Aer Lingus Essays & Research Papers

Best Aer Lingus Essays

  • Aer Lingus History - 356 Words
    A history of Aer Lingus. Aer Lingus ,meaning “air fleet”founded april 1936 with an initial capital of £100,000 started it's first service between Baldonnel Airfield in Dublin and Whitechurch in Bristol, United kingdom , using a six seater De Havilland 84 Dragon biplane , named Iolar (eagle).The airline was established as the national carrier under the Air Navigation and Transport Act.(1936). In 1937, the Irish government created Aer Rianta ,now...
    356 Words | 2 Pages
  • Aer Lingus Case Study
    Company Profile •Aer Lingus is the national airline of Ireland. It is headquartered at Dublin Airport, Ireland. •The airline operates 43 aircraft and carries on average 10 million passengers per annum. •The airline's primary mission is to connect Ireland with the world and the world to Ireland by offering its customers the best product in the Irish airline market at a competitive price. The airline’s primary markets are Ireland, the United Kingdom, Europe and the United States. The Irish people...
    741 Words | 3 Pages
  • Imc- Communication Plan for Aer Lingus
    Table of Contents Introduction & Scenario We have been given an assignment about Aer Lingus. Our task is to develop an integrated marketing communication campaign for Aer Lingus. The assignment should focus to deliver the following Objectives: “To revitalize the declining Aer Lingus brand in order to increase airline travel in the Irish market” Following Question shell been answer; Segmentation, targeting and positioning Strategy to be defined for the IMC Campaign....
    4,196 Words | 11 Pages
  • Case Study: Aer Lingus and Ryanair – Wings Apart!
    Thursday October 6th 2010 Business Accounting Project Case study: Aer Lingus and Ryanair – wings apart! [pic] Partensky Alicia TO: World Airlines business magazine From: Alicia PARTENSKY Subject: Aer Lingus and Ryanair – wings apart! Date: September 2011 Aer Lingus and Ryanair are two big Irish airlines and both of them have grown up recently. Here I will explain you how they have grown and the...
    1,273 Words | 5 Pages
  • All Aer Lingus Essays

  • Ryanair, Aer Lingus and Barriers to Entry: Is the Merger the Problem or Just the Entities Involved? a Detailed Analysis from and Economic Perspective
    The purpose of this essay is not to determine whether or not, were the merger to go ahead, would it significantly lower competition (slc), as without new players entering the game this is somewhat inevitable. Our concern is whether any entrant that has the capacity to counterbalance this reduced competition in the market is significantly deterred from entering due to the existance of barriers. In determining this it must be proven that entry is not only possible but likely (European Union,...
    5,572 Words | 16 Pages
  • Dogfight over Europe: Ryanair (a) - Case Analysis
    Indian institute of management Dogfight Over Europe: Ryanair (A) | Case Analysis Overview Cathal Ryan and Declan Ryan have started Ryanair since 1985. For nearly a year, Ryanair had operated a 14-seat turboprop between Waterford and Gatwick Airport on the outskirts of London. The airline targeted low-fare segment market. It initiated service from London’s secondary airports. In terms of competition, Waterford and Gatwick didn’t pose any challenges. In 1986, Ryanair gained a license to...
    982 Words | 4 Pages
  • Dogfight over Europe: Ryanair
    Dogfight over Europe: Ryanair What is your assessment of Ryanair's launch strategy? Ryanair's strategy to launch airline with single fare no restriction ticket at price less than half of other players would certainly get it the market share quickly. However, the success of this strategy would require Ryanair to manage the expenses and keep costs low. Ryanair has decided to offer full service (meals and amenities) while offering lower price. This would definitely put strain on the...
    960 Words | 4 Pages
  • Ryanair Dogfight over Europe
    Dogfight over Europe: Ryanair (A) 1) What is your assesment of Ryanair´s launch strategy? The Ryanair's launch strategy was not the best for that moment. They began flying between Ireland and London, in a very saturated market, which competed with two strong companies owned by the government and with great experience: Aer Lingus and British Airways (who also had come together to improve their perform). And also entered the market independent carriers Such as British Midland. Another...
    968 Words | 3 Pages
  • Ryanair - 658 Words
    Examining Ryanair’s Launch Strategy Ryanair was set up in 1985 by Cathal and Declan Ryan, as one of the first independent airline servicing the Dublin-London (Luton) route. Ryanair launched its service focusing on delivering first-rate customer service and lowest – simple, single – fare @ I£ 98, compared to I£ 208 full fare and I£ 99 discounted fare offered by competition, Aer Lingus and British Airways. Ryanair Executives believe that Aer Lingus and British Airways’ flights are typically...
    658 Words | 2 Pages
  • Ryanair case - 326 Words
    The purpose of this executive summary is to give recommendations on Ryanair, along with supporting logic for the recommendations. In the following paragraph, I will focus on Ryanairs’ strategic analysis, game theory application for the strategic analysis, and finally give recommendations based on reasonable analysis. Strategic Analysis The main strategy for Ryanair is its low cost structure. Ryanair undercut its Dublin-London service at I£98. The reason Ryanair was able to offer low fares...
    326 Words | 2 Pages
  • Dogfight over Europe: Ryanair - Case Study
    1. What is your assessment of Ryanair’s launch strategy? Ryan brothers took account about various factors when he launched his company, the key choices from were: first, they chose the most lucrative route possible (at the moment one of the most lucrative routes for their competitors), and with a potential growth if they can attract passengers from train or sea ferries. In second, his position as late-movers, allowed them to enter in the market with a lower price than its competitors. A lower...
    357 Words | 2 Pages
  • What Is Your Assessment Of RyanAir
    1. What is your assessment of RyanAir's launch strategy? Ryan Air’s launch strategy of only having one route from Waterford to Gatwick Airport was a smart move because they didn’t enter into a route that was competed for by other established companies. It was a close flight and it was within the financial capabilities of the company to operate the flight for a profit. It also created brand awareness for the company which is very important when a small company like RyanAir is entering a market...
    398 Words | 2 Pages
  • Ryan Air Case Analysis
    Taking the External perspective on Strategy: Entry 1. Describe Ryan Air’s entry strategy: Ryan Air started ‘small’ by initially focusing on the Dublin-London service four round trips per day with a 44-seat turboprop. At this time, they have yet to receive permission to fly larger jet aircraft on the route. They also focus on 2 main areas: First-rate customer service and simple, single-fare tickets with no restrictions. Additionally, Ryan Air would offer meals and amenities that were...
    510 Words | 2 Pages
  • Strategic Management - the Successful Flight of Ryanair
    Case A: Ryanair --Strategic Management: Principles and Practice Cohort F1 - Team 5     BHANDARI Romil GIDOIN Timothée JACQUELINET Vincent SEJPAL Umang Q1: You’re invited to use the Value Chain framework so as to explain the extent to which Ryanair has been able to propose low fares to its passengers. The Value Chain Framework emphasizes mainly upon two factors that enables Ryan Air to propose low fares:   Primary Activities Support Activities Primary Activities The Primary...
    1,127 Words | 4 Pages
  • Ryanair case - 738 Words
    1. What is your assessment of Ryanair’s launch strategy. After establishing its ability to transport passengers from Ireland to secondary London airports (i.e. Luton and Gatwick), Ryanair entered competition with British Airways and Aer Lingus to provide air travel from Dublin to London. They were able to complete with these well-established carriers by: A. focusing intently upon first-rate customer service and amenities comparable to BA and AL B. offering a simple ticket w/ no...
    738 Words | 3 Pages
  • RyanAir Case Study - 1747 Words
     MGT 472; Strategic Mgt. Ryanair Case Study 1.) What are the characteristics of the European aviation environment at the time of the case? (20 points) When Ryanair was established in April of 1986, there were many factors to consider in order to properly assess their current environment. In order to attain a firm grasp of their current atmosphere, we must delve deeply into its external, general, industrial, and competitive facets. European aviation at the time was dealing with...
    1,747 Words | 6 Pages
  • Assignment Ryanair Case - 295 Words
    Assignment Ryanair Case 1-What is your assessment of Ryanair's launch strategy? - Will it be successful? Or is it fatally flawed? Why? - Does Ryanair's strategy give it a competitive advantage over the rivals? 2- How do you expect Aer Lingus and British Airways to respond? Why? - Focus on competitor analyses of Aer Lingus and British Airways. What does Aer Lingus want to achieve? What does British Airways want to achieve? - What are the reasons to expect vigorous retaliation from Aer...
    295 Words | 1 Page
  • Ryanair Case Study - 2763 Words
    DogFight over Europe: Ryanair Global Business Strategy What is your assessment of Ryanair’s launch strategy? Is it sensible? Will it succeed? We believe that Ryanair’s launch strategy was successful and we will justify this statement with information that was provided in the Ryanair’s case. To begin with, Ryanair airline was not that hard to establish for Cathal and Declan Ryan because of the capital that Ryanair’s founders managed to get from their father, Tony Ryan, who was a co-founder...
    2,763 Words | 7 Pages
  • Cost and British Airways - 1211 Words
    278765231140 IE University Entrepreneurship and Innovation Andrea Castillo C Julia LeuchtgensAdriana Lima Case Study: Ryanair 1) What's your assessment of Ryanair's launch strategy? In 1986, the Ryan siblings are getting ready to start competing against British Airways and Aer Lingus on the Dublin-London route. This route was one of the most traveled air routes inEurope, which meant that Ryanair was taking a big risk by deciding to enter this market. At the moment the airline passenger...
    1,211 Words | 4 Pages
  • What Are the Key Success Factors in the European Airline Industry?
    6. What are the key success factors in the European airline industry? ---When addressing this question we find it worthwhile to remind students that a KSF is what any firm in the industry must do to be successful. Based on this definition, the following KSF’s apply to the European airline industry: (1) A reputation for safety – This is a fundamental KSF for any segment of the airline industry. If a firm is not viewed as safe by potential passengers, they will not use the carrier. (2)...
    1,663 Words | 5 Pages
  • Economic Efficiency - 3556 Words
    Recent measures taken by the firm to achieve efficiency. (Distinguish carefully as between different economic notions of efficiency in your answer). Glanbia plc is an international dairy and nutritional ingredients group headquartered in Ireland. The company has 4,500 employees in seven countries and sales offices in a further five. International operations include food ingredients and nutritionals while Irish operations incorporate consumer foods and agribusiness and property. The group has...
    3,556 Words | 13 Pages
  • Ryanair vs Oticon - 2635 Words
    1. Introduction Ryanair; Ryanair is an Irish airline, established in 1985 in Dublin by Ryan family with a share capital of just £1. Ryanair is the first and largest low fare airline in Europe. It is one of the most successful airlines in the world, carrying 50m passengers through 559 routes across Europe. In 1990, they decided to change their strategy and switched their strategy from being "high fare" airline to become low fare air line; they copied the successful Southwest...
    2,635 Words | 8 Pages
  • Ryan Air Writeup - 583 Words
    How costly would be for Aer Lingus and Brisith Airways to retaliate against Ryan Air’s launch rather than accommodate it? Currently, British Airways and Aer Lingus cannot compete in price at the range that Ryan Air is planning to operate. I believe that British Airways and Aer Lingus would be better off maintaining current prices and differentiating through the service that they offer, in the same way that they are. The current cost breakdown offered by the case shows that if British airways...
    583 Words | 2 Pages
  • strategic choices for Ryanair - 623 Words
    Individual report (20%): What are the strategic choices for Ryanair? a) The choice of business positioning relative to competitors. b) The choice of strategic directions to pursue. c) Evaluate the reactions of key stakeholders regarding the strategy of Ryanair bid for Aer Lingus. -The business report should be précised. - Length is 2,000 words (1,800 to 2,200) plus 10% deviation. Too brief or too long will be penalized. You need to indicate the words count at the front page of your report....
    623 Words | 3 Pages
  • Ryanair - 447 Words
    In April 1986, the Ryan brothers announce that Ryanair will offer service between Dublin and London, a route dominated by Aer Lingus and British Airways. AL and BA offer a range of tickets with varying restrictions and varying classes of service, but the least expensive, unrestricted round-trip fares were priced at IL208, far higher than the IL98 that Ryan Air announced. Ryanair’s strategy to launch a single far no restriction ticket at such a low price will gain market share quickly as well as...
    447 Words | 2 Pages
  • Title - 635 Words
    Case Assignment Ryanair (A) Case Deliverable You are a strategy expert at a prominent management consulting firm. Your task is to analyze Ryanair’s market entry strategy and provide your own assessment of the Ryanair launch. Case Assignment Questions Use the following questions to guide your analysis: 1. Conduct a full external environment analysis of Ryanair’s external environment. First analyze general trends and societal forces (STEEP or PESTEL). Second, analyze the task environment...
    635 Words | 3 Pages
  • Ryanair Case Solution - 345 Words
    MARKETING STRATEGY Ryanair case What is your assessment of Ryanair launch strategy? From my point of view, the strategy implemented by Ryanair was perfect because it is focused on capturing those passengers who have the price as the main criterion in choosing the mean of transport. There is a wide difference between the fare of the air companies with the ferry or rail giving rise to another variables, as comfort or no time, do not influence by the time of the decision-making. However,...
    345 Words | 2 Pages
  • Rynair Analysis - 1726 Words
    1,726 Words | 6 Pages
  • Case Study Ryanair - 22714 Words
    RYANAIR LIMITED RYANAIR LIMITED SUBMISSION TO THE COMMISSION FOR AVIATION REGULATION ON THE DETERMINATION OF AIRPORT CHARGES 27 MARCH 2001 Table of Contents 1. Introduction 2 2. Background on Ryanair 5 3. Background on Aer Rianta's Charging Policy 9 4. Key Issues 14 5. Comments on the Statutory Background 15 6. Submissions on Questions raised 20 Confidential Annex (Separate Document) - WITHHELD 1. INTRODUCTION This paper sets out Ryanair's submissions on the determination of airport charges by...
    22,714 Words | 59 Pages
  • CASE 3 4 - 888 Words
    Doyoung Kim 1311180 Global Service Department Business Opportunity Analysis CASE 3. Dogfight over Europe: Ryanair 1) Do you believe Ryanair’s entry into Dublin-London route was successful? Yes, Ryanair’s entry into Dublin-London route could be counted successful. Ryanair, which has been operated since 1985, is a small and rather domestic company compared to Aer Lingus and British Airways (BA). They will operate a turboprop that contains 44 seats, that takes 4 round trips per day. Unlike the two...
    888 Words | 3 Pages
  • Dogfight over Europe: Ryanair
    BACKGROUND ANALYSIS In 1986, upstart airline Ryanair proposed to expand its business to the London-Dublin route, in direct competition with British Airways (BA) and Aer Lingus (AL). While BA focused primarily on business passengers, and was profitable on the London-Dublin route relying on travel agents being responsible for 83% of its scheduled revenues, AL was loosing money and was in business primarily due to Irish government support. However, international routes accounted for...
    1,083 Words | 4 Pages
  • Ryan Air Case - 1166 Words
    RYANAIR CASE ANALYSIS | SECTION E, GROUP 2 | | 8/19/2013 | Ryanair Case Analysis Situation Analysis (on the basis of 5Cs) 1. Company Ryanair is an airline service founded by Tony Ryan and his sons, Cathal and Declan Ryan in 1985. They started with a 14-seat turboprop aircraft between Waterford and London. After its success and proving their mettle, they started operating between Dublin and London, which was a lucrative route in terms of profit. 2. Collaborators Ryanair should...
    1,166 Words | 4 Pages
  • Dogfight over Europe - 717 Words
    The case of Dogfight Over Europe: Ryanair describes the journey of two brothers and their emerging airline business. For almost a year their small airline had just one prop plane that held 14 passengers and operated within the small, secondary airports between Ireland and London. They experienced some initial success, but wanted to expand and grow the business more. The airline industry in Europe and more particularly Ireland and London was ripe for a new emerging business. There were many...
    717 Words | 2 Pages
  • Dogfight Over Europe : Ryanair
    Ryanair's strategy is mainly focused on low costs and increase in market demand The current market is a stabilized market, with a duopoly amongst the two strong players: British Airways and Aer Lingus. Both airlines established routes in the lucrative Dublin - London markets and tap on profits from this route to finance their other less profitable operations. The demand for air travel between the Dublin and London has probably stabilized over the 10 years from the stagnant market share of half...
    533 Words | 2 Pages
  • Ryanair - 943 Words
    Introduction Ryanair is one of the most profitable low-cost and low-fare airlines in the world. Even though it was merely bankruptcy in 1991, it could stand up and become very successful by 1999. An issues was what led Ryanair to huge losses in 1991, how did it re-gain its position, and what lay ahead in the next century. Analysis Prior to 1991, Ryanair had suffered from continuous losses from 1985 to 1989. The first reason that put it into this situation was that it tried to position...
    943 Words | 3 Pages
  • Aerospace Ireland Directory - 47649 Words
    Each company in this directory is categorised under the following sector divisions: AEROSPACE IRELAND DIRECTORY / MRO Centres Airframe & AERO Engine / Airline operators/fleet operators / leasing & financial services / Airports / Research & A MRO Centres Airframe & AERO Engine B Airline operators/fleet operators C leasing & financial services D Airports E Research & development F original equipment manufacturer G sub supply goods H international services development / original equipment...
    47,649 Words | 431 Pages
  • Ryanair - 1110 Words
    3. Problem definition 3.1 Main problem: Müşterilerin şirket hakkında olumsuz düşünceleri One of the most important things in managing an airway company is to have all its operational features(such as reliability, clarity of fees, availability of fares, on-board comfort, service, etc.) under control, which Ryanair cannot handle in various ways, resulting in negative thoughts of customers about this company. 3.2 Related problems: Ryanair accumulates...
    1,110 Words | 5 Pages
  • Ryanair - 680 Words
    1. What is your assessment of Ryanair’s launch Strategy? Ryanair’s launch strategy was solid because it targeted an already proven profitable route, it underpriced the competition by streamlining its costs, and it made air travel more affordable and more attractive than other modes of transportation for this route. Ryanair recognized the profitability of the Dublin-London route, which was the only route that was profitable for Aer Lingus. While the direction of British Airways and Aer...
    680 Words | 2 Pages
  • ryanair - 865 Words
    Assessment of Ryanair’s launch strategy One possible reason why Ryanair chose to enter the Dublin-London route is because the route was reputed to be quite lucrative for both Aer Lingus and BA. It is easy to see why this route is lucrative because the least expensive fare for both carriers were priced at I£208 but operating expenses per passenger was only I£155.1. Ryanair’s publicized fare of only I£98 will help it to attract more passengers than both carriers given that it cost only half...
    865 Words | 3 Pages
  • Dogfight over Europe - 723 Words
    In its’ penetration of the aviation industry in 1985, Ryanair adopted a two prong strategy of focusing intently on providing first rate customer service and charging a simple, single fare for a ticket with no restrictions. This generic strategy was in contrast with British Airways and Aer Lingus which focused on providing a wide variety in its’ choice of ticket offerings to cater to the different market segments and in diversifying its business to derive more sources of revenue....
    723 Words | 3 Pages
  • Strategic Management and Global Pharmaceutical Industry
    There will be three shared two hour tutorials for the International Strategic Management and the Global Business Environment Courses. Students should pre- read the case studies before the tutorials, attempt to answer the relevant questions and bring their proposed answers in class. Tutorial 1: Case Study-The global pharmaceutical industry-in the land of shrinking giants, Johnson, G., Scholes, K., Whittington, R., Angwin, D., and Regner, P. (2014) “Exploring Strategy, text and cases”. Publisher:...
    421 Words | 2 Pages
  • Ryan Air - 1129 Words
    Dogfight over Europe: Ryannair Dogfight over Europe: Ryannair 1- What’s your assessment of Ryanair’s launch strategy? Nowadays, the strategy of the airlines companies it’s easier to understand than before. What we want to say is that, at the beginning, the governments supported the Airlines; ant hey had the monopole of the flies. So they can fix the price but they could also fix the service that they were going to present to the customers. As we see in...
    1,129 Words | 6 Pages
  • hajaghaa - 951 Words
    Case 2 Case study BIGGER ISN’T ALWAYS BETTTER! Andres Pires opened his automobile parts store, Quickly Auto Parts, 5 yrs ago, in a mid-sized city located in southern Mindanao. Having worked for an automobile dealership, first as a technician, and later as the parts department manager, for over 15 yrs, Premium1116 Words5 Pages Ryanair case Summary: Ryanair- the low-cost and no- frills airline Ryanair (founded in 1985) was providing scheduled passenger airline services between Ireland and the...
    951 Words | 4 Pages
  • Case Study: Internal analysis of Ryanair
    Case Study in: Johnson, G. et al., 2005. Exploring Corporate Strategy. 7th ed. Essex: Pearson Education Ltd. 1. Internal audit of tangible, financial and intangible resources Tangible Resources 1. Human Resources * Ryanair currently employs 2000 people (2003) from 25 nations. * The pay is performance related and among the highest in the airline industry (Annual Report 2004, p. 5). Travel concessions and participation in the share option program is granted to all employees. In 2003 over 30%...
    1,208 Words | 6 Pages
  • Ryanair Case - 1374 Words
    Ryanair Case Analysis 1. What is your assessment of Ryanair’s launch strategy? Was it a good strategy? In your answer consider potential market demand, pricing and Ryanair’s likely cost structure. After having grown up in the airline industry, the Ryan brothers proved they were able to operate a scheduled airline successfully with their 14 seat flights between southeast Ireland and a secondary London airport. Their strategy was to expand to the Dublin-London route, a known lucrative route...
    1,374 Words | 4 Pages
  • Ryanair - 505 Words
    What do your overall assessment of Ryanair’s strategy? Although the strategy of Ryanair seems sound, I don’t expect it to succeed on the Dublin-London route. By matching service and amenities but pricing well below Air Lingus and BA, Ryanair stands to steal customers up to capacity of it’s 44-seat turboprop 4 times a day. This loss of customers, though small at this point, could likely elicit a strong response from both AL and BA. The Dublin-London route represents one of the few lucrative...
    505 Words | 2 Pages
  • Hello - 505 Words
    * Skip to main content * Home * Booking Help * Unaccompanied Child & Infant Information * Start Over * PLAN * SELECT * PRICE * PASSENGER * ESSENTIALS * BUY * CONFIRM Booking Confirmation ------------------------------------------------- Top of Form Booking Reference: 28NEXJ Your Journey This is a ticketless flight. You will be sent an Itinerary and Receipt email confirming your flight details and fare information. This...
    505 Words | 5 Pages
  • Ryan Air: Ups and Downs
    Ryan Air was founded in 1985 by the Ryan family to provide scheduled passenger airline services between Ireland and the UK, as an alternative to the then state monopoly carrier, Aer Lingus. According to (2001) Ryan Air was the first low-cost, nor frills airline that had an impact on the European airline industry. When launched in 1985 targeted the Irish ethnic market between Ireland and the United Kingdom by offering a more or less traditional type of service with a two-class cabin but at...
    1,726 Words | 6 Pages
  • Dogfight Over Europe Final Version
     Dogfight over Europe: Ryanair Group D Competitive Strategy Dogfight over Europe: Ryanair (A) This case addresses the airline industry’s context after World War II until late 1980. The case is mainly focused on Ryanair’s entrance to the airline market and its road to expansion. Brief description of airline industry context: Initially, the main players was Europe’s national governments, as a result of merging small private-owned airlines into national “flag carriers”...
    968 Words | 3 Pages
  • Pricing Strategy for Ryanair - 2075 Words STRATEGY Ryanair’s objective is to firmly establish itself as Europe’s leading low-fares scheduled passenger airline through continued improvements and expanded offerings of its low-fares service. Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies. The key elements of Ryanair’s strategy are: Low Fares. Ryanair’s low fares...
    2,075 Words | 13 Pages
  • Ryanair Pestel - 455 Words
    Complete a PEST(EL) analysis as preparation for a scenario planning exercise next week. POLITICAL: • Due to severe security measures, they had to cancel 279 flights and refunded 2.7m€. A loss of 1.9m€ in reduced bookings • Aer Lingus was fundamentally opposed to a merger with Ryanair, even if it raises its price • 12.6 % of the shareholding controlled by Aer Lingus, whose members rejected the offer by a 97% majority vote • Opposed to the BAA airport monopoly plans to build a 4bn gold...
    455 Words | 2 Pages
  • Ryanair. from Europe to Usa
    Business plan “Ryanair. From Europe to United States” 18-01-2011 Deventer 1. The business profile 1.1. Description of our business The company is already No.1 low cost carrier in the Europe so it is beneficial to broaden the Ryanair’s horizon world wide. Our services will be cheap transatlantic flights to United States of America from London and Dublin airports to New York airport with Ryanair airlines. 1.2 Targeted market and customers...
    2,393 Words | 8 Pages
  • Ryanair: Defying Gravity - 507 Words
    Questions: 1. What is your assessment of Ryanair’s launch strategy? 1. Focused to develop core competence in low-cost short-haul airline. 2. Strategy was “lower than lowest current fares” on short high-demand high-growth routes. 3. Cut win-win deals with under-utilized 2nd tier airports. 4. Marketing objective: Acquisition-Stimulate demand with eye on stealing share from flag European carriers. 5. Target market was fare conscious customers who otherwise wouldn’t have travelled by air....
    507 Words | 2 Pages
  • Service Diary - 2146 Words
    Name of service firm: Air Lingus Type of service: Airline Date and time of encounter: 03/06/10 10.00 am Price of service: 105.00 euros Brief Encounter: After a year in Australia, it was time to face the 24 hour flight home, so my friend and I booked our tickets which consisted of travelling with two airlines. We flew with Quantas to Germany and the second flight was on Air Lingus direct to Dublin. On the second flight home proved not so pleasant.. We boarded the flight which...
    2,146 Words | 7 Pages
  • Swot of Airports - 365 Words
    Swot Strength of Dublin airport. Before the finance meltdown and recession , the Dublin airport aurthory seen that Terminal 1 was at full capacity and predicated that the numbers of people going through the airport will continued to grow. The Dublin airport aurthity then placed an long term plan to cope with the over capacity of the airport which included massive restructure of the airport which included new gates, retailing shops, pubs, and food courts to facility people using the...
    365 Words | 2 Pages
  • Issues and Challenges Organisations Face When Pursuing Organic Rather Than External Methods of Development
    ”Critically discuss the issues and challenges organisations face when pursuing organic rather than external methods of development” Nowadays every company faces the need for strategic growth in the fast moving business world where every organisation has to be flexible and needs to adapt to changeable environment. A lot of organisations fail to growth successfully. What are the main reasons for inefficient strategic growth? In order to answer this question, it is essential to understand...
    1,690 Words | 5 Pages
  • Marketing Mix - 2710 Words
    “Developing and Managing a Tourism Enterprise” Marta Fernandez Student Number: 2139226 uwqfh Unit Number/Code: D20131 [pic] [pic] Table of Contents Page 1. Introduction 3 1.1 New Tourism Enterprise Descripion and Plan 2. Survey...
    2,710 Words | 11 Pages
  • Management Theory for Michael O'Leary
    Introduction Michael O’Leary is the abrasive chief executive of Europe’s largest low-cost airline Ryanair . His dogged unrepentant style was a winning strategy for an upstart airline trying to establish itself. His obsession with cutting costs as well as trying to always put one over on the large national carriers is what makes him appear arrogant to most people. His press conferences are usually very theatrical; it is not unusual to see him dress up as any thing from the Pope to, a large...
    2,182 Words | 6 Pages
  • Dogfight over Europe: Ryanair
    (1) Describe and assess Ryanair’s launch strategy (In 1986, when they entered the Dublin-London route) Ryanair was launched at a time that did not seem highly favorable to the airline industry. As a matter of facts, in 1986, the market was still recovering from the aftermaths of the OPEC oil embargo and the 1979’s oil crisis which led to an important increase in the jet oil prices, along with a recession that cut demand for air travel and thus gave an impulse to the aircrafts’ cheaper...
    1,405 Words | 4 Pages
  • Ryan Air Case - 797 Words
    Ryanair’s launch strategy seems it will be successful because of their ability to enter the market without setting off alarms with competitors (BA & AL). They plan to do this by entering the market slowly with only one route (Dublin-London), a 44-seat turboprop as opposed to a large 747 and by servicing only secondary airports. This strategy is key because it does not confront the major airlines directly and will allow Ryanair to build its brand, knowledge of the industry and a customer base...
    797 Words | 3 Pages
  • Ryanair's Strategic Issues and Suggestion
    Ryanair (0704007 business 권하연) their strategy Ryanair's strategy is to offer their services with cheap price. So their competitive advantage is "Cheaper price" than other rivals. To maintain cheaper price than other rivals, they faces several problems. facing problems There were several challenges faced by low cost carriers in Europe like rising aviation fuel costs, ensuring staff productivity and maintaining a large fleet for expansion. 1. There are lots of airways which is provide...
    434 Words | 2 Pages
  • Lolty - 432 Words
    Managing Operations (BSS601-6) Case Study Topic for Assignment 1 Ryanair Ryanair is today one of Europe's largest and most successful low-cost airlines (LCAs). Operating its low-fare, no-frills formula, its over 1000 employees and growing fleet of Boeing 737 aircraft provide services between over 30 cities around Europe. Operating from its Dublin headquarters, it carries around six million passengers every year. But Ryanair was not always so successful. Entering the market in early...
    432 Words | 2 Pages
  • Strategic Role of Information Systems in an organization Probuddho Halder
    Strategic Role of Information Systems in an organization. Information Systems (IS) Information Systems is systems comprising of people, processes and technology to process data into meaningful and interpretable information. This system aims at assisting management and business operations in making business decisions and support business processes. There are various types of information systems, for example: transaction processing systems, decision support systems, knowledge management systems,...
    692 Words | 3 Pages
  • Restructuring Malaysia Airline - 230 Words
    Restructuring Strategies of Malaysia Airlines Slide 1 • MH has racked up debts approaching US$1.5bn since 2011 • 2 tragic incidents in 2014 – missing of MH370 (March) & crash of MH17 (July) saw share price crashing. • 6 Nov 2014, shareholders voted to approve a takeover bid by Khazanah Nasional to take the company private. KN already holds 69.4% of the airline, and will buy the remaining 30.6% of shares in an effective state take-over. This is called LEVERAGED BUYOUT • Restructuring...
    230 Words | 3 Pages
  • Ryanair - 3579 Words
    COLOGNE BUSINESS SCHOOL (CBS) Case Study: Ryanair The future of the leading low fares airline Term paper for Transnational Management Summer Semester 2014/2015 Lecturer: XXX Anton Wischnewski BA12 in International Business / International Trade Student-No. XXX Table of Contents 1 Introduction ....................................................................................................2 2 Overview of Ryanair...
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