, Europe and Austrailia. The twelve cruise lines includes-Carnival Cruise Lines, Holland America Line, Princess Cruises, Seabourn Cruise Line, Windstar Cruises, AIDA Costa Cruises, Cunard Line, P&O Cruises, Ocean Village, Swan Hellenic, and P&O Cruises Australia . Together, these brands operate 79 ships totaling more than 137,000...
    648 Words | 5 Pages
  • Swot Analysis of Carnival Cruise Lines
    Swot analysis of Carnival Cruise Corporation Table of Contents Introduction SWOT Analysis 3 Strengths 3 Weaknesses 5 Opportunities 6 Threats 7 Mission Statement of Carnival Corporation 8 References 9 SWOT Analysis Strengths * Carnival is the largest and most successful international cruise line and currently has 81 vessels working worldwide. * From the beginning of the Corporation Carnival, revenues and passenger interests and participation has increased exceedingly....
    1,311 Words | 5 Pages
  • Carnival Cruise Lines Q2&3
    2. What specific steps has Carnival Cruise Lines taken to benefit from global social changes? The cruise industry had undergone numbers of changes due to global social changes. Carnival Cruise Lines realized the facts and further offers cruises to every continent on the globe. Carnival at the right timing, marketed sea travel as the idea of “fun ship” vacation, which is a little less formal and luxurious than the traditional ocean liner. Having customer from all around the world brings...
    318 Words | 1 Page
  • 5 Forces of Carnival Cruise Line
    INTRODUCTION Carnival has enjoyed an extended run as Big Kahuna of the cruise world. The assets of its parent company, Carnival Corporation, are enormous and growing: In addition to its own fleet of 20 ships, Carnival Corp. holds full ownership of Cunard, Seabourn, Costa, Windstar, and Holland America Line -- all told, more than 50% of the North American cruise industry. And, in April 2003, Carnival beat out Royal Caribbean to acquire P&O Princess, adding yet another major cruise brand to its...
    1,290 Words | 4 Pages
  • Issues Effecting Carnival Cruise Line
    Carnival Cruise Corporation * Carnival Cruise faces issues with entry barriers as the cruising industry requires a large sum of investment, waiting period for the ship to be constructed, and challenges related to international law, financing, foreign currency fuel hedging and contracts, marketing, promotions, and staffing. Expanding into foreign countries, especially in regions such as the United Kingdom where the cruising industry is at an early stage of development and has far lower...
    513 Words | 2 Pages
  • Carnival Cruise Lines Case Analysis
    Carnival Cruise Lines is the largest cruise company in North America and carries more than 60,000 passengers a week. The Carnival experience is the standard against what past cruisers judge their later cruise experiences. Carnival has captured the "fun" psychographic and has a strong reputation for an enjoyable, relaxed cruise. Furthermore, Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge...
    1,259 Words | 4 Pages
  • Carnival cruises - 816 Words
    News Clipping #1 Arun Kuruvilla A Carnival guarantee for the nervous cruiser By Katia Hetter, CNN Link to the article: http://www.cnn.com/2013/09/12/travel/carnival-cruises-guarantee/index.html?hpt=hp_bn10 Article Text: (CNN) -- Worried about booking a Carnival Cruise Lines vacation? Problems aboard the Carnival Legend, Carnival Dream, Carnival Triumph and Carnival Splendor cruise ships may have some first-time cruise customers thinking twice about booking a Carnival...
    816 Words | 3 Pages
  • Carnival Cruise - 3075 Words
    Carnival Cruise Lines Strategic Audit Group 2: Michael Kenlan Karen Maxwell Brian McKearney Tara Murphy Zach Smith MIE 480, Spring 2010 North Carolina State University Table of Contents Table of Contents i Executive Summary 1 Introduction 2 External Enviornment anaylsis 3 Porters Five Forces 3 Rivalry among Firms 3 Buyers 3 Substitutes 4 Suppliers 4 Other Stakeholders 4 Internal Environment Analysis 4 Carnival Cruise Line Business Model and...
    3,075 Words | 11 Pages
  • Carnival Cruise - 470 Words
    Carnival Cruises enjoyed a pretty good run prior to the September 11, 2001 terrorist attacks. The company held 32% of the overall market, making it the largest cruise line in the world. As a result of the terrorist attacks cruise lines were forced to offer deep discount, which hand an impact on the bottom line. Bookings were down along with profit. This scenario was all too familiar to Carnival Cruises. In the beginning Carnival had struggled, but begin to gain popularity, by appealing to...
    470 Words | 2 Pages
  • Carnival Cruise Lines: Long and Short Term Strategies
    Carnival Cruise Lines: Long and Short Term Strategies Contents Contents 2 History of the Carnival Corp 3 Mission and Vision Statements 5 SWOT Analysis 6 Business Ethics for Carnival Cruise Lines 8 Social, Cultural, Demographic, and Environmental Forces 10 Social Forces 10 Cultural Forces 10 Demographic Forces 10 Environmental Forces 11 External Forces 11 Economic forces 11 Government, Legal, and Political Forces 13 Internal Operations Strengths and Weaknesses 16...
    8,249 Words | 23 Pages
  • Carnival Corporation: Acquiring Princess Cruise Line(2002)
    Case 2 :Carnival Corporation: Acquiring Princess Cruise Line(2002) Question: Carnival management and board of directors believed that demand would continue to increase well in to the future. Considering that only a small percentage of the North America market had taken a cruise Vacation, reaching more of the North American target market would improve industry profitability. Industry analysis stated that the “assessment of market potential” was only an “educated guess ”.what if the...
    2,384 Words | 12 Pages
  • Cruise Marketing Strategies of Carnival Cruise Lines and Thomas Tui
    209AMG Tourism Marketing 1 Cruise Marketing Strategies of Carnival Cruise Lines and Thomas TUI Monisha Chauhan 3093632 This report will identify the cruise marketing strategies of Carnival Cruise Lines and Thomson TUI in the UK. The report will be comparing each company to the other and how well each company is performing throughout the years gone by. Assessment of their positioning and pricing policies also will be acknowledged. It will also review...
    2,365 Words | 7 Pages
  • Carnival Cruise Case Study
    Vision Statement: It is our vision to continue to be the world's #1 vacation provider at land and at sea. Mission Statement (Current): Our missions is to deliver exceptional vacation experiences through the world's best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea. Mission Statement (Proposed): It is the mission of Carnival cruised to provide our customers with the best vacation experience on both...
    2,063 Words | 7 Pages
  • carnival cruise case study
    Matthew Alley Professor Moroye HTE-4300 11 September 2013 Case Study: Implementation One of the problem plaguing the cruise industry is lack of brand recognition. There are at least 17 different brands in the industry with very little differentiation between them. While there are different categories including contemporary, destination, premium, and luxury, there is not much to separate one brand from another in these categories. Many people will decide that they want to go on a cruise...
    2,790 Words | 7 Pages
  • Carnival Cruise Analysis - 7800 Words
    . Management Summary Carnival Cruise Lines (CCL) is the leader of an industry experiencing growth in both capacity and customer base. The company is fiscally sound and positioned to capitalize on the external opportunities. Currently Carnival and two other large cruise lines, Princess and Royal Caribbean, dominate the industry. Royal Caribbean and Princess are in a position to challenge Carnival's industry leadership using many of the tools and strategies developed by Carnival. Because...
    7,800 Words | 30 Pages
  • Carnival Cruise Case - 3148 Words
    Carnival Corporation (2002) I. CASE ABSTRACT In 2002, the biding war between Carnival and Royal Caribbean Cruise Line for the Princess Cruise Line ended. Carnival’s bid of %5.67 billion was accepted by Princess’s management, the war had lasted for almost a year, Princess had 11.9% market share and Carnival had 31.9% - a potential market share of 53.8%. After the terrorist attack on New York City and Washington, D.C. on September 11, 2001, customers for cruises dropped out of the...
    3,148 Words | 17 Pages
  • Cruise Line Case - 1664 Words
    Case Study: Allure Cruise Line – Challenges of Strategic Growth and Organizational Effectiveness Who are the “major players” in the North American cruise industry? The “major players” in North America cruise industry are, Carnival, P&O Princess (P&OP), RCC and Star Cruises Group accounted for 69% of capacity in 2002. In 2006, with P&O Princess now part of Carnival, the top three reached over than 79%. In progress the top three “major players” would increase to 81% by 2010. With the emergence...
    1,664 Words | 5 Pages
  • How Carnival Cruise Lines Can Become More Like Royal Caribbean
     Cruise Line Industry: How Carnival Cruise Lines Can Become More Like Royal Caribbean Service Marketing Intro- For our project, we chose to analyze the service provided amongst different companies in the cruise industry. Needless to say, every industry contains many separate companies with varying business models and different core values which help differentiate their company from the next. In the cruise industry, as we discovered through our research and...
    3,468 Words | 9 Pages
  • Hospitality in Cruise Line - 39787 Words
    A. Profession in Cruise Line Industry Living and working on a cruise ship is for many people an unique experience, fulfilling a life-long dream to travel and meet new people. The job best suits adventurous people, who are willing to work hard and who strive for perfection. Compared to other industries, cruise lines have a much higher employee turnover rate. Many people consider cruise line jobs as life-long careers, change ships or cruise companies, go on holiday, or simply return to a job...
    39,787 Words | 130 Pages
  • Case Study Con Carnival Cruise
    Summary: The cruise line industry has been experiencing a period of massive expansion over the last decade thus heightening the competitive profile for the industry in terms of market share and competitive rivalry. Now cruise industry is one of the most competitive across all. Question 1: What global forces have contributed to the growth of the cruise-line industry? Answer: The global forces which have contributed to the growth of the cruise-line industry...
    762 Words | 3 Pages
  • Costa Cruise Lines Imc Plan
    * * * * RELAUNCHING COSTA CRUISE LINE BY: MARKETING MASTERMINDS * * * TIFFANY WINBUSH * INTEGRATED MARKETING COMMUNICATIONS PLAN * CRISTINA FRANCO JIGME SANGMO CHARLOTTE PERNY NFAMARA CEESAY AIMEE SIMEON * * * * * * * * RELAUNCHING COSTA CRUISE LINE * Executive Summary: * The plan described below its an Integrated Marketing Communications plan designed for Costa Cruise Lines by Marketing Masterminds....
    4,281 Words | 13 Pages
  • Royal Caribbean Cruise Line Ltd
    Introduction: In 1968, Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships, with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational uncertainty. The time of this case is 2004. Current...
    1,028 Words | 4 Pages
  • Cruise - 3063 Words
    PRCTUCYM NNBNNSREPORT On Costa Victoria Cruise In partial fulfillment of the requirements for the course BS International Hospitality Management-Hotel and Restaurant Administration Lyceum of the Philippines University College of International Tourism and Hospitality Management General Trias, Cavite SUBMITTED TO: Ms. Larina Miranda SUBMITTED BY: NIckey Ray B. Ruan Blk 22 lot 2 vista verde south executive village mambog bacoor cavite SUBMITTED ON:...
    3,063 Words | 12 Pages
  • Carnival Corporation And - 10535 Words
     Table of Contents Introduction 3 Mission Statement 4 Current 4 Proposed 4 Vision Statement 4 Current 5 Proposed 5 External Assessment 5 Opportunities 5 Threats 8 External Factor Matrix 11 Table 1 EFE 12 Competitive Profile Matrix 13 Table 2 CPM 14 Internal Assessment 15 Financial Ratios (historical) 15 Table 3 Ratios 16 Line graphs Figure 1 Liquidity 17 Figure 2 Leverage...
    10,535 Words | 50 Pages
  • Cruise Industry - 7672 Words
    MBA 623 | North American Cruise Industry | Table of Contents Executive Summary 2 Cruise Industry Overview 2 Market Overview and Structure 2 Industry and Customer Segments 5 Target Market Analysis 7 Carnival Cruise Lines 7 Target Market Analysis 7 Positioning Strategy 7 Royal Caribbean Cruise Lines 8 Target Market Analysis 8 Positioning Strategy 9 Norwegian Cruise Lines 9 Target Market Analysis 10 Positioning Strategy 10 Disney Cruise Lines 11 Target Market...
    7,672 Words | 23 Pages
  • Carnival Case - 2086 Words
    CARNIVAL HISTORY In 1972 Ted Arison, backed by the (AITS) American Travel services, Inc., purchased an aging ocean liner from Canadian Pacific Empress Lines for $6.5 million. The new AITS subsidiary, Carnival Cruise Line, refurbished the vessel from bow to stern and renamed it the Mardi Gras to capture the party spirit. Carnival lost money for the next three years, and in late 1974 Ted Arison bought out the Carnival Cruise subsidiary AITS, Inc., for $1 cash and the assumption $5 million in...
    2,086 Words | 9 Pages
  • Carnival Corporation - 3302 Words
    Carnival Corporation Case Analysis Group V Almendarez, Geneva Canlas, Cindy Castillo, Shiela Mae Cinco, Rusell Lagaras, Irish Diane Ocampo, Christelle Mae Tumbaga, Kim Cristyl May 6, 2013 2007 Introduction Carnival Cruise Lines, Inc., was founded by Ted Arison in 1972. From its inauspicious beginning, Carnival became known for fun-filled Caribbean cruises. Ted retired in 1990 as Chairman. His son, Micky Arison, CEO, then...
    3,302 Words | 13 Pages
  • Carnival Swot - 2540 Words
    CCompany History The cruise industry is the fastest growing segment of the travel industry with more than a 2,100 percent growth since 1970. While new cruise lines have appeared, the existing cruise lines have expanded their itineraries to include more ports of call, convenient disembark ports, and innovation onboard with amenities and facilities. A huge contributor of the cruise industry is Carnival Cruise Lines. Carnival offers a variety of quality cruises and prides themselves on delivering...
    2,540 Words | 8 Pages
  • Celebrity Cruises - 1371 Words
    The problem for Celebrity Cruises was clear in they needed to define a clear positioning for its customers and figure out a way to keep the demand strong maintain market share and focus on specific customers in their target market. This meant Celebrity cruises had problems with their strategies and less importantly their operations. Celebrity needed to figure out a way to retain customs with different expectations within their target market whether or not they were initial cruisers, seasonal...
    1,371 Words | 4 Pages
  • cruise industry - 1243 Words
    Cruise Industry Table of Contents Page 3 Executive Summary Page 4 - 6 Topic Paper Page 7 Work Cited Page Executive Summary Cruise Industry gives people the opportunity to get away on a ship that will take them away from many of their daily activities like work, and stress. There are many different reasons people decide to take a cruise such as value, convenience, choice, see new places, comfort, and even family get together....
    1,243 Words | 4 Pages
  • Carnival corporation - 1578 Words
     1 Carnival Corporation Content: -Company overview -Statement from Chairman and CEO -Early history - Company Environmental consideration -Company income statement -Company culture -Final conclusion -Reference page...
    1,578 Words | 7 Pages
  • Cruise Management - 4951 Words
    Dissertation Cruise Industry Chantal Maas 84298 Mr. A. de Groot Year 2010/2011, module 1 and 2 Declaration of own work 1. This work is composed by me. 2. This work has not been accepted in any previous application for a degree or diploma, by me or anyone else. 3. The work of which this is a record is done wholly by me. 4. All verbatim extracts have been distinguished by quotation marks and the sources of my information have been specifically...
    4,951 Words | 15 Pages
  • Cruise Market - 2405 Words
    In this essay I am going to explain the development of the cruise market. I am going to look for sources on the internet and in travel and tourism books as well as using information given by John Marshall. Socio-economic changes People had more money, industrial revolution, the war, the post war recovery, airplane industry, in the 80’s The industrial revolution made a rise of wealthy people, large passenger ships for the economic and social elite – they were travelling to exotic...
    2,405 Words | 7 Pages
  • Carnaval Cruise - 259 Words
    Case Carnival Cruise Lines Mission statement of Carnival cruises Mission statement is a statement of the purpose of a company, organization or person, its reason for existing. (http://en.wikipedia.org/wiki/Mission_statement) The Mission of Carnaval cruise line: Our mission is to deliver exceptional vacation experiences through the world's best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea." Vission...
    259 Words | 2 Pages
  • Carnival Corporation Case Review
    03/15/2010 Carnival Corporation-2007 Carnival Corporation is the largest cruise and most profitable cruise ship operator in the world. Carnival is headquartered in Miami, Florida and London England and employs 80,000 employees. “Carnival operates a fleet of 95 ships, with another 11 ships scheduled for delivery between 2010 and 2012 (Carnival Corporation, 2010).” Carnival cruises to Alaska, the Caribbean, Panama, South America, Mediterranean, New England, Bermuda, South Pacific, and the...
    3,167 Words | 9 Pages
  • Carnival Case Issues - 9957 Words
    SPRING 2013 – GLOBAL STRATEGY AND POLICY MAN4720009_2013S_11202: , Schwartz: Tuesday and Thursday 9:30 to 10:50 AM – LA 331 GLOBAL STRATEGY AND POLICY MAN4720009_2013S_11202 Spring, 2013 Prepared for Professor Harry Schwartz, March 14, 2013 by the following students: Robert Ondercik Z8384 Finance Ron Abraham Z4458 Accounting Jenna Franzone Z3483 Business Management Tabitha Palmisano Z0857 Marketing Jeffrey Von Z7035 Accounting Aaron Schneider Z0653...
    9,957 Words | 29 Pages
  • Carnival Competition and Swot - 1148 Words
    COMPETITION Carnival Corporation is part of different industries and sectors: on one hand we have the cruise industry, which is the fastest growing segment of the travel industry. Carnival is the largest cruise operator in the world, so it’s the most important player of the cruise industry. On the other hand the company is also part of a bigger sector: Hotels, Resorts and Cruise Lines, in which the competition list grows, having hotels and motels and the largest segment with 92.4% share of...
    1,148 Words | 3 Pages
  • Carnival Corporation Case Study
    Introduction Carnival Corporation as the largest cruise line in the world is being a leader and innovator in the cruise line industry. Many of the onboard activities and services were introduced to strengthen the competencies between competitors. The challenges of the Carnival were being overcome by the management with creative and innovative strategies. As a corporate entity, Carnival did not refuse to withdraw money to settle the ocean pollution charged by public. The expansions of cruise...
    2,234 Words | 7 Pages
  • Kirby vs. Carnival - 517 Words
    Mock Trial for HFT 3603 Spring 2013 Catherine Rodriguez 4156924 In the case of Kirby vs. Carnival, I hold Carnival Cruise Lines responsible for her injury. There are several reasons why, first the bartender is responsible for her overall consumptions of alcohol, there is a history of guests that have either fallen or jumped over board and finally there is the fact that carnival never took it upon themselves to call for air lift transportation to the nearest hospital. Bartenders at...
    517 Words | 2 Pages
  • Carnival Corporation: A Comprehensive Analysis
    Index Executive Summary pg. 3 Carnival Corporation Mission Statement pg. 4 Evaluation of Mission Statement pg. 4 Company Objectives, Strategies and Core Competencies pg. 6 Business Scope pg. 9 Financial Ratios - 2002 pg. 12 Company Strengths pg. 14 Company Weaknesses pg. 15 Value, Rareness, Imitability & Organization (VRIO) pg. 15 Value Chain pg. 16 Opportunities pg. 17 Threats pg. 17 Strategic Objectives & Relative Evaluations pg. 18 Strategy Implementation pg. 21 Balanced...
    3,906 Words | 22 Pages
  • Competitive Forces Carnival - 749 Words
    The Five Porter Competitive Forces: 1. Competitive Rivalry: (High) Carnival is the leading company within the cruise line industry, has a large fleet capacity and operates 11 of most recognizable cruise brand names. The cruise line industry is effectively an oligopoly market; in which the market is shared by a small number of producers or sellers. Carnival is constantly engaged in marketing and pricing battles with their competitors, making internal rival central to the industry. They are...
    749 Words | 3 Pages
  • Carnival Corporation Case Study
     Carnival Corporation: A Case Study Corinne Walker MSA 603 Dr. Stephen Wolfe 1. Provide a complete organization mission statement. Carnival Corporation’s goal is to provide extraordinary vacation experiences (2) around the world (3) for people of all lifestyles (1). Our commitment to maintain our fun, quality environments (7) is fueled by our acquisition and retention of exceptional employees (9) that embody our guest centered service philosophy...
    2,457 Words | 8 Pages
  • Celebrity Cruise Case - 827 Words
    Executive summary – Celebrity cruise line is a company which prides themselves in providing a great customer experience. They try to cover every need and go out of their way to make the customers feel as if they are celebrities. From the way they handle the onboarding to how they try to learn the customer’s needs and wants. The ships currently run like clockwork and every bit is planned and scheduled in order to keep things running smoothly. The company strongly prides themselves in being...
    827 Words | 3 Pages
  • Carnival Porter 5 Forces
    CARNIVAL CORPORATION & PLC PORTER’S 5 FORCES Porter’s 5 forces model allows to analyse the factors outside the Cruise industry that influence the nature of Carnival competition within it, the forces inside the Cruise industry that influence the way in which Carnival compete, and so the company’s likely profitability. With an understanding of where power lies, Carnival can take advantages of a situation of strength, improve a situation of weakness and avoid taking wrong strategies. Porter has...
    1,838 Words | 5 Pages
  • Carnival Corporation Case Study
    Carnival Corporation began their operations in 1972 when Ted Arison purchased an aging ship and converted it into the first vessel for their cruise line. Since then, Carnival Corporation has grown into the world's largest cruise line with Ted Arison's son Mickey Arison taking over as CEO of the Corporation. Carnival has cruise brands that offer a broad range of travel from contemporary to luxury to fit everyone's budget. Carnival currently has six cruise brands. Those include Carnival Cruises...
    1,340 Words | 4 Pages
  • Carnival Case Study - 725 Words
    Case Study (Carnival) Barry J. Ellis 20 Feb 2013 The Carnival Corporation and plc is the largest global cruise line operator and one of the largest vacation companies in the world. Carnival is headquartered in Miami Florida and London England. It operates a fleet of over 80 ships and typically has over $150,000 guests and 65, 000 shipboard employees sailing at any given time. Carnival is part of the North American market which is dominated by 3 organizations; Carnival, Royal...
    725 Words | 3 Pages
  • Carnival Case Study - 509 Words
    Carnival Cruise Line Customers – Variety of different lifestyles and budgets. Products or services – Vacations through cruise brands. Markets – World, not very specific. Technology – Missing. Concern for survival, growth, and profitability – By offering value Carnival will continue to survive and potentially see growth and profits. Philosophy – Missing. Self-concept – Outstanding value unrivaled on land or at sea. Concern for public image – Worlds...
    509 Words | 2 Pages
  • Swot Analysis of Carnival Cruiselines
    Strategic management is important to the success and expansion in most businesses. What is Strategic management? It is the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives (slide 1-4, chapter one of The Nature of Strategic management). Why would this information be vital to Carnival Cruise? The annual revenue for just the U.S economy was 37.85 billion dollars and the annual increase for the company...
    2,183 Words | 6 Pages
  • Case Study of Carnival Corporation
    The history of the Carnival Corporation begins in 1972, when Ted Arison set up Carnival Cruise Lines as a subsidiary of the American International Travel Service. The first ship ran aground, but Arison remained steadfast in achieving his vision of a cruise line offering affordable vacation packages to middle-income consumers. By 1977, Carnival had three ships, and ten years later, as the industry leader, the company went public. In the early 1990s, Carnival began to diversify into land-based...
    1,593 Words | 6 Pages
  • Case 16 Carnival Corporation
    Group Member 1.นาย พยยุงศศักดดดิ์ บบารยุงกดจเจรดญ ID 7560204294 2.นางสาว ทววีพร พนานดรามศัย ID 7560204187 3.นางสาว ปววีนดตยย์ มากแกก้ว ID 7560204310 4.นางสาว มลดสา มดลดนทางกกูร ID 7560204328 5.ธนพงศย์ กบาเหนดดชกูตระกกูล ID 756020 Company Overview I. Current Situation Market Share in North American Norwegien; 10% Disney; 2% Caribbean; 27% Others; 6% Carnival; 55% Market Share in Rest of the world Others; 15% Norwegien; 9% Disney; 2% Caribbean; 22% Carnival; 52% Company Overview...
    1,490 Words | 20 Pages
  • Carnival Corporation & PLC: An Economic Analysis
    Carnival Corporation & PLC: An Economic Analysis Bambi H. Walton Columbia College BUSI 510 Dr. Jeffrey Snider Executive Summary While over the years, Carnival has seen tremendous growth, in more recent years, profitability is decreasing and the fate of the cruise industry rests on the shoulders of Carnival and other cruise lines. In order to grasp this understanding fully, this report will look into Carnival’s background and what problems are plaguing not only this company, but also...
    3,343 Words | 10 Pages
  • Carnival Corporation Case - Term Paper
    GERMAN UNIVERSITY IN CAIRO S T R AT E G I C A N A LY S I S D R . S A N I A E L G A L A LY Carnival Corporation Strategic Analysis – Group Assignment MBA PROGR AM Spring 2007 Prepared by: Ayman Badr Nader M. Kamel Shady Elsafty 1 of 30 Table of Content I. II. Company Background Current Situation a. Strategic Posture i. Mission ii. Objectives iii. Strategies III. Corporate Governance a. Strategic Management b. Code of Business Ethics IV. V. Financial Performance External...
    6,444 Words | 22 Pages
  • Riding the Tide of Growth- Carnival Case
    Case 1(b): Riding the Tide of Growth- Carnival Cruise Lines Carnival Corporation Headquarters: Florida, USA Revenue: $10.9 billion (2011) Attracts about 10 million guest annually The emergence and growth of the cruise industry were mainly contributed by the arrival of new jet technology in 1960s. The shipment was transferred to cargo planes. Taking the advantage of this global change, in 1972 Ted Arison founded Carnival Cruise Lines with the ´´fun concept´´ and has made it become the...
    415 Words | 2 Pages
  • The Leisure-Cruise Industry Porter Paper
    The Leisure-Cruise Industry February 17, 2011 Business Management Introduction One of the rapid producing leisure industry divisions, the cruise industry faces several challenges. Whereas supply continues to rise at double-digit levels, demand battles to keep speed. Known the demands on communications and the jeopardy of an eroding on-shore practice, less port are in a location to provide accommodation the cruise lines as supply grows. At the similar time, the community sector's...
    1,323 Words | 4 Pages
  • The Economic Contribution of the Cruise Sector to Australia
    The economic contribution of the cruise sector to Australia Carnival Australia 29 February 2012 Deloitte Access Economics Pty Ltd ACN: 149 633 116 Level 1, 9 Sydney Ave Barton ACT 2600 PO Box 6334 Kingston ACT 2604 Tel: +61 2 6175 2000 Fax: +61 2 6175 2001 www.deloitte.com.au Ann Sherry Chief Executive Officer Carnival Australia 15 Mount Street, North Sydney, NSW, 2060 29 February 2012 Dear Ann Economic contribution of the cruise sector to Australia – Update The report outlines the...
    14,939 Words | 55 Pages
  • Strategic Management Analysis of Carnival Corporation 2007
    Carnival Cruise Lines is a British-American owned cruise line, based in the Doral suburb of Miami, Florida in the United States. Originally an independent company founded in 1972 by Ted Arison, the company is now one of eleven cruise ship brands owned and operated by Carnival Corporation & PLC. The company has the largest fleet in the group, with twenty two vessels currently in operation. Executive control of the company is provided by the North American division of Carnival Corporation,...
    342 Words | 1 Page
  • MGMT 4210 Case Write-up #13 (Carnival case)
    Carnival Corporation is the worlds largest cruise ship company, within approximately 50 of the cruising market. The company had focused on it one specific strategy do one thing and do it better than anyone else and bought a very successful result. Carnival had it particular strengths in the market, such as superior experiences, excellent services, good reputation, a variety of diversification, etc. The interesting thing is these strengths did make Carnival to be the first of cruising market, but...
    520 Words | 2 Pages
  • CRISIS COMMUNICATIONS ACTIONS OF CARNIVAL CORPORATION AFTER THE COSTA CONCORDIA CRISIS AND THE IMPACT ON COMPANIES REPUTATION
     CRISIS COMMUNICATIONS ACTIONS OF CARNIVAL CORPORATION AFTER THE COSTA CONCORDIA CRISIS AND THE IMPACT ON COMPANIES REPUTATION Student: ------------------------ Lecturer: …………………… In reacent history, corporate crises have received high media attention and demonstrated the impact that a disaster can have on a company’s reputation. This essay evaluates the crisis communication strategy of Carnival Corporation & plc after the sinking of the Costa...
    4,270 Words | 13 Pages
  • Ccl: Organisation and Organisational Culture
    International Business Management Carnival Cruise Lines: Organization and Organizational Culture This paper presents my former employer, an American company Carnival Cruise Lines (CCL) which is part of the Carnival Corporation. Describing the organization of the whole corporation in general, the paper places a special emphasis on the strategy, organizational structure and culture of the CCL. Carnival Cruise Lines is the flagship brand of Carnival Corporation & plc, the largest cruise...
    1,837 Words | 9 Pages
  • me at rinner - 739 Words
     Carnival Cruise Ship Triumph Brenda Wells BCOM/275 October 14, 2013 Kimberly Boyd Carnival Cruise Ship Triumph Carnival Cruise Ship Triumph caught fire February 10, 2013 leaving 4,200 passengers stranded with poor living conditions. Many people were affected by the ship’s fire including the passengers, crew, and family members at home. The company faced many future issues such as loss of future passengers, employee relations, and government scrutiny of the fleet’s future...
    739 Words | 2 Pages
  • Problem Solving Analysis - 3955 Words
     Cruise Management - CRMT301 FUN FOR ALL ALL FOR FUN! Course: Cruise Management, CRMT301 Course Lecture: Giselle Hahn Walsh Due Date: 06.05.14 Karin Olsson, 000001307 Rocky Mardini, 000001299 Houman Ali, 000001386 Sophie Peerdeman, 000001387 Executive Summary The business plan is based on a new software called Smartbooth and we intent in incorporating with the Carnival Cruise Lines (CCL) cruise ships. In the past few years there...
    3,955 Words | 17 Pages
  • Managing People - 339 Words
    To: Ms. Kiklas (skiklas@allworldtravel.com) From: Eric Rivera (erivera@carnival.com) Subject: Carnival Student Tour Package Inquiry Ms. Kiklas, Your message regarding student package deals has prompted me to send you a response. We, at Carnival cruise lines, would like to thank you for thinking about our cruise line as an option for these students. Carnival cruises has reached the number one spot by appealing to younger customers. Unfortunately, Carnival has made many...
    339 Words | 2 Pages
  • BYU Portfolio 1 - 408 Words
    Case: Carnival Cruise Lines (from Lesson 1) 1. What global forces have contributed to the growth of the cruise-line industry? Some changes in the global environment were favorable to the cruise-line industry. For example, more ports are available to a mass market thereby increasing cruise-line industry’s destination offers. Safety precautions have also improved globally, adding onto the attractiveness of going on cruises as a vacation for families. As the world becomes more developed,...
    408 Words | 2 Pages
  • Proj587 Course Project rough draft b
     Portfolio Management Plan PROJ-587 Angel Carrasquilla Martin Gonzalez Tamyka Lee Terrol Barrett Alonso Ramirez Professor Burton May 29, 2015 Table of Contents Executive Summary 3 Organizational Strategic Plan 3 Strategic Action Plan 6 Organizational Capacity Plan 6 Portfolio Management Processes 7 Project Selection Criteria 8 Program Management Plan 10 Change Management Plan 14 Bibliography 17 Executive Summary Carnival is “The World’s Most Popular Cruise Line” with 24...
    7,656 Words | 25 Pages
  • MGMT 479 - 2380 Words
     MGMT: 479: Strategic Management Panera Bread. Still Rising Fortunes? Kokou T. Klu Columbia College Recommendation for issues facing the company. Finding of facts, and recommendation. The cruise line industry is, without a doubt, one of the most popular and prosperous tourist industries in America today. According to the American Association of Port Authorities (AAPA). I have been hired as a strategic management...
    2,380 Words | 7 Pages
  • reem alfhaid - 292 Words
    . What global forces have contributed to the growth of the cruise industry? Two major factors that have contributed to the growth of the cruise industry are the change in the competitive environment brought about by the advent of transoceanic airline service and increasing discretionary incomes. As demand for liner travel declined in response to the development of less expensive and much faster air service, shipping lines were forced to respond to the new market conditions by developing sea...
    292 Words | 1 Page
  • Hotel Personnel - 1223 Words
    PERSONNEL: DUTIES, FUNCTIONS AND RESPONSIBILITIES HOTEL DIRECTOR The Hotel Director is responsible for all hotel departments onboard and supervises all "hotel" department heads to ensure company standards and procedures are being upheld, in an effort to maximize guest service and satisfaction. The Hotel Director oversees crew morale onboard and allocates crew cabins. They are directly involved in the maximization of onboard revenues and will monitor and control expenses and requisitions...
    1,223 Words | 6 Pages
  • Spring Break Essay - 417 Words
    Kiana Brantley April 8, 2015 Period: 1 Prompt: What did you do over spring break? Where did you go? Write a three paragraph essay describing your week and persuade the reader to do same thing. My spring break was filled with fun. I was surrounded by people that I loved and I couldn’t have asked for anything more. The fun began on Friday when I went to Disney World for my class trip. It wasn’t my first time going to Disney world but it was my first time going with my friends, and I have to...
    417 Words | 2 Pages
  • Communication - 985 Words
    Business Communication Portfolio Assignments Overview The Business Communication Portfolio Assignments introduce you to the most common types of messages you will be asked to craft in a business environment—routine, negative/sensitive, and persuasive—and to the major channels of written business communication—e-mail messages, memos, letters, and forms of social media. The series of assignments takes you through the process of strategizing and applying the fundamental principles of business...
    985 Words | 4 Pages
  • Cruiseline Industry Research - 6074 Words
    Case assignment: “The real world of business models” Cruise line industry Carnival Cruise Lines Royal Caribbean Cruises Princess Cruises I. History With the development of the global transportation network, world becomes more and more smaller. Not only does the airline industry become popular, but also the cruise industry is given more attention. Comparing with airline industry, cruise line can bring a lot of fun, such as a disco, casino, movie theater, and nightclubs. The most...
    6,074 Words | 18 Pages
  • Matching the Words - 1397 Words
    Matching the Words The exchange of ideas, opinions and knowledge counts a lot in college, especially when students get stuck on the very first thesis statement of their very first research paper. Many of them get frustrated -- their thoughts seem locked like money in a vault. Interaction and peer collaboration are the only ways to unlock the unconscious ideas that dwell in our brains. ACMT was not the first place where I encountered the importance of cooperation and variety of cultures. I...
    1,397 Words | 4 Pages
  • The Floating Resort - 1419 Words
    The Floating Resort The Floating Resort By: Brittany Contreras SCC Janelle Hoffman HRM 160 April 6, 2011 The Floating Resort A cruise is defined as “to make a trip by sea in a liner for pleasure, usually calling at a number of ports.” It is similar to a mobile resort (Dowling, 2006, p. 1). Why be on land when there is an option to travel on top of the beautiful ocean waters? The cruise industry has grown phenomenally in the last thirty-six...
    1,419 Words | 4 Pages
  • Eating and Mermaids Poolside Grille
    We have all decided to go on a Carnival Cruise line costing us all $601.36 apiece; together it will cost $2,405.44, for seven nights in the Bahamas and Florida area. We will all drive up to Maryland, Baltimore using $50 in gas for both ways and leaving the houses at 1:00 pm. We will also eat about $4 to $5 a person worth of food on the way down there then on the way back we will spend probably the same amount in order to eat again. On the first day of the cruise we will unpack and relax until...
    373 Words | 1 Page
  • International Business - 1500 Words
    Carnival Cruise Lines Although sea voyages have held an aura of mystique for centuries, only in recent decades have the general masses been able to experience open seas and exotic ports of call as a purely recreational activity. Cruises, i.e., sea voyages for pleasure, offer passengers the convenience of an assigned cabin as they sail along a fixed itinerary that concludes at their original point of sea embarkation. Almost everything about the entire cruise industry is international, from...
    1,500 Words | 4 Pages
  • Sinking of the Costa Concordia: A Post Disaster Analysis
    Nick Morales Week 1 Homework 8/24/14 1. Which internal and external stakeholders are positively and negatively affected by Micky Arison's decision to avoid contact with the media?

Internal and external stakeholders were positively and negatively affected by Micky Arison's decision to avoid contact with the media. Internal stake holders consist of employees, owners, and the board of directors. External stake holders are people of groups in the organization's external environment that are...
    1,207 Words | 0 Page
  • My Summer Vacation - 435 Words
    The dream summer vacation of every person only comes once in a lifetime. In the summer of 2014 i had just completed my first year of college and my parents wanted to take me some where I'll always remember for my profound work. I had no clue of what their intentions were or what to even expect from them. My parents had invited just about all of our closes relatives and family friends to come along and celebrate the occasion with us. Majority of those that came brought gifts and money to...
    435 Words | 1 Page
  • Case study - 455 Words
    Case study carnival cruise lines:exploiting a sea of global opportunity Background Q&A Take Home Messsage What global forces have contributed to the growth of the cruise-line industry? the change in the competitive environment brought about by the advent of transoceanic airline service increasing discretionary incomes 2\What specific steps have Carnival Cruise Lines taken to benefit from global social changes? : Carnival has adopted many measures as follows Institude very strict...
    455 Words | 2 Pages
  • Forum Selection Clause - 2337 Words
    Table of Contents________________________________________ Overview 3 Issue 4 Rule 4 Analysis 5 America Online, Inc. v. Pasieka 5 Bremen v. Zapata Off-Shore Co. 5 Bruce G. Forrest v. Verizon Communications Inc. and Verizon Internet Services, Inc. 6 Carnival Cruise Lines, Inc. v. Shute 7 Dix v. ICT Group Inc. 8 Garware Polyester, Ltd. v. Intermax Trading Corp. 9 Groff v. America Online, Inc. 10 Other Cases 11 Conclusion 12 Bibliography 13 Overview...
    2,337 Words | 8 Pages
  • Cruiseline Market Segmentation - 811 Words
    |Cruise line: |Target market’s |Benefits offered (differentiation): | |Carnival Cruise lines |All ages |a wide variety of on-board choices; a fun, relaxed | |Resort / Contemporary Cruise | |atmosphere; outstanding value; and beautiful and exciting | |Lines |...
    811 Words | 4 Pages
  • Swot Analysis - 854 Words
    Chapter 2 SWOT Analysis STRENGTHS * Owning of cruise brands, tour companies, hotels * Forms of entertainment * Competitiveness of the corporation | WEAKNESSES * Safety and security * Environmental safety practices * Overtime pay issue | OPPORTUNITIES * Population * Economy | THREATS * Hurricanes * Lawsuits against the corporation * Competitors | Carnival Corporation & plc was a global cruise company and one of the largest vacation companies in the world....
    854 Words | 3 Pages
  • Sample Hr Plan - 6325 Words
    SARKISIAN CRUISE LINE Assistant Entertainment Director Prepared for: Professor Evelyn Shankus, M.S. Submitted by: Jeremy Olsen Jeremy Hall Carmin Hatch Katelyn Templeton Amy Hargrave Aliesha Salisbury November 28, 2012 TABLE OF CONTENTS History/Organizational Overview # Job Analysis # XX # XX # Job Description # XX # XX # Recruiting Methods # XX # XX # Selection procedure # XX # XX #...
    6,325 Words | 34 Pages
  • 4145555 - 7632 Words
    THE OVERVIEW 2011 CLIA Cruise Market Overview Statistical Cruise Industry Data Through 2010 TABLE OF CONTENTS PAGE EXECUTIVE SUMMARY A. 1 RECENT MARKET/GROWTH STATISTICS 1. OVERALL PASSENGER GROWTH -- NORTH AMERICAN CRUISE MARKET 2. GROWTH BY CRUISE LENGTH -- NORTH AMERICAN MARKET 3. AVERAGE LENGTH OF CRUISE 2 4 5 B. CRUISE MARKET POTENTIAL 6 C. SOURCE OF BUSINESS/PASSENGERS – CLIA MEMBER LINES 1. REGIONAL PASSENGER CONTRIBUTION (1990 VS 2010) 6 2....
    7,632 Words | 117 Pages