Crown Cork and Seal in 1989
Buyer Power: In the metal can industry there are many producers of metal cans, however, they suffer from low product differentiation. There are few product options available to the multiple buyers, which increases buyer power. In addition, the producers provide cans to only a few large-sized buyers, which have a total market power of $12.2 billion. The 10 largest buyers represent approximately 30% of the market, making the large scale buyers highly coveted by the producers. Further, buyers...
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